CPG Territory Manager in NYC Long Island Resume Beth Wilson (DOC) by BethWilson


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									                                      B E T H A. W ILS ON
                          Bay Shore, NY 11706 ▪ 631.968.8415 ▪ bawilson@aol.com

                                    TERRITORY MANAGER
   Wholesale and Chain Accounts ▪ Branded Consumer Products ▪ Territory Management and Development

                                        CORE COMPETENCIES

Talented sales and territory management expert with 16+ years experience in tight, competitive markets with
shrinking landscape, currently managing the Long Island Territory. Recognized for consistently exceeding
expectations in key performance areas and surpassing goals by 20 – 40%. Possess strong relationship
building skills, able to develop new business easily and create enticing product sell-stories. Adaptable to
changing environments and product lines, quickly positioning self as expert by learning intricate product
details. Demonstrated proficiency in data analysis and use of software programs. Ability to promote efficiency
to maximize retail profitability. Excellent problem solving and time management skills.             Extensive
merchandising skills and POG implementation.

      Team Leadership & Supervision                               Product Knowledge
      New Product Launches & Promotions                           Presentations, Proposals, & Negotiations
      Competitive Intelligence & Market Research                  Channel & Category Management
      Relationship Management                                     Product Repositioning

                                     PROFESSIONAL EXPERIENCE

                            AMERICAN SNUFF CO/LANE LIMITED, 1995 – Present
                 Territory Manager (2006-Present) Strategic Account Manager (2004 – 2006)
                                 Account Distribution Manager (2000 – 2004)
                                   Area Sales Representative (1995 – 2000)

Manage the distribution and sales to independent retail and chain accounts across competitive New York
territory for this manufacturer of specialty tobacco products with a fragmented product line. Consistently
surpass goals, despite excise pressures, shrinking merchandise space, and restrictive legislation. Direct and
manage annual promotion budget – creating promotions, advertising, catalogues, and incentives. Incorporate
Nielson and Scan Track ratings to develop enticing presentations that introduce new products and sell existing
lines. Previous territories covered include Connecticut, Massachusetts, Rhode Island, and New Jersey.

                                            Territory Manager
                                       American Snuff Co./Lane Limited

Role responsibility consists of the distribution, merchandising and execution of programs and promotional
plan activities for American Snuff brands in a specified geographical area. Implementation of the programs
promotional plan which includes volume, profit, market share, distribution and in-store objectives per brand
through the most effective utilization of budgets, in order to contribute toward the achievement of the overall
sales and marketing objectives. Develop and track new product introductions at retail as well chain outlets.
Ultimately responsible for driving volume, account penetration, and product assortment within territory.

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                                         BETH A. WILSON
                                     631.968.8415 ▪ bawilson@aol.com

                                      Strategic Account Manager
                                             Lane Limited

Develop, implement and evaluate marketing plans within specific wholesale channel based customers.
Develop a business plan which aligns with company/brand plans. Manage the implementation of account
business plans to ensure that volume/profit objectives per account are achieved though the most efficient use
of resources. Use influencing skills to negotiate Lane to a position of strength in accounts though fact based
selling presentations incorporating current and future business opportunities. Stay current of competitive
activities and analyses and category management initiatives. Lead customer development and market
development initiatives. Develop and track new product introduction, merchandising effectiveness.

                                      Account Distribution Manager
                                             Lane Limited

This position served as an account and distribution manager to Lane Limited's important third-tier direct
account and chain account customers in a specified geographic section. As the primary selling manager to
these accounts, the responsibility included advocating Lane's trade platform of open completion, maximizing
sales, market share, profitability in each assigned account, and coordinating all distribution and
merchandising across Lane's brands. Identify outside business partners for go-to-market strategies including
distributors.  Responsible for the distribution network in Connecticut, New Jersey, Rhode Island,
Massachusetts, and New York Metro Territory.

                                        Area Sales Representative
                                              Lane Limited

Responsible for the launch and distribution of Lane Limited's brands for the NY Metro Region. Achieve
territory coverage and call frequency objectives in order to maximize effectiveness and efficiency which meets
the objectives of the marketing plan and is in line with the brand strategy and needs of the trade
organization. Responsible developing and expanding the retail sales area of Long Island, New York State,
New Jersey, Connecticut and Rhode Island and Massachusetts Territories.

                                         Sales Accomplishments
   Drove 2009 year-to-date sales totals 22% over 2008 same period sales.
   By mid-year 2009, hit 100% annual distribution gain target on one product; completed 85% of sales on
    other promotional programs.
   Surpassed 2009 annual distribution goals by 20 – 40% across multiple product lines and introduced new
    brands to market.
   Consistently met or exceeded sales objectives 1995 – 2009.
   Achieved assigned period, quarterly and annual district volume and brand targets while managing
   Create and analyze reports to find new opportunities to grow volume and, increase productivity and
    identify future opportunities within the district.

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                                          BETH A. WILSON
                                      631.968.8415 ▪ bawilson@aol.com

                             Promotions and Performance Accomplishments
    Yielded 109% client call record in 2009 with average 13.1 calls daily – the highest number on entire team.
    Complimented for rallying sales people and sharing strategies across teams
    Recognized with multiple W.O.W. (We Own Winning) awards for sales performance, mentoring and
     leadership, and new business achievements.

          Early experience includes retail sales with BROWN & WILLIAMSON and HASBRO TOYS,
                             in addition to securities trading experience.

                                     EDUCATION        AND   TRAINING
                                   Master of Business Administration
                                       Management and Finance
                                  CW POST, LONG ISLAND UNIVERSITY, 2007

            Graduated magna cum laude, with 3.7 GPA; honored with Marketing Excellence Award.

                                             Briarcliffe Collage
                                           Bachelors in Marketing

                                   Graduated summa cum laude, with a 3.92

    Ongoing training and coursework include Toastmaster’s programs, presentation development,
           competitor data mining, cost analysis, market research, and sales techniques.
                             Silvermine Consulting Training Programs

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