Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com
Our “VieW OF tHe NeW” At tHe 2009 FANCY FOOD SHOW
FANCY FOOD SHOW
DOiNg gOOD. There were several products at the show positioned solely around the company’s socially-responsible business. Project 7 is a for-profit company asking consumers to take part and help “change the score.” Project 7 sells everyday products, such as bottled water and gum, to help contribute to seven critical needs in the world, with at least 50% of its profits going to non-profit organizations that service these needs. Teatulía sells teas that come from a virgin soil tea garden in Bangladesh. Teatulía’s sales are directed toward its mission to help better the lives of the people of Bangladesh while rebuilding the ecosystem. BuyWell Fair Trade Coffee invests in sustainable development initiatives in communities where the coffee is grown, and in its home location. MAke it CruNCH. Pita Chips started this trend, and other breads are following. From Flamous Brands, we tasted delicious Falafel Chips, and New York Style is launching Focaccia Sticks. From Tyrells, we also saw root vegetable chips, like beetroot, parsnips, and carrots, along with apple chips. The size of the chip category would suggest: if you can make it crunch, you have a winner.
Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com
Our “VieW OF tHe NeW” At tHe 2009 FANCY FOOD SHOW
FANCY FOOD SHOW
WAter CONtiNueS tO FlOW. Given consumer concerns for the environment and slowing water sales due to the economic downturn, it was interesting to see continued innovations in water. From Ganic Water, the world’s first aroma water, to VitaSprings that is naturally filtered through layers of electrically charged clay. From Good Vibes for You of Australia that positions itself around “creating more happiness on the planet” to AquaDeco that sought out water that was worthy of its highly designed bottle. Water continues to attract innovators. You also had the makers of MetroMint expanding their product line with their new MetroElectro water with antioxidants, electrolytes, and zinc. StAND-Out teAS. Tea companies abounded at the show, which isn’t new. But there were a few companies that had stand-out new products. Tea forté, known for its designer packaging and presentation, has launched tea for cocktails. Golden Star Tea Co. offers a white jasmine sparkling tea that’s sophisticated and delicious enough for dinner parties. Numi Tea launched a new tea line called Puerh Tea, which is fermented during the drying process to brew a cup with more antioxidants than green tea.
Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com
Our “VieW OF tHe NeW” At tHe 2009 FANCY FOOD SHOW
FANCY FOOD SHOW
NeVer BeeN SWeeter. At the show, there were a couple of examples of new gOiNg NutS. forms of sweetness. One such example was Essential There were several companies creating new ways to enjoy Cane, which offers all natural flavored cane sugar in nuts. For example, Nutorious offers Nut Confections and varieties such as Cinnamon, Lime, Raspberry, and Nut Toppings, delicious snacks and added nut flavorings. Sweet Onion. Snacktrition is creating healthy baked nuts with added health benefits like calcium and fiber. Mrs. Mays naturals was another that continues its line of Crunch offerings with seeds and nuts.
MAke it NeW. According to NPD, we tend to eat the same things year-in, year-out. One way to drive innovation is to offer things we love in new forms. Case in point, Honibe’s Honey Drop™, which is a piece of honey you can hold (not sticky!), but that dissolves when you put it into a hot beverage. Love bacon? Well, you can now enjoy BaconSalt and Baconnaise. Enjoy the things we love in new ways.
kiDS Are PeOPle, tOO. There were a few products on the floor that were specifically developed for kids, from Hint Kids’ line of flavored water beverages in to-go TetraPak containers, to the Republic of Tea’s new line of kids teas, to Mrs. Meyers entering the baby cleaning arena. You also had Zebra Mix, which offers step-by-step baking kits formulated specially for kids.
Contact: John O’Meara, Managing Director • 415.896.9399 • www.anthemww.com
Our “VieW OF tHe NeW” At tHe 2009 FANCY FOOD SHOW
FANCY FOOD SHOW
CreAtiNg tHeAter. In its category, Republic of Tea started this concept almost 17 years ago by offering not just tea, but all the complementary products that went with it, to help consumers enjoy a tea lifestyle. Tea Forté continues the concept, paring its beautiful packaging with hardware goods that further bring the products to life and are all about presentation. Tea over Ice™ is one such creation, shown here.
DeSigN extreMeS. On the one hand, we saw some beautiful clean, minimalist designs in products such as Dry Soda, Venga, and ModMix. On the other hand, we also saw some beautiful, ornate, intricate designs in products like Fentiman’s Ginger Beer.
CreAtiNg COMPelliNg AND CONSiSteNt BrAND exPerieNCeS
SAN FrANCiSCO
Anthem is a global strategic design network that provides innovative solutions to articulate, unify, and manage brand impact. We create compelling brand experiences by aligning our strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients, who include Campbell’s, Coca-Cola, E-Mart, Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway, and Unilever. With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati, London, York, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and Hilversum. We enjoyed seeing you at the Fancy Food Show and would like to learn more about your business and strategic design needs. We invite you to come visit us in our new office just off Union Square to meet the rest of the team and see more of our work. We look forward to the opportunity to work with you.
Contact: John O’Meara, Managing Director 77 Maiden Lane, 4th Floor, San Francisco, CA 94108 415.896.9399