International Marketing Director Resume Sample by mplett


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123 Elm Street • Miami, FL 33183 • (H) 305-555-5555 • (C) 305-444-4444 •

Inventive, market-savvy professional with a passion for new media and experience driving market expansion for three global
leaders in the entertainment industry. Exceptional executive-level relationship manager with unsurpassed collaborative abilities
and expertise nurturing high-profile client relationships in demanding, make or break environments. Persuasive leader known
for responsiveness as a client advocate in international markets. Contagiously positive driving force for unifying teams
composed of members from diverse professional disciplines.
 -   International Marketing              -   Sales Strategy                 -   Client Relationship Management
 -   Project Management                   -   Product Releases               -   Promotional Events
 -   Team Building                        -   Publicity Campaigns            -   Budgeting & Cost Control
 -   Territory Expansion                  -   Talent Management              -   Global Client Support

ABC RECORDS, New York, NY                                                        03/20xx to 12/20xx
Director, International Marketing
Spearheaded multiple concurrent product releases to the international music market for the world’s largest independent music
company. Established long-term partnerships based on trust with strategic leadership, artists’ representatives, and international
territory managers. Partnered with key decision makers and strategic managers to plan and execute promotions. Collaborated
with stakeholders to expand distribution and the fan base in accordance with revenues and sales objectives while remaining
within the project budget. Reported to the SVP of International Marketing.

Selected Accomplishments:
    - Represented clients, including Lenny Kravitz, Ben Harper, Korn, and Stacie Orrico, generating more than four million
        units in international sales.
    - Planned and implemented concerts and promotional tours with artist management and agents.
    - Ensured timely delivery of digital, audio, and visual assets to EMI servers for international distribution.
    - Developed and delivered presentations detailing strategies and successes at bi-annual marketing conferences.
    - Assessed and approved catalog, mid-price campaigns, TV break requests, and compilations.
    - Earned ten album sales certifications.

ATLANTIC RECORDS, WARNER MUSIC GROUP, New York, NY                                     07/20xx to 03/20xx
Director, International Media Relations
Directed staff engaged in developing and executing global publicity campaigns for the largest media corporation in the United
States. Created consistent artist imaging across multiple media, including photos, videos, album, and single-cover art.
Developed strategies for international affiliates and strategic partners. Reported to the SVP of International Marketing.

Selected Accomplishments:
    - Managed the international publicity staff.
    - Implemented highly successful media campaigns for internationally acclaimed artists including Matchbox Twenty, Kid
        Rock, Jewel, Rod Stewart, Brandy, and The Corrs.
    - Successfully translated the best elements from U.S. marketing campaigns to global territories.
    - Earned five plaques for exceptional contributions to exceeding sales goals and expanding territory.

Certification in Hospitality Marketing: The School of Hotel Administration at XYZ University, Miami, FL
Technical Proficiencies: MS Excel, PowerPoint, & Word
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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