123 Elm St | Miami, FL 33183 | (305) 555-5555 | firstname.lastname@example.org
PUBLIC RELATIONS EXCELLENCE
Sixteen years of demonstrated expertise in all aspects of corporate communication, including product promotion,
client relations, market campaigning, and customer programs. Expert in leveraging strategic public relations (PR)
strategies to build brands for companies and drive demand for products/services. Successful history of leading PR
campaigns and teams and provide C-level communications counsel. Organized planner with a track record of
successfully handling communication efforts for high-profile product launches.
PUBLIC RELATIONS LEADERSHIP
PUBLIC RELATIONS ASSOCIATE, ABC Firm | Miami, FL 20xx – Present
Effectively manage $2.5 million in annual revenue for a global agency servicing clients primarily in the mobile,
security, and consumer markets. Develop successful PR strategies, directing up to seven account teams at any time.
Execute global PR campaigns to build client brand and drive demand. Provide strategic counsel, particularly in regard
to corporate communications for earnings, M&A activity, and CEO visibility.
Notable PR Campaigns:
Conducted the BCD launch event, a business press roundtable with local rock stars and company executives.
Event was well attended and resulted in story interest from mainstream outlets such as DEF Today and EFG
Led FGH Mobile PR push, resulting in a Q&A focused on demonstrated mobile success in the GHI Times,
keynote presentations at events such as FGH Business Expo, and a series of relationship-building efforts,
including business press dinners.
Added more than $1 million in annual revenue by aggressively driving new business efforts.
Won new clients such as HIJ 365, IJK Systems, JKL Corporation, and KLM Artists.
20xx LMN Award – FGH Mobile Campaign
20xx LMN Award – IJK Systems Launch
20xx MNO Excellence Award – Contribution to Agency Growth
20xx MNO Excellence Award – Most Creative PR Campaign
SENIOR PR ASSOCIATE, NOP Media | Miami, FL 20xx – 20xx
Led corporate and mobile devices business unit PR strategy for a $800 million software company. Counseled on crisis
communications for various issues/events such as Flash Player security and M&A activity. Worked closely with investor
relations on relevant issues and quarterly earnings. Directed two PR agencies and coordinated international PR execution
with various regions. Oversaw the customer referencing team.
Notable PR Campaigns:
Leveraged OPQ relationship for awareness of global mobile strategy at 3GSM.
Launched PQR MX product, garnering 100 articles in one week.
Handled the launch of NOP Media’s foray into the enterprise space with the developer product.
Promoted from initial PR Associate position within one year of hire in recognition of superior performance.
MS in Technical Communication, XYZ Institute, Miami, FL | 20xx
BA in English, University of XYZ, Miami, FL | 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to
shortlist the applications. Resumes without cover letters are usually the first to go, followed by the ones with
poorly written cover letters. Avoid this fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs.,
and do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your
contact’s gender, address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing
mistake. If you don’t know the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s
clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other
candidates?” Provide an answer to that question right off the bat in your opening paragraph. This is a very
important section because it is the first thing the employer will read. It must be powerful and make an immediate
impact. Be sure sell yourself and your unique abilities. Do not use a generic opening paragraph that can apply to
any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For
example, instead of writing “My background is in finance management, making me well-suited for your
advertised Corporate Finance Director position.” you can write “A background in finance management and a
proven record of developing effective strategies that drive revenue, growth and shareholder value make me a
strong candidate for your advertised Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company,
the better your chances are to secure an interview. Get to know the company’s mission and new corporate
initiatives, and tell them how you can help them meet their objectives or resolve their problems. Praise the
company for public recognitions or recent accomplishments. The employer will surely take notice of your active
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to
focus on what you will bring to the company and how you will help them improve their profitability. Too much use
of the word “I” will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often
the most effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep
the bullet point statements unique and fresh. Do not copy and paste the exact same phrases from the resume
as it will make you look lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview
and provide contact information. This is also the ideal place to mention your salary requirements (if the employer
insists on it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way
to ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However,
do not mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition.
Remember that the goal is to market yourself – not to compose a dull biography.