Brand Manager Resume Example by mplett


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									                                            JESSE KENDALL
       123 Elm Street    Miami, FL 33183    Home: 305.555.5555     Cell: 305.555.5555

              Proactive and creative marketing professional with a demonstrated record of achievement
           in conceiving and implementing ideas that fuel marketplace presence and drive client revenue.

   Business Plan Execution: Skilled in reviewing and implementing business plan elements that boost sales
   profitability and growth. Highly knowledgeable regarding strategic marketing programs that drive brand
   Product Launches: A detail-oriented professional whose ability to consistently provide effective and ongoing
   feedback regarding new ideas has resulted in delivering new products to the market. Leveraged comprehensive
   understanding of advertising and marketing practices to contribute to campaign development and customer
   retention strategies.
   Client Relationship Management: Experienced in establishing and enhancing the client experience. Worked
   effectively with vendors and other third parties to establish new business. Devised and implemented
   merchandising and other programs / promotions that would engage customers and facilitate a positive experience.

                                            CAREER EXPERIENCE
ABC Luxury – Brand Manager, Miami, FL                                                                      20xx-20xx
Selected to execute the business plan of a start-up high-end women’s clothing boutique that featured international
apparel and accessories, serving the Washington, DC, metro area. Conducted extensive research regarding the luxury
apparel market and the local retail market to forecast potential profitability. Led the development of an internal
infrastructure to meet business goals, including hiring and directing a staff of seven.
          Spearheaded negotiations with external vendors, including POS technology sellers, outsourcing
          companies, and leasing agents to facilitate imports of international women’s wear.
          Partnered with international design companies and established exclusivity deals, which ensured the
          boutique was the sole carrier of new fashions for a predetermined amount of time.
          Identified and hired a creative agency to develop the boutique’s brand, including color story, logo,
          advertisements, and a Web site.
          Oversaw daily operations of the boutique, including developing a comprehensive employee manual,
          which outlined policies, procedures, customer service and support expectations, and sales strategies.

BCD GLOBAL – Brand Manager, Miami, FL                                                                      20xx-20xx
Presented innovative ideas to fuel growth of the company’s online marketing services, and served as the impetus for
the expansion into new business verticals, including the timeshare industry and convention visitor bureaus (CVB).
          Generated 12 new contracts for the company, each valued at approximately $60,000 during the first
          year of the partnership agreements.
          Submitted numerous Web site designs to the HSMAI committee, resulting in the company’s being
          selected for four HSMAI Adrian awards, which are among the hospitality industry’s most coveted awards.
          Conducted extensive research on the timeshare industry and CVBs, allowing the sales team to
          develop relationships in those verticals, and generated 50 new business leads subsequent to participating
          in the Destination Marketing Association International (DMAI) conference.
          Recommended the initiation of business with area non-profits, which gained two new clients.

                                       EDUCATION & CREDENTIALS
             UNIVERSITY OF XYZ – Bachelor of Science in Finance; Minor in Management (20xx)

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