JESSE K ENDALL
123 Elm Street • Miami, FL 33183 • (305) 555-5555 • email@example.com
COMMUNICATIONS E XECUTIVE
PROVEN ABILITY TO IMPROVE INTERN AL/ EXTERN AL CORPORATE COMMUNICATIONS ON A GLOBAL S CALE.
Over 14 years of experience in writing, editing, publication production, corporate communications, advertising, and public
relations. Highly skilled in graphic and Web design. Eight years of managerial experience with demonstrated effectiveness in
leading high-impact marketing programs. Core competencies include:
Writing & Editing Web Design & Maintenance Staff & Project Management
Layout & Design Network Administration Strategy Development
Publicity & Communications Proposal Generation Budget Management
Vendor & Client Relations Presentation Development Brand Administration
Created a new brand image, promise, and identity, including creative deliverables, brand guidelines, and corporate strategy.
Implemented and facilitated direct marketing and prospecting campaigns that generated over $500,000 in added revenue.
Wrote speeches for the North Carolina Governor and government executives.
Directed all communications efforts in volatile and publicly sensitive market issues.
Generated industry-leading, time-sensitive, and cost-effective newsletters with global distribution.
Devised new legis lative research, communication, and reporting processes.
COMMUNICATIONS EXECUTIVE, 20xx-Present
ABC EMPLOYEE BENEFIT SERVICES, Miami, FL
KEY C ONT RIBUT IONS:
Protected the ABC branded image by effectively managing all internal and external communications materials; developed
the corporate brand and branding materials, and directed staff on proper usage.
Instituted a robust media plan and created/placed compelling advertisements for target market publications.
Organized major educational and lead generation events for 150-200 participants and oversaw all aspects of promotion.
Designed and executed advertising campaigns for customized benefit programs and greatly increased participation.
Ensured full client satisfaction by managing customer satisfaction survey tools and carefully monitoring
RE SPONSIBILIT IES:
Work with principal partners and sales management to design and implement targeted communications strategies.
Manage all marketing and communications programs.
Write and edit content for informational newsletters, special announcements, sales and educational presentations, press
releases, and promotional media.
Oversee the development and maintenance of the ABC Web site and Web-based materials.
Create custom presentation materials to support the sales force and client consultants.
Initiate and manage partnerships with outside vendors for design, printing, mailing, and supporting projects.
Direct all public relations activities and sponsorship opportunities.
Write proposals for client services and organize presentations to prospects.
BACHELOR OF ARTS, JOURNALISM & PUBLIC RELATIONS, XYZ COLLEGE, Miami, FL, 20xx
Desktop Publishing: Adobe InDesign, Adobe PageMaker, Print Shop Publishing Suite, QuarkXpress
Design Applications : Adobe Photoshop, Adobe Illustrator, CorelDRAW
Web Site Development: Adobe GoLive, Macromedia Dreamweaver with Contribute, HTML, Microsoft FrontPage
Market Research: LexisNexis, State Net, Dialog Profound, Internet Explorer, Netscape Navigator
Bus iness Applications : MS Office Suite, Adobe Acrobat, WordPerfect, SAS Analytics Software
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. A void this
fate by following these effective strategies:
Addre ss your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” A void using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gend er neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an ans wer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and mak e an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
E very line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well -suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job searc h. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an int erview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employ er will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidat es and professionals with substantial ac hievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements trans ferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocat e.
To demonstrate your drive and interest, mention that you will call wit hin a week to follow up. This is a gr eat way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will hel p you stand out among the competition. Remember that the
goal is to mark et yourself – not to compose a dull biography.