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Speedo awards digital account to Media Catalyst
Amsterdam agency teams with Speedo Amsterdam, May 2006 Following a three-way pitch involving two London based interactive agencies, iconic swimwear giant Speedo has awarded their Strategic Digital Marketing account to Media Catalyst. Speedo chose Media Catalyst for their dynamic, ideas-driven designs, as well as their proven expertise in creating user-friendly websites. Media Catalyst will initially produce a global website for Speedo, allowing localised and translated versions to be added in the following months. Ferdi van Heerden, Speedo’s Vice President of Marketing: "The internet provides us with a unique opportunity to strengthen the relationship with our consumers. This is particularly important for us as we move towards Beijing 2008 where we have to show the passion of the brand inside and outside the pool." For Media Catalyst, Managing Director Hans Howarth said "We’re delighted to be working with Speedo. We are all very excited to have the opportunity to take the brand to the next level; going beyond its more functional aspects to express their great sense of style, appealing to both the hardcore swim community and a wider audience. Speedo’s ambition and drive is very apparent, we’re really looking forward to working with them."
About Media Catalyst
Successful brands think interaction, not communication. This requires a different way of doing business. It profoundly changes the way organisations market, sell and provide service to the market. They either tap into the internet empowered customer, or are defeated by those that do. We believe true innovation is the capacity to turn ideas into business results. Ideas must spring from both strategic analysis, and fresh thinking. Business results are based on deep knowledge of, and experience with what actually works online, and what does not. Only collaboration of strategy, creativity and technology enables the integrated media approach which is needed today. Getting real attention is more difficult than ever; interactivity can make the difference, completing and empowering traditional media really well. We strongly believe in collaboration with other agencies. Together we can often serve our clients better. This is why we have created a network of excellent agencies in Amsterdam and London we prefer to collaborate with. Media Catalyst is based in Amsterdam, with satellite offices in Los Angeles and New York. Independently owned, Media Catalyst has grown without external investment since its inception in 2001. Its client base includes Amsterdam Admirals, Drambuie, Ericsson, Fandango, M&R Print, Office for Metropolitan Architecture, Public Storage, Schiphol Group, Sony Ericsson, Sony Europe, Speedo, Tishman Speyer, Variety, World Press Photo, Yamaha Motor Europe. The agency currently employs almost 60 talented people, of 15 nationalities.
MediaCatalyst B.V. Herengracht 182, 1016 BR, Amsterdam, Netherlands, K.v.K. Amsterdam no. 34144833
http://www.mediacatalyst.com http://blog.mediacatalyst.com
Speedo is the world’s leading swimwear brand. Founded in Sydney in 1928, the Speedo Brand is owned by Pentland Group plc. and is distributed in over 170 countries around the world. Speedo has over 75 years of heritage and expertise in swimwear and equipment based in or near the water. Speedo sponsors a number of major swimming federations and actively supports and invests in swimming from grassroots to elite level. http://www.speedo.com http://www.speedoswimming.com - END OF PRESS RELEASE(to editorial staff, not for publication) For more information please contact: Hans Howarth, Managing Director, +3120 626 2976 Hans Drenth, Business Development Director, +3120 626 2976
About Speedo
MediaCatalyst B.V. Herengracht 182, 1016 BR, Amsterdam, Netherlands, K.v.K. Amsterdam no. 34144833