Marketing Action Plan

Document Sample
Marketing Action Plan Powered By Docstoc
					                                 Marketing Action Plan
                                    2010 Telework Initiative


Current State:
What are you doing now to market the Telework program?
a. What marketing materials have you developed?



b. Who is the current audience of your marketing efforts?



c. How does your program maintain contact with your current audience?



d. What can be done to improve outreach to your existing audience?



e. What other audiences exist that might be receptive to learning about Telework?



f. How might you reach out to those new audiences?



g. What resources/materials could be developed to better reach your new and existing audiences?




Future Progress:

Marketing Action Plan
2010 Telework Initiative
Page 1 of 3
Action Steps:

1, Additional outreach to Existing Audiences
a.


b.


c.


2. Additional outreach to New Audiences
a.


b.


c.

3. Resources to be developed
a.


b.


c.




Marketing Action Plan
2010 Telework Initiative
Page 2 of 3
                    Successful Strategies for Telework Programs
                    As Gathered from Top Performers Focus Group
     Marketing/Customer Service

                                             Planned In Progress   In      NA
                                                                   Place
     Regular Contact with Consumers
     Database of Program Contacts
     Regular e-mail contact
     Approachable application packet
     Marketing Pieces with TW Focus
     Website with clear Telework
     focus
     Newsletters covering TW
     Brochures Covering TW
     Exhibiting at Public Events
     Participating in employment fairs
     Participating in AT fairs
     Participating in public (state) fairs
     Presentations to Groups
     Entrepreneur groups
     Farmers
     Veterans




Marketing Action Plan
2010 Telework Initiative
Page 3 of 3