The company's spokespeople, including its CEO, Tony Hayward, often come off as dismissive. "Because BP was stow to accept responsibility and show it cares about what the spill is doing to the Gulf Coast, I don't think people perceive that the company cares much about them," she adds.
Pinpointing BP's Many Pitfalls Anonymous USA Today; Aug 2010; 139, 2783; Docstoc pg. 15 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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