Recharge 2007 Co-op marketing opportunity for Murray River Lower by aae14500

VIEWS: 11 PAGES: 7

									      Get into it!
      FLEURIEU PENINSULA


      FP E-NEWS                                                             Issue 23: 26




CONTENTS
     Climate Change Workshop
     Fleurieu Peninsula Tourism – Australian Tourism Exchange
     Fleurieu Peninsula Tourism – Food and Wine Industr y Prospectus
     Fleurieu Peninsula Tourism – Murray River Visitor Guide Rundle Mall
       Launch
     Fleurieu Peninsula Tourism – Prints of Whales Competition
     Fleurieu Peninsula Tourism – Tourism Awards
     Fleurieu Peninsula Tourism – Update on Southern Ocean Cruising
     Fleurieu Peninsula Tourism – Visitor Guide
     Fleurieu Regional Development - Workshops
     South Australian Tourism Industry Council (SATIC)
     State Tourism Awards
     Taste SA at the Royal Adelaide Show
     Tourism Research Australia
     Your Business Online

  Product Updates
   What’s New?
   Diva Chauffeured Cars & Wine Diva Tours
   Great Southern Encounters, Victor Harbor
   Ivybrook Vineyard Cottage, Maslin Beach

  Congratulations
   Fleurieu Peninsula Tourism Awards



  Upcoming Events
   Myponga Yuletide 2009 – Christmas in July – 1-31 July
   Whaletime Playtime Festival – 4-5 July
   Langhorne Creek Twilight Food & Craft Market – 10 July
   Willunga Almond Blossom Festival – 23 July – 2 August

  Climate Change Workshop
The Department of Resources, Energy and Tourism is holding a free
climate change workshop in Adelaide on 8 July to provide the most up-to-
date information to the tourism industry on what climate change means and
what you need t o do to deal with it. This practical and hands-on workshop
will give you the specific skills and tools that you need to deal with climate
change and how you can minimise the impact on your business. To find
out     more     and      register,    click    on    the    following     link:
http://www.tourism.australia.com/NewsCentre.asp?s ub=0461
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Fleurieu Peninsula Tourism – Australian Tourism Exchange
Roz was in Melbourne last week representing Fleurieu Peninsula Tourism
at the Australian Tourism Exchange (A TE).            ATE is the southern
hemisphere’s largest tourism trade s how. It provides a forum for A ustralian
tourism businesses and regions to showcase their product, meet overseas
contacts and negotiate business deals. Fleurieu P eninsula Tourism met
with over 120 int ernational buyers and Aussie S pecialists Travel Agents
from both Eastern and Western Hemispheres. In addition to selling the
region Roz represented over 13 local operators. It was really import ant to
leverage off the Kangaroo Island international profile and educ ate people to
create an association with the two regions and encourage overnight stays
in the Fleurieu Peninsula. Roz also promoted the Melbourne Adelaide
Touring Rout e.
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Fleurieu Peninsula Tourism – Food and Wine Industry Prospectus
A Food and Wine Working Group was recently commissioned by the
Minister’s Roundtable to provide a focus to this sector of the industry to
help improve its product, distribution and marketing. The group of industry
representatives have worked with the SA TC to develop a specific
prospectus of opportunities to enable food and wine operators to work in
collaboration with the SA TC in 2009-10. If your business fits into the food
and wine category and you are interested in specific opportunities to
partner with the SA TC, please click on the following link. Expressions of
interest are due in the coming months, with some opportunities closing by
30 June 2009 and others closing in the months following.
http://www.tourism.sa.gov. au/marketing/get_involved/SA TC_prospectus_F
ood_Wine_Industry2009.pdf
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Fleurieu Peninsula Tourism – Murray River Vi sitor Guide Rundle Mall
Launch
The Murray River Visitor Guide promotion was held in Rundle Mall on
               th
Wednesday 10 June. The event was attended by Hon Jane Lomax -
Smith, Minister for Tourism and Andrew McE voy, CEO of South Australian
Tourism Commission. The Fleurieu Peninsula was represented by Roz
Becker (Fleurieu P eninsula Tourism), Melissa Little (Club Marina Holidays
and The Marina Hindmars h Island), Petrea Bartlett (Spirit of the Coorong),
Melanie Kempe (Langhorne Creek Wine Region), Anne McLennan
(Cleggett Wines), Judy Cross (Angas Plains Estate) and Wendy Watson
(Boathouse Birks Harbour). Although it was cold, it was still lots of fun and
provided a great value for money promotional opportunity for the Fleurieu
Peninsula and Lower Murray Lakes areas. A big thank you goes out to
those who volunt eered on the day.
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Fleurieu Peninsula Tourism – Prints of Whales Competition
Fleurieu Peninsula Tourism and the South Australian Whale Centre will be
running the Prints of Whales Competition throughout the whale season.
Amateur and professional photographers of all ages are being invited t o
photograph these magnificent animals of th e deep, during their annual
migration to t he waters of the Fleurieu Peninsula. The Prints of Whales
competition has two categories with the winner of each category receiving a
cash prize of $1000. Finalists of each category will also be eligible for the
                                              st
People’s Choice A ward. Entries close on 31 October 2009. For further
information visit www.sawhalecent re.com or www.fleurieupeninsula.com.au
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Fleurieu Peninsula Tourism – Touri sm Awards
The Fleurieu Peninsula Tourism Awards Gala Dinner was held last week at
the Links Lady Bay Res ort! I believe that a great night was had by all who
attended. We are now in Round 1 of the 2009 / 2010 Tourism Awards so if
you would like to be involved and need nomination forms, please contact
Heat her Mullan on 8556 8766 or email: heather@fptour.com.au Round 1
closes on MONDAY 31ST AUGUST 2009.
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Fleurieu Peninsula Tourism – Update on Southern Ocean Crui sing
The Southern Ocean Cruising concept is now a reality, with North Star
Cruis es and the Athena both offering cruises departing from Outer Harbor
next season and t he Orion also making the t rip from Melbourne to Adelaide
stopping at regional ports, including Victor Harbor.
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Fleurieu Peninsula Tourism – Vi sitor Guide
The prospectus and booking form for our 2010 Visitor Guide will be
available soon, so don’t miss your chance to promote your business in the
region’s key publication. The Visitor Guide is extensively distributed
throughout SA including Accredited Visitor Centres, Adelaide Airport, RAA,
consumer shows, metro accommodation outlets, travel agents, throughout
the region, interstate, internationally and online. Please contact Heather
Mullan if you wish to register your interest in advertising in the 2010 Visitor
Guide. To order supplies of the 2009 Visitor Guide please click here for an
Order Form, and email to: heat her@fptour.com.au or fax to 8556 8375.
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Fleurieu Regional Development - Workshops
Fleurieu Regional Development has a number of upcoming workshops – for
details go to: http://www.frd.org.au/programs.php
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South Australian Tourism Industry Council (SATIC)
Gain a better understanding of the new tourism industry body – the Sout h
Australian Tourism Industry Council. During the months of June and July,
SATIC will run a series of free networking sessions around the regions
outlining the role of SA TIC and its key programs, including tourism awards
and Australian tourism accreditation program. This is a great opportunity to
meet the new team, see what you can bec ome involved in and how SA TIC
can benefit you. A seminar will be held in the Fleurieu Peninsula on
               st
Wednesday 1 July from 10 am – 12 noon at McCracken Country Club.
Registrations for the seminar are essential – to book online go to:
www.mybookingmanager.com/letstalksatic2009          or telephone Annelies e
Powell on 8110 0127.           For further information on SA TIC, visit:
http://www.satic.com.au
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State Tourism Awards
The State’s best tourism operators are being encouraged t o enter the 2009
South Australian Tourism Awards with nominations now open. Entry is
open to all Sout h Australian tourism operators, with 27 categories including
accommodation, tour and transport operators, wineries, restau rants,
events, tourism marketing and attractions. Nominations close on 10 July
and submissions are due by 17 August. The A wards Presentation and
Gala Dinner will be held on Saturday 7 November at the Adelaide
Convention       Centre.          For    more       information    go      to:
www.satourismawards.com.au
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Taste SA at the Royal Adelaide Show
Don’t miss out on a chance to showcase your products (food, beverage,
wine or tourism) at one of South Australia’s biggest events. After eight
years, Taste SA at the Royal A delaide S how has become a must -see
feature and memorable experience for many of the 500,000 plus visitors
each year. Part of the food and wine precinct, Taste SA offers exhibit ors a
convenient and familiar location with a refreshment area and access to a
store room. Why not consider sharing a booth with another business? For
further information cont act Judith Noble, Adelaide Showground on 8210
5215 or email: jnoble@adelaideshowground.com.au
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Touri sm Re search Australia
Tourism Research Australia releases many statistical based reports on the
tourism industry and has just recently released the following reports
INTERNATI ONAL VISITOR PROFILES 2008 – please click on the
following link if you wish to view this report:
International Visitor Prof iles 2008
INTERNATI ONAL VISITORS IN AUSTRALI A: MARCH 2009
QUARTERLY RES ULTS – please click on the following link if you wish to
view this report:
To download a copy in PDF format please click on this link
International Visitor Survey - Quarterly reports
2008 SNAPSHOTS – the snapshots provide information on trends and
visitors in the following areas: Backpackers, Bed and breakfast, Caravan
or camping, Cult ural and heritage, Food and wine, Mature age visitors,
Indigenous tourism and Nat ure tourism. To download these free reports,
go to: Fact Sheets.
TRAV EL BY AUSTRALIANS MARCH 2009 QUARTERLY REPORT – to
download a copy in PDF format please go to: National Visitor Survey -
Quarterly Reports.
For further information on the services Tourism Research Australia offers
visit www.tra.australia.com or go to Publications and Releases and find out
what publications will be releas ed and when. If you are looking for tourism
data, contact Statistical Enquiries Service - just email to
research@tourism.australia.com
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Your Busine ss Online
Are you listed on the A TDW? It is absolutely essential in this day and age
of on-line marketing that you are listed on the Australian Tourism Dat a
Warehouse (A TDW). You do not have to be computer savvy to be listed
and best of all it’s free! The benefits, however, are priceless. You will be
automatically       listed     on      Fleurieu     Peninsula’s      website
www.fleurieupeninsula.com. au , S outh A ustralian Tourism Commission’s
website www.southaustralia.com           and Tourism Australia’s website
www.australia.com , as well as some of the top consumer travel websites
around – giving you vital exposure to the rest of the world! If you have
registered, please check your listing on the Fleurieu P eninsula website. It
is important to ensure t hat your A TDW listing is kept up-to-date and your
content is a good repres entation of your business! For more information,
please contact Heather Mullan - heather@fptour.com.au or 08 8556 8766;
or Tracey Wellings (SA TC, Online Services) on 08 8463 4560 or
OnlineSA TC@tourism.sa.com.
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Product Update s

What’s New?
Each month Fleurieu Peninsula Tourism issues a Media Release promoting
new product and developments within the region. Many of these products
are picked up by media for inclusion in articles or television programs.
Please let us know if you have a “news wort hy” new developme nt / product
or have refurbished / refreshed your business. We can issue a Media
Release to promote your new product / developme nt and also include it on
our website under a new highlights banner called “New in the Fleurieu”
http://www.sout haustralia.com/NewInFleurieu.aspx For further information
contact Heather Mullan on 8556 8766 or email: heather@fptour.com.au
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Diva Chauffeured Cars & Wine Diva Tours
Diva Chauffeured Cars is now operating in the Fleurieu region and is
available for airport trans fers, wine tours, weddings and special events.
Just imagine being chauffeured to and from your special destination in the
luxury iridium silver Mercedes Benz S359L. It doesn’t matter where your
heading – it’s all about the journey. Wine Diva Tours is available for food
and wine t ours in the Fleurieu region. They offer a unique experience wit h
barrel tastings direct from the barrel, visits to small boutique wineries off the
beaten track and sumpt uous regional platters. Pick up and drop off to
regional accommodation is included and transport is in a luxury Mercedes
Viano. For further information and bookings contact Greg and Dee Linton
on 8323 9806 or 0488 946 363 or email: greg@winedivatours.com.au
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Great Southern Encounters, Victor Harbor
Two new accommodation venues located in Victor Harbor and boasting
magnificent ocean views. Architecturally designed, both homes have two
separate living areas catering for everyone’s needs. The open plan
kitchen, dining and lounge areas are modern while the homes are only a
short stroll to the beach. Perfect for c ouples, groups and families who wis h
to enjoy the ambience of a coastal holiday with a touch of luxury. For more
information visit: www.greatsouthernencount ers.com.au
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Hindmarsh I sland Retreat, Hindmarsh I sland
Hindmarsh Island Retreat is a unique, elevat ed two storey holiday home on
the quiet northern side of Hindmarsh Island overlooking the Lower Murray.
The ret reat features open living areas and four bedrooms whic h
comfortably sleep nine people. A great place to relax and unwind wit h
family and friends. For more information telephone 8353 6306.
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Ivybrook Vineyard Cottage, Maslin Beach
Ivybrook Vineyard Cottage offers self-catering accommodation for up to
four people in a 40 acre rural setting with winter creek , birdlife, vineyards,
olive trees and farm animals. With an emphasis on comfort, the cottage
features many quality furnishings and is located only ten minutes from the
highlights of McLaren Vale and five minut es to the beach. Ivy brook
Vineyard Cottage is a great destination to get away from it all and
experience a different lifestyle.         Fore more information visit:
www.ivybrook vineyardcottage.com.au
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Congratulations

Fleurieu Peninsula Tourism Awards
And congratulations go to all the finalists and winners from our 2008/2009
Tourism Awards.
Round 1 Finalists: Beach Woods Eco Tourist Park, Friends of the PS
Oscar W, Lilla’s Café, Strath Motel, John & Irene Sanderson from Trafford
Hill Winery
Round 2 Finalists: Alfie from Alfie’s Wine Tours, Jetty Food Store, Red
Poles, Saltbush Bistro, The Little Cake Box
Round 3 Finalists: Anchorage at Victor, D’Arenberg Cellar Door &
D’Arry’s Verandah Restaurant, Rattleys at Pear Tree Hollow, 3 Divas &
Wine Diva Tours, Sandi Henwood from Victor City Motel
Highly Commended for Excellence in Customer Service: 3 Divas &
Wine Diva Tours
Overall Winner for Excellence in Customer Service : Lilla’s Café
Local Government Outstanding Touri sm Contribution Awards:
Alexandrina Council – Christina Somervaille, District Council of Yankalilla –
Maxine Speed, City of Onkaparinga – Nick Scarvelis, City of Victor Harbor
– Roger Adamson
Fleurieu Peninsula Tourism Outstanding Personal Contribution
Award: Ros Miller
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Upcoming Events

Myponga Yuletide 2009 – Chri stma s in July - `1-31 July
The businesses within the Myponga business community are uniting for this
special event and July is the perfect time to rug up and celebrate a winter
Christmas down under. All through the month of July, Myponga will be
transformed into a winter wonderland. The main street will be decked wit h
lights, Christmas trees and you might even spot some snow! And there will
be some special events to enjoy.           For more information go to:
www.mypongabank.com.au
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Whaletime Playtime Festival – 4-5 July
The Whaletime Playtime Festival celebrates the Fleurieu Penins ula’s
Whale Watching Season with a raft of performances and activities for kids
of all ages. Meet Victor Harbor’s very own Professor Blubber and watch
out for Henrietta the Humpback.        There’ll be buskers and roving
performers, as well as rock climbing wall, face painting and plenty more.
For more information go to: www. whaletimeplaytimefestival.com.au
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Langhorne Creek Twilight Food & Craft Market – 10 July
Head along to Langhorne Creek for an evening browsing a large selection
of stalls offering everything from craft, produc e, food and wine, plants – you
can even have a massage while you’re there. For more information
      telephone 8537 3441.
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      Willunga Almond Blossom Fe stival – 23 July – 2 August
      The Willunga Almond Blossom Festival celebrates the first almond blossom
      of the season and is an exciting blend of food, fun and entertainment aimed
      at all ages. The festival program showcases the township of Willunga and
      its surrounding areas, including the local cafes, restaurants, wineries, art
      galleries, almond blossom and historic walks. For more information go to:
      www.willungafestivals.com
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           For more information about other UPCOMI NG MARKETS AND
        EV ENTS go to http://www.southaustralia.com/FleurieuPeninsulaWhatsOn.aspx
                             and click here for an EVENT LISTIN G



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                                          Fleurieu Peninsula Tourism
                                          2/20 Main Road | PO Box 724 | Mount Compass SA 5210
                                          Phone: 08 8556 8766 | Fax: 08 8556 8375 | Email: heat her@fptour.com.au |
                                   www.fleurieupeninsula.com.au

								
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