Product Marketing Manager Resume Example by mplett


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									                                                Jesse Kendall
                    123 Elm Street ♦ Miami, FL 33183 ♦ 305-555-5555 ♦

                                      PRODUCT MARKETING PROFESSIONAL
Dynamic product marketing professional with extensive diverse marketing experience. Expertise in business-to-business
and business-to-consumer marketing. Exceptional professional with strengths in marketing strategy, new product planning,
research, and launches. Outstanding ideation, product leadership, and analytical skills.

                                                AREAS OF EXPERTISE

           Voice of Customer                            Promotions                               Team Leadership
            Direct Marketing                           Data Analysis                             Media Purchasing
         Strategy Development                        Product Marketing                             Negotiations
              Profit & Loss                         Qualitative Research                       Trade Show Strategies
                Budgets                             Product Management                           Tactical Execution

                                            PROFESSIONAL EXPERIENCE
ABC ORGANIZATION, Miami, FL, 20xx-Present
Product Marketing Manager
Oversee the operation’s strategic direction and tactical execution on assigned topical products. Manage full P&L and a $5
million marketing budget. Set rigorous targeted goals for new product launches and topical initiatives. Cultivate and
maintain relationships with key associations.
•     Generated $30 million in annual revenues, increased topical revenues by 10% annually, and exceeded annual
      business case plans with the successful launch of 16 new online topical legal products over the past four years.
•     Shifted the product marketing focus from content selling to customer work flow solutions marketing to gain an edge
      over the competition.
•     Consistently produced the top-ranked national sales meeting breakout presentation session for product launches.

BCD ORGANIZATION, Miami, FL, 20xx-20xx
Product Marketing Manager
Conceptualized and designed comprehensive training and sales materials to field sales. Conducted and analyzed market
research to determine customer product usage. Created and executed direct-to-customer mailings, promotions, and
advertising. Evaluated performance by tracking sales and revenue results monthly.
•     Recognized by Field Sales and customers for creative and innovative approaches to marketing products.
•     Increased sales by 10% through initiating contract negotiations with the 23,000 member NCMA for the Government
      Contracts product line.
•     Earned the Award of Excellence for Customer Focus in 20xx, a company-wide honor for exceptional customer service
      and a dynamic approach that fostered collaboration with key internal stakeholders to drive innovation.

                                          COMPUTER AND TECHNICAL SKILLS
         IP Networking               Word              Project           Excel              Virtual Private Networking
    Broadband Technologies         PowerPoint           Visio           Access                Advanced Electronics

                                                PROFESSIONAL TRAINING

            Completed numerous corporate and self-funded training programs (full listing available upon request):

             Product Management ▪ Project Management ▪ Supply Chain Management ▪ Budgeting and Finance
                          Public Speaking ▪ Time Management ▪ Sales Skills ▪ Proposal Writing

                                                    Certified Toastmaster

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