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Though expansion in the job market has been fitful, rather than consistent, the trends are clear: We are seeing companies initiate searches for multiple employees, and move purposefully toward a swift hire. During the depths of the recession, companies looked for top caliber talent at bargain prices.

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        PEOPLENEWS                                                                                                                                                                                                                                                                                                                           ExPErTADVICE


                                                                                                                                                                                                                                                                                                                                             Wendy Weber
                                                                                                                                                                                                                                                                                                                                             President,
                                                                                                                                                                                                                                                                                                                                             Crandall Associates

                                                                                                                                                                                                                                                                                                        Is the employment market loosening up as
        (1) Fran Baric                                 (2) Lisa Bradner                                                  (3) Douglas Yokoyama                                                                 (4) Dave Hamrick                                                                          more marketers quit their jobs?
        : Active International                                                                                        Yokoyama was director of business opera-                                                                                                                                          : Yes! The Associated Press recently                     Though expansion in the job market
        has promoted Fran Baric (1) to SVP and direc-                                                                 tions at Touchwood Creative.                                                                                                                                                      reported an emerging trend in which                   has been fitful, rather than consistent, the
        tor of print and out-of-home media. Previously,                                                                                                                                                                                                                                                 more people quit their jobs than were laid            trends are clear: We are seeing companies
        Baric was VP and print media director. Chris-                                                                 : InfoCision                                                                                                                                                                      off. Many left for new jobs. Some, who                initiate searches for multiple employees,
        tine Williams-Jacobsen was also promoted to                                                                   has promoted Dave Hamrick (4), previously                                                                                                                                         felt underappreciated or overwhelmed                  and move purposefully toward a swift
        SVP and director of local radio; and Michelle                                                                 SVP of finance, to CFO. In his new role,                                                                                                                                          by the workload after downsizing left                 hire. During the depths of the recession,
        Harden to VP and print media director.                                                                        Hamrick will continue strategic growth                                                                                                                                            their department insufficiently staffed,              companies looked for top caliber tal-
                                                                                                                      and financial planning and oversee all                                                                                                                                            simply left.                                          ent at bargain prices. Even when such
        : Barton Cotton                                                                                               accounting activities.                                                                                                                                                               In June, the government said that                  candidates emerged, the hiring process
        has named Bob Hoagland VP of business                                                                                                                                                                                                                                                           the number of people quitting jobs in                 limped along slowly, with employers
        development. Previously, Hoagland was an                                                                      : Kaboodle                                                                                                                                                                        April was the most in more than one                   seemingly concerned about their own
        independent consultant.                                                                                       has named Anne Zehren CEO. Previously,                                                                                                                                            year, and an increase of nearly 12%                   stability or the general feeling that they
                                                                                                                      Zehren was president and COO of Common                                                                                                                                            since January.                                        hadn’t fully exhausted the universe
        : Geomentum                                                                                                   Sense Media.                                                                                                                                                                         A year or so ago, we witnessed a type              of candidates.
        has appointed Lisa Bradner (2) to presi-                                                                                                                                                                                                                                                        of employment market paralysis. We were                  The tide has turned. Companies have
        dent, a newly created role. Bradner will                                                                      : OnePoint Surveys                                                                                                                                                                encountering candidates who resisted con-             accelerated the hiring process, and are
        lead end-to-end strategic development                                                                         has appointed Jim Schwab SVP of business                                                                                                                                          sidering a new opportunity. Even if the               indicating their need for new talent is
        and client management capabilities across                                                                     development for the USA and Canada. Previ-                                                                                                                                        employee was unhappy in their existing                more urgent. They are also acknowledg-
        Geomentum’s portfolio. Previously,                                                                            ously, Schwab was SVP of global sales and                                                                                                                                         job situation, they were concerned about              ing that the best direct marketing profes-
        Bradner was VP and principal analyst                                                                          marketing at Harris Interactive,                                                                                                                                                  potential layoffs if their new employer               sionals have other options. Candidates
        at Forrester Research.                                                                                                                                                                                                                                                                          came upon hard times. Employers held                  are entertaining multiple offers, often
                                                                                                                      : Tribune Interactive                                                                                                                                                             off on promotions and pay raises, and                 leveraging one employer against another
        : Epsilon                                                                                                     has promoted Tim Dukes to VP of interactive                                                                                                                                       employees were grateful to be employed                while choosing the opportunity with the
        has hired Douglas Yokoyama (3) as VP                                                                          marketing. Previously, Dukes was VP of                                                                                                                                            during such a tight economy.                          best long-term potential. l
        of mobile and social media. Previously,                                                                       content for broadcasting.


                                                        310006_006-035 AGENCIES.qxd                                          12/10/09                  6:43 AM                   Page 6




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                                                                                      310006_006-035 AGENCIES.qxd                             12/10/09            6:43 AM         Page 6


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                                                                                                                                                                6:43 AM Page 6
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                                                                                               6
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                                                                 Bob Chase, Director of Public Relations
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                                                                                                                                                                                                                                  410 825 8600 Fx 410 825 3301
                                                                                                   4001 South Business Park Avenue, Marshfield, WI 54449-9027
                                                                                                                                                                          www.avicomdirect.com E Timothy.Kubina@avicomdirect.com
                                                                                                                                                                       W Anchor Creative                                       W www.dankennedy.com E info@dankennedy.com
                                                                                                      715 486 4006                                                        1437 Beartooth Drive, Laurel, MT 59044-0550            William Glazer, President                        Lucchesi Communications
                                                              Hemisphere Marketing                   Steven Zillman, Senior Software Engineer                                406 628 7178 Fx 267 502 0355
                                                                                                                                                                                                                                                                26 Oak Hill Way, Los Gatos, CA 95030




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                                                               6437 Washington Street, Kansas City, MO 64113-1731
                                                                                           Foley Belsaw Institute                                                    CGT    Kammy Thurman, Owner
                                                                                                                                                                                                                              John Gilger Copywriter
                                                                                                                                                                                                                                                                      408 395 3492 Fx 408 395 7476

                                                                                                                                                                                                                                                                                                                                     To purchase your copy of
                                                                                                                                                                                                                               2780 Trickling Brook Court, Las Vegas, NV 89156-4967
                                                                  816 444 5439 Fx 816 268PO Box 419593, Kansas City, MO 64141-6593
                                                                                            3390                                                                       275 -B Dickson Avenue, Amityville, NY 11701                                 W
                                                                                                                                                                                                                        702 301 3033 Fx 702 459 3856 www.writeit4u.net E lucchesicomm@earthlink.net
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                                                               W www.hemispheremarketing.com E info@hemispheremarketing.com                                               631 842 4600 Fx 631 842 6301               E bjgilger@cox.net
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                                                                                                                                                                       W www.cgtmarketing.com E mtobol@cgtmarketing.com Gilger, Owner
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                                                                                             Bob Chase,                                                                      262 547 8000 Fx North, Apartment 2, Saint Petersburg, FL 33716-2843
                                                                                                                                                                       354 115th Avenue 262 547 1900
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                                                               W www.lchdirect.com E bill@lchdirect.com                                                                   727 568 9566 Fx 727 568 9566                              Lucchesi Communications
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                                                                                                                                                                                                                                                                                                                                     contact us at 800-558-1703
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                                                                                                     816 444 5439 Fx 816 268 3390                                         275 -B Dickson Avenue, Amityville, NY 11701                                                 1014 Worthington Court, Denville, NJ 07834-3439
                                                                                                   W www.hemispheremarketing.com E info@hemispheremarketing.com E
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                                                              Marketsmith Inc.                      Gina Valentino, Consultant                                           Thomas Meyer, President                                   Gaines Creative Services W www.marketitwrite.com
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                                                                                                                                                                                                                                                                                       Mistina
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                                                                                                                                                                                                                                                   E boga3134@aol.com 215 766 0172
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                                                                                          1005 East 989            820 1219
                                                               W www.marketsmithinc.comW www.lchdirect.com 531 bill@lchdirect.com 80920-3181
                                                                                                                                                                           354 115th Avenue North, Apartment 2, Saint Petersburg, FL 33716-2843
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