SXSWi 2008
The Art of Self-Branding
http://artofselfbranding.com/
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SXSWi 2008
Sounds like that Princess.
source: dailymail.co.uk
http://artofselfbranding.com/
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SXSWi 2008
NOT ABOUT HOW:
TO deSigN yOUr BrANd TO reSeArcH yOUr BrANd TO TAP iNTO SOciAl BrANdiNg ON THe WeB
http://artofselfbranding.com/
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SXSWi 2008
Make your personal brand a success
http://artofselfbranding.com/
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SXSWi 2008
Vinny chase and Brand Names
entourage clip
http://artofselfbranding.com/
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SXSWi 2008
Branding a company:
MANy reSTricTiONS OBjecTiVe iNOrgANic
http://artofselfbranding.com/
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SXSWi 2008
Branding yourself:
liTTle TO NO reSTricTiONS Very SUBjecTiVe OrgANic
http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
“Brands are built on what people are saying about you, not what you’re saying about yourself.”
gUy kAWASAki
http://artofselfbranding.com/
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SXSWi 2008
Become an amnesiac
source: © universal pictures
http://artofselfbranding.com/
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SXSWi 2008
Who are you? Who cares?
http://artofselfbranding.com/
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SXSWi 2008
create a brand promise.
http://artofselfbranding.com/
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SXSWi 2008
The Top 5 Aspects of a Successful Brand
iNTerBrANd 2007 MArkeTerS rePOrT
http://artofselfbranding.com/
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SXSWi 2008
5. relevance
dO yOU MAke SeNSe?
http://artofselfbranding.com/
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SXSWi 2008
4. creative/ design/Brand identity
dOeS yOUr lOOk MATcH?
http://artofselfbranding.com/
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SXSWi 2008
3. Message/ communication
dO yOU TAlk THe TAlk?
http://artofselfbranding.com/
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SXSWi 2008
2. Understanding the customer/ Target
dO yOU kNOW WHO yOU’re TAlkiNg TO?
http://artofselfbranding.com/
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SXSWi 2008
1. consistency
cAN We eXPecT THe SAMe qUAliTy iN eVeryTHiNg yOU SAy/TOUcH/dO?
http://artofselfbranding.com/
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SXSWi 2008
The Nice guy™ vs. The guy’s guy™
THe ePic BATTle
http://artofselfbranding.com/
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SXSWi 2008
The Nice guy™
WeSABe.cOM
http://artofselfbranding.com/
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SXSWi 2008
The guy’s guy™
MiNT.cOM
http://artofselfbranding.com/
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SXSWi 2008
stats found at crunchbase.com and businessweek.com
stats found at crunchbase.com and businessweek.com
businessweek:
businessweek:
lAUNcHed: NOV 2006
crunchbase.com
lAUNcHed: SeP 2007 TOTAl fUNdiNg: $5M jAN 2008 STATS MONTHly UNiqUeS: 41k USer cOUNT: 135k
businessweek crunchbase.com crunchbase.com
TOTAl fUNdiNg: $4.7M jAN 2008 STATS
crunchbase.com
MONTHly UNiqUeS: 35k
businessweek
USer cOUNT: 100k
http://artofselfbranding.com/
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SXSWi 2008
5. relevance
dO yOU MAke SeNSe?
http://artofselfbranding.com/
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SXSWi 2008
relevance through
cUlTUrAl iNflUeNce SOciAl cliMATe ecONOMic iNdicATOrS geOgrAPHicAl reAliTieS TecHNOlOgicAl TreNdS
releVANce http://artofselfbranding.com/
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SXSWi 2008
versus
THe Nice gUy:
BliSSfUlly UNAWAre AfrAid Of cHANge SAMe APPrOAcH
THe gUy’S gUy:
cONSTANT reflecTiON eVOlVeS WiTH THe TiMeS VAried APPrOAcH
releVANce http://artofselfbranding.com/
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March 2007
SXSWi 2008
4. creative/ design/Brand identity
dOeS yOUr lOOk MATcH?
BrANd ideNTiTy http://artofselfbranding.com/
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SXSWi 2008
“People attribute personality to products based on their appearance and how they interact.”
reeVeS ANd NASS
BrANd ideNTiTy http://artofselfbranding.com/
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SXSWi 2008
versus
THe Nice gUy:
dOeSN’T MATcH PreSeNTATiON iS AN AfTerTHOUgHT THiNkS iTS ABOUT lOgOS
THe gUy’S gUy:
STriVeS TO MATcH cAreS ABOUT PreSeNTATiON kNOWS iT’S MOre THAN lOgOS
BrANd ideNTiTy http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
http://artofselfbranding.com/
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SXSWi 2008
3. Message/ communication
dO yOU TAlk THe TAlk?
MeSSAge/cOMMUNicATiON http://artofselfbranding.com/
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SXSWi 2008
“emotion is the experience in user experience.”
TreVOr VAN gOrP
MeSSAge/cOMMUNicATiON http://artofselfbranding.com/
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SXSWi 2008
versus
THe Nice gUy:
SPeecH ANd cOPy Are SePArATe cOMMUNicATeS THe WAy THey THiNk THe cUSTOMer WANTS SOUNdS fOrced
THe gUy’S gUy:
SPeecH ANd cOPy Are THe SAMe cOMMUNicATeS like THe cUSTOMer SOUNdS NATUrAl
MeSSAge/cOMMUNicATiON http://artofselfbranding.com/
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SXSWi 2008
The Nice guy™
WeSABe.cOM
Why join Wesabe? save money, spend wisely and reach your Goals.
MeSSAge/cOMMUNicATiON http://artofselfbranding.com/
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SXSWi 2008
The guy’s guy™
MiNT.cOM
Why will you love mint? you’re always up to date you know your spending you find real savings we look out for you you’re safe and secure ... and it’s free!
MeSSAge/cOMMUNicATiON http://artofselfbranding.com/
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SXSWi 2008
2. Understanding the customer/ Target
dO yOU kNOW WHO yOU’re TAlkiNg TO?
UNderSTANdiNg TArgeT http://artofselfbranding.com/
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SXSWi 2008
versus
THe Nice gUy:
TArgeTS TO eVeryONe eVery POTeNTiAl iS eqUAl iMPOrTANce dOeS WHATeVer THe clieNT TellS THeM TO
THe gUy’S gUy:
HAS A NicHe TArgeTS THe BeST TyPe Of POTeNTiAl clieNT dOeS WHAT NeedS TO Be dONe
UNderSTANdiNg TArgeT http://artofselfbranding.com/
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SXSWi 2008
The Nice guy™
WeSABe.cOM
30 countries already served list of features slideshow link nowhere -- sounds like rhetoric what banks/credit cards are used?
UNderSTANdiNg TArgeT http://artofselfbranding.com/
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SXSWi 2008
The guy’s guy™
MiNT.cOM
us only... for now benefits outlined clearly, repeatedly, and linked sample banks/credit cards are outlined and easy to find
UNderSTANdiNg TArgeT http://artofselfbranding.com/
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SXSWi 2008
1. consistency
cAN We eXPecT THe SAMe qUAliTy iN eVeryTHiNg yOU SAy/TOUcH/dO?
cONSiSTeNcy http://artofselfbranding.com/
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SXSWi 2008
versus
THe Nice gUy:
All OVer THe PlAce
THe gUy’S gUy:
cONSiSTeNcy iS key
cONSiSTeNcy http://artofselfbranding.com/
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SXSWi 2008
The Nice guy™
WeSABe.cOM
cONSiSTeNcy http://artofselfbranding.com/
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SXSWi 2008
The guy’s guy™
MiNT.cOM
cONSiSTeNcy http://artofselfbranding.com/
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SXSWi 2008
2007 interbrand Marketers report
cONSiSTeNcy (36%) UNderSTANdiNg cUSTOMer/TArgeT (18.2%) MeSSAge/cOMMUNicATiON (14.7%) creATiVe/deSigN/BrANd id (12.8%) releVANce (12.4%)
http://artofselfbranding.com/
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SXSWi 2008
Persist through crAP
criTiciSM rejecTiON ASSHOleS PreSSUre ricHArd ST. jOHN SecreTS Of SUcceSS iN 8 WOrdS, 3 MiNUTeS
http://artofselfbranding.com/
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SXSWi 2008
questions?
WWW.ArTOfSelfBrANdiNg.cOM
http://artofselfbranding.com/
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