Out of Home Communications Manager Resume Example by mplett


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123 Elm Street | Miami, FL 33183 | M: 305.555.5555 | E: jkendall@notmail.com


     CORE COMPETENCIES         Strategic and highly effective out of home leader with a professional career that
                               reflects dedication, creativity, and innovation. Conduct ongoing research and
                               develop highly innovative and unique communication programs. Accomplished in
                               designing and developing strategies that result in new business. Conceive and
     Market Penetration        implement new ideas that drive client satisfaction, generate referrals, and result in
      Sales Development        long-standing relationships predicated on trust and support. Recognized as a
      Strategic Planning       committed team player with a unique ability to foster and develop high-performing
          Campaign             teams and a commitment to continually exceed expectations. Exceptional
         Development           interpersonal communication skills.

ABC USA, Miami, FL                                                                                       20xx–Present
Managing Director, Out-of-Home Communications (20xx-Present)
Lead the development and implementation of communication programs for clients, including RPA Honda /
Acura, Adidas, MGM Studios, and KB Homes, to name a few. Manage multimillion-dollar OOH campaign
billing. Travel throughout the US to gather market knowledge and audit success of existing campaigns. Liaise
on international company matters as the US point person. Handle billing and accounts and direct the
professional development of staff.
Key Results:
 •     Supervised a team of two in redesigning the corporate Web site. Guided the development of Web site
       content and design, which is currently being tested for ease of navigation and usability.
 •     Spearheaded the effort to identify new space needed as a result of staff growth of 50% since 2004. Served as
       a highly valuable contributor to business growth. Selected a suitable space with room for further expansion
       possibilities, and worked to facilitate design and space layout.
 •     Championed the creation of a client contact database, which now holds over 500 client contacts and will
       also be used to house industry news, public relations, and other details to manage the growing client base.
       Currently expanding the database to serve as a central repository for all seven offices.
Senior Manager, Out-of-Home Communications (20xx-Present)
Successfully managed $75 million in annual billings and 19 employees in the corporate headquarters. Handled national
agency accounts, clients, and advertisers. Directed corporate services, including production and creative services.
Supervised the creation and distribution of sales and marketing materials.
Key Results:
 •     Single-handedly drove $5 million in billing from the MGM Studios account. Cultivated and generated
       business from RPA, a client that currently spends $20 million annually as the Los Angeles office’s largest
       account. Grew the business from $1 million in 2003.
 •     Conceived and launched the proof of performance (POP) Web site, which allows clients to view present
       and past campaigns, provides campaign images, and details photographic evidence of campaigns organized
       by month, location, and market.
 •     Selected as a finalist for two industry awards for the Honda Element campaign, which included a
       transmitter on the bulletin guiding clients to tune into a radio station frequency that played an advertisement
       when the listener tuned in.
JESSE KENDALL, PAGE 2                                                    M: 305-444-4444 | E: jkendall@notmail.com

BCD OUT OF HOME MARKETING, Miami, FL                                                                   20xx–20xx
Account Director
Accounts included ABC Television, Museum of Contemporary Art, XM Satellite Radio, and ESPN Zone, to
name a few. Tasked with creating innovative campaigns to generate exciting PR buzz for clients. Garnered TV
news and hype for ABC Family’s made-for-TV movie “Just A Walk in the Park” by working with a dog walking
association to create jackets with embroidery to advertise the show, which were featured on the dogs.

CDE, INC., Miami, FL                                                                                   20xx–20xx
Senior Account Executive, Out of Home Marketing
Developed new business and promoted relationships with advertising agencies and advertisers, including
Nestle Butterfinger, Neutrogena, Gallo Wine Company, and California Almonds. Traveled within a 13-state
territory to present opportunities to clients. Created compelling sales and marketing materials.
Key Results:
 •   Exceeded annual sales goal by 30% in the first six months of employment.
 •   Coordinated and hosted a client ski trip to the Colorado Rockies. Developed on-mountain promotional
     programs tailored to specific brand objectives.

EFG MEDIA, INC., Miami, FL                                                                             20xx–20xx
Out of Home Manager
Expertly managed all out of home programs, and handled $10 million in annual billing from clients, including
Paramount Domestic Television, Miller’s Outpost retail stores, Pacific Mutual Life Insurance, and Community
Health Group. Worked proactively with advertisers to discuss campaign strategies and tactics. Developed and
presented media campaigns to drive new business. Hired and trained an account executive.


Bachelor of Arts in Business Administration, Concentration in Marketing


Finalist, 20xx Venice ( Italy) Festival of Media “Cream of Venice Selection” for creativity and innovation in
media for GHI Tune-In Bulletins

Finalist, 20xx Media Magazine’s Creative Media Awards, GHI Tune-In Bulletins

Volunteer, Junior League of Miami

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