J esse Kendall
PUBLIC RELATIONS EXECUTIVE
123 Elm Street
Miami, FL 33183
Dynamic and results-driven public relations executive with extensive experience
impacting corporate presence, performance, and profitability internationally. Influential professional with notable
success in development and execution of public relations, marketing, business development, and corporate
communications campaigns. Strategic leader with expertise in program management. Well connected with an
extensive global network of journalists, editors, and producers.
History of Success in:
Media Relations Strategic Planning/Execution Marketing Consulting
Marketing Collateral Client Relationship Management Community Outreach
External Communications Business-to-Business Development Strategic Partnerships/Alliances
A B C B A N K , M I A M I , F L ▪ 20xx – Present
Sr. Vice President, Public Relations: Maximize national presence by directing dynamic public relations and
marketing campaign development through a top team of six. Plan and implement strategies focused on integrated
communications, external campaign development, media relations, event marketing, community outreach, and public
affairs across four lines of business, each with varying product and service segments. Create innovative strategies to
increase new brand (BBVA Compass) awareness; oversee public relations, advertising, event development and
implementation, direct marketing, and community outreach activities.
Generated national attention for Built-to-Order checking products with mention in USA Today. Developed and
published a banking services survey in the financial section using Built-to-Order checking products as a guideline.
Increased business significantly despite the national economic downturn by developing and launching critical pubic
relations and marketing campaigns demonstrating the organization’s strength and stability.
Gained national recognition and generated and maximized interest with coverage in the Wall Street Journal and
Transformed an underutilized PR Department into a department central to the operation.
Devised and carried out strategies to highly enhance employee communication via the intranet.
B C D M A R K E T I N G G R O U P , M I A M I , F L ▪ 20xx – 20xx
Owner/Principal: Established and led a widely recognized public relations and marketing agency. Developed
strategic plans, integrated communications campaigns, and marketing communications campaigns through a team of
Cultivated top client relationships and earned ranking as Miami’s 18th largest PR firm in 20xx and 16th largest PR
firm in 20xx.
Propelled gross billings from $40,000 to $750,000 in 20xx.
Built new business with high profile clients, including Compass Bank, Whole Foods Market, Hotel Derek, Miami
Polo Club, the Museum of Fine Arts Miami, Bistro Moderne, Bella Rinova Spa and Salon, Gifts with Heart, Santa
Maria Hostel, Florida Taxi (Yellow Cab, Super Shuttle, United Cab, Taxis Fiesta, Miami Towncar), Allegro Builders,
Fleming’s Prime Steakhouse & Wine Bar, Outback Steakhouse, Chamberlain Hrdlicka Attorneys at Law, the Inn at
Dos Brisas, and the Bridge over Troubled Waters.
J esse Kendall
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Professional Experience, Continued….
C D E A D V E R T I S I N G A N D M A R K E T I N G , M I A M I , F L ▪ 20xx – 20xx
Vice President, Public Relations: Managed public relations accounts; built new business, set strategies,
administered budgets, and worked collaboratively with clients, including Compass Bank, Hotel Derek, Miami
Chronicle, HEB, and others.
Conceptualized, developed, and executed integrated communications campaigns, media relations, public affairs,
and community outreach.
Conducted research, devised key strategies, and created collateral materials through a high-performance team.
E F G P U B L I C R E L A T I O N S , M I A M I , F L ▪ 20xx – 20xx
Management Supervisor: Promoted from Account Executive; collaborated with clients in development of strategies
to integrate communications and develop media relations, including event marketing, community outreach, and public
affairs. Cultivated client relationships, built new business, and managed top accounts.
Landed the Whole Foods account and generated $250,000 annually by raising brand awareness and executing
Managed a $1.8 Million Travelocity.com account; handled key reactive issues management, proactive
campaigns, and national sponsorships, and took the company public in 20xx through a team of 12. Led team to
garner national media interviews on a regular basis, including CNN, Fox News, Headline News, and CNBC. Also
garnered media placements on 20/20, NBC Nightly News, and the Today Show.
Generated $100,000 annually with the Time Warner Communications account and played a key role in providing
crisis communications/issues management.
Spearheaded a new product launch for Pennzoil-Quaker State.
Landed and oversaw top accounts, including Kinetic Concepts Inc., AirCharter.com, iChoose.com, Air Liquide,
Association of Travel Marketing Executives, Microsoft, Sabre, Uptown Miami Association, and Furmanite.
G H I A S S O C I A T I O N , M I A M I , F L ▪ 20xx – 20xx
Director, Special Projects: Spearheaded development and execution of the Live Downtown community relations
campaign; attracted people to live, work, dine, and play in downtown Miami.
H I J I N T E R N A T I O N A L C O R P O R A T I O N , M I A M I , F L ▪ 20xx – 20xx
National Communications Coordinator: Collaborated with market managers across Florida, Georgia, Tennessee,
Alabama, and Illinois in development of fully integrated consumer and business campaigns.
BACHELOR OF ARTS, MEDIA STUDIES, University of XYZ, Miami, FL ▪ 20xx
Miami Grand Opera, Public Relations/Marketing Committee • Miami Center for Contemporary Craft, Board Member •
Miami Livestock Show & Rodeo, Committee Member, Corporate Development • The Junior League of Miami, Member
• Public Relations Society of America, Member • Men of Distinction Benefiting Baylor College of Medicine and Florida
Children’s Hospital, Steering Committee Member