A New Home for the Heartland Center

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							                                       SPRING 2006




                                         A publication of the
                                   Heartland Center for
                                Leadership Development




                               2 A New Home Center
                                 the Heartland
                                               for



                               3 Need Help Meeting?
                                 Town Hall
                                           with a



                               6 Introducing Our
                                 Board of Directors
Illustration by Turtle Heart
2   SPRING 2006                                                                                           VISIONS from the Heartland




                                             After nearly 20 years in the same office space, the Heartland Center has moved to a new
                                             location in Lincoln, Nebraska. In 1986, shortly after the Center was founded, Milan Wall and
                                             Vicki Luther found space in an historic office building in downtown Lincoln. Staff changes
                                             have been seen over the years, along with a steady stream of graduate school interns, many
                                             of whom eventually found full time positions with the Center.
                                             However, several years ago, the Heartland Center board encouraged
                                                                                                                 “Sharing space with the Nebraska
                                             the Co-Directors to seek out and develop new partnerships with       Community Foundation and the
                                             other rural-focused nonprofit organizations and the result was      Center for Rural Entrepreneurship
                                             an increased connection with two groups in particular. According     just made good sense since we’re
                                             to Milan Wall, “Sharing space with the Nebraska Community            doing more and more work with
        VISIONS from the Heartland                                                                               these two excellent organizations.”
    is published three times a year by the   Foundation and the Center for Rural Entrepreneurship just made
                                                                                                                                      Milan Wall
            Heartland Center for             good sense since we’re doing more and more work with these two
         Leadership Development                                                                                  excellent organizations.” These
          650 J Street, Suite 305-C                                                                              two organizations are, of course,
          Lincoln, Nebraska 685088                                                                               the Center’s partners in the
            Phone (402) 474-7667                                                                                 development of the HomeTown
               1-800-927-1115                                                                                    Competitiveness initiative.
                                                                                                                 The shared space is part of a
       http://www.heartlandcenter.info
                                                                                                                 third floor arrangement in the Mill
       Email: info@heartlandcenter.info                                                                          Towne Building, a former factory
                                                                                                                 refitted into office space. Office
                                                                                                                 Manager Betty Ourecky, who
       The Heartland Center is                                                                                   handled much of the logistics
       an independent nonprofit                                                                                  and planning-to-move phase as
     organization developing local                                                                               well, admits that it was a big job.
      leadership that responds to                                                                                “Moving gave us a chance to set
     the challenges of the future.                                                                               some priorities and make deci-
                                                                                                                 sions about telecommunications
                                                                                                                 and other office details.” Betty
           Board of Directors                                                                                    adds, “We all worked together to
Cornelia Butler Flora     Carol Gould                                                                            make the big move a success.”
   James Calvin        Jessica Kolterman                                                                         Another major change in the
   Larry Dlugosh       Katherine Madsen                                                                          Center’s office arrangement is
  Charles Fluharty Valerie Shangreaux                                                                            the new location for Co-Director
 Gordon Goodwin         Craig Schroeder                                                                          Vicki Luther, who along with
                Jose Zapata                                                                                      her husband, recently moved to
                                                                                                                 Kerrville, Texas. Vicki is maintain-
              Co-Directors
                                                                                                                 ing an office in this central Texas
     Milan Wall and Vicki Luther, Ph.D.
                                                                                                                 location and enjoys both a winter
                   Editor                                                                                        with no snow and the challenges
             Vicki Luther, Ph.D.                                                                                 of telecommuting! She can still
                                                                                                                 be contacted through the Center’s
              Graphic Design                                                                                     main telephone number.
               Rayna Collins
VISIONS from the Heartland                                                                                                          SPRING 2006          3


In an effort to help communities reach their goals
through collaboration and consensus building, the
                                                                 Case study: Doniphan, Nebraska
Heartland Center staff has developed a new package               In Doniphan, Nebraska, a group of community leaders asked Heartland Center staff to
                                                                 conduct a Town Hall meeting to help identify key economic development opportunities.
of services to support local “Town Hall” meetings. All           First, the group wanted to generate ideas and then organize work teams to take action.
community get-togethers are often a part of a larger             Through the process, several key themes were identified as the most important. These
planning or goal setting program or a regular feature            included development of a community center and golf course, and school improvement.
of a renewed community improvement effort. Now you               The community center had been in the pre-planning phase for over two years but interest
can secure assistance from Heartland Center staff in a           had waned and no action had been taken. As a result of the Town Hall event, new interest
variety of ways. “We really want to offer a continuum            was sparked because of the higher level of involvement and community engagement the
                                                                 Heartland Center was able to foster among the participants. People who didn’t know a lot
of help,” say Kurt Mantonya. “A community can consult            about the community center idea became interested and a new work team of 25 was cre-
with us through a conference call to plan an agenda,             ated with a leadership core of seven. These folks are determined now to move forward.
develop some promotional ideas to increase attendance            Doniphan’s Town Hall story is typical in the results: renewed activity and interest because
or even use our staff as on-site facilitators.”                  of greater citizen involvement.

Samples of Heartland Center Help
■ telephone or email consultation on design and
  promotion of a Town Hall
■ sample press releases and materials that offer
  ideas for advertising your Town Hall
■ support in the form of agendas, handouts and
  worksheets to use on site
■ coaching for your local leaders before your
  Town Hall event
■ on site facilitation and evaluation by Heartland
  Center staff
■ review of results and consultation on next steps

The Center’s most successful Town Hall meetings are
designed around the Appreciative Inquiry process.
Appreciative Inquiry is an approach to organizational and
community change based on the study of communities
when they function at their best. The typical agenda includes
some reflection on when and why the community was at a
high point and what lessons might be learned for future
efforts. The Heartland Center’s approach helps communities
identify promising opportunities for community collaboration,
stakeholder involvement, and decision-making for community       For more information about Town Hall meeting help in your community, contact
and economic development.                                        Kurt Mantonya at the Heartland Center for Leadership Development (402) 474-7667.

    Town Hall Meeting Sample Agenda
    Location: Facility large enough to accommodate 50-75 persons with tables, and flip charts
    5:30 p.m. Light meal                               7:00 p.m. Dream. Small groups complete a              8:30 p.m. Report Back
    6:00 p.m. Welcome, Introductions, Agenda           worksheet on Dreaming the Future and reflect on       8:45 p.m. Deliver. Participants will be asked
    Review.                                            the preferred future of the community in 20 years.    to volunteer to join Task Forces related to
    6:15 p.m. Discover. Participants will be organ-    7:30 p.m. Report Back                                 the priority goals. The Task Forces meet
    ized in small groups to work through a handout     7:45 p.m. Break                                       briefly to agree on a time and date to meet
    on Discovering Past Achievements to document                                                             and establish responsibilities and timelines.
                                                       8:00 p.m. Design. Small groups synthesize
    and share past successes in the community.         priority goals that stem from the preferred future    9:15 p.m. Report Back
    6:45 p.m. Report Back                              articulated above.                                    9:30 p.m. Wrap Up and Closing
                               4   SPRING 2006                                                                                                   VISIONS from the Heartland




                                                    Economic Development, especially the identification and support       Utah, Nebraska, Kansas, Iowa and Missouri. With the help
                                                    of entrepreneurs, is a challenge in any setting but in Indian         of an advisory committee, Center staff identified tribal
                                                                                                                          projects and programs that were then investigated by
                                                    Country, the challenges and the impacts of success seem               phone and by site visits. Heartland Center interviewers
                                                    to be greater than anywhere else. With support from the               included Milan Wall, Kurt Mantonya, Valerie Shangreaux
                                                    United Tribes Technical College and the Department of                 and Mema-shua Cayou. Case studies were developed
                                                                                                                          based on the site visits in 2005. “We knew that the best
                                                    Commerce-EDA Denver region, Heartland Center staff recently           teachers were the folks in the field who were facing
                                                    implemented a project on this very subject.                           challenges and having some success. We wanted to listen
                                                                                                                          to what they had to share,” says Milan Wall, Co-Director.
Illustration by Turtle Heart




                                                    When asked to create a curriculum for tribal planners that would
                                                                                                                          By April of 2006, a curriculum had been developed that
                                                    increase their understanding and skills in economic development,
                                                                                                                          focused on the lessons learned from successful economic
                                                    the Center’s staff decided first to seek out the most promising
                                                                                                                          development strategies and the advice gained in the site
                                                    practices and examples of success among the tribes in the UTTC
                                                                                                                          visits and interviews. A workshop was then held at
                                                    region that includes the Dakotas, Montana, Wyoming, Colorado,
                                                                                                                          theUTTC Center in Bismarck and attended by tribal planners
                                                                                                                          and representatives from within the Denver region of the
                                    “We knew that the best teachers were the folks in the                                 Economic Development Administration. Evaluations were
                                                                                                                          very positive and reflected the strong interest and engage-
                                 field who were facing challenges and having some success.                                ment in the many group discussions of what works and
                                       We wanted to listen to what they had to share.”                                    why. Further refinement of the workshop design and
                                                                                                                          materials is planned to create a version that will be offered
                                                          Milan Wall, Co-Director.                                        to tribal council members. For more information on the
                                                                                                                          project, contact Milan Wall at the Heartland Center.


                               From a Case Study:
                               Entrepreneurial Growth on the
                               Turtle Mountain Reservation____
                               The Turtle Mountain Reservation in north central North Dakota is growing entrepreneurs.
                               This community has to! What makes earning a living so difficult is an unemployment
                               rate of 72%, few employment opportunities, and one of the most isolated and smallest
                               reservations in the United States. Fortunately, there are a lot of enterprising and
                                                                                               supportive people that
                                                                                               make Turtle Mountain an
                                                                                               incubator for entrepreneur-
                                                                                               ship, with more than 400
                                                                                                                                                                         Illustration by Turtle Heart




                                                                                               entrepreneurs out of a total
                                                                                               population of 16,500.
                                                                                               Lyman Bercier is one of the
                                                                                               people that helps to grow
                                                                                               entrepreneurs. He is the
                                                                                               Chief Executive Officer of the Renewal Community (a HUD program) and has
                                                                                               been involved in entrepreneur development for 35 years, four of those with
                                                                                               the Renewal Community. Lyman is a true champion for economic develop-
                                                                                               ment and has recently been appointed an Economic Development Trade
                                                                                               Ambassador for the State of North Dakota.
                                                                                               The tribe is the only Native American community to receive the Renewal
                                                                                               Community designation and one of only 40 Renewal Communities nationwide.
                               UTTC President David Gipp addresses workshop participants.
VISIONS from the Heartland                                                                                                           SPRING 2006           5
This designation, along with the Small Business Development Corporation
(SBDC), provides avenues that will lead to more sustainability. There has been
a lot going on for some time that is not sustainable as seen in the almost          25 Characteristics of
empty Uniband building (a data entry company that employed up to 1,000) and         Successful Reservation Economies
Turtle Mountain Manufacturing, a welding and fabrication company that also
looks like a shell of its former self. Uniband lost its 8-A status and, with that   1. Balance between traditional wisdom and new approaches.
gone, the tribe is looking for other avenues to generate income.                    2. Proactive council that works in tandem with economic
The Renewal Community has developed six entrepreneurs recently that include             development professionals.
a traveling welder, traveling mechanic, crafter, lawn care and snow removal,        3. Separation of politics and business.
and a farrier. Sustainability is something that Bercier helps to foster as well.    4. Continuity in tribal government.
The entrepreneur involved in snow removal wanted to expand beyond this
seasonal activity into lawn care and pesticide treatment. So he helped line up      5. Commitment to economic self sufficiency.
the financing and educational framework so this entrepreneur could develop a        6. Multiple revenue streams created through diversified
year-round business.                                                                    economic strategies.
Phyllis Jollie also agrees that individual entrepreneurship is the key to the       7. Keen awareness of internal assets combined with smart use
future success of Turtle Mountain. “There is a group of business people and             of external resources.
partnerships working with the BIA and the tribe,” she says. “I don’t know if        8. Tribal commitment to supporting entrepreneurial efforts and
you see a lot of that on reservations (that is) Indian people who own and               encouraging entrepreneurial spirit.
operate retail business. I think that’s the future.” Jollie should know, as she
reflects back 35 years ago when she and her husband started Jollies Fairway         9. Evidence of an investment culture.
(a supermarket in Belcourt) with 13 employees.                                      10. Adoption and/or creation of a uniform commercial code.
                                                                                    11. In-place structure guaranteeing an autonomous judiciary.
                                                                                    12. Positioned to take advantage of incentive programs
                                                                                        such as 8A, 638.
                                                                                    13. Use of failures and successes to build collective knowledge
                                                                                        about managing enterprises.
                                                                                    14. Evidence of a strategic focus in both economic and
                                                                                        community development.
                                                                                    15. Willingness to collaborate within the tribe and with
                                                                                        other entities.
                                                                                    16. Proactive stance with respect to both internal and external
                                                                                        opportunities.
                                                                                    17. Emphasis on the value of spending dollars locally.
                                                                                    18. Recognition of the importance of sovereignty.
                                                                                    19. Recognition of the importance of cultural relevance.
                                                                                    20. Attention to multiple capitals that include social and cultural
Participants share a small group activity.                                              networks, human capital, financial capital and infrastructure.
                                                                                    21. Strategy to develop tribal financial institutions and/or build
                                                                                        successful partnerships with external financial institutions.
                                                                                    22. Importance of having “champions” for community and eco-
                                                                                        nomic development.
                                                                                    23. Evidence that the tribe is discarding “the BIA mentality.”
                                                                                    24. Support for child care, K-16 and lifelong education.
                                                                                    25. Importance of strong, locally-based institutions (health and
                                                                                        wellness, social services, education, etc.).
                                                                                    This list is in the development stage and is by no means exhaustive.
                                                                                    It is being developed by the Heartland Center’s project, Sustaining
                                                                                    Success in Tribal Economic Development, in cooperation with United
                                                                                    Tribes Technical College and with support of the Denver Region
                                                                                    Office, EDA. For further information or reproduction permission,
                                                                                    contact the Heartland Center for Leadership Development at
Mary Emery of the North Central Regional Center for Rural Development               402-474-7667 or www.heartlandcenter.info.
leads a discussion.
6   SPRING 2006                                                                                                  VISIONS from the Heartland




Like any not-for profit organization, the Heartland Center is required to    At a recent board annual retreat, decisions were made to renew the
maintain a board of directors that develops policy and provides oversight to membership of the board and recruit new individuals that would broaden
all programs. The Center has been very fortunate in the dedication of our    the perspectives and insights already in place. Retiring members included
board members over the 20 years since the Heartland Center was founded. Peter Bleed and State Senator Elaine Stuhr, both of Nebraska. These
In fact, several board members have served for most of the history of        individuals not only helped the Center over the years but took an active
the organization.                                                            role in recruiting the new members who would serve in their places.
Here are the current members of the Heartland Center for Leadership Development board of directors.
                                                                                                  Jessica Kolterman
                                                                                                  Jessica serves as a Legislative Aide for Senator Elaine
                     Cornelia Butler Flora                                                        Stuhr (District #24) in the Nebraska Unicameral Legislature.
                     Neal is a very well known sociologist and director of the                    A native of Seward, Jessica is active in the Seward
                     North Central Regional Center for Rural Development at                       Area Chamber of Commerce. She is a graduate of William
                     Ames, Iowa. She oversees the services provided to exten-                     Jewell College in Liberty, MO, and recently completed
                     sion educators in 11 states and does a considerable                          her Masters at the University of Nebraska-Lincoln in
                     amount of community development work in Latin America.                       Mass Communications.

                                                                                                  Katherine Madsen
                     James Calvin                                                                 Katie is a native of Stuart, Nebraska where she excelled in
                     Residing in Maryland, James is the director of the                           sports and community activities in high school. She was
                     Leadership Development Program at Johns Hopkins                              part of the committee for the town’s participation in the
                     University in Washington, D.C. He is a long time associate                   Nebraska Community Improvement Program and has been
                     of the Center and has participated in a number of urban                      very active in Stuart’s HomeTown Competitiveness program
                     projects with Center staff and also served as a program                      as well. She is currently a student at the University of
                     evaluator for the Center in the past.                                        Nebraska in Lincoln.


                     Larry Dlugosh                                                                Valerie Shangreaux
                     As Chair of the Education Administration program at                          Born and raised on the Pine Ridge reservation, Valerie
                     University of Nebraska-Lincoln, Larry maintains contact                      now lives in Stillwater, Oklahoma where she directs the
                     with rural schools throughout the Great Plains. He has                       Alliance for Minority Participation in Science, Technology,
                     served on the Heartland Center Board since the Center’s                      Engineering and Mathematics. She recently completed her
                     founding and is a special help with organizational planning.                 doctorate and used the Heartland Center’s 20 Clues to
                     Larry also serves as the current treasurer.                                  Rural Community Survival as part of her research.


                     Charles Fluharty                                                             Craig Schroeder
                                                                                                  A Nebraska native, Craig is a senior associate with the
                     Chuck is the director of the Rural Policy Research                           Center for Rural Entrepreneurship. In addition to serving as
                     Institute, a collaborative of faculty from several                           the current board president, Craig has the distinction of
                     universities. He lives in Columbia, Missouri and                             being the very first intern ever placed with the Heartland
                     brings a unique perspective and experience in the                            Center. His special interests include youth involvement
                     development of rural policy and legislation.                                 strategies for community improvement.

                     Gordon Goodwin
                     Newly named as the director of the Northwest                                 Jose Zapata
                     Area Foundation’s Ventures Community program,                                Jose is the Executive Director of Central Nebraska
                     Gordon resides in Minnesota but has served on the                            Community Services in Loup City, Nebraska. He is a former
                     board from both Texas and California. Gordon has                             city councilman in Kearney, and has been involved with for
                     also helped with various Heartland Center training                           social service organizations for many years. He lives in
                     programs in the past.                                                        Grand Island, Nebraska.

                     Carol Gould
                     Carol is a 5th generation native of Kansas and
                     currently is the Public Relations Director of the City
                     of Junction City, Kansas. Previously she served as
                     the Director of the Kansas Center for Rural Initiatives
                     at Kansas State University for 18 years. She lives in
                     Manhattan, Kansas.
VISIONS from the Heartland                                                                                              FALL 2005/WINTER 2006              7

 Resources for Small Town Success
 Publications of the Heartland Center for Leadership Development
 Publication Order Form                 Send to:                                   Please Note # of copies                                        Amt.
 Postage and handling are included      Heartland Center for
 in the price of the publication for    Leadership Development                     __ Better Schools through Public Engagement . . . . . . . $20.00______
 orders within the U.S. and Canada.     650 J Street, Suite 305-C
 Cost of publication to be paid in U.S. Lincoln, Nebraska 68508                    __ Building Local Leadership . . . . . . . . . . . . . . .   $20.00______
 dollars.                               Phone: (402) 474-7667
 (Prices subject to change              1-800-927-1115                             __ Clues to Rural Community Survival . . . . . . . . . . . $15.00______
 without notice.)                       FAX: (402) 474-7672
                                        www.heartlandcenter.info                   __ Clues to Rural Community Survival WORKBOOK . . . . $ 7.00______

 Name/Title ___________________________________________________________
                                                                                   __ Eight Challenges Facing Community Leaders . . . . . . $ 5.00______
 Address _____________________________________________________________
                                                                                   __ Energizing Entrepreneurship . . . . . . . . . . . . . . . $ 23.00______
 Organization _________________________________________________________
                                                                                   __ Five Strategies for Active Economic Development . . .     $ 5.00______
 City/State/ZIP _________________________________________________________

 Phone ______________________________ Email ___________________________            __ Managing Collaboration in Small Towns and Neighborhoods $10.00______

                                                                                   __ Seven Secrets to Coping with Change in Small Towns .      $ 5.00______
 ■ Payment enclosed      ■ Please charge to my credit card:
                                                                                   __ Six Myths about the Future of Small Towns . . . . . . . $ 5.00______
 ■ VISA          ■ MasterCard    ■ Discover        ■ American Express
                                                                                   __ Ten Ideas for Recruiting New Leaders . . . . . . . . . . $ 5.00______
 Cardholder’s Name ____________________________________________________
                                                                                   __ The Entrepreneurial Community . . . . . . . . . . . .     $35.00______
 Card Number _________________________________________________________
                                                                                   __ Your Field Guide to Community Building . . . . . . . .    $18.50______
 Expiration Date _______________________________________________________

 Signature ___________________________________________________________                                                                          TOTAL______




                                                     New Location for Helping Small Towns Succeed
                                                      October 10-12, 2006 will see the annual program of Helping Small towns Succeed in a new location.
                                                      The Lied Conference Center in Nebraska City, Nebraska will serve as the facility with excellent
                                                      accommodations, meals and training amenities. The Conference Center is located in southeastern
                                                      Nebraska and will provide transportation from airports in either Lincoln or Omaha.
                                                      2006 Curriculum Features
                                                       ■ New information on leadership development
                                                       ■ Diversity as an economic development opportunity
                                                       ■ Appreciative inquiry as the newest tool for community planning
                                                       ■ Six building blocks of community development and measurement
                                                        A special evening program will offer insight on heritage tourism, using Nebraska City as a case study.
                                                        On the historic Lewis and Clark trail, Nebraska City has been very successful in this area of economic
                                                        development.
                                                        For complete information about the upcoming program, visit the Heartland Center web
                                                         site at www.heartlandcenter.info. You can also call the Center at 1-800-927-1115.
                                                         Register on line for a 5% discount!
                                                                                                                                                   Non-Profit Org.
                                                      Change Service Requested                                                                      U.S. Postage
                                                                                                                                                      PA I D
                                                                                                                                                     Lincoln, NE
                                                                                                                                                   Permit No. 825




        VISIONS from the Heartland
    is published three times a year by the
             Heartland Center for
          Leadership Development
           650 J Street, Suite 305-C
           Lincoln, Nebraska 68508
            Phone (402) 474-7667
               1-800-927-1115
        http://www.heartlandcenter.info
       Email: info@heartlandcenter.info




8   SPRING 2006                                                                                                          VISIONS from the Heartland

                                                                                                                        Kurt Mantonya
                                                                                                                        Program Associate
                                                                                                                        There are many roles involved in a good
  Question: I’m a local economic development director in a town of                                                      Town Hall Meeting. There are greeters at
  about 6,000. I think it’s time we had a community forum or town hall                                                  the door, folks at a sign in and name tag
  of some sort and I’d really like some ideas on how to keep it positive                                                table, maybe helpers/facilitators at each
  and practical.                                                                                                        table group, a refreshment committee,
                                                                                                                        clean up helpers and an official MC that
                                                                                                                        opens and closes the meetings. That per-
                                                                                                   son should be the one who can lend some credibility to the event
                     Milan Wall                                            Vicki                   such as a well known volunteer or perhaps an elected official.
                     Co-Director                                           Luther
                      You need to conduct a work                           Co-Director
                      session that gives you ideas                                                                      Reshell Ray
                                                                            How about asking                            Program Associate
                      that you can use for volun-                           folks to sign up for
                      teer work and follow-up,                              a task force before                         I like Town Hall meetings that include a long
                      don’t you? Think about an                             they leave the                              break with refreshments or even some
                      agenda that has the majority                          meeting? You can                            musical entertainment from the school or
of time spent in discussion, at tables or in small   use clip boards or easels and newsprint                            senior center. It’s worth the time from the
groups, in which folks are asked to develop ideas    by the exit door with a title such as:                             agenda to make it a social evening as well
for community improvement. Maybe ask each            Youth Projects, New Business Start Ups                             as a work session. Besides, more parents
small group to create a list of the top 5 items we   or Leadership Training and a marker for       will come to the event if school kids are performing in some way.
should work on in the next 3 years. The last part    volunteers to sign up. This can work well     You can also use that longer break time to consolidate lists from
of your event should be gathering these lists and    to identify a core group for any follow up    table discussions and get ready to report a “master list” as a
either displaying them or condensing them.           efforts after the Town Hall Meeting.          product of the discussion.

						
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