Associate Brand Manager Resume Sample by mplett


Enjoy this expertly developed sample associate brand manager resume with complimentary cover letter strategies included. Unlike most resume samples you will find, this one is a completely editable Word document, which means you can revise this resume as needed to suit your needs while keeping the stylish format in tact.

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									J ESSE K ENDALL
123 Elm Street | Miami, FL 33183 | Mobile: 305.555.5555 |

BRAND BUILDING & MARKETING                                     NEW PRODUCT DEVELOPMENT
Demonstrated capabilities in driving brand awareness           Successful in managing the development and launch of
through the creation and implementation of strategies          new consumer products. Continually analyze trends and
that fuel consumer purchases. Highly knowledgeable             market competition to maintain awareness of
regarding the Latin American market with a unique              opportunities to increase sales. Adept in controlling
ability to increase popularity of underperforming              expenses, minimizing risk, and creating best-selling
products.                                                      products.
Additional brand-building skills include:                      Additional product development skills include:
Strategy Development and Creative Planning                     Competitive Analysis and Trend Identification
Marketing Plan Recommendations                                 Vendor Relationships Management
Brand Strategy Enforcement                                     Product and Packaging Ideas
New Product Launches                                           International Expertise

ABC WATCH GROUP, Miami, FL | 20xx-Present
Associate Brand Manager, Wal-Mart Mexico and Wal-Mart USA
Develop product for Wal-Mart Mexico and Wal-Mart USA’s private label, including Athletic Works, Wrangler, George,
Puritan, White Stag, Foxy BNY, and others. Anticipate sales patterns of new and existing products based on performance
of similar SKUs. Attend trend seminars and conduct analysis of the watch market.
       Contributed to brainstorming sessions to develop new watch concepts and products that would appeal to
        domestic and Mexican customers. Created packaging ideas, displays, and fixtures.
       Worked with overseas designers to plan and develop new concepts. Established new programs and product
        promotions and managed costs associated with launches. Visited Chinese-based factories as part of the new
        product development process.
       Managed bottom-line profitability and P&L for each account. Analyzed existing products and opportunities to
        expand market presence.
       Evaluated the watch market to identify trends and worked out the competitor’s landscape per season.

BCD INTERNATIONAL, Miami, FL | 20xx-20xx
Associate Brand Manager, BCD Watches International
Assisted with the planning and setting of global category strategies for new products. Supported the new product
development and launch process through the proactive development and tracking of all product initiatives. Analyzed
external distributor data for emerging markets and conducted a financial review of the potential from international
business. Traveled to Belgium and Hong Kong, and attended the Basel Fair in Switzerland.
       Designed creative briefs to serve as marketing tools for international designers, distributors, and marketing
        professionals. Provided recommendations for upcoming watch collections.
       Performed data analysis to identify cost savings opportunities. Visited factories to review manufacturing efforts.
       Evaluated retail sales of Guess accessory stores in Canada and Mexico. Reviewed product popularity and
        recommended appropriate changes to stimulate sales.
       Participated in creating new product names, positioning, and pricing, and reviewed target markets to contribute
        to new product launches.
       Researched demographics of target markets, trends, and product lines to ensure profitable launches.

        Bachelor’s Degree in Business Administration, XYZ University, Miami, FL, 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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