What’s new at DIP A residential sanctuary Aujan Industries - a prestigious partnership PLUS – hospitality, health, leisure, travel and more… March 08 | Issue 1 1 THE GM’S MESSAGE Dubai Investments Park Group Marketing & Communications Manager Najat Kassir Business Development Executive Ammar Al Duwaikh Sales & Marketing Executive Emma Kamau Express Print (Publishers) LLC Chief Executive Officer Rakesh Puri Managing Editor Gulzaar Shah - firstname.lastname@example.org Divisional Manager (Magazines) Anjali Dudani - email@example.com Editor Viki Shah - firstname.lastname@example.org Consulting Editor Vijay Dandige Marketing Consultant Maha Ahmed email@example.com Circulation Manager Illias P.K. - firstname.lastname@example.org I Creative GOT Publications FZ LLC t gives me immense pleasure to welcome you all to the first edition of Tel: +971 4 3681770 our community newsletter DIP News and Views. As the name suggests, Photography it is a publication designed to showcase the Dubai Investments Park (DIP) A. Hussain Haidery community’s collective efforts towards making it a sustainable and self- Publishing Manager contained development in Dubai. Inside each quarterly newsletter, you Abdul Momin will find updated information, news, happenings and stimulating information Pre-Press Manager regarding the DIP neighbourhood and its positive impact on the lives of the Gilbert Bernard residents through a variety of initiatives and developments. Publishers Each quarter, we will highlight community partners and residents, who Park Lane Publishers Ltd. are contributing to the betterment of the people and communities in which Office No. 210, 2nd Floor, Bldg 1 we serve daily. We hope you find our newsletter engaging and inspirational Dubai Media City, P.O.Box 10263, Dubai, U.A.E to learn more about our efforts. 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We would like to have your feedback at email@example.com CONTENTS DIP - News and Views 1 GM’s message Showcase 3 Get to know all about what’s happening and what’s to come at DIP Neighbourhood watch 6 An update on what’s new at DIP Perspective 10 DIP contributes to the real estate sector in Dubai Expertspeak 14 A profile of Aujan Industries Hospitality 16 What’s new at the Mariott at DIP Mixed bag 18 Pamper your nails, hands and feet 20 Say it with flowers 21 Know all about Carers and Toddlers Keep fit 22 Why walk when you can Nordic walk? Useful tips 24 Carpet care- the right way! Healthspeak 26 Experts from Drs Nicolas & Asp tell you all about braces Finance 27 Emirates Bank –your preferred banking choice Destinations 28 Options for that dream holiday Profile 32 Dubai Investments Real Estate (DIRC) - a profile March 08 | Issue 1 3 SHOWCASE Dubai Investments Park: A modern township D ubai Investments Park (DIP) is a modern, eco-sensitive mixed-use development spread across an area of 32 million square meters. It is a unique complex of industrial, where people work, live commercial and residential developments designed to boost the productivity of potential local companies and promote development within the region. DIP’s unique mission is to create a self-contained and master-planned business complex providing investors and have fun with facilities and professional services that set a benchmark in the region. The park provides investors with the right environment for success, their workforce with a wholesome living and their families with a comfortable community lifestyle. Set up in 1997, DIP is developed and managed by Dubai Investments Park Development Company. It is located at the southern end Dubai, in close proximity to Jebel VIJAY DANDIGE gets an update on Ali Free Zone and Port. It is considered as a five-star industrial park. It sets out to achieve its objectives that are in sync with set international standards. The park Dubai Investments Park (DIP) to give is equipped with world-class facilities and services for manufacturing, housing, academic, research and devel- us a glimpse of what’s happening opment, distribution and logistics facilities. Its industrial complex provides an environment conducive for manu- and what’s to come. facturing, commerce and trading. Easy access to roads, high quality telecommunication and other social ameni- ties add a huge advantage and has been the primary aspect of laying out the complex. A cornucopia of facilities DIP’s commercial complex helps companies build their specific facilities to function as regional offices, head- quarters, business centers or exclusive showrooms. It ensures that all the industries and activities encour- aged within the park are environmental-friendly. The 4 SHOWCASE DIP bags prestigious award DIP has won the Best General/Industrial Special Economic Zone in the Middle East award for 2006/07. The award is instituted by Foreign Direct Investment (FDI) maga- zine and Financial Times Business. It was presented to DIP at a ceremony at the Du- bai International Exhibition Centre during the Cityscape Dubai 2006 exhibition. The selection criteria for the award included expansion plans, recent infrastructure de- velopment; presence of high growth indus- tries; number of businesses; growth in the number of businesses operating in each zone over the past 12 months; strength of leading investors; size of the zone and area allocated for expansion; financial and other incentives; amenities such as restaurants and retail outlets, housing, childcare, leisure and health facilities; and rental costs. park has all social amenities that enable the community doing similar businesses together, so they benefit from to live within reach of all the required facilities. There are a mutual operational advantage. Currently, the park’s schools and health centers, tight security, civil defense, numerous tenants altogether employ a combined total security vehicles, ambulances, shopping centers, fit- of 20,000 staff, a number that is expected to increase to ness and health clubs and other facilities to ensure bal- 60,000 by 2015. ance for the community living here. Thirdly, the park’s location; DIP is located at half- DIP is already a major business hub, attracting invest- an-hour from downtown Dubai, right where the future ments from leading regional and international inves- of Dubai is taking shape. It is the first concept of its kind. tors. The Park’s tenants include industrialists and entre- With respect to commercial convenience, the park is preneurs representing a broad spectrum of economic close to Jebel Ali port and Dubai’s upcoming International activity: pharmaceuticals, property development, metal Airport in Jebel Ali. It can be easily accessed from Emir- treatment and insulation materials, water purification ates Road and Sheikh Zayed Road, the commercial life- and many others. lines of the region. Fourthly, DIP’s activities and services; The park combines modern facilities such as industrial, Thrust on Green strategy residential and commercial. And it offers myriad efficient Although the park’s infrastructure is created for indus- services, which are attracting investments from leading DIP Newsletter trial growth, DIP also focuses on a green and clean en- regional and international investors. vironment and advises its tenants accordingly. It has no separate environmental strategy. has adopted the Focus on customer satisfaction Green ideology as per His Highness’ vision and the park Lastly, DIP’s main focus is on tenants’ satisfaction. To keep its community informed of all the hap- actively supports it. The hallmarks of DIP are infrastruc- DIP has dynamic staff to assist potential and existing penings within the park, DIP has launched its ture and intensive planning. All the amenities are within tenants with all the formalities for processing and set- own newsletter. This is the first issue. DIP au- reach. DIP is a city within a city to work, live and play with ting up their facilities. It makes sure that the tenant’s cor- thorities hope that this newsletter will reach modern, efficient facilities for industrial, residential and respondence or queries are answered within 48 hours. all DIP tenants and residents who would be commercial purposes. It has attracted new entrants Moreover, the park invites and welcomes tenants to kept updated with the latest projects and such as industrialists and entrepreneurs to the country have preliminary discussions for selection of their plot news within DIP. Tenants are requested to representing diverse economic undertakings. and assists them in their step-by-step process, such as designing their facilities, signing of lease agreement, liai- note that DIP gives them an opportunity to put Unique features soning with government authorities, processing build- their company names and projects along the What makes DIP entirely different from other de- ing permits etc. park’s streets through outdoor advertising, velopments of similar nature are some of its outstand- Thus, building a harmonious community where all which is being carried out by Wellmark. ing features. Firstly, DIP is the pioneer in this kind of a the business and secondary needs are easily accessi- multifaceted complex within the region where indus- ble and, at the same time, maintaining the set standards trial and residential zones are harmoniously blended and promoting a vibrant community is DIP’s top priority. to create a mixed-use city. Other upcoming parks are DIP is now in a vantage position to expand further into emulating DIP’s example. Secondly, the park provides more industrial, residential, manufacturing sectors. Un- investors with total support by helping to choose suit- doubtedly, this will accelerate the economic growth and able location for their facility and grouping companies prosperity not only of Dubai but also of UAE as a whole. March 08 | Issue 1 5 DIP’s offering of services A few prominent industries DIP Olympiads at DIP • Reliable power distribution network • Abundant water supply Two years back, the park launched its unique • Waste water collection, treatment and recycling • Emirates Extruded Polystyrene feature, DIP Olympiads, an event that con- • High tech telecommunications • Global Pharma nects all tenants and companies both from • Fire fighting facilities including hydrants • Emirates insulation • Seven Seas Steel Industries inside and outside to participate and interact • Futuristic planned road infrastructure • Emirates Building system on a different platform other than business • Overall park maintenance, security and operations • Beautifully landscaped with open space for leisure • Al Aujan Industries or commerce. And DIP is planning for more events and interactions tools that would be Residential/public facilities • All imaginable community amenities • Focus on a green and clean environment announced at the appropriate time. DIP has signed up for international schools, ware- • Green community East and West Finally, DIP is committed to improving the quality of houses, manufacturing facilities, offices, staff accom- • Dubai Lagoon life by tackling the challenges of development, promot- modations to cater to the needs of tenants. • Ewan Residences ing improvement, learning and harmony for the com- • Al Manal Real Estate munity at large. The park has attracted almost 1000 • The Dunes companies out of which 600 are totally new entrants to • Palisades the country. What has been achieved is an exceptional • Premier Inn Hotel success that has taken DIP’s name to higher regional • Marriott Courtyard and global heights. Of course, DIP’s success is also in- • Ritaj trinsically linked with its tenants and their endorsement • Ramada Hotel of its facilities and services. 6 NEIGHBOURHOOD WATCH Getting updated Catching up with the latest developments in DIP neighbourhood MCT Group opens manufacturing facilities in DIP Office headquarters at DIP Dubai Investments Park (DIP) has signed a contract with excellent reputation,” said Philippe Tourbier, General Premier Travel Inn the MCT Group that has recently acquired a third prop- Manager, CCC/Parex. erty in DIP, which will be used for the development of the CCC/Parex is a specially designed plant that is capa- company’s labour accommodation. It was revealed at ble of producing 60,000 tons of technical mortars and the signing ceremony that construction has finished on coloured renders, using two different types of sand the two AED 60 million MCT Group manufacturing plants and cement along with specially developed mixes. The in the Park. coloured renders have been particularly popular as One of the new facilities, Corrotech Construction they speed up construction of buildings because of the Chemicals (CCC), is located in DIP Phase 1, while the other, manner they are applied; the renders can be sprayed Corrotech Construction Chemicals/Parex (CCC/Parex), is onto the surface and can also be used even on wet ex- in DIP Phase 2. Construction of the accommodation facil- teriors. ity is expected to be completed in September 2008. CCC manufactures a vast range of products, including “DIP is celebrating the completion of two projects concrete admixtures, epoxy-based flooring systems from a key player in the construction industry and we and fireproof in-tumescent paint. CCC has also are pleased to provide an excellent location and the best developed and patented a UV curing technology to industry resources to these new plants. DIP has been make UV cured polymer-based sheeting material for carefully master-planned to provide a fully integrated pipe wrapping, steel sheet piling protection jetty, and environment that is guaranteed to satisfy the broad loading jetty legs for all types of marine applications. range of requirements of major companies like MCT,” Hotel Ramada Plaza said Omar Al Mesmar, General Manager, DIP. Demand for office space in DIP The manufacturing plants produce concrete admix- tures, polymer-based products, blended powder prod- ucts and other building materials. With the new state- DIP have already leased more than 8 million square of-the-art facilities, MCT is committed to strengthening feet of office development plots and intend to offer its presence in various market segments, particularly in investors over 20 million square feet of office space the theme park sector. within the next 15 months at a cost of more than AED 5 “We have invested substantially to build state-of-the- billion. art facilities that will bring in the latest technologies and The development, already entirely leased, has been a wide range of tried-and-tested construction products designed to attract company headquarters, administra- to the UAE’s booming construction industry. The plants’ tive and professional offices, clinics, research and de- strategic location will play a critical role in realising our velopment activities, laboratories, commercial services objectives because of DIP’s high-quality standards and and trading businesses. March 08 | Issue 1 7 Marriott at DIP The DIP office space zone will be low rise, boutique self-sustaining business, residential and leisure com- style and heavily landscaped and each development munity in the near future. will provide an excellent retail facility, including an abun- “DIP offers the best package for business and leisure dance of parking spaces to eliminate the hassles as- travelers with its broad selection of hotels. With choic- sociated with parking. Large and discreet parking areas es ranging from luxury suites to high-quality budget were incorporated into DIP to facilitate business per- rooms, DIP will be able to accommodate all the require- formance and contribute to enhanced facilities for both ments of our value-conscious clients,” said Omar Al visitors and residents. Mesmar, General Manager, DIP. “We have received a surge of investors who have DIP is home to the Courtyard Marriott, the first court- recognised the potential within DIP as the Park provides yard-themed hotel in the UAE. Opened in 2005, the hotel office space and first class infrastructure complemen- offers unique dining experience, excellent leisure fa- tary to economic development,” said Omar Al Mesmar cilities and generously sized rooms and suites. By the General Manager. end of 2007, DIP will also welcome the Premier Travel “DIP offices are highly attractive because of their stra- Inn, a 300-room joint venture by Emirates Group and tegic location only half an hour from downtown Dubai, UK-based Whitbread Plc that targets the budget hotel right where the future of Dubai is taking shape and close sector. to Jebel Ali port and Dubai’s upcoming International air- “In addition to the Courtyard Marriott and Premier port in Jebel Ali. DIP can be easily accessed from Emir- Travel Inn, we will be commencing in the coming month ates Road and Sheikh Zayed Road & Al Hibab road and the development of 4 and 5-star hotels, which will help the outer bypass of the Park is surrounded by a 20 km us achieve our target of 1,500 hotel rooms. We want our radius of major residential, Recreational, entertainment wide range of hotels to offer top quality and great value and hospitality developments,” Al Mesmar concluded. for money, which is why we are bringing in the best international brands from different market segments,” added Al Mesmar. DIP emerges as hotel hotspot “Dubai is an important destination in the region with its massive development and aggressive marketing DIP has announced that it has invested more than AED 1 campaign attracting some of the most prominent in- billion in the hospitality sector as it aims to address the dividuals and organizations in the world, who come to increasing demand for quality hotel facilities in Dubai. In Dubai both for leisure and business functions. DIP is addition to a recently launched 165-room luxury hotel, committed to helping Dubai cultivate this thriving indus- DIP will offer more than 1,500 new rooms and a wide try by offering the best selection of hotels,” concluded Al range of amenities when eight new hotels open at the Mesmar. 8 NEIGHBOURHOOD WATCH Sprawling office headquarters Plush interiors of the Marriott rily to a customer base outside of the DIP. New state-of-the-art In addition to safety measures, DIP features a host of amenities including mosques, irrigation, street cleaning, “The DIP has been strategically conceptualised to be facilities and amenities landscaping, a cricket ground, a football ground, ATM ma- both a self-contained community and a destination of chines, public phones and a shopping centre and food choice for non DIP-based clients who are looking for a DIP has announced new facilities and technologies to hassle-free venue to transact business through the delivery. enhance the safety and comfort of the Park’s residents Commercial Showrooms Zoning District,” said Omar Al The Park is also hosting schools and nurseries, po- and tenants. Mesmar, General Manager, DIP. lice and civil defence stations, a sewage treatment plant, The upgrade program includes state-of-the-art pub- DIP’s strong appeal is hinged on its self-sustaining an Etisalat office, a facilities maintenance office, and lic safety features such as a permanently-based fire en- concept, covering all aspects that contribute to a healthy comprehensive onsite maintenance facilities. gine and ambulance, strategically located speed humps business enterprise – from corporate-centric services, The safety measures are designed to complement and wireless communication systems to facilitate to industrial facilities, to comfortable housing and rec- the Park’s emergence as a premier residential and busi- faster response time and coordination by DIP authori- reational amenities for company workforce. ness destination, as the 3,200-hectare development ties to any situation. Also included in the upgrade are 45 “The DIP’s range of amenities is unparalleled, from has already attracted AED 21 billion in investments. CCTV cameras, and security personnel and vehicles, in business, to leisure, comfortable living and even sports. a total security outlay of well over AED 2 million. Group Being just half an hour from downtown Dubai and lo- Seven has been awarded a major contract to install the CCTV system. Moreover a 24-hour hotline designated Special showrooms zone in cated close to the Jebel Ali port and Dubai’s upcoming International Airport, DIP’s Commercial Showrooms specially to meet all DIP concerns has been set up and DIP attracts AED 2 billion Zoning District is an ideal location both for companies can be accessed at all times. and consumers. Investors can take advantage of the “As one of the largest integrated business and resi- DIP has attracted over AED 2 billion in investments in Commercial Showrooms Zoning District’s conducive dential communities of the Middle East, it is necessary various enterprises in its special showroom zone. platform to maximize the visibility of their products and to provide first-class facilities for the large number of To further improve its economic viability and busi- services, while they can also tap in DIP’s built-in custom- people and organisations residing in the Park. These ness flexibility while extending its services to a wider er base. Consumers will have a comfortable and satis- initiatives will reassure our residents and tenants that customer base, the DIP has incorporated the Commer- fying experience with the zone’s wide range of services they live in one of the most secure, functional and self- cial Showrooms Zoning District into its master plan, and products, excellent leisure amenities and proximity contained communities in the region,” said Omar Al Mes- which permits the development of retail and wholesale to key areas of the emirate,” Al Mesmar. mar, General Manager, DIP. commercial showrooms that are to be oriented prima- Situated at an ideal location facing the Emirates Road, March 08 | Issue 1 9 European Business Centre The showroom complex at DIP sizes, as well as in-house retail facilities, meeting and conference rooms, logistical facilities, basement park- ing, and ‘green building’ amenities. “We are very pleased with the diversity and calibre of companies that are basing their businesses in DIP, which indicates that our high-quality support services, infrastructure and facilities are appealing to the diverse requirements of our tenants. We are confident that EBC will fortify trade and business links between European and Middle Eastern companies, and become a starting base for many of Dubai’s headlining companies in the near future,” said Omar Al Mesmar, General Manager DIP. The new Centre is being constructed by Kleindienst & Partner in DIP’s Commercial Zone, which is one of the three business zones in the 3,200-hectare Park. “Our decision to establish this modern centre in DIP is based the Showrooms will be leased to vendors of automo- biles, furniture, home appliances, professional and European Business Centre on its proximity to key business districts, as we had to take into consideration where our future clients would commercial equipment, industrial equipment and sup- plies, hardware, plumbing and cooling equipment and at DIP like to be based. This is the ideal location for us, as the DIP announced that it has recently signed an agree- Park is a comprehensive, self-contained business zone many more commodities. ment with Kleindienst & Partner, a Dubai-based German with plenty of amenities, and also with quick access to A number of major developers have started work on real estate broker, to open the ‘European Business Cen- the Jebel Ali Port,” said Joseph Kleidienst, CEO, Kleindi- their projects at the zone, which is expected to be com- tre’ (EBC) in DIP, in a move predicted to foster a greater enst & Partner. pleted by mid 2008. The zone, which will be carpeted and European corporate presence in Dubai. Kleindienst & Partner began operations in Dubai in will have a lavish landscaping, has a leased area of over The AED 150 million project will incorporate up to 150 2004 and provides real estate services such as broker- three million square feet. new companies and create more than 1,500 new jobs age, and short-term and long-term rentals. From 2005, at DIP by assisting European and Middle Eastern com- the company expanded its operations to begin its own panies establish operations through providing local real estate developments, and its portfolio currently sponsorship and business-set up support. When EBC includes several projects in DIP, as well as Jumeirah opens in November 2007, the company’s commercial Village South, Dubai Waterfront, Discovery Gardens and premises will accommodate turn-key offices in flexible The World. 10 PERSPECTIVE DIP contributes to the residential sector Dubai Investments Park (DIP) attracts AED 20 billion in residential investments with seven major developments by consortium of developers creating 19,392 units in residential sanctuary D ubai Investments Park (DIP), the wholly vestments Park as one of the region’s premier residen- owned subsidiary of Dubai Invest- tial communities. DIP has carved a niche in the real estate ments, has announced that more market as a high-profile, environmentally friendly and than AED 20 billion worth of residential cleverly planned development and we have received a projects will be constructed in the Park surge of investors wishing to capitalise on this opportu- this year, bringing the total investments value to almost nity,” said Omar Al Mesmar, General Manager, DIP. AED 21 billion. Dubai Investments Park’s largest new develop- Seven major developments by a consortium of de- ment is the Palisades project, being developed by Pearl velopers are earmarked for construction in DIP during Properties, offering investors a residential commu- 2007, offering investors 19,392 residential units when nity that incorporates architecture composed of eclectic the projects are completed by 2010. The multi-phased property styles, inspired by the Georgian, Regency and developments are spread over a total area of 3,200 hec- Victorian eras. The Green Community West project is tares and equipped with world-class facilities and serv- another major DIP development, constructed by Prop- ices for manufacturing, residential, academic, research erty Investments, to include 580 villas, 256 apartments and development, distribution and logistics purposes. and six recreation areas spread over a total area of 11.2 “This phenomenal amount of investment under- million square feet. scores the property developers’ confidence in Dubai In- Similarly, the Ritaj development is a high-profile March 08 | Issue 1 11 Ewan Residence Dubai Lagoon Dunes Village Green Community 12 PERSPECTIVE Ritaj development Dubai Lagoon March 08 | Issue 1 13 Palisades residential project earmarked for construction in DIP by Ewan Residence and Green Community. Ewan Resi- Dubai Investments Real Estate, which will offer inves- dence, constructed by Lootah Real Estate Development, tors more than 2,200 units located in a fully networked offers investors’ 75 properties distributed over two mil- residential community that features restaurants, cafes, lion square feet of land. Green Community, constructed shops, a supermarket, a clinic, a pharmacy, a mosque, by Union Properties, offers investors a traffic-free en- entertainment and recreational facilities. Dunes Village, vironment with cobbled roads, walkways, manicured being created by Manazel Real Estate and Al Serkal Prop- gardens and residential developments spread over an erties, will include 14 residential towers in an environ- area of one million square feet. ment that seamlessly blends modern amenities with In addition to residential projects, DIP has attracted traditional values. a sizeable business community and is considered to Nearby is the Crown City project, under construc- be the premier business park in the Arabian Gulf by of- tion by Al Manal Development, offering investors 52 fering investors an environment tailor made for suc- buildings comprising 8,000 residential units in the Park. cess. Commercial amenities such as six international Additionally, the Dubai Lagoon project will feature apart- schools, sports clubs, fire and police departments, a ments and walkways surrounding a sapphire lagoon healthcare centre, postal, banking and insurance servic- creating a permanent romantic setting. es and major shopping facilities attract both residential “DIP is one of the most attractive destinations for and business investors. both home and office, because it is half an hour from Located close to Jebel Ali port and Dubai’s upcoming downtown Dubai and right at the heart of the cities busi- international airport in Jebel Ali, the fully landscaped DIP ness circles. The whole development is a pioneering is conveniently located for easy travel requirements. concept by creating a city within a city, an area to work, The Park can be accessed from Emirates Road and live and play,” commented Al Mesmar. Sheikh Zayed Road, and a 20 Km radius of major resi- Two existing residential projects are already com- dential, recreational, entertainment and hospitality de- pleted in DIP, with more than 30,000 residents living in velopments surrounds the outer bypass of the Park. 14 EXPERT SPEAK Aujan Industries & DIPa prestigious partnership VIJAY DANDIGE profiles Aujan Industries at Dubai Investments Park W ith its alluring benefits and advan- chairman of Aujan Industries. “The facility will enable us tages, Dubai Investments Park (DIP) to maintain optimal product quality as well as distribute has attracted a galaxy of diverse our products efficiently and economically to our region- organisations, while continuously al customers.” offering enticing investment op- For the first time in the GCC, the new facility will en- portunities in a free environment to new ones. One able Aujan to produce its popular malt-based beverage of DIP’s main strengths is its location, at the southern Barbican. Since it acquired the trademark over 20 years end of Dubai, close to Jebel Ali Free Zone and Port. This ago, Aujan has had to import the product from Europe. makes it an ideal venue for industries. Little wonder, this The company currently has an annual capacity of over strategic advantage has beckoned one of the region’s 300 million litres and one billion units. The new DIP facil- prestigious names, Aujan Industries to join DIP’s roster ity will boost the company’s manufacturing capacity by of famous partners. more than 50 per cent, enabling Aujan to serve its GCC Aujan Industries is one of the largest soft drink customers in a more efficient and timely manner as manufacturers and distributors in the Middle East. The well as meet the growing demand from emerging mar- company was founded in 1905 in Saudi Arabia. With over kets in the region. 2500 employees and a turnover of $450 million, it is one Mr. Kerry Anastassiadis, president of Aujan Indus- of the top 100 companies in the kingdom. Its greatest tries at DIP was appointed president in February 2007 strength is its own well-established brands, namely following a distinguished career that has included a Rani, Barbican, Vimto and Hani. nine-year stint with Coca Cola, an earlier five year period In 2005, Aujan Industries opened a $55 million with Aujan as Group General Manager, with Al Futtaim manufacturing facility at DIP. Spread over 50,000 sq m, Trading as Managing Director, Gulf Services Division, and it is a world-class, state-of-the-art plant with three high with Procter and Gamble where he began his career. speed processing and filling lines capable of producing During his five years with Aujan, he laid the foundation over 150,000 cases of beverages per day. The compa- of the company’s distribution operations in the Gulf and ny’s original plant is at Dammam. relaunched the Rani and Vimto brands and expanded “We’re very proud that our new manufactur- the portfolio of franchised brands in the confectionary ing plant is fully operational as it reflects our regional category. A polyglot who speaks seven languages, Mr. expansion ambitions and the corresponding need to Kerry has worked and lived across all continents, with service our customers,” said Mr. Adel Aujan, owner and more than 20 years experience in the Middle East. March 08 | Issue 1 15 of final product distribution to the lower Gulf and interna- tional exports. The project was on a fast track and the DIP Authorities were very well equipped to support our needs and programme. So the decision has been more than justified, as the DIP has assisted us in every way possible in making this project a success. What is your view of Dubai as an industrial, trading and commercial hub? Dubai, undoubtedly, has achieved growing importance as a pivotal point for manufacture and redistribution to How does Aujan deal with the competition in the lower Gulf and international market. So, it’s impor- the UAE’s soft drink and confectionary market? tant for Aujan to be a part of this explosive opportunity, We’ve instituted an aggressive programme of constant as it aligns with our vision and strategy of long term and continuous improvement in every aspect of our growth plans. Dubai’s sustained growth and longevity business. So we ensure we offer very competitive pric- will no doubt in time move away from a dependency on es in the market without in any way compromising our quality ethic or consumption promise to the customer. We also offer unique products supported by on-going innovation in all product categories. What is Aujan’s edge in the market, especially in view of the company’s status as one of the oldest in the region? We’re a locally owned company. We’re driven by com- petitiveness on all fronts, from manufacturing to inno- vative products to excellence in market execution, all ably supported by leading edge marketing and produc- tive development. Key to this is our in-depth knowledge of local market and consumer. This is clearly identified in our award winning Vimto product that is now very closely linked to the cultural heritage of many Gulf Arabs. A bottle is even in the Dubai Museum. The decision proc- ess driven by our Chairman is timely and very flexible. What is your vision for the company? It’s simply referred to as “555” which translates into an- nual revenue of US $500 million with 5 brands in 5 years (2005-2009). We’re ahead of schedule that allows us to accelerate our expansion and operational footprint to the MENA region. We have identified suitable locations for future sales/distribution and plant infrastructure. We intend becoming a formidable global player What was the reason behind the recent construction to a manufacturing and industrial base. And What is Aujan’s philosophy of doing business? expansion? this, I believe, will offer even better opportunities to com- Quality of product is sacrosanct. And price competitive- In line with Aujan’s strategy and the significant expan- panies such as Aujan offering top-of-the-range FMCG ness. Our products are designed to compliment the sion experienced in recent years, Mr. Adel Aujan decided products to a very demanding, discerning consumer. consumers’ ever changing pallets while quenching their that the growth potential in the lower Gulf and countries The market is already evolving into a more sophisti- thirst. We deliver an expectation promise as extolled in serviced from Dubai offered not only a very good invest- cated customer and consumer base. Dubai’s location our excellent brand marketing. Through our extensive ment opportunity but it was also in line with his vision is excellent in terms of being an international service distribution, both internal and external, we offer great of global expansion. Also, the extremely favourable hub, and it will continue to expand as the industrial and business opportunities for all who both supply us di- investment opportunities extended by DIP spurred the manufacturing segments gather more momentum. In rectly or offer distribution services. Our philosophy on decision. short, Dubai continues to offer great opportunity, but it Supply Chain is that all parties should mutually benefit. will need to stem the costs of doing business, if it is to This has resulted in long-standing relationships that will What sort of new facility do you have at DIP? maintain its momentum. continue to grow into the future, thus supporting our Our DIP plant is a world-class, state-of-the-art facility pricing and quality objectives and ensuring customer with three high speed processing and filling lines capa- How vibrant is the soft drink and confectionary and consumer satisfaction. ble of producing over 150,000 cases of beverages per market in Dubai, in the UAE? day. The market is very vibrant and competitive, where the Are you planning to come out with any new Why did you specifically choose DIP for your cost of a soft drink has remained Dh 1 for more than products? new expansion? 25 years; arguably the cheapest high quality drinks in Yes, this is on going and we’ll continue to introduce ex- Firstly, the DIP offered the investment and infrastructure the world. And you can now choose from a plethora of citing innovations in our existing portfolio and future opportunities and requirements that matched Aujan’s products that are driven by consumer demand. This concepts. Finally, we are a very proud Saudi Company, overall strategy. Then, its location is ideally suited for highlights the need for maintaining the cost of doing dedicated to quality, customer service and innovation. our distribution networks in terms of reception of im- business here rather than losing opportunities to other We are aggressive in delivering our vision and then ex- ported raw materials etc via Jebel Ali, as well as in terms offshore production locales. panding it further. 16 HOSPITALITY Flavours and colours at the Courtyard by Marriott March 08 | Issue 1 17 A waken your senses and pamper your nean takes place on Mondays. Go hot and spicy on Indian taste buds with a myriad of flavours at the Night on Tuesdays and enjoy a sumptuous spread of Courtyard by Marriott Green Community. Far Eastern dishes on Wednesdays. We all love BBQ’s The rich aroma of delicious cuisine is and that is why Thursdays, Fridays and Saturdays have simply irresistible as the restaurants have been reserved for BBQ nights. All these and more for so much to offer in terms of variety. Dhs 125 per person including unlimited soft drinks, wa- The Express Lunch at Cucina is perfect when you ter, chilled juices, coffee and tea. Dhs 189 per person are on the go. The lunch is fast, easy and healthy. With including unlimited house beverages. different soups, selection of breads and salads, pastas Don’t miss out on the Friday Brunch with a side or- and pizzas, changing everyday, each showing their cal- der of Free Wheels at Cucina from 12 noon to 4.00pm. ories count and health benefits, lunch at Cucina will be The regular adult package is Dhs 140 per person includ- the boost you were looking for to get back into shape ing unlimited soft drinks, tea, coffee, water and chilled this year. The Express Lunch is only Dhs 49 per person juices. It is Dhs 65 for kids aged 6 to 12 years old and free including a small bottle of house water. for children below 6 years old. It is playtime at the Fri- Express SSS Lunch at Rendezvous Lounge is inter- day Brunch with face painting; balloon bending, movies esting to try. Indulge in freshly made Soups, Salads and and the resident clowns will make you laugh with your Sandwiches. There is no need to skip lunch anymore hilarious acts and jokes. as Cucina and Rendezvous Lounge has tasty options to offer. Express SSS Lunch is Dhs 39 per person for The Free Wheels is actually to and from the hotel when soup, salad and sandwich and a small bottle of house you pay Dhs 250 for the Friday Brunch with unlimited water. house beverages. The Express Lunches are available daily from 12 noon to 3.00pm daily. It is a flavour explosion at the Pine Grill every night For reservations or more information, as you can go on a culinary tour to experience a mul- please call 04 – 885 2222 or CY Brunch Ad for DIP Magazine feb2008.pdf 3/10/08 5:29:19 PM titude of dishes. It is British on Sunday and Mediterra- log onto www. Marriottdiningatcy.ae FRIDAY BRUNCH WITH A SIDE ORDER OF C FREE WHEELS M Y A memorable day awaits you and your family at the Courtyard by Marriott. CM Each Friday from 12noon to 4.00pm, MY Cucina the Italian Kitchen offers you the best of trattoria style cuisine. CY CMY Package Price Per Person: • Dhs 140 including soft drinks • Dhs 65 for kids aged 6 to 12 years and K free for children under 6 years of age • Dhs 250 Free Wheels Package including unlimited house beverages and free transfers to and from the hotel For reservations call 04 885 2222 or book online Bookings must be made 24 hours in advance and are subject to availability. A booking of 4 adults or more is required on the AED 250 package. Terms and conditions apply. 18 MIXED BAG Pampering redefined Pamper your hands S hould you be in the mood for indulgence, it with care, as improper trimming may induce the in- the Essie Spa Experience for feet or the grown toenails. To keep ingrown toenails (which can at N.Bar, the first N.Bar Special for hands come highly recom- mended and is certain to leave you with the be quite painful) at bay, avoid cutting the sides of your nails, particularly in the area that meets the nail bed. and foremost fashion softest and smoothest hands. If you find 2 Soak and relax and your feet: Treat your feet to yourself a fan of a particular treatment, then opt for a a warm soak to cure aches – N.Bar recommends loyalty card. Designed to allow freedom of choice, the Essie Spa Pedicure Marine Sea Salts which contains savvy chain of nail loyalty programme couldn’t be simpler – customers select one favourite N.Bar treatment, purchase five re- (Dead) Sea Salts, Eucalyptus and other essential oils to energize and invigorate tired, overworked feet. bars in the Middle peat services upfront and N.Bar will give them a sixth of the same service on the house – an excellent and inex- Avoid soaking your feet for more than 15 minutes as excessive exposure to water can weaken the nails East. pensive way to have frequent the store for sessions of your favourite treatments. N.Bar gift vouchers are also and make them chip and split. 3 Scrub the rough skin away: After soaking, dry a fabulous option as gifts for a girlfriend, sister, mother, and flaking skin will soften and can be easily chafed etc. and can be purchased for the value of any service. away with a good foot file. N.Bar recommends the Credo Ceramic Foot Scrub. Go gently on your feet. N.BAR RECOMMENDS THAT YOU MAINTAIN THE SERV- Avoid using blades or metal foot scrubs – these ICES YOU’VE HAD WITH A FEW TIPS THAT YOU should only be used for extremely rough and tough CAN FOLLOW IN THE COMFORT OF YOUR HOME: calluses only. 1 Cut and file your toenails to shape: For your own 4 Clean up your cuticles: Push back the excess cu- comfort, keep your nails trimmed, but ensure you do ticles at the back of your nails – avoid scraping the March 08 | Issue 1 19 entire nail plate. After this, nourish your cuticles with will protect your nails from pollution, breakage and a cuticle treatment like Essie’s Apricot Cuticle Oil. discoloration. N.Bar recommends Essie’s Non-Yel- 5 Exfoliate your feet: Exfoliation helps to stimulate lowing Topcoat for the best results. circulation in the feet and soften the skin. Use an 8 Applying Nail Polish: Should you wish to colour exfoliating foot scrub, rubbing the product in a gentle your nails, make sure you apply a layer of basecoat circular motion. N.Bar recommends Essie Spa Pedi- before applying two even coats of a long lasting nail cure Exfoliating Foot Scrub, which contains natural colour. N.Bar recommends Essie Nail Polishes - a herbs and essential oils to aid in removing dry skin. collection of fashion forward, chic and chip resistant 6 Moisturise & massage: Apply a herbal mask to nail colours. Top off with an ideal topcoat that pro- seal in moisture. N.Bar recommends Essie Spa tects, seals and quickly dries the polish. N.Bar rec- Pedicure Hydro-Masque to cool the skin and leave it ommends Essie To Dry For Top Coat. deeply moisturized. After rinsing the mask, apply a moisturising cream. N.Bar recommends Essie Spa The Grooming Company, parent company of N.Bar Pedicure Kirby Crème – this product contains an ex- boasts two other brands in its portfolio - 1847, the re- tensive moisturizing complex to heal severely dry gion’s first brand of dedicated grooming lounges for and cracked heels, or for complete indulgence, try men offers various services ranging from manicures Essie Spa Pedicure Ylang Ylang Leg and Foot Mas- and pedicures to shaves, cuts and massages and sage Oil which contains a blend of Jojoba, Ylang Ylang JetSet, the region’s first ‘wash and blow dry’ hair care and Coconut extracts – it leaves the skin impossibly concept. smooth minus all the grease! In addition to these three highly successful brands, 7 Take advantage of Nail Treatments: For a col- TGC recently unveiled its plans to launch a fourth brand ourless finish, apply a touch of a nail treatment that - a grooming concept especially for children. The new brand is expected to open its doors later this year and With one of the eight branches located at will feature state-of-the-art facilities designed around the needs of its junior clientele. the The Market in Green Community, N.Bar’s Branches Currently N.Bar has a total of eight, JetSet has one and offers an extensive variety of services, which 1847 has two branches sprinkled across Dubai with a new branch each, on the way at Jumeirah Beach Resi- cater exclusively to nail care, maintenance dence. Call today to book an appointment. Call us today and upkeep of hands and feet and are N.Bar • Al Ghurair City : 04 228 9009 affordable enough to allow a weekly visit. • BurJuman (Faces) • Emirates Towers : 04 359 0008 : 04 330 1001 • Ibn Battuta Mall : 04 366 9828 • Al Garhoud : 04 283 1200 • Green Community : 04 885 3434 • Grosvenor House :04 399 9009 • Palm Strip Mall : 04 346 1100 • JetSet - Grosvenor House : 04 399 5005 • 1847- Emirates Towers : 04 330 1847 Grosvenor House : 04 399 8989 20 MIXED BAG Roses Roses are ancient symbols of love and beauty. Roses are so important that the word means pink or red in a variety of languages (such as all Romance languages, Greek, and Polish). A rose by any other name may smell as sweet, but what about a rose of a different colour? The the traditional red roses may give off the same soft fragrance as its colorful cousins, but a vibrant yellow or vivacious orange rose doesn’t way necessarily speak the same language. Every rose color, in fact, sends a unique message to the recipient. Victorian symbolism A ccording to the Victorian “Language of flowers”, different coloured roses each have their own symbolic meaning: • Red: A popular rose color, red is known the world over as a token of passionate love and commitment, which makes it the favoured choice for Valentine’s Day. This colour symbolises the creative fervour of new love as well as the respect and durable nature of long-term adoration - the perfect rose for the love of your life. • Pink: The soft shades of pink roses eloquently tell of courtesy, sophistication, grace and the female spirit. Touched by a hint of red tempered by creamy tones of white, pink makes a rose say “thank you,” with poise, grace, charm, tender- ness and joy. • Dark Pink: A rose for expressing gratitude – a way of saying thank you in ear- nest. • Light Pink: Generally used to convey feelings of admiration or sympathy. • White: A true symbol of innocence, purity, secrecy, friendship, reverence and humility. • Yellow: Happy, bright and full of life, yellow roses exude feelings of friendship, delight and compassion, although yellow roses used to send a message of envy and resentment to the unlucky recipient. Yellow roses generally mean dying love or platonic love. In German-speaking countries, however, they can mean jeal- ousy and infidelity. • Yellow with red tips: They signify a beginning of friendship or falling in love • Orange: A warm colour as tender as a hug, yet full of emotion, orange roses burst with enthusiasm, passion and desire. If you want to express your feelings for someone in no uncertain terms, a bouquet of energetic orange roses might just do the trick. An explosion of colour, an arrangement of orange flowers pro- claims sentiments of appreciation, desire and exhilaration. • Burgundy: Signifies beauty at its best and is an ode to beautiful people. • Blue: Spells intrigue and mystery. • Green: Generally used to convey serenity and calm. • Black: slavish devotion (as a true black rose is impossible to produce) • Purple: Purple is a mysterious, magical color that seems to radiate enchantment and longing. A subtle yet powerful flower, a rose that comes in tones of purple and lilac represents both caution and love at first sight. For your very own flowery experience visit: Flowers by Contempo at The Market, Green Community – Dubai Investments Park. March 08 | Issue 1 21 Toddlers day out T o uphold their commitment as being a community-spirited school, Greenfield Community School belonging to Beacon Education has opened its doors to all parents with toddlers living in the immediate vicinity. The ethos of this group, named Carers and Toddlers (CATs), is to provide parents with an opportunity to mingle with other families in a caring, safe and nurturing environment. This facility for CATs is offered to the community free of charge. The school is committed to teaching the youngsters play activities that will benefit their motor and sensory development. Playing is the main way in which children learn and therefore play affects all aspects of a child’s development. Age appropriate educational toys are available to encourage toddlers to explore the world around them. In the CATs social club, the aim is to allow toddlers to become more confident. We know through play that children develop a deeper understanding of concepts, different materi- als, coordination, behaviour and language. “As GCS wants to be part of the community, we have asked parents of our school to be involved in the CATs programme and help set it up. CATs is also open to those families whose children are not enrolled in GCS, and is available twice a week for a couple of hours, providing an opportunity for children to play with different equipment and interact with other children”, commented Virginia Dugand, Early Years Coordinator at GCS. Often childcare professionals visit to give advice and answer any concerns or queries mothers may have about their toddlers. Activities organised by CATs may include day trips, coffee mornings and many other fun social activities. 22 KEEP FIT Why Just Walk When You Can Nordic Walk? I t looks like cross-country skiing but without the body’s skeletal muscles versus 80% for cycling, 70% snow or skis. It’s regularly described as ‘Fitness for running and 30% for swimming (figures based Walking with poles’, a concept first developed back on average performance for a 12-stone person). in 1985 by American pole walking pioneer, Tom 4. It is regularly reported that Nordic Walking can re- Rutlin. It’s called ‘Nordic Walking’, a name created by duce the pain experienced by back pain sufferers Finnish ski pole manufacturer Exel Oyj in 1997, to coincide while walking with their poles, as well as reduce ten- with the launch of their new line in Fitness Walking poles sion in the neck and shoulder region. with specially designed wrist straps. Nordic Walking is 5. Walking uphill is a breeze because as a ‘quadruped’ now growing in popularity on the worldwide stage as the workload is spread, so you no longer have to rely the ‘new’ gentle ‘total body’ way to exercise that puts on your legs to do all the work. Walking downhill is a your whole body to ‘use’ without ‘abuse’. lot easier too. There are currently estimated to be over 5 million 6. Nordic walking is the perfect rehabilitation exercise Nordic Walkers in Europe alone, including two million in following illness, surgery or injury, which is why Germany, one and a half million in Finland, eight hundred many physiotherapists and other medical profes- thousand in Austria, with countries including Sweden, sionals are now recommending Nordic Walking to Switzerland, Norway, Holland and the United Kingdom their patients. contributing more than a million participants. Popular- 7. For anyone unsteady on their feet e.g. due to bal- ity is fast spreading to other parts of the world too. The ance instability, Nordic Walking poles can give added last 12 months has seen an upsurge of interest in the security and confidence US, where world famous sports apparel company ‘Ree- 8. Nordic Walking is great ‘weight bearing’ exercise bok’ have recently formed a strategic alliance with pole and therefore helps to keep your bones strong and manufacturers ‘Exel Oyj’ to promote the activity. healthy. 9. Participants often report improvements in their pos- An impressive list of ture, as the poles tend to stop you from slumping as you walk. benefits is reported for 10.The use of the poles in ‘Nordic Running’, ‘Plyometrics’ (leaping and bounding exercises) and other ‘athletic Nordic Walking: style training techniques’ can offer the toughest of workouts to sports enthusiasts and competitive 1. Research has shown (Cooper Institute, Dallas, Texas, athletes. 2000) that Nordic Walking can burn up to 46% more energy and therefore calories than walking without Nordic Walking poles differ from skiing and hiking poles, poles at the same speed; although interestingly your in that they have specially designed wrist straps that perceived level of effort tends not to increase. you slip your hands into, in much the same way as if 2. Nordic Walking reduces the stress on joints such as you were putting on gloves. Proper use of the straps the hip and the knee by up to 30%. is an integral part of the recommended technique. The 3. Nordic walking activates approximately 90% of your poles are designed to be used on all surfaces and come March 08 | Issue 1 23 with removable ‘asphalt’ rubber tips. The poles fall into Now in UAE several ‘type’ categories including, one-piece, two piece, For more information contact semi-adjustable and telescopic. Pole shafts are usually DEBORAH DIXON made from carbon fibre, composite (a mix of fibreglass of Stride for Life on: and resin, or fibreglass, resin and carbon fibre) or alu- +971 50 6577057 or minium. firstname.lastname@example.org. When Nordic walking you ‘plant’ your poles alter- See also nately just behind each hip. In fact the poling action is www.nordicwalking.com and very similar to that used by cross-county skiers (clas- www.inwa.nordicwalking.com sic style). E.g.: As you push off with your right pole your left leg is forward. Then as your left arm swings to the front, you step forward onto your right foot and you plant your left pole just behind your left hip and so on. In the full technique you open your hand to release the pole handle each time your arm swings behind your hip. As your arm swings forward again you catch the pole handle in preparation for the next ‘plant’ (don’t worry about dropping your poles, remember they have wrist straps). The ability for Nordic Walking to boost fitness lev- els has been recognised by business and politicians. In Switzerland two health insurance companies offer financial bonuses to policyholders who attend Nordic Walking lessons. While in Germany the cost of attending a certified course for hospital outpatients is refunded by the government. Like with any sport the best way to learn is via proper instruction. Nordic Walking instructors offer group or one-to-one personal tuition. INWA (Interna- tional Nordic Walking Association) have instructors in 18 countries visit: http://www.nordicwalking.com/ and select ‘Your Country’. A search on the Internet will find additional instructors listings. As the popularity of Nordic Walking continues to gather momentum across the world, don’t be surprised to hear a new ‘catchword’ phrase… “Why Just Walk When You Can Nordic Walk?” 24 USEFUL TIPS Carpet care! Your carpet is a major investment, and like anything else, it will last longer with the proper care. Even with today’s high performance fibres, you’ll want to do everything you can to prevent stains and to treat them carefully and immediately when they occur. With a little extra time and attention, you’ll keep your carpets looking newer longer. Emad Carpet Trad. L.L.C. at The Market, Green Community gives tips. March 08 | Issue 1 25 Common Carpet Problems and Solutions Crushing is caused by both furniture and foot traf- Frequent Questions “warp” onto which the weaver ties the knots. When the rug is cut down off the loom, the ends of the warp be- fic. The weight of furniture crushes a carpet’s pile. First brought to this country in colonial times, oriental come the fringe. Furniture glides or protectors help to distribute the rugs are today more popular than ever. While an ori- weight of the furniture from pointed “feet” that may ental rug is always at home in a traditional room set- Why does the colour seem lighter from one dig into the carpet. ting, decorators are also using the intricate pattern and side? Static occurs with cool temperatures and colors as a counterpoint to contemporary decor. Many The dyed wool from which the rug is made doesn’t stand low humidity. Choosing carpet with anti- first-time buyers are new to this world of colour and straight up. The pile ‘leans” in one direction, and light is static protection or using a humidifier will design, and questions frequently arise. either reflected or absorbed, depending on where you help the problem. stand. Even standing in one place, the colour may seem Pilling is a condition, usually caused by traffic in Why is one rug more expensive than another? to be different shades. Variations in color are part of the certain areas, where small balls of fiber appear on Labour costs and materials determine the price of a natural beauty, of handmade oriental rugs. Often, wool the carpet’s surface. If the pilling is minimal, just new oriental rug; but a rug need not be expensive to be is dyed in separate lots, and this will sometime cause a clip it to reduce the appearance. If it’s extensive, call beautiful. Cost factors include: slight difference in hue over the course of a rug. This ef- a professional. Knot density: It takes a weaver longer to hand tie fect is called “abrash”. Snagging occurs when sharp-edged ob- 40,000 knots per, square foot than 7,000 knots per jects such as furniture, toys or pet claws square foot, simply put, the more knots in the rug, the snag the carpet fiber. Simply clip off the more labor. Care and Maintenance snag if the affected area is small. Intricacy of design: A simple, elegant Bokhara may It has been said that an oriental rug doesn’t wear out; in- Sprouting is a condition where small tufts of fibre have no more than five colors while a floral pattern stead, it is more likely that a rug may “wear out” several stick out above the carpet surface. Clip the individ- can have as many as thirty. A complicated design with generations! With proper care and maintenance, you ual sprouts level with the carpet. Never pull them many colors requires more time and an experi¬enced can pretty much guarantee that your oriental rug will or you may pull other fibres in the process and weaver. become a cherished family heirloom. further the damage. Labour cost: Imported oriental rugs are subject to in- Fuzzing makes the carpet appear “hairy” ternational economic and political conditions that cause Padding is a must and is generally caused by slack yarn twist the cost of labor and exchange rates to rise and fall. The first step; in caring for your oriental rug is installing or fibers breaking out of the yarn during wet Wool quality: There is no such thing as bad wool, but proper padding. Padding muffles the sound of footsteps cleaning or servicing. If this occurs, it needs there is such a thing as better wool. How to tell? Length and prevents the rug from sliding on smooth flooring. to be sheared by a professional cleaner. of fibre, springiness and luster; better wool costs More importantly, it helps protect your rug from inces- more. sant crushing between shoe heels and flooring. The Washing proper padding is no more than one-half inch thick and Inevitably, some dirt and grit will escape the vacuum Is an oriental rug really a work of art? is just smaller than the rug itself. Types of padding avail- and work its way deep into the nap of the rug. Every The answer is a definite ‘’yes!’’ And like all art, you’ll be able include rubber, high-density foam, needle-punch few years, a thorough and professional washing is in drawn to some rugs more than others. The design and polypropylene and rubberized hair/jute. order. This involves total immersion and can cor¬rectly colour of oriental rugs follow centuries-old traditions; be done only by a professional with proper cleaning and new rugs are interpretations of those motifs, con- Regular maintenance drying facilities. Your rug dealer can recommend some- ceived by a real artisan, taking several craftsmen many An oriental rug’s greatest defense against wear and one with the proper experience and equipment. months to hand tie the millions of knots that make up an tear is the very substance of the rug itself: wool. Wool average 9x12 Persian design. fibers tend to keep everyday dirt particles toward the Spills and stains surface. As you walk on the rug, however, these dirt It’s bound to happen, but again the qualities of the wool Isn’t the design a little busy for my home? particles can be forced down into the nap of the wool will protect the rug from spills. After running for towels In the showroom, an oriental rug is subject to much and begin to cut into the wool strands. Regular, weekly to soak up any liquid, blot up excess liq¬uid and elevate staring and close attention. The center medallion of a vacuuming removes surface dirt before it settles into the dampened spot to allow air cir¬culation. Clean any Persian design rug may seem enormous; the colors the rug. Vacuum in the direction of the rug’s pile (By run- stain from the outer edges in¬ward to avoid spreading may seem intense. In a natural room setting, however, ning your hand across the rug: it will feel smooth in one the stain. If you are unsuc¬cessful, do see a profes- the rug tends to “calm down”. While in the showroom, direction and coarse in the other; vacuum in the smooth sional Oriental rug cleaner. try to view the rug at the distances and angles from direction.). If your rug is new, you can expect some shed- which it will be encountered at home. ding at first. This is natural, and you need not be alarmed. Remember that your oriental rug is a valuable work of Shedding will subside after a few months of regular use art and deserves the care and attention you give any Why do they add the fringe? and care. You can also extend the life of your oriental rug fine possession. With the minimum maintenance out- Actually, the fringe was there before the rug! These cot- by rotating it 180 degrees every year or two. This helps lined above, your rug will provide years of beauty and ton threads run the entire length of the rug and form the to even out the effects of traffic and sunlight. durability. 26 HEALTHSPEAK Drs. Nicolas & Asp Patient information Orthodontics (Braces) C rooked teeth are a common dental problem. Some experts have estimated that up to seven people out of ten would benefit from orthodon- tic treatment at some point in their lives. How are teeth straightened? Orthodontic treatment involves the design and use of corrective appliances known as braces, plates and headgear, among others. Braces are usually the most precise and effective way to straighten teeth. Wearing braces is simple and generally quite easy. Due to We asked Dr. Salam Al-Khayyat to answer the follow- developments in technology, the appliances are made ing questions: comfortable, effective and not as visible as earlier devices. Who can benefit from Orthodontic treatments? Orthodontic treatment can improve dental health, What to expect after you have had your braces restore good function and change the facial appear- fixed? ance for the better. After you have had your consultation with the Orthodontic Specialist, who will make treatment plan tailor made to meet your needs, a written quote of Teeth that work better usually look better, too. And a costs and the payment options will be provided. healthy, beautiful smile can improve self-esteem. It will take approximately 45 minutes to have the Healthy teeth can be moved at almost any age. Many braces fixed to your teeth. It will then be necessary to orthodontic problems can be corrected easily, both for have your braces adjusted regularly by tightening the adults & children. Most adults get orthodontic treat- elastics or ligatures. This will make the teeth feel ten- ment because they realise that taking care of their der for a few days. During this short period, soft foods smile is part of taking care of themselves. and a mild analgesic may be needed. Your Orthodontist will provide you with a written sheet of full One thing that you can give your child ensuring their information on how to look after your braces. attractive smile, boosting their self-confidence and How long does orthodontic treatments take? helping them to achieve their potential are Braces. Braces unlike cosmetic dentistry is not a fast treatment Surveys have indicated that people who have had option, teeth are moved slowly within the bone to braces look better and feel better about themselves. achieve a good result and this frequently takes 2 years For determination of the optimum starting time of to complete. Treatments, which are short, can usually orthodontic treatment, it is recommended that you only correct a small problem such as a gap between consult the Orthodontic Specialist when your child is two teeth. around the age of 8 years. How to take care of braces? Food and plaque get trapped more easily if you are What are the common reasons for receiving ortho- wearing braces. You need to be especially thorough dontic treatments? when brushing to remove the food particles and Some common reasons why people want to change plaque. Your Orthodontic Specialist will show you how the way their teeth are positioned are:-Overlapping to clean your braces, teeth and gums and will provide teeth, prominent front teeth, missing teeth, gaps you with a written sheet of full information of how to between teeth, bite problems. take care of your braces. Phone: (04) 394 77 77 E-mail: email@example.com Website: www.nicolasandasp.com March 08 | Issue 1 27 FINANCE Mr. Suvo Sarkar, Emirates NBD General Manager Retail Banking E mirates NBD, the Dubai-based banking group and holding company of Emirates Bank and National Bank of Dubai introduced its new promotion in conjunction with Choithram, the UAE’s leading supermarket chain. The promotion offers customers the chance to win back shopping vouchers from The Choithram and will run for a period of one month starting from the 14th February. Mr. Suvo Sarkar, Emirates NBD General Manager Retail Banking com- mented on the new promotion by saying, “Emirates NBD is constantly launching new and exciting promotions with rewarding prizes. These promotions are our way of thanking our customers for their loyalty as preferred well as attracting new customers to bank with us. Our promotion at Choithram in Green Community’s The Market is linked to the Emirates Bank branch situated in the shopping mall. We hope to become the number one choice for banking amongst Green Community residents and Dubai Investments Park employees.” Emirates Bank’s on site promotion at Choithram in Green Com- munity is available for all customers interested in applying for Emirates banking NBD products (loans, credit cards, new accounts). Customers can fill out a simple application form at the Emirates NBD display stand inside the su- permarket, which will be manned by the banks promoters. The promot- ers will be available to answer any questions the customers may have as well as to give out leaflets and brochures for detailed information on the bank’s various products and services. All successful applicants will choice be entitled to win the shopping vouchers. As the leading Supermarket and Departmental Store chain, Choithram has always been the favorite place for UAE residents to shop at. With a rich heritage of over 60 years, Choithram supermarkets have been in the region since the early 70’s. Following a tradition of Service, Selection & Satisfaction, Choithram has been able to carve a niche for it- self in the retail trade. With trends changing, Choithram’s concern for its shoppers has not. The dedication has remained firm in its ever-improv- ing effort to give consumers the best possible service with a wide choice of quality merchandise, friendly ambience & extra customer care at con- venient locations in the Emirates. 28 DESTINATIONS Kenya Plan your dream HOLIDAY Kenya It is a dream come true for nature and lovers of wild life. Kenya promises the globe’s most magnificent wildlife parks, unsullied beaches, thriving coral reefs, memora- ble mountain views and ancient Swahili cities. The fact that Swahili has given the world the word Safari that means journey explains the adventurous nature of this land. Must see: The Masai Mara National Reserve: The Mara Everybody has a summer holiday…no more is the most popular wildlife park in Kenya. Abounding with wildlife and joined to the Serengeti. Kenya’s most working for a week or two…” Who can forget spectacular annual event is organised by an unlikely these famous lyrics? They come to mind group - wildebeests. Literally, millions of these ungainly antelopes move en masse between July and August specially when the sun shines brightly and one from the Serengeti in search of lush grass. They head south again around October. The best place to see this can’t help but think of the cooler climes. It is phenomenon is at the Masai Mara National Reserve. Nairobi - Kenya’s capital is cosmopolitan, lively, inter- when you make up your mind to take that much esting and pleasantly landscaped. Amboseli National Park - At 392 sq km, Amboseli needed vacation that the mind is confused has huge herds of elephants, and to see a herd of them making their way sedately across the grassy plains, about the destination one should head for. We with Tanzania’s Mt Kilimanjaro in the background, may give you options to choose from some of the be a real African cliché but it’s an experience that cer- tainly leaves a lasting impression. most exotic locales and make your vacation a Mombasa - The largest port on the coast of East Africa, Mombasa is hot, steamy and historical. memorable one. Visas: Visas are now required by almost all visitors to Kenya. It’s also possible to get visas from Kenyan dip- lomatic missions overseas. For more accurate details please contact the nearest Kenyan Consulate in your city. How to get there: Kenya Airways, Emirates fly you directly into Nairobi on daily direct flights out of the UAE apart from many other indirect carriers. March 08 | Issue 1 29 Switzerland South (or vice versa). The Bernina Express offers breath- They call it heaven on earth. A unique miracle of nature taking vistas through glaciers hewn into the sheer rock, is there to be discovered whether in the splendour of through switch–back tunnels, along rushing mountain its summer colours or in its mystical autumn robes. streams, glaciers and even an Alpine garden. From the lowlands right up to the mountaintops, clothed Golden Pass Line - Route: Zurich – Lucerne – Brunig in perpetual snow and ice, there is so much to discover pass – Interlaken – Zweismmen – Montreux – Geneva. and experience on foot, by rail, bus or ship or on one of This attractive train ride connects central Switzerland the many mountain railways or cable cars. The diversity and Lake Geneva. For a special treat ride at the head of of the landlocked, mountainous country is the essence the train. Remember it has only limited seats. of Switzerland and gives the country its unique identity. How to get there: Swiss International Airline and That’s not all, it is best known for its financial institutions, Emirates gets you into Switzerland on direct daily flights fine cheeses and chocolate, watch-making industry, for out of the UAE apart from other indirect carriers. its scenery and its excellent network of public traffic. Visas: GCC Nationals once in possession of a multiple Must see: Glacier Express -Route: Zermatt – Brig – An- Schengen visa would not require a Swiss visa. How- dermatt – Chur – St. Moritz. This is an adventurous sev- ever, other Asian expatriates would require procuring en-hour ride crossing 291 bridges and 91 tunnels. visas before their arrival. For more accurate informa- Bernina Express - Route: Chur – St. Moritz – Bernina tion on visa requirements please contact your nearest Pass - Poschiavo – Tirano. Cross the Alps from North to Swiss Consulate. Switzerland 30 DESTINATIONS France France India There’s something about Paris that appeals to every- If it’s an Indian experience you are looking for, look no one, evoking images of romance and European ele- further than Goa…where life is rejuvenated with a gance. Whether it’s walking by the Seine, discovering the smile. Sun kissed golden sands, calm azure waters of delights of French cuisine or taking in the breathtaking the Arabian Sea, swaying palm trees that fan a green Haussmann architecture, there’s a definite magic about landscape, numerous picturesque rivers and rivulets this sensual city. Ultimately Paris, the City of Lights is still crisscrossing the terrain magical moonlit nights, tons the ‘Grande Dame’ of European cities and a treat for all history, culture, nature and warm friendly people — that the senses, best savoured at a leisurely pace. is Goa. Must See: A trip to the Eiffel tower is mandatory. Paris Beaches and beyond: A vast majority of tourists is renowned for its museums and parks. There are visit Goa for its picture perfect golden beaches and the some beautiful parks to be discovered in Paris. The ultra calm, warm blue waters of the Arabian Sea. It is believed modern business district of Paris La Defense. Champs that the coastline in South Goa is the longest stretch Elysees Paris’s most famous road and of course the of unbroken beach in the World. The beaches of North Opera. To escape the metropolis, take off to Versailles or Goa bustle with activity during the tourist season. The the glamorous seaside of D’eauville. The metro and bus famous of the beaches on this stretch are Nerul (Coco systems are highly efficient and inexpensive means of Beach), Sinquerim, Calangute, Anjuna, Vagator, and Ara- moving around Paris. mbol. Plenty of hotels and restaurants dot the coastline Disneyland Paris – A whopping 138 acres of dream and beach shacks run by locals provide refreshments world in five spectacular theme lands. Over 50 attrac- to sunbathers. tions, shops restaurants, shows, parades, hotels and The most famous fort in Goa is the Fort Aguada, which magical entertainment for the family. It’s a fantastic borders the entire Aguada Hill, covers the fascinating world you’ve seen only in your imagination. lighthouse, the Central jail, and ends at Goa ‘s first five Visas: Nationals of the EU, the USA, Canada, Australia, star resort, which bears its name – The Fort Aguada and New Zealand do not need visas to visit France as Beach Resort. The famous Churches of Old Goa, and oth- tourists for up to three months. For more accurate de- er parts of Goa, include the sacred Bom Jesus Basilica tails please contact the French Consulate in your city. that enshrines the uncorrupt remains of St. Franscis How to get there: Air France, Emirates fly you into Xavier, the Patron Saint of Goa. The revered temples of Paris on daily direct flights out of the UAE apart from Ponda, including the Mangueshi and Shantadurga Tem- many other indirect carriers. ples and The Safa Masjid Mosque also in Ponda, are big March 08 | Issue 1 31 India tourist attractions. As a destination, Goa is one of those unique places that has the sea, the rivers, the lakes and the mountainsides, making it, truly, a paradise for the visitor. The hospitable nature of the people of Goa, the fascinating legacy of 451 years of Portuguese rule, and a fanatical following for football makes Goa one of the most intriguing lands in the whole of Asia. How to get there: Daily flights available to Bombay with connecting flights to Goa. So what are you waiting for? Choose a destination of your choice. Make your book- ings catch a flight and head for the most exotic place on earth… Enjoy!!!!! 32 March 08 | Issue 1 PROFILE Dubai Investments Real Estate Company E stablished in 2006, Dubai Investments Real In the next two to three years, DIRC will increase its port- Estate (DIRC), the real estate arm of Dubai folio to an estimated AED 20 billion. It has already em- Investments PJSC, has already made its mark barked on a mixed-use project worth about AED 14 billion on the real estate scene in Dubai. Combining in Ajman, scheduled to be completed by 2015 or 2016. contemporary design sensibilities, an in- DIRC is also taking great strides in the realm of sports depth understanding of the market and empathy for management through its subsidiary Al Qudra Sport the consumers’ needs, DIRC brings unparalleled quality, Management Co. service and realty solutions to its customers. The company draws its strength from a team of pro- The phenomenal progress achieved in recent years by fessionals with in-depth market knowledge, unrivalled the UAE, the country of its origin, has helped shape the expertise and a passion for the property business. This success of DIRC. As a true Emirati company, it is com- enables it to provide the finest services and respond to mitted to the development and expansion of UAE’s real the complex requirements of its discerning clients. estate sector. DIRC has initially focused on key residential, commer- DIRC currently has a mix of residential and office projects cial and industrial projects located in Dubai. Led by the under its belt in Dubai Investment Park. It is also intrinsi- futuristic vision of its management, the company has cally involved in projects in Raffa and Medan in Dubai and now drawn up ambitious expansion plans that will sig- in prestigious upcoming projects in Abu Dhabi. nificantly enhance the value of its investment portfolio Apart from these major real estate projects, DIRC has through the launch of prestigious real estate projects recently ventured into the hospitality sector through its throughout the UAE, Gulf region and internationally. It is subsidiary Al Mujama Real Estate LLC, by way of a con- DIRC’s ambition to become one of the UAE’s leading real tract recently signed with ANC Holdings LLC. estate developers within the next few years.