Contacts: Rhonda King
Mars Snackfood US
M&M'S® Chocolate Candies Celebrates Fourth at July at Daytona
NASCAR NEXTEL Cup
Drivers Ricky Rudd and David Gilliland Will Both Run M&M’S® Paint Schemes
DAYTONA BEACH, FL (July 5, 2007) --- When the NASCAR NEXTEL Cup Series returns to Daytona
International Speedway this weekend, Robert Yates Racing teammates' David Gilliland and Ricky Rudd will
celebrate one of America's iconic brands , M&M'S® Chocolate Candies, by running special paint schemes in
Saturday's Pepsi 400. Gilliland and Team 38 welcome the return of a fan-favorite paint scheme as the
reigning Daytona 500 pole sitter will pilot the M&M'S® Red, White and Blue / Kroger Ford in recognition of
the Fourth of July holiday. Rudd will also exchange his SNICKERS® colors to sport the standard M&M'S®
scheme, this weekend joined by CVS Pharmacy, on his #88 Ford as the two teams unite under one brand
for the race.
"Running the M&M'S® Red, White and Blue scheme this weekend is a great way to help celebrate the
Fourth of July," said Gilliland. "I remember watching this race thinking what a cool paint scheme this is, so to
be able to be a part of it is really exciting. Obviously, we are looking forward to returning to Daytona after a
great run in the Daytona 500 and would love to be in victory lane with M&M’S® and Kroger to celebrate my
first Fourth of July weekend in Daytona."
Gilliland and Rudd enjoyed a successful trip to Daytona International Speedway in February as the duo
swept the pole and outside pole for the Daytona 500, celebrating an "all-chocolate" front row for Mars US
brands M&M'S® and SNICKERS®. Rudd finished 26th in the race after being involved in a late-race
accident with Gilliland crossing the finish line in eighth place to clinch his first career top-10.
"It's pretty cool to be able to run the M&M'S® scheme this weekend at Daytona," Rudd said. "The M&M'S®
car is one of the most recognizable on the track and a favorite of NASCAR fans. Mars US has so many
outstanding brands we are associated with and it's a privilege to celebrate the Fourth of July with one of
America’s favorite candy brands."
Signing on as a team sponsor over 15 years ago, Mars US has steadily increased their level of participation
in America's fastest growing spectator sport. Beginning in 1999, Mars unveiled their trademark brand,
M&M'S®, as their on-track focal point serving as a primary sponsor in the sport's premier NEXTEL Cup
In 2006, Mars US announced a partnership National Association for Stock Car Auto Racing (NASCAR)
making their M&M'S® Chocolate Candies the Official Chocolate of NASCAR. Joining M&M'S® as Official
Status partners were Pedigree® as the Official Pet Food of NASCAR and Combos® as the Official Cheese
Filled Snack of NASCAR, both of which serve as primary sponsors in selected races in 2007 on the #88
Fusion. This season Mars US celebrated the return of SNICKERS® to the track as primary sponsor of
Rudd's Ford, also announcing that Snickers will serve at the Official Chocolate Bar of NASCAR.
About M&M'S®, America's Favorite Candy:
M&M'S®, America's favorite candy, has been producing colourful chocolate fun for Americans since 1941
and is owned by Mars Snackfood US, a division of Mars US, one of the world's leading food manufacturers.
There are 10 permanent varieties of M&M'S® Candies, and then Seasonal Candies made for special
occasions including Easter, Holiday, Halloween and Valentine's Day. Existing product lines includes:
M&M'S® Milk Chocolate Candies, M&M'S® Peanut Chocolate Candies, M&M'S® Almond Chocolate
Candies, M&M'S® Peanut Butter Chocolate Candies, M&M'® Chocolate Mini Baking Bits, MY M&M'S® Milk
Chocolate Candies and M&M'S® MINIS® Milk Chocolate Candies.
About Mars US:
Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's
leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack
and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New
Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide.
The company owns some of the world's favorite brands, including M&M'S® Brand, SNICKERS® Brand,
UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.