123 Elm Street • Miami, FL 33183 • 305-555-555 • firstname.lastname@example.org
COMMUNICATIONS DIRECTOR • PEOPLE DEVELOPMENT • CORPORATE OPERATIONS
Performance-driven Director of Corporate Communications and organizational thought leader seeks entrance into SMU’s evening law school
program for full-time working professionals. Notable success shaping organizational communication strategies. Expert in creation of external
communications and synthesis of media relations, marketing, and communications to drive business growth and maximize bottom-line results.
ABC INDUSTRIES, Miami, FL • 20xx-Present
Director, Corporate Communications
Manage overall corporate communications focused on development of dynamic presence and strategic positioning of the organization. Direct
marketing, leadership development, partnering, and internal/external stakeholder programs; create and implement communication strategies
in the advancement of critical organizational objectives. Devise communications that boost revenues and increase market share, profitability,
and organizational performance. Create communications to cultivate interest with stakeholders, media, the industry, and the community.
Maximized interest in the corporate mission and brand through tactical messaging strategies and proactive exploitation of the media.
Directed internal publications, including The Span and Horizons; coordinated meetings between employees and owners.
Managed the annual corporate policy sign-off process with 1,000 participants and executed press releases.
Created dynamic marketing material, authored and produced videos, and oversaw the Hall of Recognition.
Reported for the Dallas Together Forum and the Dallas Women’s Covenant, and wrote publications on benefits, safety, and policies.
Managed printing and advertising in the Yellow Pages.
Coordinated partnering meetings for construction projects and turnarounds; communicated with customers, outside organizations,
and client personnel. Maintained TxDOT partnering facilitator qualifications, and led team-building sessions.
Headed the Dallas Regional United Way campaign. Replied to solicitations for contributions.
Oversaw development/maintenance of the company Web site.
Represented the organization to the media, fielding inquiries regarding company performance, project status, and incidents.
Prepared the organizational response to the Engineering News Record magazine’s annual Top 400 survey and others.
BCD SECURITIES, Miami, FL • 20xx-20xx
Director, Strategic Communications
Selected and retained to expand the organization’s profile across Europe for this member-led financial association and its five European-
focused affiliates/divisions. Liaised with senior management and global communications teams in development of communication strategies
in promotion of financial products.
Devised in-house policies to ensure optimal delivery of information to targeted audiences globally. Developed the media relations
package and a comprehensive journalists’ database.
Heightened the association’s profiles through promotional activities, briefings, and lunches with board level media representatives.
Managed media communications through the credit crisis; kept interested parties well informed by writing press releases, interviews
and articles. Liaised with the press and coordinated press briefing calls on joint association work.
Created and launched the Global SmartBrief initiative, which focused on association news; compiled summaries and tailored
content to global audiences.
Worked in collaboration with web designers/third party organizations to revitalize SIFMA websites.
Recruited and registered press, set up press facilities, and effectively supported press activities at conferences.
EDUCATION & TECHNICAL SKILLS
Bachelor’s Degree in Communications, XYZ University, Miami, FL, 20xx
Mac/PCs; Microsoft: Word, PowerPoint, Excel; Content Management Systems; Photoshop
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.