In this month's issue, KBDN looks at a selection of kitchen and bath showrooms, each of which took a different approach to inspiring trust, creativity and client comfort. However, it should be noted that great showrooms aren't just about following a specific formula. Rather, they're about figuring out what makes your business unique and creating a space that sells that.
Editorial Going Beyond First Impressions A CYGNUS BUSINESS MEDIA PUBLICATION Editorial Director & Publisher Eliot Sefrin Associate Publisher It’s day seven of my vacation, and while I’d hoped to reality, ﬁrst impressions are multi-dimensional, and Chris Kirkby do some sightseeing upstate, so far the only thing I’ve aesthetics are only one part of the equation. Editor seen is the interior of Because homes, like pets, evoke strong emotional Janice Anne Costa veterinary facilities. After responses in people, a high level of trust is essential. Senior Editors the dog injured her paw, my And credentials – whether it’s a CMKBD, CKD, CBD, Anita Shaw John Filippelli vacation-turned-staycation ASID, CAPS, LEED or some other certiﬁcation – give Managing Editor took me on a tour of animal proof of competence and professionalism. Showcasing Andrea Girolamo hospitals and clinics, where awards and news stories also adds credibility, proving Contributing Writers I spent numerous hours in that your ﬁrm can not only create beautiful designs, but Elizabeth Richards lobbies and exam rooms. also execute them at the highest level. Steve Shaw Denise D. Vermeulen Because design is my In this month’s issue, KBDN looks at a selection Columnists passion (and because of kitchen and bath showrooms, each of which took Ellen Cheever, CMKBD, ASID, CAPS spending three hours a different approach to inspiring trust, creativity and Hank Darlington a day in waiting rooms client comfort. However, it should be noted that great Leslie Hart Jim Heaphy gives you plenty of time showrooms aren’t just about following a speciﬁc formula. Bruce Kelleran, CKD, CPA to think), I found myself Rather, they’re about ﬁguring out what makes your Stephen Nicholls contemplating parallels business unique and creating a space that sells that. Ken Peterson, CKD JANICE COSTA to kitchen and bath Even the most brilliant marketing won’t Mary Jo Peterson, CKD, CBD, CAPS Sarah Reep, CKD, ASID, CMG EDITOR showrooms I’ve visited, compensate for a failure to understand who you are Bryan Reiss, CMKBD and how the design of each and what your business stands for. Because, while Art Director spoke to the type of Laura Froehlich “ experience I might expect to have there. Associate Art Director One veterinary ofﬁce was all about de- stressing: Comfy couches, an herbal tea station, While first impressions count, equally important Ingrid Volkerts Production Manager ” Tina Kennedy magazines and a soothing color palette created a home-like feeling. Staff introduced themselves by is how subsequent visits measure up. Web Site Manager Thamaraj Udomwongyont ﬁrst name, and provided regular (and sincerely Audience Development Manager voiced) care updates. From the way the staff interacted ﬁrst impressions count, equally important is how Christine Gess with pets and people to the holistic supplements and subsequent visits measure up to that ﬁrst impression. Reader Service Manager
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