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					AT THE
CENTRE OF          8-11 JANUARY 2009
MOTORSPORT            NEC BIRMINGHAM UK
             AUTOSPORT-INTERNATIONAL.COM
A WEALTH OF OPPORTUNITIES FOR MOTORSPORT PROFESSIONALS
  Autosport International is the largest dedicated global motorsport exhibition in the world.                                Autosport International is a pre-season network event that takes place over two trade days followed
              An annual event taking place at the National Exhibition Centre, Birmingham, it                                 by two weekend public days and caters for all areas of motorsport from Karting to World Rallying to
                 helps generate over $700 million of global motorsport business, attracting                                  Formula One, and from club racers to professional organisations.
                                over 84,000 visitors which includes over 28,000 trade buyers
                                      and 4,500 overseas visitors* who are all either directly                               Major team launches, international drivers, the very latest products,   The show's trade and consumer facing format enables companies
                                                                                                                             a live indoor motorsport arena and Autosport’s central stage create     to meet trade visitors in a business-to-business environment, and
                                                involved in, connected with or just passionate
                                                                                                                             a unique showcase event that offers an exciting and wide range of       market products and services directly to tens of thousands of
                                                                           about motorsport.
                                                                                                                             business opportunities.                                                 motorsport enthusiasts. In addition, exhibitors and partners can
                                                                                                                                                                                                     benefit from extensive national and international media coverage.




                                                                                                                             AUTOSPORT INTERNATIONAL WAS A GREAT
                                                                                                                         “   SUCCESS FOR US THIS YEAR. IT WAS THE
                                                                                                                             PERFECT ENVIRONMENT TO UNVEIL OUR
                                                                                                                             GULF-LIVERIED ASTON MARTIN DBR9 RACE
                                                                                                                             CAR TO THE WORLD’S MOTORSPORT PRESS.
                                                                                                                             WE MADE MANY NEW IMPORTANT CONTACTS
                                                                                                                             AND HAVE SOLD RACE AND RALLY CARS

                                                             * ABC audit pending. 2007 Show ABC-certified attendance
                                                    77,130 including 10,817 exhibitor/organiser staff and 1,052 media.
                                                                                                                             AS A DIRECT RESULT OF BEING THERE.

                                                                                                                             JONATHAN WALLS, MARKETING MANAGER, PRODRIVE
                                                                                                                                                                                          ”
REFLECTING THE INDUSTRY’S                                                                                                                              YOU’LL BE IN GOOD COMPANY
UNIQUE BUSINESS AND SKILLS MIX                                                                                                                         Key industry players from every field of motorsport.


                                                                                                                                                       750 Motor Club Limited                  Grand Prix Racewear                  Posche Shop
Motor Manufacturers                                                        Constructors Pavilion                                                       A1 Grand Prix                           Grandstand Motor Sports              Prodrive Ltd
                                                                                                                                                       ABAC UK Ltd                             Greenergy                            Race Tech Magazine
Autosport International provides a high profile stage for manufacturers    Purpose built exhibition units for constructors of racecars for domestic    Advantage West Midlands                 Group C/GTP Racing                   Racecar Engineering
to both showcase their motorsport activities and increasingly to promote   and overseas championships. Each unit is 30m² with dimensions 5m by         Alex Reade Motorsport                   Haas Automation                      Radical Sportscars
                                                                                                                                                       Alpinestars S.P.A                       Hardinge Machine Tools Ltd           Recaro UK Ltd
and sell performance road cars. In the past, the show has been             6m which will comfortably accommodate a car from a constructor or           AP Racing                               Hirschmann GmbH                      Revolution Wheels
supported by leading manufacturers such as Mercedes-Benz, Vauxhall,        racecar manufacturer.                                                       Association of British Kart Clubs       HKS Europe                           Rica Engineering b.v.
                                                                                                                                                       ATL Racing Fuel Cells                   Junior Rallying                      Ricardo
Seat, Subaru, Mitsubishi and many others.                                                                                                              Aurok Ltd                               K&N Filters (Europe) Ltd             Rimstock
                                                                                                                                                       Aurora Bearing Company                  Kent Performance Cams Ltd            Rollcentre Racing Ltd.
                                                                           Club Motorsport                                                             Autoglym                                Kraken Sport & Media UK Ltd          RT Quaife Engineering Ltd
Careers in Motorsport                                                      Supported by motorsport clubs and race championship organisers, this        BBS Motorsport & Engineering GmbH
                                                                                                                                                       Beru F1 Systems
                                                                                                                                                                                               KTM
                                                                                                                                                                                               Kulite Sensors Ltd
                                                                                                                                                                                                                                    Sabelt SpA
                                                                                                                                                                                                                                    Sadev
This area is aimed at visitors who are considering a career in             area offers visitors information on how to become involved in club racing   BIZ Karts Ltd                           Kumho Tyres UK Ltd                   Saxon Motorsport
                                                                                                                                                       BK Racing Ltd                           Lamborghini                          Shock Doctor
motorsport or performance engineering, and includes universities,          and includes circuit racing, rallying, hill climbing, sprints, trials and   BP Ultimate 102 Unleaded                LAT Photographic                     Showtrax International Ltd
colleges, specialist training companies and recruitment consultants,       auto tests.                                                                 BRDC Stars of Tomorrow                  Leatt-Brace                          Sodemo
                                                                                                                                                       Brembo S.p.A                            Leda Suspension                      SODIKART
each offering advice on how to find a route into the industry.                                                                                         Brian James Trailers Limited            Lifeline Fire & Safety Systems Ltd   SPA Group
                                                                                                                                                       British Kart Industry Association       Lite Structures (GB) LTD             Spantex
                                                                           Sports & Performance Area                                                   British Rally Championship              Lotus Cars                           Sparco Spa
National Motorsport                                                        This section showcases high performance products, tuning accessories        Brookland Speed LTD
                                                                                                                                                       BRSCC
                                                                                                                                                                                               Lucas Oil Products (UK) Ltd
                                                                                                                                                                                               Magneti Marelli Motorsport
                                                                                                                                                                                                                                    Stack Ltd
                                                                                                                                                                                                                                    Stand 21 UK
Products, clubs and organisations from every form of grass roots           and specialist products used both on the race track and the road,           Burton Power                            Maha UK Ltd                          Stilo Srl.
                                                                                                                                                       Camberley Auto Factors Ltd              Manbat Ltd                           Super One Series
motorsport and club racing. This area is aimed at club competitors and     including auto tests and other forms of motorsport.                         Caracalla bagaglio                      Marches 4x4                          Supertech
drivers keen to explore participating in entry-level motorsport.                                                                                       Caterham Cars Ltd                       McGuard Deutschland GMBH             Swansea Institute of Higher Education
                                                                                                                                                       Chaters Booksellers                     McLaren Electronic Systems Ltd       Tarox
                                                                           Historic Motorsport                                                         Club Lotus
                                                                                                                                                       Cobra Seats
                                                                                                                                                                                               Mercedes-Benz World
                                                                                                                                                                                               Millers Olis Ltd
                                                                                                                                                                                                                                    Tech 9 Motorsport
                                                                                                                                                                                                                                    TEIN UK Limited
Karting                                                                    This includes leading names in historic motorsport, including historic      Comtec Racing                           MIRA Ltd                             The Monogram Group Ltd.
                                                                                                                                                       Cosworth Racing Ltd                     MOMO SRL                             Think Automotive Ltd.
This area offers a vital showcase for karting, creating a focus for the    event organisers, preparation and bespoke restoration companies,            Coys                                    Motor Sports Association             Tilton Engineering Inc.
industry, and ensures that visitors who want to get started in             historic car clubs, and retailers of memorabilia. This area also includes   Crash Media Group                       Motorquality S.p.A.                  Tony James Component Wiring Ltd
                                                                                                                                                       Danielson Engineering                   Motorsport Academy UK                Travel Destinations LTD.
kart racing, as well as experienced competitors, are provided with the     an auction of vintage, race and road cars, and a major display feature,     Dawn Treader Performance Ltd            Motorsport World                     TRW Coneckt
best advice and equipment. It also provides the karting community with     which in previous years has proved immensely popular with visitors and      Demon Tweeks                            National College for Motorsport      VP Racing Fuels
                                                                                                                                                       Docking Engineering/Earls Performance   NGK Spark Plugs (UK) Ltd             Webcon UK Ltd
a pre-season opportunity to do business with kart manufacturers, series    aficionados of historic motorsport.                                         Drenth Motorsport Gearboxes             Octane Magazine                      Welsh Assembly Government
                                                                                                                                                       Duke Marketing                          Omega Pistons                        Xtrac Ltd
organisers, circuits and accessory retailers.                                                                                                          Dura Limited                            OMP Racing SRL                       XYZ Machine Tools Ltd
                                                                           Oval Racing                                                                 Dymag Racing
                                                                                                                                                       Eibach UK
                                                                                                                                                                                               Oxford Brookes University
                                                                                                                                                                                               P1 International Ltd
                                                                                                                                                                                                                                    Yamazaki Mazak
                                                                                                                                                                                                                                    Yokohama HPT Ltd
                                                                           Covering all aspects of autograss, rallycross, oval racing, drag racing,    Emerald Global Limited                  Pankl Engine Systems GmbH & Co KG    ZF Sachs Race Engineering GmgH
                                                                                                                                                       F1 In Schools Ltd                       Peltor                               Zircotec
                                                                           road and off-road racing. This hall will be open on the weekend public      Ferodo Racing                           Peter Lloyd Rallying                 Zymol Europe
                                                                           days of the show only.                                                      FIAT Auto UK                            Pi Research
                                                                                                                                                       Flybrid Systems                         Piper Cams
                                                                                                                                                       Ford Racing UK                          Pipercross
                                                                                                                                                       Ginetta Cars                            Pirelli Tyres Ltd                    . . . and many, many more!
ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300                                                                                          Goodridge                               Pistonheads.com
    QUAIFE ENGINEERING HAS BEEN A LONG
“   TERM SUPPORTER OF THE AUTOSPORT                                    AUTOSPORT ENGINEERING AND
    INTERNATIONAL SHOW. THE QUALITY AND
    VARIETY OF VISITORS THAT AUTOSPORT                                 MANUFACTURING TECHNOLOGY
    INTERNATIONAL ATTRACTS MAKES US
    BELIEVE THAT THE SHOW IS UNMATCHED                                 Autosport Engineering is firmly established as Europe’s largest dedicated trade-only motorsport
    IN ITS VALUE AS A MARKETING TOOL AND                               exhibition for specialist technical suppliers to the motorsport and performance engineering sector.
    PRODUCTIVE BUSINESS SHOWCASE.
                                                                       Forming an integral part of Autosport International it’s a two day event which offers a cost effective
                                                                       opportunity to meet some 28,000 trade buyers, decision-makers, and the industry’s leading
    IF YOU'RE SERIOUS ABOUT THE
                                                                       engineers from 58 countries.
    MOTORSPORT BUSINESS, YOU JUST
    CAN'T AFFORD NOT TO BE SEEN THERE.

    SHARON QUAIFE, DIRECTOR, QUAIFE ENGINEERING
                                                                ”      Areas represented include
                                                                       Aerodynamics incl. CFD
                                                                       Braking Systems
                                                                                                              Set-up Equipment
                                                                                                              Electronics
                                                                                                                                                      State-of-the-art machining equipment
                                                                                                                                                      Tooling
                                                                                                                                                                                             Exotic and difficult material
                                                                                                                                                                                             machining incl. titanium & ceramics
                                                                                                                                                                                             Large-scale manufacturing
                                                                       Data Acquisition                       Hydraulics                              Data acquisition
                                                                                                                                                                                             integration systems
                                                                       Sensors & Telemetry                    Suspension & Suspension                 Robotics
                                                                                                                                                                                             Prototyping
                                                                                                              Components
                                                                       Oils & Lubricants                                                              Metrology
                                                                                                                                                                                             Cutting equipment incl. laser
                                                                                                              Engines & Engine Testing
                                                                       Racing Components                                                              Workholding                            and diamond
                                                                                                              Ignition Systems
                                                                       Race Shop Tools & Equipment                                                    Sheet metalworking                     Quality control systems and
                                                                                                              Workshop Equipment & Tools                                                     post-production testing
                                                                       Race Track Equipment & Supplies                                                Computer-aided engineering
                                                                                                              Fire fighting equipment                 incl. CAD                              Production waste management
                                                                       Drivetrain and Transmission
                                                                                                              Distribution & logistics                Thermal processing equipment           & disposal
                                                                       Fuel Systems
                                                                                                              Business support services


    WE SOLD TWO MACHINES DURING THE
“
                                                                       This dedicated trade show embraces the cross-over of technology from other industries, and showcases new
    TRADE DAYS AND TOOK THIRTY-FOUR                                    suppliers and manufacturing expertise, creating many new business and networking opportunities.
                                                                       It includes Manufacturing Technology, a highly successful and fast growing area dedicated to
    SOLID BUYING ENQUIRIES. FANTASTIC!
                                                               ”
    DAVE ANDREWS, SALES & MARKETING DIRECTOR, HARDINGE MACHINE TOOLS
                                                                       manufacturers and suppliers of manufacturing and production engineering technology.

                                                                       ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300
“   THE SHOW WAS GREAT AS USUAL, GIVING
    MONT BLANC THE OPPORTUNITY TO RAISE                              THE AFTERMARKET SHOW
    OUR BRAND PROFILE TO A HUGE RETAIL
    AUDIENCE.
                     ”
    IAN GRAHAM, MANAGING DIRECTOR, MONT BLANC INDUSTRI UK LTD        The Aftermarket Show has a style and charisma unique among trade automotive exhibitions
                                                                     and reflects the changing aftermarket landscape. Why should 1970’s thinking still apply to
                                                                     exhibitions when it doesn’t in any other area of the business?


                                                                     The Aftermarket Show fuses business and pleasure through the medium                 THE AFTERMARKET SHOW WAS THE
                                                                     of motorsport at Autosport International. Aftermarket people - just like
                                                                     everyone else - want to be entertained and interested, and motorsport
                                                                     provides entertainment in abundance with obvious business relevance
                                                                                                                                                     “   PERFECT EVENT TO LAUNCH ENGINE
                                                                                                                                                         OIL STOP LEAK. THE AUDIENCE WE ARE
                                                                     It makes sound business sense.                                                      LOOKING FOR WITH THIS PRODUCT IS
                                                                     Whether your need is to communicate with the retailer, the distributor, the         EXACTLY WHAT THE SHOW PROVIDES -
                                                                     installer or a combination of these sectors, it is clear that The Aftermarket       THOSE CLOSELY INVOLVED WITH, AND
                                                                     Show is for you.
                                                                                                                                                         WORKING IN, THE AFTERMARKET.

“   THE AFTERMARKET SHOW IS GREAT
                                                                                                                                                                                                     ”
    FOR GENERATING LEADS AND SALES.
                                                           ”
    CLIVE BROWN, SALES AND MARKETING DIRECTOR, PREMIER DIAGNOSTICS
                                                                                                                                                         LES DOWNEY, MANAGING DIRECTOR, LUCAS OILS




                                                                     ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300
                                                                                                                                                                  THE INAUGURAL PISTONHEADS WAS A SUCCESS FROM OUR POINT OF VIEW: IT WAS AN
    A BRAND NEW AUDIENCE                                                                                                                                      “   OPPORTUNITY TO SHOW THE LAMBORGHINI PRODUCT RANGE TO A BROAD AUDIENCE, AND

    PISTONHEADS:                                                                                                                                                  WE WERE PLEASED WITH THE RESULTS.
                                                                                                                                                                                                                          ”
    THE PERFORMANCE CAR SHOW                                                                                                                                      MARTIN ANDREWS, SALES MANAGER, LAMBORGHINI BIRMINGHAM




    PistonHeads Show is a performance car event specifically catering for sports and performance
    car enthusiasts whose interest may range from affordable hot hatches to rare supercars.
    A new development in January 2008 and co-located alongside Autosport International, the
                                                                                                                                                              “
                                                                                                                                                                  THE PISTONHEADS SHOW HAS BEEN A PHENOMENAL SUCCESS FOR US.

                                                                                                                                                                  TONY PARRAMINT, LOTUS CARS LTD
                                                                                                                                                                                                                                  ”
    PistonHeads Show proved to be very successful with visitors, exhibitors and the media. BP
    Ultimate 102 Unleaded, Lamborghini, TechArt, Lotus, P1 International and Zymöl are just a few
    of the companies that benefited from exhibiting at this exciting and unique show for
    performance car enthusiasts.
    The show is supported by PistonHeads.com, one of the largest and fastest   other leading specialist motoring publications, ensuring that this dedicated
    growing automotive community websites with over 1.8 million unique users   performance car show is attended by serious car enthusiasts who will be
    and 117,340 registered and active members. The show is also supported by   interested in everything the event has to offer.




    THE NEW PISTONHEADS SHOW DELIVERED THOUSANDS OF ENTHUSIASTIC DRIVERS WE                                                                                       I WAS REALLY IMPRESSED WITH THE SHOW. I'VE BEEN TO ALL THE SHOWS OVER THE LAST
“   DIDN'T PREVIOUSLY KNOW AND WHO SPEND PROPER MONEY MAKING THEIR CARS
                                                                                                                                                              “   FEW YEARS AND THIS ONE TOPPED THEM ALL! THE PISTONHEADS DISPLAY ADDED SOME
    PERFORM BETTER ON THE ROAD AND TRACK.

    BEN WAY, THE LAUNCH GROUP, BP ULTIMATE 102 UNLEADED
                                                                               ”                                                                                  REALLY NICE AND RARE CARS TO AN ALREADY DAZZLING DISPLAY.

                                                                                                                                                                  ANDREW GOLDSTRAW, VISITOR
                                                                                                                                                                                                                              ”
                                                                                                                                                  THE AUTOSPORT INTERNATIONAL SHOW HAS PROVIDED MALAYSIA WITH AN IMPROVED
SPONSORSHIP & MARKETING                                                                                                                       “   STRATEGIC PLATFORM TO PROMOTE THE MALAYSIA PETRONAS FORMULA ONE GRAND PRIX

OPPORTUNITIES                                                                                                                                     TO MOTORSPORT ENTHUSIASTS AND VISITORS. IT ENABLED US TO SHOWCASE OUR
                                                                                                                                                  ATTRACTIVE PACKAGES TO THIS PRESTIGIOUS RACE WHICH IS CONSIDERED TO BE ONE OF

A comprehensive marketing campaign is aimed at delivering your target audience to the show.
This is backed up by a series of dedicated PR campaigns specifically and individually covering the
                                                                                                                                                  THE FAVOURITES IN THE F1 CALENDAR AND ONE THAT SHOULD NOT MISSED.

                                                                                                                                                  MOHMED RAZIP HASAN, DIRECTOR, UK & IRELAND, TOURISM MALAYSIA
                                                                                                                                                                                                                   ”
wide-ranging areas of the show.
Whether you operate in motorsport in general or work in specific areas        We are able to create bespoke partnership packages
like engineering, the aftermarket, or performance cars, we will target        based around the following areas of the show:
your customers. Autosport International is no ordinary exhibition, it is a
racing extravaganza and a major business event that provides an excellent     Title Association                Autosport Stage
marketing platform.                                                           Live Action Arena                Entrance Branding
                                                                              F1 Feature Display               Paddock Pass
BP Ultimate, Fulda Tyres, LG Electronics, Diageo, Advantage West              Celebrity Signing Area           Autosport Engineering
Midlands, Red Bull and UK Trade & Investment are just some of the             World Rally Display              The Aftermarket Show
organisations to have benefited from carefully planned partnership activity   Historic Motorsport Feature      Trade Guide and Registration
at Autosport International in the past.                                       Show Website                     Press Office
                                                                              Karting Arena                    ‘You are Here’ boards
No other form of marketing activity delivers so many prospective
customers in person in the same place, and at the same time. Whether          Whatever your business objectives, Autosport International’s
you’re keen to reinforce your brand, launch a new product,conduct product     promotional and sponsorship packages can be tailored to
research, generate leads or build long term relationships with new            your specific sales and marketing needs.
customers, we will incorporate your brand into a multi media marketing
campaign for the show. All this is supported by a dedicated PR campaign,
designed to further strengthen the link between your company and visitors
to the show.                                                                                                                                      WE SOLD MORE THAN 20 CARS AT THE SHOW
                                                                                                                                              “   AND EXPECT TO SELL EVEN MORE FOLLOWING


ASI/09 TO EXHIBIT CALL THE SALES TEAM ON +44 (0) 20 8267 8300
                                                                                                                                                  UP ENQUIRES AFTER THE EVENT.

                                                                                                                                                  STEVE MALPASS, BLITZWORLD
                                                                                                                                                                                                    ”
EXHIBITION                                                     SHOW TEAM
SPACE                                                          Mike Cantelo - Sales Manager
                                                               Kate Woodley – Section Manager
Shell scheme - £275 per m2 plus VAT                            Michelle Williams – Senior Account Manager
                                                               Joanna Jarocka – Business Development Manager
Space only - £250 per m2 plus VAT                              Tony Tobias – Head of Business Development, Autosport Engineering
                                                               David Ryan - Show Manager, PistonHeads Show
The shell scheme price includes a modern attractive shell      Jamie Brown – Sales Manager, PistonHeads Show
scheme system with fascia board. All stands include carpet,    Marcin Piechowski - Marketing Executive
cleaning, free editorial entry in the official showguide and
a hotlink into the Autosport International website.            Ian France - Show Director



                                                               Tel +44 (0) 20 8267 8300 Fax +44 (0) 20 8267 8350
                                                               Email: autosport.international@haymarket.com
                                                               www.autosport–international.com
                                                               22 Bute Gardens, London, W6 7HN, United Kingdom

                                                               Oval racing: Stand rates – upon Application
                                                               Contact Malcolm Forbes, Show Co-ordinator,
                                                               Waltham Services, Moulsham Mill,
                                                               Parkway, Chelmsford, CM2 7PX.
                                                               Tel: 01245 491702 Fax: 01245 344172

Partners




                                                                             Organised by Haymarket Exhibitions Ltd
    FORCE INDIA FORMULA ONE TEAM USED
“   AUTOSPORT INTERNATIONAL AS A PLATFORM TO
    LAUNCH ITS NEW PARTNERSHIP WITH HARDINGE
    MACHINE TOOLS. IT’S A GREAT FORUM FOR
    ANNOUNCING NEW TECHNICAL PARTNERSHIPS,
    WITH THE TARGET AUDIENCE PRESENT IN ONE
    LOCATION. STARTING OFF ON SUCH A STRONG
    FOOTING WILL HELP THE RELATIONSHIPS GROW
    AND DEVELOP OVER TIME.
                                            ”
    SIMON SHINKINS, HEAD OF PRODUCTION, FORCE INDIA FORMULA ONE TEAM




    WE HAVE RECEIVED ORDERS FOR 10 CARS AND
“   HAVE HAD AT LEAST SEVENTY STRONG ENQUIRIES.
    WE FELT THE SHOW HAD THE RIGHT TARGET
    AUDIENCE FOR US. WE WEREN’T DISAPPOINTED!
    JEFFREY LAU, MANAGER, KTM X-BOW UK                                      ”
    WE WERE VERY SATISFIED WITH THE SHOW.
“   FOR US IT’S THE MOST IMPORTANT OF THE YEAR.
    WE WILL PARTICIPATE NEXT YEAR.
                                                         ”
    MASIMILIANO MARSIAJ, MOTORSPORT & BUSINESS DEVELOPMENT MANAGER,
    SABELT S.P.A, ITALY



    WE WILL DEFINITELY BE BACK AS BOTH EXHIBITORS
“   AND VISITORS.
                          ”
    IAN DUTFIELD, MARKETING DIRECTOR, MERCEDES-BENZ CARS




    AUTOSPORT-INTERNATIONAL.COM
    NOTE: All attendance figures and statistics quoted here are based on organisers
    internal audit. These are subject to change pending ABC audit.

				
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