123 Elm Street ▪ Miami, FL 33183 ▪ Home: (305) 555-5555 ▪ Cell: (305) 444-4444 ▪ email@example.com
OBJECTIVE: Creative, motivated, and client-focused professional seeks a dynamic position in external affairs.
Experienced in press release development, public speaking, and client advocacy.
Highly skilled in data collection, demographic/psychographic analysis, and trends forecasting.
Personable and persuasive; known for service based on trust and cooperation.
Respect for the importance of communication, teamwork, and research to meet/exceed organizational objectives.
Expertise in strategic planning, professional networking, personnel management, and productivity improvement.
Adaptable with exceptional problem solving, analytical, multitasking, and communication skills.
Committed to excellence; conscious about profitability, deadlines, and quality.
Ten years of managerial leadership encompassing budget control, data analysis, and project management.
EXTERNAL AFFAIRS EXCELLENCE
ABC HISTORICAL SOCIETY, Miami, FL, 20xx-20xx
External Affairs Representative
Contributed to the marketing, promotion, and advertising initiatives for various planned society events. Spearheaded the
strategy and design of a World War II exhibit; conducted primary research to create the branding, press campaign, graphic
design, and marketing collateral, and partnered with exhibit designer on visual layout. Investigated veterans’ institutions and
demographics and initiated a grass-roots campaign to target these associations in promotion of the event.
Contributed to the marketing campaign for The Miami Beer Festival; reviewed visual ads and posters, and prepared mass
Participated in the planning, collateral design, and mailing for an antique furniture exhibit gala.
Organized a mystery cruise as a company team-building event in Mystic.
Conducted primary research, wrote articles, prepared, and published the monthly online newsletter using HTML.
Promoted Old State House's Annual 4th of July Gala; distributed fliers at the art expo in the Miami Civic Center.
Bachelor of Social Science ~ Mass Communication (GPA: 3.6 / Magna Cum Laude) ▪ 20xx
XYZ University, Miami, FL
Coursework & Activities: Introduction to Public Relations (PR), Public Relations Writing, Public Relations Research, Public
Relations Productions, Media Graphics, Public Relations Campaigns; Member Golden Key International Honor Society
Associate of Applied Science ~ Social Science (GPA: 3.7 / Magna Cum Laude) ▪ 20xx
XYZ Community College, Miami, FL
PUBLIC RELATIONS EXPERIENCE
BCD ENTERPRISES, Miami, FL, 20xx-20xx
Developed full understanding of PR practices in a firm that specializes in media relations, outreach, special events, community /
investor communications, public affairs, reputation / crisis management, and cause-related marketing.
Volunteer ~ Challenge2Society ~ 20xx to Present
Microsoft Office (Word, Excel, Outlook, PowerPoint, Access), Adobe InDesign and Photoshop, Windows, Macintosh
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.