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Squidoo Secrets For Success by lleona

VIEWS: 99 PAGES: 24

									                 Nick's Traffic Tricks Presents:
                  Squidoo Secrets for Success




This report is free. You may give it away. In fact, I encourage you to give it away.

This report can be sold but I recommend not selling it as anyone can get for free at
NicksTrafficTricks.com/squidoo_secrets/

This guide can be combined with any package or bundle sold or given away.

The only thing I require is that the report is not modified in any manner.

The strategies in this report can be used to help you get the most from Squidoo.

However, what you do with these techniques is up to you. Because I don't know you, don't know your
skills and – most important of all - don't know how persistent you'll be, I can't make any guarantees.
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                                                 Table of Contents
Preface......................................................................................................................................................... 3
Checklist for Creating a Lens ..................................................................................................................... 3
Checklist for Promoting your Lens............................................................................................................. 3
Before you set up Squidoo, know these things ........................................................................................... 4
The Squidoo Secret ..................................................................................................................................... 5
Generating Traffic with Squidoo ................................................................................................................ 6
Driving Traffic to Squidoo.......................................................................................................................... 7
Using Squidoo’s Optimization Tools.......................................................................................................... 8
Long Tail Techniques for Squidoo ............................................................................................................. 9
What is a Squidoo Lens and How Do You Optimize It?.......................................................................... 10
Optimizing Squidoo’s Lensrank ............................................................................................................... 11
Starting Your Lens.................................................................................................................................... 12
Modules and Plexo.................................................................................................................................... 13
Market Potential of Squidoo ..................................................................................................................... 14
Selecting your Squidoo Niche .................................................................................................................. 15
Squidoo HTML Tricks.............................................................................................................................. 16
Squidoo Lensroll....................................................................................................................................... 17
Hot Squidoo Niches .................................................................................................................................. 18
Squidoo History ........................................................................................................................................ 19
Squidoo Cheat Sheet ................................................................................................................................. 20
Top 9 Reasons to Squidoo ........................................................................................................................ 21
Becoming a Giant Squid ........................................................................................................................... 22
SquidU and You........................................................................................................................................ 23
Squidoo Lens Examples............................................................................................................................ 24




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Preface
Welcome to the world of Squidoo. This is a Web 2.0 approach to website creation. For those of you who
have already been into the world of websites, you will likely think, darn! I wasted a lot of time getting
the old site looking hot when I could have just gone to Squidoo and done the same thing!

For those of you brand new to the world of website construction and creation, you are in for a treat.
Squidoo can give you a topnotch online presence with a minimum of technical knowledge and the best
possible price – FREE.

The answers to most, if not all, of your questions will be supplied in this ebook but to give you a very
simple guide to the difference between Squidoo and a traditional website, here is a small table:

                                                Squidoo             Website
          HTML knowledge                        No                  Yes
          SEO knowledge                         No                  Yes
          Ability to use Graphics               Yes                 Yes
          Easy Search Engine recognition        Yes                 No
          Cost                                  Free                Varies but rarely free
          Speed of creation                     About 5 minutes     Could take days or weeks
          Google Friendly                       Immediate           Depends on the effort



Checklist for Creating a Lens
   •   Choose your topic
   •   Use a good keyword for the lens name
   •   Have several keywords to use as tags
   •   Learn basic HTML tags
   •   Join Amazon
   •   Read this book


Checklist for Promoting your Lens
Squidoo makes it easy to promote your lens by making suggestions. Some of the top suggestions are:

   1. Email your Squidoo lens address to everyone you know.
   2. Post your lens to your blog or contact someone else who runs a blog on your topic and ask them
      to check out your lens..
   3. Link to the lens on your Facebook page, LinkedIn profile, Flickr profile, eBay auctions, or any
      other place you like on line. Oh and don’t forget to put it in your email signature.
   4. Find a Squidoo Group related to your topic and request to join.




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Before you set up Squidoo, know these things
Squidoo can turn you into an instant expert. All you need is traffic and luckily Squidoo has the tools that
are so easy to use that they are virtually turn-key.

You can build as many Squidoo lenses as you want. Currently one of the top 10 Squidooers has 140
lenses.

Oh, did I hear you ask the big question – what is Squidoo? It’s blog. It’s a mini-site. It’s a private
indulgence.

You don’t have to be a programmer or a brain surgeon to create a gorgeous traffic pulling site

Oh – and one more thing. It does not cost a cent. Yes, Squidoo is free. No special tools required.

If this sounds too good to be true, I’ll tell you what you can do to make the experience much more
beneficial. After all, as they say around here, go big or go home.

In other words, if you are going to take the 10 minutes to set up this free mini-site you might as well
make it financially worth your while.

So here are the top 5 tips.

1. Choose a subject that you are already an expert on or want to be an expert on. This way you will keep
checking on it and adding to it. If we love something, we want to keep on talking about it. The bonus is
that if you keep it fresh, people will come back again and again to see what you have to say now.

2. Get to know the other Squidooers. Who knows you might be able to work together if your lenses are
similar or complementary.

3. Use the modules Squidoo uses. For instance, the RSS module allows you to pull in your blogs to
Squidoo. Or use the Amazon module to link to related products on Amazon.

4. Use Squidoo to pull together all the blogs and sites you have into one handy easy to use lens. Make
Squidoo a dynamically interactive site where the best of what you have online is available in one lens.

5. Break your information out into a number of lenses so that each lens is tightly targeted.

The impressive thing about Squidoo is that it does not take all your energy to deal with the technical
stuff. You know what I mean – affiliate marketing, SEO, list building and web design.

The summation of the advice here is to just do it. Hey, this is a PR6 site. Some incoming links to your
main site from a PR6 site is pretty cool!




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The Squidoo Secret
Like everything else in life there is a secret to Squidoo success.

Most people might guess that the secret is content and they are almost right. Content is needed to retain
visitors and have them come back again and again.

But if you don’t have the visitors in the first place the best content in the world will not do you any
good.

The secret is to find your niche. Take a look at Squidoo’s Top 100 and you will get an idea of what
topics are attractive. You might be surprised at the lens topics and think, well who on earth would be
interested in that?

If you already have a site, it is easy. You can focus on that topic. If you don’t have a site already or have
one that you are not fully committed to, then Squidoo is a great way to test out a topic.

If you are new to internet marketing, think of Squidoo as a testing ground. If you are not sure of a topic,
you can test out two or three niches and pretty soon you will be able to see which one draws the most
traffic.

There is nothing to say that you can’t have a dozen niches if you want, or a hundred.

The best way to find your perfect niche is to look at your own passions and choose one of them. If you
don’t have a specific passion, there are other ways you can find a niche that is worthwhile.

Google Trends shows you the top 100 searches for that day. If you look through these 100 phrases, you
might see something that triggers a thought and you can follow that topic to see if it a) is worthwhile and
b) something that can sustain your interest.

An odd thing happened to me as I was writing this article. I dropped in to visit a neighbor and we got
talking about niche marketing. He said, why not do a Squidoo on how to cook lobster.

Hmmm, lobster. Well now there is a decent idea. I planned to do a little research on it tomorrow. But as
I was writing this, I went over to Google Trend to look at the top 100 searches. And there, in the list,
was a top ranking search phrase, “how to cook lobster tail.”

My neighbor might have a point. This brings me to a great idea for finding niches – brainstorm with
people. Some of the ideas might be ridiculous but then, who would have imagined taming parrots would
rank in Squidoo’s top ten lenses?

At Paypal Shops, you can search through the shop categories and see how the shops are ranked
according to volume. This is a good indicator of what is selling online.

There is another clever way to see what people are willing to spend money on. Go on down to the local
magazine shop and see what the shelves are offering. If there is a magazine dedicated to the topic, then
there are enough people out there buying that magazine and by extrapolation, who might be willing to
spend money on related products.

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Generating Traffic with Squidoo
Squidoo is an incredible tool for generating traffic to your online business. Founded in 2004, Squidoo
has rapidly risen to the top simply because of its ability to generate traffic.

So what do you have to do to benefit from Squidoo’s ability to drive traffic?

Well the first thing you need to remember is that your Squidoo lens should relate to the theme of your
web-based business. Otherwise, you are missing out on the main target that can be pulled in by Squidoo
and sent on through to your site.

Of course you do the sensible thing and be careful with your tags (Squidoo’s word for keywords). It’s
just a lot easier to add them in the Squidoo world.

There is one thing that remains relevant whether you have a site, mini-site, blog, or Squidoo. You need a
reason for people to keep coming back. There is only one thing that can do this.

Content. Without content, why would anyone come back for a second look? You know you are like this
yourself. You take a look at a site and you see that the information is stale.

Are you going to come back? I doubt it.

The content has to be recent. And it really helps if it is interesting.

We have heard about branding. Basically this means finding a common way to make all your efforts
have the same underlying look and feel.

You need to remember this when you create a lens on Squidoo. The look might not be the same but the
target market and the keywords should be the same on your webpage and your Squidoo. Whether they
find your Squidoo or your site there should be a link both ways between the sites.

Since you are at it, you might as well blog. The blog can link to your Squidoo and your site and each of
these can link to the other two elements.

Be careful with this – there is no point in putting the same article on all three sites. Similar and keyword-
shared articles are great but make each one different. Otherwise people will have a subtle feeling that
you are lazy or not really as good as you should be.

You can use the Squidoo modules to increase your information and your presents. Think of the whole
range of sites you have and find a way to make them all work together. The more often your keywords
appear, the more easily people will find you.




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Driving Traffic to Squidoo
Squidoo is easy to set up – less than 10 minutes and you have a site to brag about. You can add modules
and increase its attractiveness. In other words, the site is ready for traffic. Lots and lots of traffic.

True, the better your page content is, the easier it will be to attract traffic to it. The good news is that
there are many sites, also free, that are ready for you to use as tools to drive traffic to Squidoo.

Some of these you might already know about. Others might be completely new to you.

Two of the traditional methods are email signatures and forums. These are so common that it might be
hardly worth mentioning here. But I want to be as complete as possible in this list. All you have to do
for the email signature is add two lines – one with the topic of the Squidoo lens and the second line with
the clickable link to your lens.

Using forums for traffic generation is linked to email signatures. When you post to a forum, you can add
a signature that will be the same as your email signature. The clue here is to make a sensible post. A
simple, “yes, I agree” is not going to impress anyone enough that they will look at your signature let
alone click on your link.

Another method is through blogs. You can set up a free blog and in some ways it is like Squidoo. The
main similarity is that blogs like Squidoo are about relationships you build with your readers. You can
also post in other people’s blogs.

Speaking of relationships, in Squidoo you are not alone. By visiting other lenses you get to know others
in your own area of interest and conversely they get to know you. This means that you can also be seen
by their readers. All you have to do is make a few comments in other lenses.

Through the use of social bookmarking sites such as Facebook and MySpace, you can also make friends
who can be enticed to your lens.

Used effectively these methods will bring in traffic but the fact is when readers get to your lens, you
better have some seriously good content. Otherwise people will feel cheated.

The content, if it is original and well-written and rich with keywords, will not only retain readers but it
will pull in traffic from Google.

Yahoo also offers a surprising way to attract visitors -- Yahoo Questions. Set up a free account and start
answering questions. Make sure your link is visible when you answer questions. You will be setting
yourself up as an expert and letting the millions who see your answer know that you offer more
information at Squidoo.




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Using Squidoo’s Optimization Tools
In order to optimize Squidoo, it helps to understand its structure. Once you know how Squidoo
functions, you will be able to use it more efficiently and effectively.

When you set up Squidoo, the very first step is to choose a title for your lens. You don’t have to know
html or anything about setting up a web site. You simply answer the lens wizard’s first question which is
“What is your lens about?”

Your answer will be the title of your page. However, don’t fret about the answer right now because you
can always change it at a later date.

The next question will be what your site’s tags are. The tags are nothing more or less than keywords.

You then get to pick a main keyword to use as your lens title – this will be part of your site’s URL. The
URL will be like this: www.squidoo.com/yourkeyword. And guess what? You can change this too.

The last question in setting up your lens is if you want to donate any of your page’s revenue to charity.

At this point, you end up in the lensmaster workshop. This is where you get to design your lens with
modules. There are dozens of modules so you just have to focus on a few at a time.

You also have a bio section. By the way, this is a very important section so be sure to maximize it. Be
clear about what you have to offer here. Be descriptive. Squidoo is a place where personality counts.

The secret to Squidoo is that the whole point is about being the ultimate expert on your topic. This
means that you have to let your bio show that you know what you are talking about.

It’s an internet thing. But the reality of the internet is that it’s a great place to be invisible. You can post
an avatar and hide behind a screen name and no one while know who you are.

On Squidoo, you have to let the world know who you are. If you don’t come across as knowledgeable
you will have trouble convincing people that they should believe anything you tell them.

Once all these things are taken care of, you need to use some of the modules which are Web 2.0-
enabled.

It might be a real learning curve for you to realize that it is all right to use outbound links on Squidoo. In
the old world way, outbound links were no-nos. After all, they took people away from your site.

Squidoo not only encourages outgoing links but rewards you for them.




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Long Tail Techniques for Squidoo
You can use long tail techniques with Squidoo. Long tail is hailed as the new economic model for the
internet.

The phrase first appeared in 2004 in a Wired magazine article. Amazon and Netflix (both available as
Squidoo modules) are examples. The focus is on selling small amounts of hard-to-find items to many
customers.

There is an old phrase that comes to mind. “It is a lot easier to get $1 from a million people than it is to
get a million dollars from one person.” This is the essence of the long tail.

The long tail phrase is actually a statistical term. It is also known by other names in statistics. A couple
of the more popular other names are heavy tails or Pareto tails. Basically it refers to the few people who
tail off from a larger population.

Here’s an example. You go to Amazon and see a best selling book. There is a link to similar books and
you follow that link. The linked book has further links. You keep wandering along the trail following the
path deeper and deeper into Amazon.

The fact is that most of Amazon’s sales comes from the books outside the top 130,000 titles. What this
means is that more people want the harder to find books than want the tops sellers.

Part of this is because in most places, it is just not possible to get these titles. But in Amazon, these
books are available and the long tail can leave the crowd and follow the trail of rarer books.

For you on Squidoo, what you need to do is offer the information that is off the beaten path. Find a
dozen or so long tail keywords and build a Squidoo lens for each long tail keyword or create a lens with
2 or 3 long tails.

You have to do a little search to see what people are actually searching for so you can answer their
questions. This will make you popular because these items and this information is hard to find.

A Squidoo lens can be a one stop shop for all the information available on a topic or it can be used as an
entrance point into a smaller world of information.

In the Wired article, Chris Anderson wrote, “If the 20th-century entertainment industry was about hits,
the 21st will be equally about misses.”

What this means is that in the world where availablity was an issue, only the best sellers went out to the
people. But in the internet world, everything is available so people will reach out for the hard to find.

Because their chances of getting the hard to find in their home towns are slim, they easily turn to the
world’s marketplace – the internet – to find the information that they really want.

Anyone can read a bestseller. Only the dedicated shopper can find a rare book. On Squidoo you can
benefit from this by doing their searching for them.


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What is a Squidoo Lens and How Do You Optimize It?
For all of us who spent years, it seems, learning SEO techniques in order to drive traffic to our sites,
Squidoo is a brand new game.

To optimize your Squidoo lens, you cannot rely on the old SEO techniques. And yet, SEO is part of the
Squidoo game.

First, a little background will help you understand Squidoo. Squidoo allows you to create a lens that
focuses people on a specific topic. When you set up your account, you set up keywords or tags as
Squidoo calls them. You don’t have to understand the concept of keyword density.

You don’t have to worry about H-Tags, meta-tags, or long tails either. This is because Squidoo is set up
to handle these issues for you. The SquidTeam takes the tags and other information you fill into the
automatically set up pages for you and create the html that optimizes your Squidoo site for you.

Anyone who has ever lost sleep trying to optimize their site is in for a real delightful surprise with
Squidoo. SEO is built into the site design. All you have to do is use the Squidoo tools and your site
basically optimizes itself.

You can add in attractive modules that give you an advertising edge. Among the modules you can add
are YouTube, Guestbook, Polls, RSS Feeds, Del.icio.us, Flickr, and Plexo. You don’t need to
know the first thing about html or coding.

Squidoo is a flip from the way websites used to work. The deal then was to get lots and lots of SEO
pages in the hope that the sheer numbers would get the site to Google’s first page. The content mattered
so little that there was a booming business in article spinners and automatically generated pages.

Squidoo is all about content and looks at quality over quantity. The lensmaster (that would be you) takes
the best of what’s online and using the tools, focuses the reader on the topic by offering the most
comprehensive information possible.

The more concise and up-to-date your lens is, the more attention you can attract. Think of a Squidoo
page as a minisite. You take a single topic and you focus on that topic, digging deep into the topic.

The secret is to make the site informative. Because Squidoo does the SEO work for you, you can focus
on rounding up all the information related to your topic. This makes your readers’ experience
comprehensive. Rather than dig through hundreds or thousands of Google pages, the reader can simply
get all the information from your Squidoo site.




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Optimizing Squidoo’s Lensrank
On Squidoo, the focus in is on generating traffic using content and credibility and increasing your
lensrank. The higher the lensrank, the higher your credibility.

You can strategize your lensrank to move it up the ranks in Squidoo. There is a special reward for
breaking into the top 100. There is a special showcase for the top 100 lensranked pages.

The current top 100 include some pretty narrow subject such as laptop bags, Webkinz, and Coach
handbags. In other words, your topic is not nearly as important as your technique.

The winning technique for optimization include letting your personality show through the use of the
interactive modules that are part of the Squidoo experience. The end goal is to have your Squidoo site as
interactive as possible.

Interactivity gets your lens more attention on the search engines, a high lensrank, and a bigger and better
subscriber base.

You should use some of the old-fashioned ways to draw traffic such as participating in online
discussions. Forums are a great place to meet people who might be interested in your Squidoo
information.

You put your Squidoo lens in your sig file and mention it in your posts. If you have a mailing list, use it
to get the word out.

Blogs and email sig files are also excellent places to mention your Squidoo lens.

If you already have a website, write about your Squidoo lens and link it to Squidoo.

This is part one of the traffic exercise – getting the word out. People will go to your Squidoo to see what
it is all about. Of course, just like with the old SEO world of regular websites, you have to keep it fresh
to have people return. If they don’t return, soon your lensrank will begin to drop.

The bigger the lens, the better. Up to a point. While it only takes 10 minutes to build a Squidoo lens, you
need to keep adding to it. Add a module at a time, write a short article. It only takes 250 or 300 words to
make a nice entertaining article.

But as I said above, big is only good up to a point. The reason for Squidoo is to keep people from being
overwhelmed. If your site is too big, well, it can be overwhelming.

But you have all this interesting stuff! Well, what you do is build another lens and link them together.

Building a Squidoo lens is easy. Because the Squidoo team has all the engineering done for you, you
don’t have to play around with creating the site. You can focus on getting the word out.

More traffic begets higher ranking, and in turn this attracts more traffic. It's a lot easier to have one thing
to focus on. With Squidoo, the one thing you need to focus on is getting as many traffic streams as
possible flowing into your Squidoo lens.

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Starting Your Lens
Everyone has their own specialty, their own area of expertise. So when you sit down in front of your
computer to think about starting your lens, let your passions rise. Your expertise could be in
backgammon, fishing, baking bread, playing monopoly.

I mean – who would ever imagine that a top Squidoo lens would be on laptop bags? But there it is.

For me the clue to my passion is when my friends yawn when I start telling them for the umpteenth time
about the wonders of my favorite topic. If you still cannot focus on your favorite topic look at your
books and magazines. Trust me, you will see a theme.

Once you figure out the information you want to share with the world, sign up for free at Squidoo. Once
you sign up, you are a lensmaster which means that you have a page that you can use to promote your
topic.

No – you do not have to be a webmaster. Once you click on Build a Lens, the Squidoo wizard steps you
through the process.

Once you get going, if you have questions, there is SquidU. This is essentially a forum for questions,
answers, and advice on Squidooing. The SquidU team either already has the answer for your question or
will find the answer.

Now, it gets better. You can make money from your Squidoo lens. The site is free to join and the tools
you use are free. Squidoo has advertising and it will be related to your lens’ content. But the really good
news is that you will get a share of that advertising income if you have visitors to your lens.

As an aside, you should know that even if someone else has a lens on your topic, it does not matter.
Everyone looks at things in a different way so what you say about your favorite topic will be different
from what the other lensmasters say about the same topic on their lens.

But back to making money on Squidoo. There are a number of ways you can earn cash via Squidoo. One
of the ways is that Squidoo can move you to the top of your niche market and thereby drive traffic to
your own website. Because Squidoo is search engine friendly your Squidoo page can rise to the top of
Google and get you all the attention you need.

Squidoo is structured so that you can promote affiliate products as an in a variety of different ways so
you can earn affiliate cash as well.

To sum up, you set up a free Squidoo account. Then you choose a title for your lens and this should
contain your keyword. The second step is to your lens and the tools are there for this. The third step is to
choose the link for your lens and this should be a keyword phrase. You also choose a category and the
rating – general, adult, etc. The final step is to tag your lens with related keyword phrases.




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Modules and Plexo
When you set up your Squidoo account, you have a lot of options for adding modules. Some of the most
common modules are already ready for your input.
There is the assumption that you already know who your target market is and what you want to see. You
should also have set up a list of long tail keyword phrases that will move your Squidoo page to the top
of the rankings.

When you set up your lens, one of the step two choices is "I just want to do my own thing." This choice
lets you choose the modules you want. In any case, here is the rundown on the most popular modules.

Write module. This module allows you to add whatever kind of content you want. It can be articles or
reviews or promotional material. You can even use HTML to include hyperlinks to your affiliate links.

Amazon module. You can link to Amazon books and products that relate to your site and make some
cash from selling these books.

eBay module. eBay has millions of products and doubtless many of them are related to your topic. You
can use this module display related products and get some of the profit from these sales.

RSS module. RSS gives you fresh content without any effort. Your RSS module can pull in information
related to the keywords you enter.

Guest Book module. This gives your lens personal interactivity with others. They can comment on your
topic, offer advice, and provide information.

Poll module. You can create an interactive poll. The advantage of this is that you will be able to get
opinions from your target market.

Link module. There is a lot of power in the link module where you put in links to your own sites and
affiliate sites. You can include Plexo to allow your visitors to vote on which (they think) are the best
links you offer. The links then are ordered by popularity.




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Market Potential of Squidoo
Your Squidoo lens focuses on a specific topic. Chances are you have other sites and online presences
that also focus on this topic. The trick is to bring them all together in this one single attractive lens.

Because Google loves Squidoo, your Squidoo page can run up the ranks pretty easily. Then when surfers
see your Squidoo page, you can have more links and feeds to your other sites.

If you don’t have a lot of other sites, then you have some serious work to do. The whole panorama for
success is right there before you. There are many options for getting traffic through Squidoo – and no-
cost traffic at that. You also have to get out there and spread the word.

Some of the best places for spreading the words about your Squidoo lens are forums and emails. In both
cases, this is about as passive as your marketing can get. On forums, make sure your post signature
includes the URL for your Squidoo lens. Once the other forum members click through – and they will
because they are curious about you – they will have a gateway to your whole marketing world.

Emails are the same because you use the link in your signature and because your emails go out to people
who know you to some extent and will look at your signature out of interest.

Social bookmarking is similar in that on sites such as FaceBook, MySpace, and Digg you are involved
in a social network where you find people who share your interests and possibly know you personally, It
is an ideal place to share information about your Squidoo lens.

Don’t forget the Squidoo community itself. There are likely more than a few lenses related to yours. Go
and visit those lenses. Comment on the lenses. Join groups that are related to your topic. Feedback from
other lensmasters will also help. By connecting with other Squidooers, you are also putting your lens in
front of their traffic as well.

Another excellent traffic generator is Yahoo Answers. Questions come pouring in constantly. There are
questions on every imaginable topic. Get a Yahoo account and log into the Answers tab. When you
answer a question put in your URL as a further resource – of course, make sure that your answer is on
the topic of your website. Your answer (and website) will be in the search engines in a matter of hours.

These are ways to get the word out. Of course, you need to bolster your marketing with content. When
people come to your lens, you want to dazzle them. Make sure you have top quality content. This is not
the place to go for the cheapest deal if you are outsourcing your content. You need original information
to attract and keep people coming back to your lens. If you have a good lens title and a good keyword
rich document can get your lens ranking high on Google in a matter of days, if not hours.

Speaking of articles, article marketing is a tried and true method of getting the word out so make this an
essential part of any marketing plan. Just make sure that your articles are topnotch. The better they are,
the more people will want to visit your site.




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Selecting your Squidoo Niche
Earlier we discussed choosing a niche that fits your passions. If you have several passions or feel that
your passion is not of broad interest, you might start questioning your choice of niche.

Take a look at other Squidoo lenses. What you do is go to Google and do a search for a niche topic. You
will be surprised at how often the top ranking results are Squidoo lens.

You should also look at Squidoo’s top 100. You will realize once you look at these top sites that content
is paramount. The niches in the top 100 are topics that you might think are really narrow slices of a
topic. But that is the point. Your lens can be really focused. If you feel that it is too focused, then you
can create more lenses.

This might fly in the face of all the wisdom you have been listening to where you are supposed to
choose a topic that many people are looking for but you can focus on the narrowest topic in the world,
use Squidoo to make it highly ranked and then target your market.

If you are already a webmaster, then your decision is easy. Make a lens for every single web you own.
Spread the word. Hit Google from both sides and link your site to Squidoo and Squidoo to your site.

Choose the best keywords for your niche and pepper your lens with them. Make sure the main keyword
is in your lens’s title and in the lens url.

The bottom line when it comes to niches is that you don’t have to be quite as tightly targeted as your
web page and in reality many webmasters use Squidoo for market research. Suppose you have a great
idea for a niche but don’t want to put a lot of time and money into seeing how well it fares in the public
venue. Put it on Squidoo and see how quickly it rises up the lensrank. This is an excellent indication of
how well it will do out in the larger world.




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Squidoo HTML Tricks
In modules where you have the option to provide a description you can include html tags. The tags are
limited to the basic traditional tags:

   •   <strong>
   •   <b>
   •   <em>
   •   <i>
   •   <a>
   •   <p>
   •   <br>
   •   <img>
   •   <ul>
   •   <ol>
   •   <li>


If you know a little bit about html, you know you can do a lot with these tags. There are a couple of
things that come in handy. If you are like me, you will cut and paste links. For some reason, when you
do this, a space appears in the link and the end result does not show up. Take a close look at the link and
you might see something like this " http:// instead of "http://. That space between the “ and h is the
problem.

One thing that you can do with html is put banner ads in the text module. And here I thought banner ads
were a thing of the past. There are a couple of banner ad considerations. Make it something that is
related to your lens and make it look good in your lens.

Once you have your banner upload it to another site. Then choose a text module. In the module put the
link code. If you are familiar with html, you know that you can put in an anchor link using “a href”.
You put a link to whatever site you want to have the banner direct you to. Then in the area that appears
to the viewer, you put in the link to the banner.

It will look like this: <a href="link to the website"><img src="link to the banner"> </a> If you want the
banner to fit inside the module, you might have to change the height and width. I prefer to resize the
banner in the first place. Once you save the module, your banner will appear in the module.

This can make your lens pretty special. The other tags can bold your words, italicize them, make them
clickable, and in general make your lens a very pleasant and informative site.

Basically html can make your lens stand out from the crowd. Of course, there is always the warning that
moderation is good in all things. Don’t make your lens so crowded that it looks like a ransom note.




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Squidoo Lensroll
On the Squidoo site, lensrolling is explained as “a way to create and share your own network of lenses.”
If you have just built a new lens and published it you will see a set of links to five other lens. This is a
lensroll that Squidoo chooses for you.

The beauty of Squidoo is that you can quickly set up your own lensroll and link to related lenses. If you
have a bunch of lenses, you can even link to them.

Squidoo combined the value of the link list module, watched how successful blogrolls were becoming
and created the lensroll which shows up on your lens’s sidebar and toolbar. When you find a lens you
like, you simply use lensroll and add it to your network.

Lensroll actually comes in two flavors. There is Squidoo’s internal lensroll that shows up along the right
hand side of your lens. You can lensroll your own lenses as well as those of other Squidoo experts.
Then there is lensroll.com. Lensroll defines itself as a social bookmarking site. It was launched on May
27, 2007 to make sharing lens information even easier.

One of the really interesting things about Lensroll is that there are no editors. The viewers control the
content. You can join and start submitting lens and the rest of the people on Lensroll decided whether or
not your lens deserves a vote. If you get enough votes, you get to the top page on Lensroll.




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Hot Squidoo Niches
Just because Squidoo is free does not mean that it is not a powerful marketing site. There are many
internet marketers who are pulling in a serious income from Squidoo. It is very appealing to make
money without having to spend money.

As a lensmaster, you likely chose a topic for your lens that related to an interest of yours. If you have not
yet started a lens or are thinking about a second lens and are thinking about a topic, you might wonder
what topic would be best.

A hobby or a cause is a good place to start. Being passionate about the topic is the biggest help possible.
For one thing you won’t have to do a great deal of research on the topic because you already have a
wealth of information in your head about the topic.

Perhaps you are not sure yet and want a hot niche. There are thousands, if not more, places online to find
hot niches. The problem is that there are thousands of marketers chasing the same hot niches.

The clue to finding a hot niche for Squidoo is to not worry about it too much. Try some unconventional
ways of finding hot niches. Because of the cost (free) and the ease (wizard) of building a Squidoo site
you can actually use Squidoo to test the popularity of niches you are interested in working on.

Therefore all Squidoo takes is a small piece of your time. A really good idea for finding niches is to take
a look at the specialty magazines at your local news or magazine store. Pick up a magazine on some
topic that interests you. Flip to the table of contents. See how narrow the focus can be.

Make a list of ten niches you find this way and start with your favorite.

Now go to the Top 100 lens at Squidoo and look through the entire list to see if there is anything that
interests you. Make a list of those lenses. Now sit down and brainstorm to see if you can come up with a
lens topic that is similar.

Another way of finding the unusual and appealing is to visit forums on topics that interest you and see
which forum is getting the most visitors and what kind of questions they are asking. There is a forum out
there for just about anything under the sun. If you have a hobby or interest all you have to do to find
forums on that topic is go to Google and type in forums and the name of the interest. You will be
rewarded with many forums on that topic.




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Squidoo History
Squidoo was started in 2005 by Seth Godin. The concept showed incredible foresight. Godin clearly
could see the way that the web was going. Web 2.0 was already underway as the new form of
community building.

Web 2.0 is interactive and involved. The separation between webmaster and web visitor is blurred. The
two parties become involved in nothing short of a relationship. You are the webmaster and I am the
visitor. I suggest something to you and you change the site and ask for my input and with the number of
visitors suddenly the web 2.0 site is a lively, living, and growing entity.

Squidoo bridges the gap between webmaster and visitor. It is an intersection between the old ways and
the new ways. Suddenly “Everyone is an expert” as they say on Squidoo. Actually that is the title of the
ebook that Seth put together as the working guide to the Squidoo community.

Godin is a 1982 graduate of Tufts University in 1982. His degree is in computer science and philosophy.
He also has an MBA in marketing from Stanford Business School. After he graduated from Tufts, he
worked as a brand manager at Spinnaker Software from 1983 to 1986.

One of his first online venture was the 1995 marketing company, Yoyodyne. This was one of the first
online marketing venture. Three years later, Seth sold Yoyodyne to Yahoo! Along with the sale, Godin
was made Yahoo!’s Vice-President of Permission Marketing. He also wrote a column for Fast
Company.

Godin created Squidoo which he views as a recommendation network.

One of the great things about Squidoo is that it was able to twist and turn as needed while it grew. For
instance, by the time Squidoo got rolling, it was immediately popular and in 2007 was considered the
fastest growing site of all.

Of course, who shows up at any fast growing web party? Spammers. That’s who. They took advantage
of the <iframe> tags. This allowed spammers to post a Squidoo lens that would then redirect you to
pornography.

The linking of Squidoo to porn was not a positive thing and with the speed of gossip on the internet, in
very quick time, the word was trickling around that Squidoo was affiliated to pornography.

Squidoo was forced to implement an anti-spam policy. They removed the <iframe> tag and added a
“Ban Lensmaster” link. If a lensmaster is banned from a groups a number of times, they get banned
sitewide. They also added a “Report a Lens” tool. These changes have stifled the spammers.




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Squidoo Cheat Sheet
One: It is great to make your Squidoo lens interesting. It is even better to make it useful. You can build
all the lenses in the world but it they are full of junk, who’s going to visit them? Also, when you build a
lens, you have to have at least three modules before it is published. This is to keep Squidoo free of time-
wasting lenses that have nothing but a paragraph in them.

Two: Play up your bio. The whole point of being on Squidoo is to tell the world you are an expert in this
topic. So tell the world. Don’t be shy. Put your photo up there. Tell people who you are. Brag. You are
already on there as an expert so go ahead and let the world know that you really are an expert.

Three: Look at the tag clouds. See the words floating around. The ones that are bigger and bolder are the
most popular. So use tags (keywords) wisely so that your tag will be in the cloud. Put your tag in the
title of your lens, add them to the tag list on your lens. You can have up to 40 tags.

Four: Interact with your visitors. Challenge them with a hot topic, have a guestbook for their feedback
and comments. Get others to link their lens to yours and link to other lenses.

Five: Keep it lively. Don’t build it and forget it. You need daily fresh content if you really want to hit
the top 100 lenses. I have the RSS module and the blog module to keep fresh content pouring in.




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Top 9 Reasons to Squidoo
1. Squidoo is easy to use. Half the struggle in creating a website is building it. You can always hire
someone to do it for you but then you have a static site. Squidoo lets you play around and add and
change and improve as you see fit.

2. You do not have to be an SEO expert. The big search engines (Google, Yahoo and MSN) love
Squidoo lens and rank those lenses high. Part of this is that these engines know that Squidoo is not going
to be one of those fake sites that has been SEO optimized but it full of spun articles and annoying
pretend links.

3. It’s free. New internet marketers are often on a tight budget. Squidoo is a great way to get market
your products, you can keep your overheads low as it is completely free to set up a Squidoo account and
create as many lenses as you want.

5. It’s interactive. You can add all kinds of related elements. YouTube and blogs and all those places
that have millions of users can be attached to your lens.

6. It tracks your visitors. On your dashboard, you can look at your stats. This gives you a summary of
the visitors to your lens and information on where the traffic is coming from and what links they visited.

7. It makes being a webmaster completely easy. You don’t need the hassle of finding a domain name,
buying the domain name, finding hosting….well you get the picture. You can have as many Squidoo
lens as you want.

8. You can make money. Squidoo offers affiliate programs, Amazon, eBay, Adsense and other such
links so that you get a share of the Squidoo revenue. You don’t even have to join any program. Just link
into Squidoo’s programs.

9. It’s a great way to build a list. How many times have you heard that the money is in the list. You can
add an opt-in form and start building a great big tightly targeted opt in list. Does it get any better than
this?




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Becoming a Giant Squid
Once of the great things about Squidoo is the way that it responds to the user’s needs. One of the more
recent additions to Squidoo is the Giant Squid category. Squidoo’s Megan Casey says that the Giant
Squids refers to the core group of Squidoo’s movers and shakers.

In describing the Giant Squid, Megan mentioned something that is very revealing about what it takes to
succeed on Squidoo. She mentioned that they noticed that the best lenses were build by people who have
a lot of lenses. It was out of this discovery that the idea of the Giant Squid arose.

Anyone can be a Giant Squid. All it takes 50 or more excellent lenses. Squidoo is looking for quality
and content and numbers. If you already have 50 or more lenses and you have not been contacted, you
can email giants@squidoo.com to see if your lenses are up to snuff for Squidoo.

New Giants are added monthly and Squidoo gets in touch with you if you qualify. While the criteria for
the quality of the lenses are currently a secret, if you have done your best and have 50 plus lenses, it is
well worth a request to be considered.

There are advantages to being a Giant Squid. Some of the main advantages are:

   •   You get access to the Giant Squids blog and RSS feed which have all the latest features.
   •   You get access to the private email address to contact Squidoo about Lens of the Day
       submissions.
   •   You get a Giant Squid badge on all your lenses.
   •   You get gold stars on all your published, featured lenses. Gold stars enhance your LensRank.
   •   You get a chance to be in The Giant Squids Top 100 list.
   •   You get a custom lens template tool.
   •   You get access to the latest tools and features.




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SquidU and You
SquidU is referred to as the place where lensmasters learn to build better lenses. This is the place to go if
you have questions that were not answered in this ebook.

This is the place to go if you have a little question. For instance, I could not figure out why my new lens
was not showing up when published. I finally went to SquidU and found out the answer. (I had not
added enough modules yet.) It is also the place to go if you have big questions such as how can I make
money on Squidoo.

There is a learning library with categories such as lensmastery, modules, groups, and promotion. The
library also has a glossary that explains the Squidoo terminology. Indeed, it was there that I learned
about SquidWho.

SquidWho is a companion site to Squidoo that focuses on people and characters, real or imaginary. It’s
fun to try it out. Go to SquidWho.com and type in a person’s name. If there is a lens on that person, it
will show up. If there is no page, SquidWho will start “magicbuilding” a lens on that person. You can
accept the page and make it your own or you can reject it.

When you go to SquidU, make sure you have time to explore. There are numerous articles that can lead
you into hours of learning. There is the Lensmaster Lounge which is active and full of lensmasters with
forums such as Critique Me and Help, Please. There is a forum for Tricks of the Trade and eBay Users.

Building a lens is easy and learning about maximizing and optimizing it can be easy too if you spend
some time at SquidU. This is where SquidU comes in so handy in helping you be the best lensmaster
you can be. There is also a newsletter that goes out weekly and keeps you up to date on Squidoo.

The overall success of your lens depends for sure on your content and your income from your lens
depends on how popular you are. Because Squidoo is so new, there is no place to go to find out all the
tricks and with Squidoo developing and improving all the time, you need to really have a relationship
with Squidoo. It gives you that little edge that you need.

There is also a place in the forums where you can tell Squidoo what you would like to see added.
Requested Features pulls in the best ideas from lensmasters and this is part of the strength of Squidoo.
The interactivity is complete – the lensmasters provide ideas and Squidoo evaluates and implements
them.




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Squidoo Lens Examples
http://www.squidoo.com/internet-marketing-forums

http://www.squidoo.com/davidickeisright

http://www.squidoo.com/make-money-writing

http://www.squidoo.com/beingawriter

http://www.squidoo.com/freshflowers




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