AT THE CENTRE OF 8-11 JANUARY 2009 MOTORSPORT NEC BIRMINGHAM UK AUTOSPORT-INTERNATIONAL.COM A WEALTH OF OPPORTUNITIES FOR MOTORSPORT PROFESSIONALS Autosport International is the largest dedicated global motorsport exhibition in the world. Autosport International is a pre-season network event that takes place over two trade days followed An annual event taking place at the National Exhibition Centre, Birmingham, it by two weekend public days and caters for all areas of motorsport from Karting to World Rallying to helps generate over $700 million of global motorsport business, attracting Formula One, and from club racers to professional organisations. over 84,000 visitors which includes over 28,000 trade buyers and 4,500 overseas visitors* who are all either directly Major team launches, international drivers, the very latest products, The show's trade and consumer facing format enables companies a live indoor motorsport arena and Autosport’s central stage create to meet trade visitors in a business-to-business environment, and involved in, connected with or just passionate a unique showcase event that offers an exciting and wide range of market products and services directly to tens of thousands of about motorsport. business opportunities. motorsport enthusiasts. In addition, exhibitors and partners can benefit from extensive national and international media coverage. AUTOSPORT INTERNATIONAL WAS A GREAT “ SUCCESS FOR US THIS YEAR. IT WAS THE PERFECT ENVIRONMENT TO UNVEIL OUR GULF-LIVERIED ASTON MARTIN DBR9 RACE CAR TO THE WORLD’S MOTORSPORT PRESS. WE MADE MANY NEW IMPORTANT CONTACTS AND HAVE SOLD RACE AND RALLY CARS * ABC audit pending. 2007 Show ABC-certified attendance 77,130 including 10,817 exhibitor/organiser staff and 1,052 media. AS A DIRECT RESULT OF BEING THERE. JONATHAN WALLS, MARKETING MANAGER, PRODRIVE ” REFLECTING THE INDUSTRY’S YOU’LL BE IN GOOD COMPANY UNIQUE BUSINESS AND SKILLS MIX Key industry players from every field of motorsport. 750 Motor Club Limited Grand Prix Racewear Posche Shop Motor Manufacturers Constructors Pavilion A1 Grand Prix Grandstand Motor Sports Prodrive Ltd ABAC UK Ltd Greenergy Race Tech Magazine Autosport International provides a high profile stage for manufacturers Purpose built exhibition units for constructors of racecars for domestic Advantage West Midlands Group C/GTP Racing Racecar Engineering to both showcase their motorsport activities and increasingly to promote and overseas championships. Each unit is 30m² with dimensions 5m by Alex Reade Motorsport Haas Automation Radical Sportscars Alpinestars S.P.A Hardinge Machine Tools Ltd Recaro UK Ltd and sell performance road cars. In the past, the show has been 6m which will comfortably accommodate a car from a constructor or AP Racing Hirschmann GmbH Revolution Wheels supported by leading manufacturers such as Mercedes-Benz, Vauxhall, racecar manufacturer. Association of British Kart Clubs HKS Europe Rica Engineering b.v. ATL Racing Fuel Cells Junior Rallying Ricardo Seat, Subaru, Mitsubishi and many others. Aurok Ltd K&N Filters (Europe) Ltd Rimstock Aurora Bearing Company Kent Performance Cams Ltd Rollcentre Racing Ltd. Club Motorsport Autoglym Kraken Sport & Media UK Ltd RT Quaife Engineering Ltd Careers in Motorsport Supported by motorsport clubs and race championship organisers, this BBS Motorsport & Engineering GmbH Beru F1 Systems KTM Kulite Sensors Ltd Sabelt SpA Sadev This area is aimed at visitors who are considering a career in area offers visitors information on how to become involved in club racing BIZ Karts Ltd Kumho Tyres UK Ltd Saxon Motorsport BK Racing Ltd Lamborghini Shock Doctor motorsport or performance engineering, and includes universities, and includes circuit racing, rallying, hill climbing, sprints, trials and BP Ultimate 102 Unleaded LAT Photographic Showtrax International Ltd colleges, specialist training companies and recruitment consultants, auto tests. BRDC Stars of Tomorrow Leatt-Brace Sodemo Brembo S.p.A Leda Suspension SODIKART each offering advice on how to find a route into the industry. Brian James Trailers Limited Lifeline Fire & Safety Systems Ltd SPA Group British Kart Industry Association Lite Structures (GB) LTD Spantex Sports & Performance Area British Rally Championship Lotus Cars Sparco Spa National Motorsport This section showcases high performance products, tuning accessories Brookland Speed LTD BRSCC Lucas Oil Products (UK) Ltd Magneti Marelli Motorsport Stack Ltd Stand 21 UK Products, clubs and organisations from every form of grass roots and specialist products used both on the race track and the road, Burton Power Maha UK Ltd Stilo Srl. Camberley Auto Factors Ltd Manbat Ltd Super One Series motorsport and club racing. This area is aimed at club competitors and including auto tests and other forms of motorsport. Caracalla bagaglio Marches 4x4 Supertech drivers keen to explore participating in entry-level motorsport. Caterham Cars Ltd McGuard Deutschland GMBH Swansea Institute of Higher Education Chaters Booksellers McLaren Electronic Systems Ltd Tarox Historic Motorsport Club Lotus Cobra Seats Mercedes-Benz World Millers Olis Ltd Tech 9 Motorsport TEIN UK Limited Karting This includes leading names in historic motorsport, including historic Comtec Racing MIRA Ltd The Monogram Group Ltd. Cosworth Racing Ltd MOMO SRL Think Automotive Ltd. This area offers a vital showcase for karting, creating a focus for the event organisers, preparation and bespoke restoration companies, Coys Motor Sports Association Tilton Engineering Inc. industry, and ensures that visitors who want to get started in historic car clubs, and retailers of memorabilia. This area also includes Crash Media Group Motorquality S.p.A. Tony James Component Wiring Ltd Danielson Engineering Motorsport Academy UK Travel Destinations LTD. kart racing, as well as experienced competitors, are provided with the an auction of vintage, race and road cars, and a major display feature, Dawn Treader Performance Ltd Motorsport World TRW Coneckt best advice and equipment. It also provides the karting community with which in previous years has proved immensely popular with visitors and Demon Tweeks National College for Motorsport VP Racing Fuels Docking Engineering/Earls Performance NGK Spark Plugs (UK) Ltd Webcon UK Ltd a pre-season opportunity to do business with kart manufacturers, series aficionados of historic motorsport. Drenth Motorsport Gearboxes Octane Magazine Welsh Assembly Government Duke Marketing Omega Pistons Xtrac Ltd organisers, circuits and accessory retailers. Dura Limited OMP Racing SRL XYZ Machine Tools Ltd Oval Racing Dymag Racing Eibach UK Oxford Brookes University P1 International Ltd Yamazaki Mazak Yokohama HPT Ltd Covering all aspects of autograss, rallycross, oval racing, drag racing, Emerald Global Limited Pankl Engine Systems GmbH & Co KG ZF Sachs Race Engineering GmgH F1 In Schools Ltd Peltor Zircotec road and off-road racing. This hall will be open on the weekend public Ferodo Racing Peter Lloyd Rallying Zymol Europe days of the show only. FIAT Auto UK Pi Research Flybrid Systems Piper Cams Ford Racing UK Pipercross Ginetta Cars Pirelli Tyres Ltd . . . and many, many more! ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300 Goodridge Pistonheads.com QUAIFE ENGINEERING HAS BEEN A LONG “ TERM SUPPORTER OF THE AUTOSPORT AUTOSPORT ENGINEERING AND INTERNATIONAL SHOW. THE QUALITY AND VARIETY OF VISITORS THAT AUTOSPORT MANUFACTURING TECHNOLOGY INTERNATIONAL ATTRACTS MAKES US BELIEVE THAT THE SHOW IS UNMATCHED Autosport Engineering is firmly established as Europe’s largest dedicated trade-only motorsport IN ITS VALUE AS A MARKETING TOOL AND exhibition for specialist technical suppliers to the motorsport and performance engineering sector. PRODUCTIVE BUSINESS SHOWCASE. Forming an integral part of Autosport International it’s a two day event which offers a cost effective opportunity to meet some 28,000 trade buyers, decision-makers, and the industry’s leading IF YOU'RE SERIOUS ABOUT THE engineers from 58 countries. MOTORSPORT BUSINESS, YOU JUST CAN'T AFFORD NOT TO BE SEEN THERE. SHARON QUAIFE, DIRECTOR, QUAIFE ENGINEERING ” Areas represented include Aerodynamics incl. CFD Braking Systems Set-up Equipment Electronics State-of-the-art machining equipment Tooling Exotic and difficult material machining incl. titanium & ceramics Large-scale manufacturing Data Acquisition Hydraulics Data acquisition integration systems Sensors & Telemetry Suspension & Suspension Robotics Prototyping Components Oils & Lubricants Metrology Cutting equipment incl. laser Engines & Engine Testing Racing Components Workholding and diamond Ignition Systems Race Shop Tools & Equipment Sheet metalworking Quality control systems and Workshop Equipment & Tools post-production testing Race Track Equipment & Supplies Computer-aided engineering Fire fighting equipment incl. CAD Production waste management Drivetrain and Transmission Distribution & logistics Thermal processing equipment & disposal Fuel Systems Business support services WE SOLD TWO MACHINES DURING THE “ This dedicated trade show embraces the cross-over of technology from other industries, and showcases new TRADE DAYS AND TOOK THIRTY-FOUR suppliers and manufacturing expertise, creating many new business and networking opportunities. It includes Manufacturing Technology, a highly successful and fast growing area dedicated to SOLID BUYING ENQUIRIES. FANTASTIC! ” DAVE ANDREWS, SALES & MARKETING DIRECTOR, HARDINGE MACHINE TOOLS manufacturers and suppliers of manufacturing and production engineering technology. ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300 “ THE SHOW WAS GREAT AS USUAL, GIVING MONT BLANC THE OPPORTUNITY TO RAISE THE AFTERMARKET SHOW OUR BRAND PROFILE TO A HUGE RETAIL AUDIENCE. ” IAN GRAHAM, MANAGING DIRECTOR, MONT BLANC INDUSTRI UK LTD The Aftermarket Show has a style and charisma unique among trade automotive exhibitions and reflects the changing aftermarket landscape. Why should 1970’s thinking still apply to exhibitions when it doesn’t in any other area of the business? The Aftermarket Show fuses business and pleasure through the medium THE AFTERMARKET SHOW WAS THE of motorsport at Autosport International. Aftermarket people - just like everyone else - want to be entertained and interested, and motorsport provides entertainment in abundance with obvious business relevance “ PERFECT EVENT TO LAUNCH ENGINE OIL STOP LEAK. THE AUDIENCE WE ARE It makes sound business sense. LOOKING FOR WITH THIS PRODUCT IS Whether your need is to communicate with the retailer, the distributor, the EXACTLY WHAT THE SHOW PROVIDES - installer or a combination of these sectors, it is clear that The Aftermarket THOSE CLOSELY INVOLVED WITH, AND Show is for you. WORKING IN, THE AFTERMARKET. “ THE AFTERMARKET SHOW IS GREAT ” FOR GENERATING LEADS AND SALES. ” CLIVE BROWN, SALES AND MARKETING DIRECTOR, PREMIER DIAGNOSTICS LES DOWNEY, MANAGING DIRECTOR, LUCAS OILS ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300 THE INAUGURAL PISTONHEADS WAS A SUCCESS FROM OUR POINT OF VIEW: IT WAS AN A BRAND NEW AUDIENCE “ OPPORTUNITY TO SHOW THE LAMBORGHINI PRODUCT RANGE TO A BROAD AUDIENCE, AND PISTONHEADS: WE WERE PLEASED WITH THE RESULTS. ” THE PERFORMANCE CAR SHOW MARTIN ANDREWS, SALES MANAGER, LAMBORGHINI BIRMINGHAM PistonHeads Show is a performance car event specifically catering for sports and performance car enthusiasts whose interest may range from affordable hot hatches to rare supercars. A new development in January 2008 and co-located alongside Autosport International, the “ THE PISTONHEADS SHOW HAS BEEN A PHENOMENAL SUCCESS FOR US. TONY PARRAMINT, LOTUS CARS LTD ” PistonHeads Show proved to be very successful with visitors, exhibitors and the media. BP Ultimate 102 Unleaded, Lamborghini, TechArt, Lotus, P1 International and Zymöl are just a few of the companies that benefited from exhibiting at this exciting and unique show for performance car enthusiasts. The show is supported by PistonHeads.com, one of the largest and fastest other leading specialist motoring publications, ensuring that this dedicated growing automotive community websites with over 1.8 million unique users performance car show is attended by serious car enthusiasts who will be and 117,340 registered and active members. The show is also supported by interested in everything the event has to offer. THE NEW PISTONHEADS SHOW DELIVERED THOUSANDS OF ENTHUSIASTIC DRIVERS WE I WAS REALLY IMPRESSED WITH THE SHOW. I'VE BEEN TO ALL THE SHOWS OVER THE LAST “ DIDN'T PREVIOUSLY KNOW AND WHO SPEND PROPER MONEY MAKING THEIR CARS “ FEW YEARS AND THIS ONE TOPPED THEM ALL! THE PISTONHEADS DISPLAY ADDED SOME PERFORM BETTER ON THE ROAD AND TRACK. BEN WAY, THE LAUNCH GROUP, BP ULTIMATE 102 UNLEADED ” REALLY NICE AND RARE CARS TO AN ALREADY DAZZLING DISPLAY. ANDREW GOLDSTRAW, VISITOR ” THE AUTOSPORT INTERNATIONAL SHOW HAS PROVIDED MALAYSIA WITH AN IMPROVED SPONSORSHIP & MARKETING “ STRATEGIC PLATFORM TO PROMOTE THE MALAYSIA PETRONAS FORMULA ONE GRAND PRIX OPPORTUNITIES TO MOTORSPORT ENTHUSIASTS AND VISITORS. IT ENABLED US TO SHOWCASE OUR ATTRACTIVE PACKAGES TO THIS PRESTIGIOUS RACE WHICH IS CONSIDERED TO BE ONE OF A comprehensive marketing campaign is aimed at delivering your target audience to the show. This is backed up by a series of dedicated PR campaigns specifically and individually covering the THE FAVOURITES IN THE F1 CALENDAR AND ONE THAT SHOULD NOT MISSED. MOHMED RAZIP HASAN, DIRECTOR, UK & IRELAND, TOURISM MALAYSIA ” wide-ranging areas of the show. Whether you operate in motorsport in general or work in specific areas We are able to create bespoke partnership packages like engineering, the aftermarket, or performance cars, we will target based around the following areas of the show: your customers. Autosport International is no ordinary exhibition, it is a racing extravaganza and a major business event that provides an excellent Title Association Autosport Stage marketing platform. Live Action Arena Entrance Branding F1 Feature Display Paddock Pass BP Ultimate, Fulda Tyres, LG Electronics, Diageo, Advantage West Celebrity Signing Area Autosport Engineering Midlands, Red Bull and UK Trade & Investment are just some of the World Rally Display The Aftermarket Show organisations to have benefited from carefully planned partnership activity Historic Motorsport Feature Trade Guide and Registration at Autosport International in the past. Show Website Press Office Karting Arena ‘You are Here’ boards No other form of marketing activity delivers so many prospective customers in person in the same place, and at the same time. Whether Whatever your business objectives, Autosport International’s you’re keen to reinforce your brand, launch a new product,conduct product promotional and sponsorship packages can be tailored to research, generate leads or build long term relationships with new your specific sales and marketing needs. customers, we will incorporate your brand into a multi media marketing campaign for the show. All this is supported by a dedicated PR campaign, designed to further strengthen the link between your company and visitors to the show. WE SOLD MORE THAN 20 CARS AT THE SHOW “ AND EXPECT TO SELL EVEN MORE FOLLOWING ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300 UP ENQUIRES AFTER THE EVENT. STEVE MALPASS, BLITZWORLD ” EXHIBITION SHOW TEAM SPACE Mike Cantelo - Sales Manager Kate Woodley – Section Manager Shell scheme - £275 per m2 plus VAT Michelle Williams – Senior Account Manager Joanna Jarocka – Business Development Manager Space only - £250 per m2 plus VAT Tony Tobias – Head of Business Development, Autosport Engineering David Ryan - Show Manager, PistonHeads Show The shell scheme price includes a modern attractive shell Jamie Brown – Sales Manager, PistonHeads Show scheme system with fascia board. All stands include carpet, Marcin Piechowski - Marketing Executive cleaning, free editorial entry in the official showguide and a hotlink into the Autosport International website. Ian France - Show Director Tel +44 (0) 20 8267 8300 Fax +44 (0) 20 8267 8350 Email: firstname.lastname@example.org www.autosport–international.com 22 Bute Gardens, London, W6 7HN, United Kingdom Oval racing: Stand rates – upon Application Contact Malcolm Forbes, Show Co-ordinator, Waltham Services, Moulsham Mill, Parkway, Chelmsford, CM2 7PX. Tel: 01245 491702 Fax: 01245 344172 Partners Organised by Haymarket Exhibitions Ltd FORCE INDIA FORMULA ONE TEAM USED “ AUTOSPORT INTERNATIONAL AS A PLATFORM TO LAUNCH ITS NEW PARTNERSHIP WITH HARDINGE MACHINE TOOLS. IT’S A GREAT FORUM FOR ANNOUNCING NEW TECHNICAL PARTNERSHIPS, WITH THE TARGET AUDIENCE PRESENT IN ONE LOCATION. STARTING OFF ON SUCH A STRONG FOOTING WILL HELP THE RELATIONSHIPS GROW AND DEVELOP OVER TIME. ” SIMON SHINKINS, HEAD OF PRODUCTION, FORCE INDIA FORMULA ONE TEAM WE HAVE RECEIVED ORDERS FOR 10 CARS AND “ HAVE HAD AT LEAST SEVENTY STRONG ENQUIRIES. WE FELT THE SHOW HAD THE RIGHT TARGET AUDIENCE FOR US. WE WEREN’T DISAPPOINTED! JEFFREY LAU, MANAGER, KTM X-BOW UK ” WE WERE VERY SATISFIED WITH THE SHOW. “ FOR US IT’S THE MOST IMPORTANT OF THE YEAR. WE WILL PARTICIPATE NEXT YEAR. ” MASIMILIANO MARSIAJ, MOTORSPORT & BUSINESS DEVELOPMENT MANAGER, SABELT S.P.A, ITALY WE WILL DEFINITELY BE BACK AS BOTH EXHIBITORS “ AND VISITORS. ” IAN DUTFIELD, MARKETING DIRECTOR, MERCEDES-BENZ CARS AUTOSPORT-INTERNATIONAL.COM NOTE: All attendance figures and statistics quoted here are based on organisers internal audit. These are subject to change pending ABC audit.