Sponsorship skills Sponsorship can be divided into four phases: planning, negotiation, implementation, feedback. Each stage has a different focus and Methods. First, the planning stage. ?First, the planning goals are clear: to convince the other party to make a partnership with you. ?How to convince? This is the crux of the matter. I think the whole process of persuasion is built on the basis of the feasibility of bilateral cooperation, namely in the analysis of pros and cons of both sides to propose a program of cooperation for mutual benefit. ?(A) the other party need? While the needs are very different, but in the final analysis, there is also clear that co-produced by the other party wish to promote efficiency, and thus bring economic benefits; would like to put a dollar to give him the 10 or more income ( part of a complex relationship of the other sponsorship.) ?(B) what our strengths and how to play? This is the answer to the previous question, is to persuade each other and with him you are not a basis. ?(C) a combination of both, the basis of bilateral cooperation, put forward so that the other publicity-effective security cooperation programs have a minimum, that planning book. Of course, planning to do the book, first thought to be based on the above investigation to find the feasibility of larger partners, targeted as possible. In the process of finding a partner, take advantage of our special consideration and the other meeting point. For example, school radio has the advantage of publicity; associations also have different features, such as Computer Associates, to find the computer business; Football Association to look for sports equipment and franchisees; Fitness Association, the Fashion Association, for girls and more, go to beauty salons, fashion make-up business, in theory, a higher success rate. In addition, the activities themselves have their own characteristics, such as Putonghua Competition and bookshops, than singing and dancing party to, will feel more &quot;counterpart.&quot; This is also an important condition to convince each other. Planning to do the book, be sure to pay attention to self-positioning, which is equal to emphasize partnership: you provide the financial, manpower me, we do a good job with the event; I get your support to the activities carried out smoothly, you in the course of by advertising, win-win situation. Therefore, self-positioning, of course, can not be too much for the proud, but not too low and too &quot;cheap&quot;, because essentially a co-sponsorship. This requires us to show the planning book to be objective and rigorous as possible, highlight methods and implementation details. In addition, to be frank to be, can do, can not do, what advantages and how it can play ... ... at a glance, no empty promises, so as to provide business planning book you are reading this feeling: you are responsible , you are experienced, you are considerate of him. Campus planning books generally have several components: introduction, activity description, work plan, publicity, business compensation plan, budget and so on. As for how to write a plan book, this is something, but it is worth mentioning that the book written plan should think of it: My goal is to convince the other side with me, so what material should be prepared, should be how to organize material, and all around how to can most effectively to persuade each other to start, because the ultimate measure of a planned book criteria: whether to persuade the other&#39;s expectations. For the budget, we should pay special attention. Clear and detailed as possible, how much cash and goods, cash spent on where, what materials to use at a glance. Sought to leave the impression that the other side: not on wild speculations, but to ensure the smooth conduct of the basic requirements; every penny you have used something, you have cooperation in good faith. Second, negotiation phase. If the planning stage is the &quot;love&quot;, then the negotiation phase should &quot;determine the relationship&quot; was. Therefore, the phase center of gravity is to resolve each other&#39;s doubts, detailed discussion, the final identification of specific patterns of cooperation. ?First of all, it should be noted on some of the details of etiquette, such as (1) clothing clean and more stable as far as possible, to each other hint: I respect you; I was able, experienced; (2) not to be late, to the other party that: I am punctual, I am trustworthy, and work with me right; (3) No bad habits, such as pull the nose, ears, digging, toggle his legs, speak foul language ... ... must pay great attention to these issues, especially the first time the two sides meet. Of course, this requires that we normally would develop good habits. Second, we must make full use of voice, tone, tone, speed, gestures or facial expressions infected each other. Notes: Only prior to convince ourselves it be possible to convince others. Of course, it involves a &quot;degree&quot; of the problem must be careful not to go overboard, or else too far, just the opposite. How to grasp the &quot;degree&quot; of the problem, which requires you look closely, flexibility, such as found in each other has been mobilized, you may be appropriate to mention; if the other side showing a little hint of impatience, then you have to sign up the pressure . In addition, the terms of cooperation for the planning book, or brief list, or repeated stress, but also vary. So, how to observe? Observation of facial expression, especially the observation of the eyes, is the most effective. I had dinner with a friend, for a VCD, a friend glanced up, and this caught my eye was. I will try to figure out: she is not like the star, at least like the song, or she and the song has a &quot;story.&quot; Later confirmed my guess. Some people say, Look for all learning. If we as human communication is a science, then this field of study&#39;s academic shortcut is: cautious. Of course, here also involves a &quot;degree&quot; of the problem, which is &quot;watching&quot; instead of &quot;watch intently,&quot; or make other annoying, embarrassing both sides. How to make this &quot;degree&quot; or the old method of observation of each other&#39;s response, flexibility. ?Above are all talking about the process of interaction should be noted that, in fact the important task of the stage to discuss details of cooperation with other issues, the real goal is to establish relations of cooperation. Of course, that attitude should be sincere. Can do to prepare how to do it, requires a clear and detailed, with particular attention to is not sure the matter can not be freely agreed to down, as they bargain the terms of the agreement will be based, once signed, in black and white, is to bear the legal responsibility . Negotiation process, it should be emphasized that the form of publicity that you can do, how they would benefit rather than to hype. Because advertising is an investment, the investment is to take some risks. There are two meanings: first, promoting efficiency is not equal to economic benefits, advantages and disadvantages of the judge should be the other side to complete the work; Secondly, the promotion effectiveness of the final acts to be achieved through advocacy, publicity, therefore prepared in a manner which is what we all along to the implementation highlighting, which is actually to eliminate each other&#39;s worries, the other to help guide our judgments. Budget, the most important task of negotiations. If you can make price adjustments, the concessions, or to make concessions so runs the risk. If you can not compromise, then pay special attention to speaking skills. There was an intention to co-operate business, just waiting for my funds to make concessions, and I co-listed in the funding is very real, there is no room for adjustment. Then I talked about three connotations: (1) our price is very real, and largely spent on publicity, we are sincere; (2) the partners must cooperate sincerely, if your prices also insisted otherwise requires, then, is your lack of sincerity in the performance of co-operation (Note: this probably means, but it can not be said, or change for you, will not stand for; but had to express the meaning clear, otherwise fail to accurately target ideographic; but if you truly understand each other, after Italy, or will feel uncomfortable, then we must add the third sentence); (3) do a good job with the activities that we common goal, the necessary funds are not &quot;cut corners&quot; of; our price is very realistic so we should not spend time on 12 pick up a bargain in the 200, but should discuss how to ensure that the activities done best This is more favorable to both sides (in fact, has just discuss details of cooperation. I only wish the crown to divert the topic). A result, other managers agreed to cooperate on site closed. In fact, the whole process of negotiations is actually a positive figured out each other&#39;s psychology, and 11 targeted the process of resolving contradictions. Finally to emphasize that, in the whole process of negotiations, to be sure to stand in each other&#39;s point of view of interest to consider the issue, the reason is simple: the only other party to recognize your accomplishments his sake, he benefited from the activities, he was willing to invest, you to get funding. This is the key to the whole process. Third, the implementation phase. ?In the imagination of many students, sponsorship is only limited in the former two steps, that got the money over. In fact, this is a misunderstanding. Contract, the money, but the beginning of cooperation, the real work has just begun, but also the implementation of such agreement, but also to provide feedback. For the implementation of the terms of the problem, not just attitude, or the nature of the problem, the decision is a partnership between the two sides or the relationship between fraud and fraudulent. If the former, a win-win; If the latter, appears to be a win lose, is actually a &quot;lose-lose&quot;, often by fraudsters &quot;once bitten, twice shy.&quot; The fraudster &quot; penny wise, pound-foolish. &quot;As an example, the Society gave me ticking site screws up one thing, many of the other inputs, but the publicity is not good. It stands to reason, no longer afraid to come to me the other co-operation, but subsequent talks activities are still looking for us, and &quot;funds controlled by us, items at our disposal,&quot; The question is why continue to trust each other even more confidence in us? The reason is simple: the activities are not successful, mainly caused by a variety of objective factors (including bad weather), and in this whole process, we are responsible, our performance is to make them satisfied, and therefore does not affect the next cooperation. Bad things can do some good results, best embodies a person&#39;s overall quality, which is critical not only to your ability of doing things, but also because you have a sense of responsibility. How to implement the work, I think the best way to communicate with each other regularly, to discuss and put into practice. Here also involves positive feedback problems. ? Fourth, the feedback phase The answer to a question: Why feedback? ?First, the required feedback, which spur the commitment you put in place, work is carried out. ; ?Second, from the perspective of learning and training, only feedback, and businesses communicate to sum up experiences, lessons learned, and thus improved. ?Third, advertising is an investment, investments have risk, due to subjective reasons, no one can do is let each each business fully satisfied (not to mention some business expectations too high), then in the feedback process more and businesses to discuss what the problem is, whether the remedy ... ... Generally speaking, as long as you do the work place or even the basic place, businesses are generally not too difficult for the students, businessmen hated the money before the Ruanmoyingpao, take the money and then not see trace; businesses fear most is the feel cheated, especially by &quot;student frog&quot; feeling cheated, feeling than losing some money but also the uncomfortable. ?In addition, feedback is the &quot;wages&quot;. First, the good service can only say &quot;repeat&quot;, the second, these &quot;repeat&quot; go-between often happy to learn, to help introduce you to others, we can imagine a very high success rate of such cooperation; Third, if you are good at communication, You can explore some of the other topics of mutual interest, often to establish a good relationship, while the other is often the elderly rich life experience, you can learn many live by it than anything else. Moreover, if the other party trust you, admire you, they will support you. Finally, make a little summary. Sponsorship of the tips is &quot;bold, but cautious, thick-skinned.&quot; ?This is in fact the pursuit of girls &quot;Seven Words payment by the&quot; I Jia received the communication in the field it is useful, you can see is indeed the &quot;Golden Classic.&quot; Bold - to deal with strangers beyond the psychological barriers. Cautious - Look for all learning. Thick-skinned - the nerve, such as hand cocoon, the more wear thicker. For example, I have been able to&#39;m presumptuous, expert, all attributed to long-term outcome of temper - the nerve is thick enough. Notes 1. How to get the company&#39;s Contact: 1.114 search company number. 2. Obtained through the association or the brothers and sisters have contacted the company&#39;s contact information. 3. When shopping, take note of the various businesses of the contact telephone number, they may become your next sponsor. 4. Through the network of the company contact. 5. Goods of the company through the contact. 6. Through friends, classmates, family members have the company contact. Note 2. Contact the company noted a small problem. 1. Do not waste too much time there, the receptionist, she was not the right decision. 2. When companies ask you to fax in the past, do not ignore him, better to say to send home or directly to meet and talk. Because you can fax the price is not affordable, and most are inconclusive. 3. To a company, no matter how you fail, how the lack of sincerity and interest in each other are good, you have to get one of the contact person (the card). 4. Sponsorship, apart from the introduction, then the less the other, let your sponsors more than words, and carefully detailed reply to his question. And record his views and opinions. 5. Sponsorship when the note referred to specific details of things. In this case the company will think we are well prepared and seriously. College Work-Study Program Information Center Department attendance Sponsorship of the preparation 1, to find suitable sponsors, the general sponsor to consider sponsoring you, is to see whether their products are causing in your consumption on campus, preferably on campus wanted to open a great market for the product endorsement business, such as Computer brand agents, supermarket (supermarket style best) ... ... 2, prior to the sponsorship must be clear to all relevant provisions of your school can provide to each other what kind of supporting services. For example, in schools, whether lying propaganda propaganda points your school does not violate the provisions of Security Department, a banner out in schools where there are not allowed, etc.. 3, for what kind of activities, funding activities in advance of the budget, probably to the need for what amounts to, then what kind of trade-offs made under the auspices of the amount of (more or less than the budget of) This is almost, if certain provisions of the school is not very familiar with the best sponsors the first to write a simple report to your superiors look at the student union, conservative leadership to sign an agreement so to avoid surprises after you made a scapegoat. Sponsorship preparation First, prepare a comprehensive and detailed customer list, including communication, history of previous sponsors. This is a list of aggressive development and collection, do a monthly survey, resembles the go practice, collecting business cards, telephone, so you can eat &quot;back to grass.&quot; Second, know your customer (sponsor) Understanding of business conditions (with or without the necessary sponsorship, financial strength that situation), you can see the unit&#39;s website, bulletin boards, windows, wall version, presentations and so on. You can also learn a number of relationships. Third, warming-up program book (multiple copies), notebooks and pens (for new customers to have business cards and work permits) Action 1, harmonious contact with customers ① Direct Go door to door; ② phone; ③ Fax; ④ E-mail; ⑤ joint use; 2, telephone interview 1) ① net: List of call control, providing information to each other, to relevant information by fax or E-mail to the other party; ② follow-up: After reading the other information whether or not cooperation. To leave room for a turn, always make allowances for an; ③ sure: If you are interested, you need further information, can further talk about a time to meet. 2) It should be noted ① telephone interview if not targeted, high failure rate, then be prepared; ② appointment object is not found, number one, or at the wrong time, number one is busy in no mood to talk to you; ③ Select the appropriate time should be called; ④ did not understand the business needs point; ⑤ talk bad attitude, the other one would not like you. Should pay attention to tone and attitude; ⑥ each other really no demand for this ⑦ appetite to hang each other, the activities of right and mysterious thing, not the phone, go into the details, because he could not. Third, interview (continued) ① punctuality, respect for each other; ② conversation skills; ③ communication, listening, asking, detailed answer; 4, modified plan, the company intends to do a more detailed letter of intent was. (Continued) 5, contract: 1) to determine co-operation was the signal, to promote the single, it was the opportunity the moment, opening signing (prepared in advance a copy of both sides to see if that changed after the opposition, changed simply re-) 6, implementation: compliance, for the sake of sponsors, sincere, that we will do the best to do, then the implementation process the public, we must detail the division of labor and responsibility to the people, by the book. The public in the implementation process will face many unexpected things, to communicate with sponsors in a timely manner, if the interests of the tilt to them, not to be confrontational. No additional amount of sponsorship, does not reduce the return earned from the sum of affordable too. ? ? If you feel that good must be shared. . . Everyone is happy to celebrate together than alone. . .