Resume - David Evans 20 Scribner by fjwuxn

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									David Evans                                                               978-290-0057
                                                                          design@davidevansportfolio.com
Experience Designer : Creative Leader                                     www.davidevansportfolio.com
20 Scribner Road | Tyngsboro, MA 01879

PROFESSIONAL SUMMARY
 A passion for experience design excellence, developing strategic design solutions, constantly exploring and
 pushing the edge of new technology. Creative leader and problem solver. Sudoku master.

COMPETENCIES
 Creative Thinker
   Developed strategic methodologies using brainstorming techniques to help generate new ideas focused
    on solving business opportunities.

 Creative Leader
   Over 10 years of coaching and managing creative teams. My goal is to empower creative leadership at
    all levels providing the company a problem-solving asset making my team the one to turn to when new
    business opportunities present themselves.

 Experience Designer
   Over 4 years of large scale web site design experience with Staples.com the number 2 ecommerce site.
   Ecommerce experience managing site design, creating site architecture, visual site design, strategic site
    experience, platform integration, persona creation and implementation, analytics investigation and
    recommendations.

 Problem Solver
   Invented new way to showcase furniture collections online showing a huge “walk in view” of rooms so a
    customer could visualize being in a room with the collection. This project helps generate $1 million sales
    annually for Staples.com
   Created and developed a custom chair application that allows customers to visually select a fabric color
    and purchase the custom chair online. All custom chair sales must go through this application, even
    phone orders.

 Merchandising Designer
   Created selling solutions to visually communicate new product offers, promotional offers, new marketing
    programs, merchandising solutions and coached a team that helped drive 20% of all online sales through
    Staples.com

 Email Marketing Designer
   Coached teams of email designers, designed emails, created email programs, coded emails, developed
    email strategies, dynamic emails and work to refine the ever-evolving process of email creation.

 Marketing Director
   New products marketing manger, category manager, and director of marketing for a winter resort.
    Created revenue generating opportunities by applying my creative skill set in public relations, advertising,
    sales, sponsorship deals and new product development.

 Photographer/art director
   Professional photographer with work published in a hard cover book, coached creative imaging team,
    photography team and started an in-house corporate video studio.
   Art directed photo layouts, creative executions, scripted video shorts, created interactive microsites and
    advertising concepts.




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David Evans                                                                 978-290-0057
                                                                            design@davidevansportfolio.com
Experience Designer : Creative Leader                                       www.davidevansportfolio.com
20 Scribner Road | Tyngsboro, MA 01879

EMPLOYMENT
 EMC $19 million technology company
 Visual Design Manager May 2010 to present
 Leading a team of designers, creating visual designs for enterprise applications.

 Smart Destinations $14 million travel company
 Creative Director, Experience Architect September 2008 to May 2010
   Architect for new site structure. Combined eighteen individual static product sites, into one branded
    dynamic site that now sells many different products. Increased conversion rate by 30%.
   Redesigned shopping cart. First combining all the individual sites into one shopping cart. Next created a
    foolproof voucher printing system. Most recently incorporated significant java script actions to guide the
    user in making the correct choices for their shipping options (mail to user, pickup in city and print out the
    correct voucher). This effort has reduced bail out and increased conversion.
   Architect for product and attraction review functionality. Incorporated chat function and developed
    protocol for department heads to review chat logs and submit site changes.
   Created new home page designs and corporate site as well as a new product site.
   Created a “Build Your Own” product application that will allow a user to package a custom designed
    travel experience on one smart card.
   Developed company‟s social media strategy, email marketing and mobile site design.

 Staples $29 billion office supply retailer
 Interactive Art Director, Staples Advantage (B2B) January 2007 to September 2008
 Interactive Art Director, New Media January 2006 – January 2007
 Interactive Design Manager, Merchandising Promotions May 2001 – January 2006
    Managed and art directed a team of 10 to 12 web designers, Flash designers, and developers as well as
     the corporate imaging team (photographers, videographers and image specialists).
    My team developed creative that helps generate 20% of sales through Staples.com
    Redesigned Staples B2B Web properties and restructured the team that serves Staples B2B group.
    Art directed email creative, created new promotional sites, video sites and micro sites.
    Completed Staples Management training program, a 1-year course designed to educate leaders on new
     management and coaching skills.
    Started the New Media team, hiring, right sizing and coaching the team to provide cutting edge brand
     engaging interactive solutions involving Flash marketing sites, mobile media efforts, and online video.
     Many of my team‟s creative were firsts for Staples.
    Invented new way to showcase furniture collections online showing a huge “walk in view” of rooms so a
     customer could visualize being in a room with the collection. This project helps generate $1 million sales
     annually for Staples.com
    Created and developed a custom chair application that allows customers to visually select a fabric color
     and purchase the custom chair online. All custom chair sales must go through this application, even
     phone orders.




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David Evans                                                            978-290-0057
                                                                       design@davidevansportfolio.com
Experience Designer : Creative Leader                                  www.davidevansportfolio.com
20 Scribner Road | Tyngsboro, MA 01879

EMPLOYMENT (continued)
 Gateway $4 billion computer manufacturer and retailer
 Senior Interactive Designer April 2000 to May 2001
   Created designs for interactive product promotions, new product launches, and merchandising designs to
    support sales effort on Gateway.com.
   Directed teams of junior designers and copywriters to create large micro sites.
   Worked with creative leaders, marketing, merchandising and IT to create and develop large projects,
    which include new product launches, product tours, showcases and retail kiosks.
   Designed marketing promotional programs creating ad banners, landing pages and email.
   Created large micro site “The Connected Home” to show Wall Street investors Gateway‟s vision of the
    future.

 NecxDirect.com privately held online high tech component retailer
 Design Director January 2000 to April 2000
   Set design direction and execution methods for a cross functional team of merchandisers and Web
    designers that develop and implement effective and profitable promotional online vendor showcases, ad
    banners, landing pages and themed based selling pages.
   Interfaced with Gateway team members to facilitate a smooth transition during acquisition.

 Other Employment
  Cranmore Mountain Resort – Director of Marketing, Advertising and Sales
  Spaulding Composites – Marketing Director
  Nuvo Media – Creative Director
  Mobil Consumer – Category Manager, New Products Manager, Sr Industrial Designer, Industrial Designer
  Sperry New Holland – Design Drafter

AWARDS
 Interactive
    2007 American In House Design Awards, Staples Copy Cat microsite and Staples „06 Back to School
     teen mobile marketing microsite
    2007 MITX nomination for Staples 2006 Holiday microsite
    2006 MITX nomination for Staples Back to School teen mobile marketing microsite
 Product
    IDSA/Business Week Silver IDEA 1995 consumer products, Storage Locker
    IDSA/Business Week Bronze IDEA 1991, consumer products, Recycling System
    D.I.Y. Retailer Product of the Year Award 1986, Under Cabinet Storage System
    7 patents on file with the United States Patent Office




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David Evans                                                              978-290-0057
                                                                         design@davidevansportfolio.com
Experience Designer : Creative Leader                                    www.davidevansportfolio.com
20 Scribner Road | Tyngsboro, MA 01879

EDUCATION
 Post Graduate
   Management Certificate Training Program through StaplesU
   AGI Certificates in Photoshop, Illustrator, Dreamweaver, Advanced Flash, InDesign
   Bentley College, Waltham, MA completed graduate courses towards MBA
   Continue to take courses in software applications, business courses, and attend industry seminars.
   Major interest in technology and its effect on society. Studying how people interact with technology
    through design with a focus on social and mobile.

 Graduate
   Rochester Institute of Technology, Rochester, NY BFA industrial design
   Pennsylvania Institute of Technology, Williamsport, PA AAS technical illustration

PROFESSIONAL WEB SITES
 www.davidevansportfolio.com
 twitter.com/davidlevans
 www.linkedin.com/in/davidevansdesigner




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