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Jesse Kendall 123 Elm Street ♦ Miami, FL 33183 ♦ 305-555-5555 ♦ firstname.lastname@example.org PRODUCT MARKETING PROFESSIONAL Dynamic product marketing professional with extensive diverse marketing experience. Expertise in business-to-business and business-to-consumer marketing. Exceptional professional with strengths in marketing strategy, new product planning, research, and launches. Outstanding ideation, product leadership, and analytical skills. AREAS OF EXPERTISE Voice of Customer Promotions Team Leadership Direct Marketing Data Analysis Media Purchasing Strategy Development Product Marketing Negotiations Profit & Loss Qualitative Research Trade Show Strategies Budgets Product Management Tactical Execution PROFESSIONAL EXPERIENCE ABC ORGANIZATION, Miami, FL, 20xx-Present Product Marketing Manager Oversee the operation’s strategic direction and tactical execution on assigned topical products. Manage full P&L and a $5 million marketing budget. Set rigorous targeted goals for new product launches and topical initiatives. Cultivate and maintain relationships with key associations. • Generated $30 million in annual revenues, increased topical revenues by 10% annually, and exceeded annual business case plans with the successful launch of 16 new online topical legal products over the past four years. • Shifted the product marketing focus from content selling to customer work flow solutions marketing to gain an edge over the competition. • Consistently produced the top-ranked national sales meeting breakout presentation session for product launches. BCD ORGANIZATION, Miami, FL, 20xx-20xx Product Marketing Manager Conceptualized and designed comprehensive training and sales materials to field sales. Conducted and analyzed market research to determine customer product usage. Created and executed direct-to-customer mailings, promotions, and advertising. Evaluated performance by tracking sales and revenue results monthly. • Recognized by Field Sales and customers for creative and innovative approaches to marketing products. • Increased sales by 10% through initiating contract negotiations with the 23,000 member NCMA for the Government Contracts product line. • Earned the Award of Excellence for Customer Focus in 20xx, a company-wide honor for exceptional customer service and a dynamic approach that fostered collaboration with key internal stakeholders to drive innovation. COMPUTER AND TECHNICAL SKILLS IP Networking Word Project Excel Virtual Private Networking Broadband Technologies PowerPoint Visio Access Advanced Electronics PROFESSIONAL TRAINING Completed numerous corporate and self-funded training programs (full listing available upon request): Product Management ▪ Project Management ▪ Supply Chain Management ▪ Budgeting and Finance Public Speaking ▪ Time Management ▪ Sales Skills ▪ Proposal Writing Certified Toastmaster
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