Seputar Indonesia Newspaper

					HARIAN SEPUTAR INDONESIA
 (SEPUTAR INDONESIA DAILY NEWSPAPER)

           MEDIA PROFILE
Corporate Structure
                           Source of Reference
•                      June,
  Published since 30th June 2005
• Printed daily (Monday to Sunday)
• Constantly published in The National’s Holiday
• 5 main-sections:
  – NEWS
  – EKONOMI-BISNIS
  – SPORTS
  – LIFESTYLE
  – REFERENSIA
• The only national daily newspaper with
  “LOCAL CONTENT NETWORKS”
• Achieved “Branded Service Award” from MarkPlus in
  November 2008
• The Best Print News-report in Trade Expo Indonesia
  2009 from Ministry of Trade, Republik Indonesia
  2009,                  Trade
News (12 pages):
•   Headlines
•   Quote of The Day
•   National News
•   Opinion
•   Legal and Politics
•   International News
Business and Economy
(8 pages):
•   Analysis
•   Macro Economy
•   Real Sector
•   Financial Report
•   Monetary
•   Stock Exchange
Sports (4 pages):
• International Football
• National Football
• Other Sports :
  –   Basketball
  –   Tennis
  –   Badminton
  –   Auto-sport
  –   etc
Lifestyle:
• Special Articles
  –   Wealth Management
  –      p y
      Property
  –   Gadget
  –   Trend & Beauty
  –   Automotive
  –   Travel
  –   Education
• Others
  –   Family        -   Books
  –   Celebrities   -   Home & Garden
  –   Health        -   Career
  –   Food          -   Kids
  –   Gaul          -   Rundown
Referensia:
Thematic – Special Report
•   Computer       - SMEs Co.
•   Education      - Banking
•   Health         - Islamic Banking
                                   g
•   Electronic     - Energy
•   Property
•   Food & Beverages
•   Office Solution
•   Automotive
•   Travel
                            Local Content Network
• SI is the only national newspaper with dominant local news by placing them in the
  headline, not as an insertion
• SI’s local news reported directly and accurately from the source of news by
  qualified SI reporters in local areas
• SI perform as national newspaper with local content which put SI as a part of
  local community
• SI printed in 7 copies of version in each edition

            2005                       2006                    2007
      SI National Edition          SI East Java Ed.     SI South Sumatera Ed.
        30 h J    2005
        30th June 2005           6 hF b
                                 6th February 2006
                                                2006        11th June 2007
                                                            11 h J    2007

       SI West Java Ed.         SI North Sumatera Ed.   SI South Sulawesi Ed.
     1st September 2005         11th December 2006      24th September 2007

    SI Central Java & DIY Ed.
       17th October 2005
National Edition
West Java Edition and Central Java Edition


                                      C
                                      E
              W                       N
              E                       T
              S                       R
              T                       A
                                      L
               J
               A                      J
               V                      A
               A                      V
                                      A
East Java and South Sulawesi Edition

                                       S 
                                       O 
            E                          U
                                       U 
            A                          T 
            S                          H 
            T
                                       S
            J                          U
            A                          L 
            V  
            V                          A 
            A                          W 
                                       E 
                                       S   
                                       I
South Sumatera and North Sumatera Edition


               S                   N
               O                   O
               U                   R
               T                   T
               H                   H  

               S                   S
               U                   U
               M                   M
               A
               A                   A 
                                   A
               T                   T 
               E                   E
               R                   R
               A                   A
           Kelapa G di
           K l     Gading andd
Jakarta’s Central Business District Edition

                K                        S
                E                        E
                L                        G
                A                        I
                P                        T
                A                        I
                                         G
                G                        A
                A
                D                        E
                I                        M
                N                        A
                G                        S
Distribution
SEPUTAR INDONESIA
NATIONWIDE
      Top National Newspapers


       NO                           NEWSPAPER
         1        KOMPAS
         2        SEPUTAR INDONESIA
         3        KORAN TEMPO
         4        MEDIA INDONESIA
         5        REPUBLIKA
         6        BISNIS INDONESIA
*)   Based on Nielsen Media Index
                                    Top Newspapers in Java
                   BANDUNG                                SURABAYA               CENTRAL JAVA & DIY
     NO                NEWSPAPER             NO                NEWSPAPER         NO                NEWSPAPER
       1      PIKIRAN RAKYAT                   1      JAWA POS                     1      KEDAULATAN RAKYAT
       2      TRIBUN JABAR                     2      MEMORANDUM                   2      SUARA MERDEKA
       3      GALAMEDIA                        3      SURYA                        3      KOMPAS
       4      KOMPAS                           4      KOMPAS                       4      JAWAPOS
       5      SEPUTAR INDONESIA                5      SURABAYA POST                5      SEPUTAR INDONESIA
       6      MEDIA INDONESIA                  6      SEPUTAR INDONESIA            6      MEDIA INDONESIA
       7      TOP SKOR                         7      MEDIA INDONESIA              7      KORAN TEMPO
       8      KORAN TEMPO                      8      RADAR SURABAYA               8      REPUBLIKA
       9      REPUBLIKA                        9      BISNIS INDONESIA             9      BISNIS INDONESIA
      10      RADAR BANDUNG                   10      RADAR BOJONEGORO            10      KEDAULATAN RAKYAT
*)   Based on Nielsen Media Index       *)   Based on Nielsen Media Index   *)   Based on Nielsen Media Index
                                    Top Newspapers in Outer Java
                      MEDAN                               PALEMBANG                              MAKASSAR
     NO                NEWSPAPER               NO                NEWSPAPER         NO                  NEWSPAPER
       1      POS METRO MEDAN                    1      SUMATERA EKSPRESS            1       FAJAR
       2      ANALISA                            2      PALEMBANG POST               2       TRIBUN TIMUR
       3      WASPADA                            3      SRIWIJAYA POST               3       SEPUTAR INDONESIA
       4      SINAR INDONESIA BARU               4      BERITA PAGI                  4       KOMPAS
       5      SUMUT POS                          5      SEPUTAR INDONESIA            5       BERITA KOTA MAKASAR
       6      KOMPAS                             6      KOMPAS                       6       UJUNG PANDANG EKSPRESS
       7      SEPUTAR INDONESIA                  7      RADAR PALEMBANG              7       WACANA
       8      MEDAN POS                          8      BALI POST                    8       REPUBLIKA
       9      MEDAN BISNIS                       9      BISNIS INDONESIA             9       AKTUALITA
      10      PORTIBI                           10      REPUBLIKA                   10       MATAHARI TIMUR
*)   Based on Nielsen Media Index         *)   Based on Nielsen Media Index   *)   Based on Nielsen Media Index
Top Newspapers in Bali
                     DENPASAR
        NO                NEWSPAPER
          1      BALI POST
          2      DENPOST
          3      JAWA POS
          4      NUSA BALI
          5      KOMPAS
          6      WARTA BALI
          7      SEPUTAR INDONESIA
          8      BISNIS INDONESIA
          9      RADAR BALI
         10      POS KOTA
   *)   Based on Nielsen Media Index
READERS PROFILE
HARIAN SEPUTAR INDONESIA
Readership S
R d            t Indonesia
       hi Seputar I d   i
      Daily Newspaper
                   Widespread Readership
  Nationwide
• N ti   id
 •   Indovision                                                  120,000
 •   Subscribers                                                 250,000
 •             y
     Retail-buyers                                                   ,
                                                                 235,000
 •   Others                                                       35,000
     (citi-giant card, guardian program, airlines, lounge, hospital, hotel)
 Sub Total                                                    640,000

      • 6 Local Bureaus
        • Subscribers                                                  135,000
        • Retail-buyers                                                 90,000
      Sub Total                                                      225,000


     TOTAL                                                         865,000
National Daily Newspaper Readership
   Sex & Age
Source: Nielsen Media Index
Household Expenditure, Occupation & Education
               Source: Nielsen Media Index
Duplication of Readers in National Newspaper and
D li ti      fR d      i N ti    lN            d
                    Kompas

    NATIONAL
                              TOTAL READERSHIP            READING KOMPAS               PERCENTAGE
DAILY NEWSPAPER
SEPUTAR INDONESIA                    626,000                    186,000                     30%

      KORAN TEMPO                    244,000                    100,000                     41%

 MEDIA INDONESIA                     243,000                    149,000                     61%

       REPUBLIKA                     142,000
                                     142 000                     53 000
                                                                 53,000                     37%

 BISNIS INDONESIA                     77,000                     52,000                     68%

 *)   Duplication of Harian Seputar Indonesia has the lowest percentage compared to other newspapers
                      Get-highest Program

• Get-highest Program is a synergy between Seputar Indonesia
  Daily Newspaper with Seputar Indonesia Pagi which broadcasted in
  leading TV Station in Indonesia, RCTI


       • Get-highest Program covers audiences whose readers of Seputar
         Indonesia and/or viewers of Seputar Indonesia Pagi at once


              • Get-highest Program allows the advertisers to activate the
                                  print-ad
                campaign through print ad in Seputar Indonesia Daily Newspaper
                together with TVC spot in Seputar Indonesia Pagi – RCTI, within a
                package
                         CPT (Cost per Thousand)
                           Display Ad/FC
     Get-highest package          Indonesia-RCTI
   • Get highest package, Seputar Indonesia RCTI

                    RATE FC            RATE AFTER REACH   CPT
   NEWSPAPER                  DISCOUNT                            REMARK
                   ( p/
                   (Rp/mmc) )                     (   ) ( p/  )
                                       DISCOUNT (‘000) (Rp/000)
SEPUTAR
INDONESIA             88,900   40%        53,340   2,800    19.1 LOW-COST
KOMPAS               117,500   20%        94,000   1,402    67.0 EXPENSIVE
KORAN TEMPO             ,
                      73,000   50%          ,
                                          36,500     244   149.6 EXPENSIVE
MEDIA INDONESIA       70,000   40%        42,000     243   172.8 EXPENSIVE
REPUBLIKA             56,000   40%        33,600     142   236.6 EXPENSIVE
BISNIS INDONESIA      50,500   35%        32,825      77   426.3 EXPENSIVE
NOKIA SUCCESS STORY
   Impact on
   I     t
Campaign Activities
   Impact on
   I     t
Campaign Activities
CREATIVE AD
                                     QUARTER
  CIRCLE AD       TRIANGLE AD                        HALF
                                     AD
                                                     CIRCLE AD




      Size :            Size :                            Size :
                                         Size :
3 col x 136 mm    4 col x 270 mm                     3 col x 272mm
                                    4 col x 270 mm
(1/4 x 3 x 136)   (1/2 x 4 x 270)                    (1/4 x 3 x 136)
                                      CREATIVE AD




       Size :              Size :                   Size :
Less than full page   4 col x 270mm   (3 col x 540mm) + (7 col x 150mm)
EVENTS IN 2009
HARIAN SEPUTAR INDONESIA
Health Seminar
Grand Opening Giant CBD Bintaro
High Tea Dialogue
Bazaar Gemilang
Cellular Fair
Funbike for Nation

				
DOCUMENT INFO
Stats:
views:6274
posted:8/18/2010
language:Indonesian
pages:43