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clever campaign slogans

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									PUBLICITY GUIDE




 www.salfordstudents.com/elections
PUBLICITY
All successful election campaigns require the candidate to produce publicity to encourage people to
vote for them. There will be training available to help you with the creation of your publicity.

In the Trustee Board elections, candidates will need to produce the following, all camera ready:

   •   A manifesto, no longer than 2 sides of A4 paper. To ensure the best quality you should
       consider the effect that any reduction in size would have on the finished article how it will print
       in Black and White. Some things to bear in mind are:
           o    the type and size of the font that you use;
           o   the quality of graphics,
           o   the colouring of graphics; it is better that they are in black and white than colour
           o   limiting the amount of solid black colour used

   •   A poster. Your poster should be eye catching as during the elections; the campus will be
       awash with posters, so you need to make sure that yours stand out. A good poster should have
       a clear picture of you, should tell people who you are, and could include the campaign slogan
       you’ve put on your manifesto.

   •   An election statement 700mm wide by 110mm long (A6 format). This will be used to create a
       “Meet Your Candidates” guide by the Union. This document will be linked to from the online
       voting page. It can be one side of your manifesto or it may be an entirely new document. It
       would be a good idea to include your name, your campaign slogan and a summary of the key
       issues that you are going to be campaigning on and have already identified for your manifesto.
       You should ensure that anything you produce is readable when reduced down to A6 size.

   •   A 100 word article for Student Direct. Each candidate is entitled to an article in the issue of
       Student Direct published on the Monday morning that voting begins. You should use this article
       to make a short but hard hitting statement about your candidacy, but remember, you only have
       100 words to make an impact. Any more than 100 words and your article will be edited down in
       size. You can also provide a passport photograph to go alongside your article.
All publicity should be supplied as a paper copy (a mock up of how you would like it to look) together
with a clearly labelled CD containing an electronic format of the publicity. It is suggested that you
supply the document in one of these original formats and also as a PDF.
   •   Quark Express
   •   Word
   •   Illustrator
   •   PowerPoint
   •   Photoshop
   •   Publisher


NEW FOR 2009 - OTHER FORMS OF PUBLICITY AVAILABLE
Campaigning Minisite
You will be provided with space on the Students’ Union website to carry out your campaign online. On
this space, the Union will provide all candidates with their photo, a link to their manifesto and the 100
word article for Student Direct. Each candidate will also be provided with access to a blog.
Beyond this is up to you how you decide to use this space, there will be training and information
available to help you make the most of it. However, it is expected that you will respect all the other
candidates in the election and abide by the Union’s Equality and Diversity policy in using your minisite
and blog. The Returning Officer will ensure that this is followed throughout the election process.
Video Manifesto
You will have the opportunity to produce a video manifesto. This will then be placed on the Union
website.
You will be able to book a video manifesto recording slot at the Publicity training session on 13
February with the actual session taking place on w/c 16 February.
You will be provided with a recording slot with the Students’ Union to produce the video. The video will
be a maximum of 30 seconds long, use a static camera and be filmed against a blank background.
You will have 2 attempts to get it right and you can use any additional props or people you want to get
your message across. However, you must appear in the video.
As above you are expected to respect the other candidates in the election and to abide by the Union’s
Equality and Diversity policy.
At the training session, there will be example of videos produced by candidates at other Unions to help
you.
BUDGET FOR PUBLICITY
The Union will provide you with a printing budget of 6500 credits.
You need to decide how you use this budget to create your publicity. You have to spend this in the
Print Shop in University House.
The Union will produce a “Meet Your Candidates” guide. This will be available online and also
distributed at key points across the campus .You will also receive coverage in Student Direct in voting
week
In addition, each candidate is allowed to spend up to £40 of their own money on additional publicity.
All publicity has to be approved by the Returning Officer, and receipts for the additional publicity must
be submitted to the Returning Officer before the close of the last ballot box in voting week.

If you are standing in the NUS Conference election, you only have to submit a manifesto, an election
statement for publishing in the candidates’ guide, and a 100 word Student Direct article. NUS
Conference candidates do not get a publicity budget from by the Union, however they can spend up to
£40 of their own money to produce publicity, and this has to be receipted as referred to above.

DEADLINE FOR PUBLICITY

We separate out the deadline for submitting your publicity for copying from the deadline for handing in
your nomination form. To have your publicity copied in time for the Candidates’ Meeting. It must be
handed in camera ready to the General Office by noon on Thursday 19 February 2009. As stated
above you need to provide a CD containing electronic copies of all your publicity as well as paper
copies demonstrating how you want it to look in case there are any problems printing it. This gives you
one week after nominations close to prepare your publicity and to seek any advice and support from
the current officers on your publicity. The gap between the nominations deadline and the publicity
deadline is to give you time to improve the standard of publicity you produce.

THE UNION WEBSITE

All candidates will have their manifestos published on the elections page of the Union’s website. The
“Meet Your Candidates” guide will be available to download from those pages too.
WHAT IS A MANIFESTO?

The election address or ‘manifesto’ is the key document to get your message across. It is the only
information that voters will have about you at the crucial moment in the polling booth.

A well-written and interestingly designed manifesto can make a significant difference in influencing
people to vote for you.

A survey carried out by NUS into voter attitudes revealed that many people did not vote in Union
elections because it was often unclear what the candidates stood for. They wanted to know who the
candidate was, what they believed in and what they would do if they got into office.

Where do you start?
1. Think about what would influence you to vote for someone. What do you believe? Do you believe
   that transport to the University should be improved? The student rep system could be better?
   There should be better student activities? Whatever it is make a list of your beliefs. To help you
   clarify your thoughts, later in this guide is an over view of the facts, figures, and issues that are
   currently affecting the University and the Union.
2. You need to select the beliefs that you think would be popular with students, but are also
   achievable. There are many candidates in Union elections who have announced that they will
   make the beer cheaper, only to be given a lesson in economics by other candidates in the election.
3. Select 3 key beliefs.
4. Write down the issue and how it affects students and what you would do if you get elected.
5. Make it concise and to the point
6. Think of snappy titles that you can give to your three beliefs. Voters tend to scan read manifestos
   and candidate guides, so it is crucial to draw them in with a headline. Better Transport will be
   read by those students who are regularly delayed by the bus service.
7. Who are you? It is amazing how many candidates forget to tell the voters about themselves.
   Students will often vote for candidates who have something in common with them. So briefly tell
   them:
       •   What course you are on
       •   Where you are from
       •   Age, race, gender, sexuality as you think fit.
       •   Membership of clubs and societies
       •   Involvement in political activities, parties and groups.
8. It is sometimes useful to think of a snappy slogan that you can use alongside your name. Perhaps
   something that rhymes, or is a play on words, or is alliterative.
9. Finish the document off with a statement that thanks people for reading your manifesto, and
   encourages them to go out and vote.
WHAT TRAINING IS AVAILABLE TO HELP ME?

As most students have never stood in an election before, we thought it might be useful to offer some
guidance and training on how to run a successful campaign. Between the close of nominations and
the candidates’ meeting, there will be three sessions offered to candidates to help them prepare for
the campaign. Trustee Board candidates will get most value from the sessions, but candidates for
NUS Conference will find sessions (a) and (c) useful as well.

Session One
Friday 13 February, 2pm, University House, Boardrooms, University House.

This session will cover:

a) Publicity material - One of the current Officers will present a guide to good, bad and clever
publicity designs that you could use. The session should last about an hour and will equip you with all
the knowledge you need to prepare your manifesto, poster, candidates’ guide statement and Student
Direct statement.

b) Election Issues - Immediately after the publicity session, the Sabbatical Officers and some Union
staff will give an overview of the critical issues that are affecting the Union and the University that
candidates might want to discuss in their manifestos. There will be both a general overview on Union
wide issues and an opportunity for candidates for each position to talk to the current post holder about
the role specific issues they have encountered. This session should also last about an hour and will
give all the candidates an introduction to and background knowledge of the issues that are currently
affecting students at the University of Salford.

Session Two
Friday 20 February, 2:00pm, University House, y Boardroom, University House
Campaigning & Public Speaking,
The session is aimed at providing the candidates with some practical skills training to help them
campaign. This will include an overview on public speaking to prepare for Candidates Question Time,
one to one canvassing, running an effective campaign, promoting yourself and being creative in
campaigning. This session will also take place in the boardroom.

Session Three
Monday 15 and Tuesday 16 June, 9am to 5pm, University House, Boardrooms
Trustee Board Induction
For the candidates who are successfully elected to the Trustee Board there will be an induction
training session and first meeting of the Board taking place during the Sabbatical Trustees handover
period between 16 and 29 June 2007. This session will be compulsory and full details will be given to
the winning candidates.

Session Four – Wednesday 17 to Friday 26 June 2009
Sabbatical Handover
The new Sabbatical Trustees will receive one-to-one handovers from their predecessors, plus some
take part in some group briefing sessions. All new Sabbatical Trustees must be available during this
period

Session Five – Monday 6 July to Thursday 9 July 2009
Team Building
The new Trustee Board members will start their term of office on Monday 30 June. The following
week, the five Sabbatical Trustees will go away to Scarborough with the Chief Executive and the
Representation & Support Services Manager for a residential team building and planning event. The
objective of the week is to develop the team’s student representation strategy for the year within the
overall policy guidelines set by the Trustee Board. The event is compulsory and the new Sabbatical
Trustees must be available to attend.
CAMPAIGNING
There is a campaigning week as part of the elections. This is your chance to get your message out to
all the students at Salford, telling them why you are the best person for the job.

Candidates’ are not allowed to start campaigning until after the candidates’ meeting. This takes place
in the Boardroom at 4pm on Monday 23 February.

This meeting will also be used for a ‘virtual question time’. Students will be asked to submit questions
once the candidates are announced. These questions will then be used as the basis for a question
time event. All the candidates will be asked to respond to the questions, this will be filmed and added
to the Union website.

At the meeting, the following information will also be given out:

   •   The rules and regulations for campaigning
   •   The rules and regulations for the conduct of candidates and their campaign teams
   •   The complaints procedure
   •   Reminders about self generated publicity expenditure
   •   The order of names on the ballot paper
   •   Results night procedures

Also, candidates who met the publicity submission deadline will receive their manifestos and posters.
The Union’s Candidates’ Guide should also be ready for publication and distribution that day.

Once the meeting is over, candidates are allowed to begin campaigning and distributing their publicity.

What is Candidates Question Time?

The event known as Candidates Question Time is an opportunity for the candidates for the Trustee
Board elections to engage in a direct question and answer session with the students whose votes they
are seeking to win. There is no Candidates Question Time for NUS Conference candidates. This year
there will be two ‘live’ events

   •   Thursday 26 February, 7pm at The Pav, Castle Irwell
   •   Friday 27 February, 12pm in the Yours Bar, University House

At the Yours Bar and Castle Irwell event, the candidates for each position will take the stage together,
give a 30 second speech one after the other, and then answer questions from the floor. Each question
will be answered in turn by all the candidates for one position allowing the voters to judge the
differences between the candidates.

There will also be a ‘virtual’ Question Time on Monday 23 February @ 4pm onwards.

Students will be asked to submit questions once the candidates are announced. These questions will
then be used as the basis for a question time event. All the candidates will be asked to respond to the
questions, this will be filmed and added to the Union website.
.

Candidates Question Time Tips

Whilst the training session on campaigning skills will cover good public speaking techniques, below
are some tips to help you start preparing:

   •   Make sure that your speech has a logical structure of beginning, middle and end.
•   The beginning could introduce you to the audience and outline why your feel you would be the
    best candidate.
•   Make sure that the middle of your speech reflects your manifesto. It should be built around the
    themes and beliefs you are trying to address and you should aim to illustrate each point well.
•   The end of your speech should build up to a final pay off line asking people to vote for you, or
    perhaps using the slogan you have already identified and put of your manifesto.
•   People listen to speeches when they contain information they want to hear, but they also listen
    to and remember speeches that are well structured and well delivered. Try using alliteration
    (word beginning with the same letter) to make your points, or try repeating things in groups of
    three or using clusters of three alliterative words that you want people to go away
    remembering.
•   Practice your timings - if you run over three minutes, the microphone will be cut off and the
    audience won’t hear you finishing your points.
•   Practice your speech in front of some friends and ask them to constructively criticise it – would
    it appeal to them? Would they vote for you if they weren’t your friends?
•   Try and think of some questions that you might be asked for your position, and prepare some
    standard answers that you can adapt and use. Elsewhere in this guide is an outline of facts
    and figures about the University, and some of the issues that the Union has dealt with this
    year. Use that information to help you prepare.

Candidates Question Time might seem a bit daunting, but it will be good practice for many of the
activities you have to undertake if you’re elected to the Trustee Board. It’s also an excellent way to
speak to a large number of potential voters in one go, and could help you win people over to your
cause.
Publicity Requirements
You need to decide the type and amount of photocopying and or t-shirt that you require from the Print
Shop in University House. You should submit your publicity to the Print Shop by no later than noon on
Thursday 19 February.

You should supply electronic copies as well as a paper based mock up of how you would like
the printed version to look. You have a total of 6500 credits to spend. The publicity will be produced
on a first come, first served basis.

PHOTOCOPYING

The printing for A5, A4 and A3 will be produced on the coloured paper as selected by the Union to
represent each candidate. Only black text on the coloured paper will be available from the credit
budget..

For A1 & A2 copies, full colour is available. You should therefore supply any content for these formats
in colour. If you require an A1 size poster or manifesto you should supply the information for this as a
PowerPoint slide.

The Print Shop will be able to produce your all photocopying requirements (e.g. poster and manifesto)
in time for the candidates’ meeting on Monday 23 February at 4pm.

Remember, you should supply a paper based mock up of how you would like the final printed versions
of your materials to look

TSHIRTS

A template has been provided below to give you an indication of how you would like the t-shirt to look

White or grey t-shirts

If you require a white or grey t-shirt you are able to have a full colour image including photographs.
You should supply this information as a jpeg.
YOUR PUBLICITY REQUIREMENTS FORM

Use the tables below to specify the amounts required and add up the cost of each of the items in the
final column. There is an electronic version available at
http://salfordstudents.com/files/minisites/2996/publicity_requirements_template.xls or on the on the
Union’s election minisite which will add up your total credit spend for you.

You need to submit either this sheet or a print off of the electronic version (available on the
website) with your publicity

As an example for 6500 you could decide to have:

350 A4 double sided                   = 4200 credits
One t-shirt printed front and back    = 800 credits
200 A5 double sides                   = 1200 credits
25 A3 black white single sided        = 300 credits.

Photocopying              Manifesto                    Poster                   Total Credit
A5 b/w single-sided
     3 credits each
A5 b/w double-sided
     6 credits each
A4 b/w single-sided
     6 credits each
A4 b/w double-sided
    12 credits each
A3 b/w single-sided
    12 credits each
A3 b/w double-sided
    24 credits each
A2 full colour
    500 credits each
A1 full colour
   1000 credits each
T-shirt                   Small         Medium         Large    XL    XXL
Printed on front
    650 credits each
Printed front and back
    800 credits each
                                                                 Grand Total

Sketch out your design on these templates
                         Front                                                 Back

								
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