Going Beyond First Impressions by ProQuest

VIEWS: 10 PAGES: 2

More Info
									         Editorial

     Going Beyond First Impressions                                                                                            A CYGNUS BUSINESS MEDIA PUBLICATION

                                                                                                                               Editorial Director & Publisher
                                                                                                                               Eliot Sefrin
                                                                                                                               Associate Publisher
     It’s day seven of my vacation, and while I’d hoped to          reality, first impressions are multi-dimensional, and       Chris Kirkby
     do some sightseeing upstate, so far the only thing I’ve        aesthetics are only one part of the equation.              Editor
                                     seen is the interior of            Because homes, like pets, evoke strong emotional       Janice Anne Costa
                                     veterinary facilities. After   responses in people, a high level of trust is essential.   Senior Editors
                                     the dog injured her paw, my    And credentials – whether it’s a CMKBD, CKD, CBD,          Anita Shaw
                                                                                                                               John Filippelli
                                     vacation-turned-staycation     ASID, CAPS, LEED or some other certification – give
                                                                                                                               Managing Editor
                                     took me on a tour of animal    proof of competence and professionalism. Showcasing        Andrea Girolamo
                                     hospitals and clinics, where   awards and news stories also adds credibility, proving     Contributing Writers
                                     I spent numerous hours in      that your firm can not only create beautiful designs, but   Elizabeth Richards
                                     lobbies and exam rooms.        also execute them at the highest level.                    Steve Shaw
                                                                                                                               Denise D. Vermeulen
                                         Because design is my           In this month’s issue, KBDN looks at a selection
                                                                                                                               Columnists
                                     passion (and because           of kitchen and bath showrooms, each of which took          Ellen Cheever, CMKBD, ASID, CAPS
                                     spending three hours           a different approach to inspiring trust, creativity and    Hank Darlington
                                     a day in waiting rooms         client comfort. However, it should be noted that great     Leslie Hart
                                                                                                                               Jim Heaphy
                                     gives you plenty of time       showrooms aren’t just about following a specific formula.   Bruce Kelleran, CKD, CPA
                                     to think), I found myself      Rather, they’re about figuring out what makes your          Stephen Nicholls
                                     contemplating parallels        business unique and creating a space that sells that.      Ken Peterson, CKD
JANICE COSTA                         to kitchen and bath                Even the most brilliant marketing won’t
                                                                                                                               Mary Jo Peterson, CKD, CBD, CAPS
                                                                                                                               Sarah Reep, CKD, ASID, CMG
EDITOR                               showrooms I’ve visited,        compensate for a failure to understand who you are         Bryan Reiss, CMKBD
                                     and how the design of each     and what your business stands for. Because, while          Art Director
                                     spoke to the type of                                                                      Laura Froehlich




                                                           “
     experience I might expect to have there.                                                                                  Associate Art Director
          One veterinary office was all about de-
     stressing: Comfy couches, an herbal tea station,
                                                              While first impressions count, equally important                 Ingrid Volkerts
                                                                                                                               Production Manager




                                                                                                              ”
                                                                                                                               Tina Kennedy
     magazines and a soothing color palette created a
     home-like feeling. Staff introduced themselves by
                                                              is how subsequent visits measure up.                             Web Site Manager
                                                                                                                               Thamaraj Udomwongyont
     first name, and provided regular (and sincerely                                                                            Audience Development Manager
     voiced) care updates. From the way the staff interacted        first impressions count, equally important is how           Christine Gess
     with pets and people to the holistic supplements and           subsequent visits measure up to that first impression.      Reader Service Manager
                                                                               
								
To top