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123 Elm Street · Miami, FL 33183 Jesse Kendall Home Phone: 305-555-5555 · E-Mail: email@example.com NATIONAL MARKETING MANAGER Results-driven event and strategic marketing professional with extensive experience impacting organizational presence, profitability, and performance through orchestration of high-impact sales and marketing strategies. Proven leader with notable success taking winning sales and marketing ideas from concept to execution. Dynamic group trainer and public speaker. Areas of expertise: • Event Planning • Recruitment/Hiring • Web Design • Operations Management • Business Development • Vendor Negotiations • Sales/Marketing Strategies • Performance Evaluation • Marketing Materials Development PROFESSIONAL EXPERIENCE ABC PERFORMANCE SERVICES, Miami, FL · 20xx-20xx National Marketing Manager: Designed and implemented the ABC Showcase Program through six regional managers and 400 product advisors across 62 major cities throughout the United States. Articulated a brand awareness campaign to strategically position ABC products across malls, zoos, and theme parks to target potential customers and promote products. Wrote, developed, and put into practice comprehensive training programs and delivered to more than 400 employees. • Increased the budget from an initial $90,000 to $7 million, which expanded full-time coverage in major cities. Realized an annual gross value of $55 million dollars, continued for seven years, and resulted in $385 million dollars of revenue for ABC Performance Services. • Created/instituted the build your own vehicle program and the test-drive program, which facilitated dealership scheduling via the Internet; 18 million people visited ABC Showcase, scheduled 26,000 test drives, and generated 12.6 million build your own vehicle printouts. • Promoted from Marketing Manager and rolled out the ABC campaign nationally, which was the largest running interactive display developed in automotive history. Initiated the project with a budget of $90,000 and produced $385 million. Boosted display visits by 17% through evaluating color schemes and appearance of interactive displays. • Called on and cultivated relationships with senior/C-level ABC executives. • Gained high employee satisfaction and retention rates. • Played a key role in negotiating lucrative marketing promotions and partnerships with major firms, including Sea World, Universal Studios, Mall of America, Broadway Music Co., Pace Outdoor Music Productions, St. Louis Rams, Six Flags Theme Parks, and Chicago Mayor's Office. BCD MARKETING/SALES, Miami, FL · 20xx-20xx National Marketing Manager: Built sales and service networking and marketing solutions for print advertisement and marketing across the Midwest. Ensured seamless sales and service interactions. Implemented innovative business-to-business sales of print advertisements and event marketing/planning. Designed and tracked strategic incentive and internal marketing programs focused on consumer needs and long-term relationships. EDUCATION B.A., Marketing Communications/Business Administration, UNIVERSITY OF XYZ
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