1 Newspaper Market Survey Newspaper Market Survey Questionnaire 1. About you: Name: Age / Year of Birth: Income Bracket (per annum):  More than Rs. 8,00,000/ Rs. 3,00,001 – 8,00,000  Rs. 1,50,001 – 3,00,000  Less than Rs. 1,50,000 PIN: Sex: Address: Male Female 2. Preferences: Which English newspapers do you subscribe to? Which do you feel are the three best English newspapers? 1. 2. 3. 3. Reason for Preference: You think these are the best newspapers because of…? Paper 1 a. The Price b. Favourite content or section Paper 2 Paper 3 c. Attractive display d. Favourite Supplement/ Add-on e. Reliable content Quality 2 Newspaper Market Survey f. Some other reason/s? 4. Competition: Do you prefer any other source of news and information? (Tick where applicable) Medium Internet Radio Television Why?     Other Sources Have these alternate sources affected your newspaper reading? If so, how and why? 5. Room for Improvement: If you were the editor of …………………………….. how would you go about making it the most-preferred information source? 

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posted:4/15/2008

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