Applying the 5 Core Concepts by geepatty

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Apply the 5 Core Concepts of Media Literacy to advertising.

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									Apply the 5 Core Concepts Ad #1 Product: __________________________________
1. All media messages are “constructed.”  Who created the message?

2. Media messages are constructed using a creative language with its own rules.  What techniques are used to attract my attention? - Logos? - Slogans? - Language of Persuasion?

3. Different people experience the same media messages differently.  How might different people understand this message differently from me? - Who is the target audience?

4. Media have embedded values and points of view.  What does this message think is important (other than selling the product)?

5. Media messages are constructed to gain profit and/or power.  Why was this message sent?

Apply the 5 Core Concepts Ad #2 Product: __________________________________
1. All media messages are “constructed.”  Who created the message?

2. Media messages are constructed using a creative language with its own rules. a. What techniques are used to attract my attention? - Logos? - Slogans? - Language of Persuasion?

3. Different people experience the same media messages differently.  How might different people understand this message differently from me? - Who is the target audience?

4. Media have embedded values and points of view.  What does this message think is important (other than selling the product)?

5. Media messages are constructed to gain profit and/or power.  Why was this message sent?

Apply the 5 Core Concepts Ad #1 Product: __________________________________
1. All media messages are “constructed.”  Who created the message?

2. Media messages are constructed using a creative language with its own rules.  What techniques are used to attract my attention? - Logos? - Slogans? - Language of Persuasion?

3. Different people experience the same media messages differently.  How might different people understand this message differently from me? - Who is the target audience?

4. Media have embedded values and points of view.  What does this message think is important (other than selling the product)?

5. Media messages are constructed to gain profit and/or power.  Why was this message sent?


								
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