General Information on the Tool of BLUE OCEAN DASHBOARD
WHAT? The Blue Ocean-Performance Dashboard is a tool that seamlessly integrates the three most powerful tools for business management: Value (Supply) Chain; Blue Ocean Strategy; Balanced Scorecard
WHO? Business executives; managers Business planners; strategic planners Small, medium, and large enterprises Practitioners of Blue Ocean Strategy Practitioners of Balanced Scorecard
WHERE? Online: http://businessmodels.ning.com Talks; Seminars Workshops; Training Consulting
WHY? ‘One-Page Business Management’ Simpler; Faster; Free; Holistic Integrated approach to managing value (supply) chain, strategy, performance, and business model
WHEN?
BLUE OCEAN DASHBOARD:
A Simpler and More Profitable Way to Manage Strategies and Business Models
Starting a business (from idea stage) Generating more revenue Further reducing cost Facing competition in the ‘Red Ocean’ For uncontested customer experience
HOW? “Where currently are you (in the industry?)” “Where do you want to go?” “How will you get to the Blue Ocean? What strategy and business model?”
HOW MUCH? Free online (open innovation): http://businessmodels.ning.com Otherwise, contact Dr. Rod King: rodkuhnking@sbcglobal.net
WHAT NEXT? iPhone application for the Blue Ocean-Performance Dashboard Software/social network for Blue Ocean-Performance Dashboard Partners for Collaborative Projects
BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
WHAT?
WHO?
WHERE?
WHY?
WHEN?
QUESTION-TAGS FOR:
HOW?
HOW MUCH?
WHAT NEXT?
BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
Company Overview of ………………………………………………………………….. Author(s): ……………………………………………………………………………………..
Date: …………………………………….………..……….. Ref.: …………………………………..…………………….
COMPANY BACKGROUND Location: Founder(s): Revenue: No. of Direct Competitors:
INDUSTRY/BUSINESS Industry: Niche: Model:
PRODUCTS/SERVICES
CUSTOMER VALUE PROPOSITION
COMPANY OVERVIEW OF:
CUSTOMER BENEFITS/EXPERIENCE
MAIN GOAL/OBJECTIVE/STRATEGY
VISION
MISSION
BOBM8A. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy)
IDEAL BLUE OCEAN (FINAL RESULT) ∞ Fractal Market Segmentation of ……………………………………………………………………….
Revenue
BLUE OCEAN
Highly differentiated and premium-priced/free business model
Blue Ocean Strategy
(+): DELIGHT
RED OCEAN Red Ocean Strategy
Lowly differentiated and low-cost business model
(Uncontested Market Space or New Category)
(-): PAIN
No. of Competitors
BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net http://businessmodels.ning.com BOBM1.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & & http://businessmodels.ning.com
Blue Ocean Dashboard for …………………………………………………………………………………………. Name of Product/Service/Facility: ……………………………..……………………..
Date: ……………………………….
Functionality: …………………………………………………………………….…
Customer Value Proposition: ……………………………………………………………………. Business/Industry: ………………..........…………………..….…………….. Goal/Objective: …………………………………………………………………………………………………………………………………………………………………………………………….
BUSINESS SYSTEM (“SEMPORCE”) ELEMENTS Description of Best Current/ Future Resources Performance Objectives: 20…… Cost: ($) Revenue: + ($) Other Criteria Blue Ocean Actions (Tactics/Customer Experience Quotient) Raise (+) Create (+) Reduce (-) Eliminate (-) Other Initiatives/ Projects
S: Suppliers/Materials E: Employees/Knowledge Assets/Culture M: Machinery/ Equipment/Facility P: Processes/ Activities O: Outputs - Product - Service R: Retailers/ Distributors/Channels C: Customers/ Consumers E: Environment - Competitors - Non-customers - Partners - Investors - Community/Gov. BUSINESS MODEL: (How does the organization work to deliver its ROI (%): value proposition to customers?)
BUSINESS EXPERIENCE QUOTIENT
IDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and uncontested business model as well as make the competition irrelevant?)
Blue Ocean Program
BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
Template for 4 Perspectives and Questions for Balancing a Blue Ocean Dashboard
INVESTOR PERSPECTIVE How will the business make more money (extraordinary profit)?
EMPLOYEE PERSPECTIVE What attributes, skills, resources, and outputs should employees have in order to sustain a workflow and culture that deliver extraordinary value to customers and investors?
4 PERSPECTIVES AND QUESTIONS FOR BALANCING A BLUE OCEAN DASHBOARD
CUSTOMER PERSPECTIVE How will customers experience the greatest delight and least pain?
PROCESS PERSPECTIVE What processes and strategies will generate extraordinary profit as well as deliver the organization’s value proposition to customers/consumers?
BOBM5.32.Blue Ocean-Business Models. Copyright Dr. Rod Rod rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM8.2. BOBM6.1. Blue Ocean-Business Models. Copyright 2009.Dr. RodKing. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Dr. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009.2009.Dr.King. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Rod
TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business Models as well as Determine (Non-)Customer Trade-offs, Value Propositions, Business Opportunities, Strategies, and Design/Brainstorming Objectives Customer’s Intent/Job: ……………..……………………………………….…………………..……...… (Non-)Customers/Industry: ……………….…………………….…….. Focus of (Non-)Customer: Product/Service/Facility; Purchase/Delivery/Usage/Supplements/Maintenance/Disposal Breakthrough Question: HOW TO MAKE (THE PRODUCT/ENTERPRISE/INDUSTRY OF) ……………..……………......……….…….....……… IRRELEVANT? (Non-)Customer Needs (-) Reduce/Eliminate
(Relative to Industry Standard)
1
Cost
2
Maintenance/ Upgrade
3
Time (Delivery/ Aging)
4
Defects/ Complaints/ Waste
5
Weight/ Size/ Tool
6
Effort/ Friction/ Energy
7
Staff Dependency
8
Complexity/ Information Overload
9
Rigidity/ Inaccessibility
10
Pain/ Barriers/ Pollution
(+) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Raise/Create
Value/Functionality Quality/Automation Performance/Productivity Differentiation/Novelty/ Uniqueness/Form/Fractality Speed/Agility Aesthetics/Visual Appeal/Color Ease of Use/Simplicity Convenience of Use Customer Service/Support Fun/Entertainment/Adventure Star Performers/Celebrities Prestige/Legacy/Amenities Wide Choice/Versatility Hygiene/Cleanliness Integration/Connectivity Power/Strength/Wisdom Accuracy/Reliability Security/Safety/Health Collaboration/Communication Customization/Personalization
BOBM7. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
Template for Zoomable Blue Ocean Dashboard
S: SUPPLIERS/MATERIALS
E: EMPLOYEES/KNOWLEDGE ASSETS/ CULTURE
M: MACHINERY/EQUIPMENT/ FACILITY
E: ENVIRONMENT Competitors Non-customers/Non-consumers Partners Investors Gov./Community/Society/Env.
BUSINESS MODEL (20…….)
[Uncontested Customer Experience/ Customer Value Proposition/Business Goal (“BHAG”)/Strategic Intent/Vision/Ideal Solution/Revenue, Cost, Profit, and ROI]:
P: PROCESSES/STRATEGIES Brand/PR/Marketing Strategy Revenue-generating Strategy Cost-reduction Strategy Value Innovation (Trade-off) Strategy Competitive Advantage Strategy
C: CUSTOMERS/CONSUMERS
R: RETAILERS/DISTRIBUTORS/ CHANNELS/INTERFACE
O: OUTPUTS/PRODUCT/SERVICE
BOBM8.2. BOBM6.1. Blue Ocean-Business Models. Copyright Dr. Rod Rod rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Dr. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009.2009.Dr.King. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Rod
Template for a Classic Zoomable Page (for Visual Brainstorming/Documentation)
BOBM8.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com