Cooler Than A Yellow Submarine, A Lexus That Is

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Cooler Than A Yellow Submarine, A Lexus That Is Powered By Docstoc
					    Cooler Than A Yellow Submarine, A Lexus That Is Part Gas, Part
                   Electric and All Paul McCartney
    Paul McCartney Signature Edition Lexus RX 400h will be awarded by Adopt-A-Minefield
                               to winner of online fundraiser

         TORRANCE, Calif.—Paul McCartney and Lexus have come together to create a single,
one-of-a-kind McCartney-themed hybrid SUV to benefit Adopt-A-Minefield, an organization
dedicated to resolving the global landmine crisis and a charity close to the music legend’s heart.
Designed to commemorate the automaker’s sponsorship of The Paul McCartney ‘US’ Tour
Presented by Lexus, the customized RX 400h luxury hybrid SUV is being donated to Adopt-A-
Minefield for it’s online fundraiser, a sweepstakes* in which anyone donating a minimum of $10
gets a chance to win the custom vehicle.
         “Lexus has created a really cool car to contribute to Adopt-A-Minefield,” said Paul
McCartney. “Heather and I are delighted that we have been able to help raise global awareness
of this ongoing humanitarian crisis through our involvement with Adopt-A-Minefield. We hope
this fundraising sweepstakes will raise even more awareness and necessary funds for the
         The design of the Paul McCartney Signature Edition RX 400h features two elements that
have become iconic of Paul McCartney’s on-stage image and which have been with him
throughout his career—a 1962 Höfner Bass and VOX® AC30 amplifier. Their lines, textures and
materials are incorporated throughout the vehicle’s interior and exterior. The only one of its kind
in the world, the custom hybrid is fully loaded with Lexus’ suite of luxury amenities and comes
with a reissue 1962 Höfner Bass with case, a VOX amplifier, a collection of McCartney’s music,
a premium Mark Levinson® sound system and a plug-and-play outlet in the rear of the vehicle.
         The vehicle’s exterior is hand-painted to mirror the features of McCartney’s famous
Höfner Bass guitar. The fine points of the wood grains and inlay piping of the guitar are
featured on both the driver’s and passenger’s sides, including such detailing as the unique white
pearloid pickguard and strings. Other special elements include a painted illustration of the
Höfner head on the rear window, McCartney’s signature painted on the passenger side and a
subtle white insignia hand striped on the hood.
         The McCartney-themed design also extends into the vehicle’s interior. The custom-
made seats reflect the famous VOX amplifier used by the legendary musician. Lexus sourced
actual VOX diamond-pattern fabric for the front seat center panels, and each

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McCartney - Lexus

one is embroidered with McCartney’s signature. The center console integrates the white
pearloid pickguard from the Höfner Bass guitar and a classic Shure 55 Unidyne Microphone
acts as the gear shifter. A “Paul McCartney Signature RX 400h” logo authenticates the
commemorative vehicle.
        A giant stereo turntable has also been created to display the Paul McCartney Signature
Edition RX 400h, showcased at Paul McCartney concert venues and at select auto shows.
McCartney fans and locals in concert cities and at auto shows across the country will have the
opportunity to view this spectacular vehicle before Adopt-A-Minefield awards it to the lucky
sweepstakes winner.
        “Lexus is proud to partner with Paul McCartney and to donate this special vehicle for
such a worthwhile cause,” said Bob Carter, Lexus group vice president and general manager.
“When we began our partnership with Paul, we wanted to do something memorable to celebrate
the relationship, and this Paul McCartney Signature Edition RX 400h and the funds it will raise
for Adopt-A-Minefield allows us to do it in a way that benefits a greater worldwide audience.”
        The online sweepstakes at, coincides with the kickoff of the Paul
McCartney ‘US’ Tour Presented by Lexus and runs through March 31, 2006. The winner will be
selected on or about April 15, 2006.

About Adopt-A-Minefield
         Adopt-A-Minefield is a campaign of the United Nations Association of the USA in
partnership with Ted Turner’s Better World Fund, the United Nations and the U.S. State
Department to clear minefields, provide assistance to landmine survivors, and raise awareness
of the global landmine crisis. Since its launch in 1999, the Campaign has raised nearly $15
million for mine clearance and survivor assistance and cleared over 20 million square meters of
land. Today, Adopt-A-Minefield is the largest private donor to mine action.
         In addition to Goodwill Ambassadors and Patrons Heather Mills McCartney and Paul
McCartney, Adopt-A-Minefield has a broad range of supporters from school children to
community leaders, educators, corporate leaders and celebrities such as Michael Douglas and
Catherine Zeta-Jones, Brad Pitt, Leonardo DiCaprio, Paul Newman, Jay Leno, Mel Gibson,
Angelina Jolie and Christy Turlington among others. With partner campaigns in Canada, the
United Kingdom, and Sweden, and through a variety of outreach activities and initiatives,
including the annual Night of a Thousand Dinners, Adopt-A-Minefield is engaging hundreds of
thousands of individuals around the world in actively resolving one of the most serious
humanitarian problems of our time.

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McCartney - Lexus

About Lexus
        Lexus has become synonymous with luxury since its introduction in 1989. By offering
some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has
remained the top-selling luxury nameplate in the United States for five years in a row. Lexus and
its 215 dealers have repeatedly achieved high honors for both the products they sell and the
customer service they provide as rated by the independent research firm of J.D. Power and
Associates. For more information on Lexus and its products visit

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* Visit for complete official sweepstakes rules.

NOTE TO EDITORS:         More information and images of the Paul McCartney Special Edition
                         Lexus RX 400h can be found at:

Keith DuRoss (for Lexus)
Phone: (310) 615-6929

Alicia Pierro (for Adopt-A-Minefield)
Phone: (212) 907-1392

Meg Seiler (for Lexus)
Phone: (310) 615-6986