123 Elm Street Miami, FL 33183 (H) 305-555-5555 (C) 305-444-4444 firstname.lastname@example.org
Digital Media Sales Executive Business Development Marketing Executive
Talented and accomplished senior executive with international record of success in business development, marketing,
technology operations management, and corporate growth. Proven ability to build market share and brand equity,
develop effective business and technology solutions, and negotiate profitable contracts. Experienced at establishing
and directing field services, lead management, disaster recovery, enterprise security, and telecom programs,
processes, and improvements. Excellent problem solving skills.
Business Development Sales & Marketing Strategic Planning Contract Management
Negotiations Vendor Management Solution Development Cost & Budget Control E-Business Management
ABC PEST CONTROL, Miami, FL 20xx – 20xx
Director of Digital Media Marketing
Oversaw all technology and digital marketing operations for $30M company operating in 6 states. Managed disaster
recovery, business continuity, marketing, vendor relations, telecom, IT procurement, and search engine optimization
(SEO), and supported all business unit technology needs. Supervised 7 direct reports.
Tripled online leads and grew brand visibility through development of multi-phase online campaign.
Arranged marketing campaigns that included online, radio, direct mail, and newspapers.
Promoted from Digital Marketing Manager title in 20xx to instill innovation and latest web strategies.
Created highly effective system to track ROI of all marketing spends.
Facilitated sales by managing development and implementation of lead management system
Reduced costs while negotiating vendor contracts valued at more than $1M.
BCD MEDICAL PRODUCTS, Miami, FL 20xx – 20xx
Digital Media Marketer
Directed all technology operations, including development, for $7M direct mail company. Supervised staff and
administered budget. Led multiple digital media technology implementations and improvements. Oversaw call center,
e-commerce website, data management, and marketing report generation.
Developed e-commerce website that now produces 15% of company’s revenue.
Enhanced efficiency by migrating from AS/400 to state-of-the-art catalog management system.
Introduced effective Oracle-based marketing database solution.
Planned and led training sessions for new catalog management system.
EDUCATION & CERTIFICATIONS
Bachelor of Information Technology; Minor in Marketing, University of XYZ, Miami, FL 20xx
MCSE Certification / MCSE 2000 Certification
Operating Systems: Windows (to Windows 2000 Server), Linux, AIX, OS/400
Applications: MS Office, Exchange, Windows Server Clustering, SQL Reporting Server, Citrix PS, Dotnetnuke,
Blackberry Enterprise Server, Backup Exec, Websence, SalesForce.com, antivirus software, various email systems,
SQL, Servman Field Service, Synaro, Metropolis, Oracle
Networking: LAN/WAN, VPN, VoIP, MPLS, T1, DSL, wireless systems, PRI, P2P, TCP/IP
Hardware: PCs, SAN, HBA, POE, Central UPS, cabling, racks, peripherals, telecom systems
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist
the applications. Resumes without cover letters are usually the first to go, followed by the ones with poorly written
cover letters. Avoid this fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs.,
and do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s
gender, address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you
don’t know the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point,
and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section
because it is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell
yourself and your unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your
advertised Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company, the
better your chances are to secure an interview. Get to know the company’s mission and new corporate initiatives,
and tell them how you can help them meet their objectives or resolve their problems. Praise the company for public
recognitions or recent accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on
what you will bring to the company and how you will help them improve their profitability. Too much use of the
word “I” will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet
point statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make
you look lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists
on it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to
ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not
mention this in your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that
the goal is to market yourself – not to compose a dull biography.