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JESSE KENDALL 123 Elm Street Miami, FL 33183 Home: 305.555.5555 Cell: 305.555.5555 email@example.com MARKETING & BRAND MANAGEMENT PROFESSIONAL Proactive and creative marketing professional with a demonstrated record of achievement in conceiving and implementing ideas that fuel marketplace presence and drive client revenue. Business Plan Execution: Skilled in reviewing and implementing business plan elements that boost sales profitability and growth. Highly knowledgeable regarding strategic marketing programs that drive brand awareness. Product Launches: A detail-oriented professional whose ability to consistently provide effective and ongoing feedback regarding new ideas has resulted in delivering new products to the market. Leveraged comprehensive understanding of advertising and marketing practices to contribute to campaign development and customer retention strategies. Client Relationship Management: Experienced in establishing and enhancing the client experience. Worked effectively with vendors and other third parties to establish new business. Devised and implemented merchandising and other programs / promotions that would engage customers and facilitate a positive experience. CAREER EXPERIENCE ABC Luxury – Brand Manager, Miami, FL 20xx-20xx Selected to execute the business plan of a start-up high-end women’s clothing boutique that featured international apparel and accessories, serving the Washington, DC, metro area. Conducted extensive research regarding the luxury apparel market and the local retail market to forecast potential profitability. Led the development of an internal infrastructure to meet business goals, including hiring and directing a staff of seven. SELECTED ACCOMPLISHMENTS: Spearheaded negotiations with external vendors, including POS technology sellers, outsourcing companies, and leasing agents to facilitate imports of international women’s wear. Partnered with international design companies and established exclusivity deals, which ensured the boutique was the sole carrier of new fashions for a predetermined amount of time. Identified and hired a creative agency to develop the boutique’s brand, including color story, logo, advertisements, and a Web site. Oversaw daily operations of the boutique, including developing a comprehensive employee manual, which outlined policies, procedures, customer service and support expectations, and sales strategies. BCD GLOBAL – Brand Manager, Miami, FL 20xx-20xx Presented innovative ideas to fuel growth of the company’s online marketing services, and served as the impetus for the expansion into new business verticals, including the timeshare industry and convention visitor bureaus (CVB). SELECTED ACCOMPLISHMENTS: Generated 12 new contracts for the company, each valued at approximately $60,000 during the first year of the partnership agreements. Submitted numerous Web site designs to the HSMAI committee, resulting in the company’s being selected for four HSMAI Adrian awards, which are among the hospitality industry’s most coveted awards. Conducted extensive research on the timeshare industry and CVBs, allowing the sales team to develop relationships in those verticals, and generated 50 new business leads subsequent to participating in the Destination Marketing Association International (DMAI) conference. Recommended the initiation of business with area non-profits, which gained two new clients. EDUCATION & CREDENTIALS UNIVERSITY OF XYZ – Bachelor of Science in Finance; Minor in Management (20xx)
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