Assistant Marketing Director Resume Sample by mplett

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Enjoy this expertly developed sample assistant marketing director resume with complimentary cover letter strategies included. Unlike most resume samples you will find, this one is a completely editable Word document, which means you can revise this resume as needed to suit your needs while keeping the stylish format in tact.

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									                                         JESSE KENDALL
                  123 Elm Street ▪ Miami, FL 33183 ▪ (305) 555-5555 ▪ jkendall@notmail.com

OBJECTIVE:    Analytical professional seeks a product marketing position that will capitalize on creativity, energy, and
              comprehensive marketing education to meet/exceed company goals.

PROFILE:      Recent college graduate with a bachelor’s degree in business administration with a concentration in
              marketing. Experienced in the hospitality and retail fields with a record of consistently surpassing
              objectives. Skilled in increasing revenue and following up on leads to generate new business. Formally
              recognized for performance excellence.




EDUCATION:    Bachelor of Science in Business Administration, Concentration in Marketing ▪ 20xx
              XYZ State University, Miami, FL

              Completed Coursework: Principles of Marketing, Marketing Research and Information Systems,
              Marketing Management, Multinational Marketing, Presentational Speaking, Public Relations, Business
              Communications, Buyer Behavior, Business Forecasting. Data Analysis, Statistics, Business Finance,
              Strategic Management, Computer Information




EXPERIENCE:   Assistant Marketing Director, ABC HOTEL GROUP, Miami, FL                                   20xx – 20xx
              Provided direct assistance to the Marketing Division; followed up on marketing leads and provided
              administrative support. Established / strengthened relationships with members of the Chamber of
              Commerce and negotiated rate plans with local businesses. Developed group rate strategies and skillfully
              negotiated terms for special events such as family reunions and weddings.
                 Created a social hour that successfully promoted the hotel every evening.
                 Enhanced the company Web site; changed photography to better market the hotel.
                 Increased revenue and occupancy by 10% during slower times by promoting the hotel to colleges and
                  universities and securing new business.
                 Established special package rates for special events such as family reunions, weddings,
                  graduation parties, and funerals.

              Marketing Director, BCD Credit Union, Miami, FL                                          20xx – 20xx
              Performed marketing, advertising, and public relations tasks for an $80 million full-service financial
              institution with 39,500 members and nine branches in the metro Miami area. Prepared a $144,000
              marketing budget. Produced a four-page quarterly newsletter and designed, wrote copy for, and edited
              membership brochures and promotional flyers. Conducted presentations about products and services to
              new members of the credit union. Supervised a committee that planned and organized quarterly
              promotions.
                 Increased credit union membership by more than 500 through bringing in 33 employee groups.




TECHNICAL:    Windows, Microsoft Office (Word, Excel, Outlook, PowerPoint), Adobe Photoshop
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:


Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.


Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate Finance
Director position.” you can write “A background in finance management and a proven record of developing effective
strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised Corporate
Finance Director position.”


Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful job
search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances are
to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can help
them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.


Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

								
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