VIEWS: 10 PAGES: 3 POSTED ON: 8/22/2010
Summer Liquor Sales Summer wine sales (2009-06-14 21:00:38) Culture Summer, hot it intolerable heat, liquor consumption in low into the liquor sales off-season, then the off-season, the liquor business in the busy to? How they carry out marketing activities for? The end of the season ears are still ringing, a prelude to season gradually into the ear, the problem with this type of liquor I visited a dozen enterprises, is concisely summarized as follows: 1. Develop more favorable than in the past a more flexible promotion policies to stimulate consumption in order to achieve the purpose of consolidating the sales. Decrease in liquor consumption in the off-season, but that does not mean no one no one drink consumption, liquor still was drinking, just drinking in terms of people and always relatively small. Now, in large, medium and small cities, mostly air-conditioned hotel, hotels throughout the year are spring and liquor consumption by the end of this hotel and the climate is not obvious, reason that a number of liquor manufacturers to stabilize and expand market share have vested start &quot;position to defend war&quot;: in Beijing, alcoholic liquor, Liuyang River and other promotional activities vigorously; in Sichuan, Eguchi alcohol purchase wine gifts for large-scale activities, wine gift, buy a special 500 ml 40 donated three, bought plenty of sending a 500 ml 5; in Hubei, rice flower group not to be left to focus on the market in Yichang, a &quot;parade floats,&quot; and in various townships of hanging banners, bunting and other activities. 2. Training of marketing personnel, and comprehensively improve the overall quality of marketing staff. In the off-season, liquor companies are relatively free of marketing personnel, uniform training together, to wash their brainwashing rechargeyour batteries, help organize and open ideas, to combine theory and practice, to better serve the marketing. Shuang&#39;gou Group 100 in June to focus on marketing key elements for closed-end Nanjing intensive training, and later, in July, Yangzhou University, School of Business has invited professors, experts and scholars to group headquarters staff to teach contract law, marketing, modern marketing knowledge; Anhui Gujing Group, also in June for all marketing staff training. 3. Strengthen the market research activities. In the off-season, you can extract sufficient staff, adequate time to conduct extensive, thorough, and meticulous research, to better understand the market, know your strengths, discover their own inadequacies, learn about the industry Jingzhengduishou of Dongtai, Zuodao to know ourselves. In the &quot;SARS&quot; to obtain initial victory, the presence of Shuang&#39;gou Group flew over a large number of marketing personnel to act as their own market information officer, with each salesperson is a detailed questionnaire to survey the market, travel summary of the questionnaire back, then submitted to the relevant departments of Statistics, sorting, analysis, formation of research reports for top management decision-making. The investigation has become the main assessment Shuang&#39;gou Group clerk one of the indicators. 4. Increase new product development and accelerate the pace of new listings. Sales off-season, it is a golden opportunity to liquor manufacturers new product development, introduction of new Distribution Issues is the best time to market, the successful completion of the listing of New Distribution Issues for the coming season are well prepared. Shuang&#39;gou Group on 26 June in the ancient capital city of Nanjing for a new product promotion and press conferences, grand launch of the &quot;Oriental Collection&quot;, &quot;something presentable and acceptable,&quot; &quot;win-win&quot;, &quot;Shuang&#39;gou Drunken Monkey&quot; and other new new brand products. 5. Playing the guitar, to seize market opportunities, business opportunities come and go. Liquor companies to conduct trade promotion activities in the off-season, is conducive to grab market intervention fighters, gain market initiative, through careful planning and organization of scientific and strict management, standardized operation of the market for the season to lay a solid foundation for sales. Jiannanchun Group &quot;Jinjian Nan&quot; in Gansu, city, county market investment, while another brand Jiannanchun Group &quot;unity and happiness&quot; gong flag cloth tight round the country to conduct massive investment; Wuliangye Group &quot;Six and spring,&quot; Shuang&#39;gou Group &quot;peony&quot;, Sichuan Palace wine is also being vigorous investment activities. 6. Held in various forms, a variety of manufacturers associations, manufacturers and agents to enhance communication and feelings. Various forms of associations, manufacturers and agents will not only enhance communication and understanding, but also access to a wider range of market information. Shuang&#39;gou Group at the end of June early July held a &quot;customer forum&quot;, at which senior leaders and the general Shuang&#39;gou Group agents open, frank, so that the general agents to open up and speak their minds, the development of ideas and suggestions for the Shuang&#39;gou Group ; the same period, the general agent Shuang&#39;gou Group also organized to &quot;Singapore, Malaysia and Thailand,&quot; play, so that manufacturers and dealers of feelings and soul. There are four special winery Jiangxi also on the occasion of this year&#39;s off-season, holding companies to get together and travel together hand the activities of the Three Gorges Yong stroke torrents. 7. Current account of work carried out debts. Current account is a headache for manufacturers to make white wine, this off-season, some wineries held a &quot;debt settlement Week,&quot; &quot;activities on debts,&quot; and other activities, inventory check current account, the work carried out debts and accelerate recovery of its investment. Marketing activities for more than seven liquor business in the sales season is the main tactic used, I hope the general liquor business after the summer season all the marketing tricks to make full pave the way for the post, there is a &quot;hot&quot; in the harvest and sale of heat emerging .
Pages to are hidden for
"Summer Liquor Sales"Please download to view full document