Document2 8/15/02 2:29 PM Page 1
35.5% of Country Music listeners reside in the top 25 DMA’s.
Each week, 41,893,000 adults listen to Country Radio stations nationwide.
More radio stations continue to program Country Music than any other format. There are 2139 Country Radio
stations, followed by 1167 News/Talk and 1136 Adult Contemporary. (M Street Corp., January 2002)
During 2001, Country Music’s radio stations were rated No. 1 or No. 2 in 27 of America’s top 100 markets,
including Akron, Albany, Albuquerque, Baltimore, Buffalo, Denver, Ft. Myers/Naples, Indianapolis, Johnson
City/Kingsport/Bristol, Riverside/San Bernardino, Seattle/Tacoma, Spokane, Toledo, Tucson and Tulsa.
(R&R Vol. 2, 2001)
The popularity of Country Music continues to soar. Jessica Andrews, “Who I Am;” Brooks & Dunn, “Ain’t Nothin’
Bout You;” Kenny Chesney, “Don’t Happen Twice;” Diamond Rio, “One More Day;” Faith Hill, “There You’ll Be;”
Alan Jackson, “Where Were You (When The World Stopped Turning);” Lonestar, “I’m Already There;” and Travis
Tritt, “It’s A Great Day To Be Alive,” have all received extensive airplay in multiple formats exposing Country Music
to a much broader listening audience.
Airplay Monitors 2001 list of the Most-Played Artists, all formats, showed it was cool to be country. The chart
boasted 5 Country Music artists in the Top 10. Faith Hill (1), Tim McGraw (3), George Strait (6), Alan Jackson
(7), and Garth Brooks (9).
Country artists are used in national ads and corporate promotions by a growing list of companies including: Bud
Light, Coors Light, 10-10-22, Dr. Pepper, Chevy, Dunlop, Easy Spirit/Nine West, Ford Motor Co., GM Card, IBC Root
Beer, Jerzees, Jim Beam, Mack Trucks, Miller Lite, Slim Fast, Sparkle Paper Towels, Titleist, Tractor Supply Company
Satellite Radio launched in 2001, giving a new national exposure to Country Music. XM Satellite Radio was the
first to launch its service on November 12, with six channels dedicated to Country Music.
Tim McGraw solidified his status as one of Country Music’s top headliners. He had 2001’s top grossing Country
tour with $23.5 million, which drew more than 662,000 fans. The Brooks & Dunn “Neon Circus & Wild West
Show” tour ranked second among Country Music acts with $17.6 million.
Document2 8/15/02 2:29 PM Page 2
CMA, ONE MUSIC CIRCLE SOUTH, NASHVILLE, TN 37203 • PH> 615.244.2840 • FX> 615.248.1007 • 800.998.4636 • WWW.CMAWORLD.COM
Document2 8/15/02 2:29 PM Page 3
Document2 8/15/02 2:29 PM Page 4
25.0% OF ADULT RADIO LISTENERS AGES 25-54
TUNE TO COUNTRY RADIO WEEKLY
Other Formats Combined
42.6% OF ADULT COUNTRY
RADIO LISTENERS ARE
BETWEEN THE AGES
48.8% OF COUNTRY LISTENERS ARE
AMONG THE HEAVY USERS OF RADIO
Radio Format Potentials
COUNTRY RADIO REACHES MORE ADULTS THAN ANY OTHER FORMAT
Weekly Cumulative Rating: Adults 18+
Document2 8/15/02 2:30 PM Page 5
COUNTRY LISTENERS 18+SHARED WITH OTHER FORMATS
Millions of Listeners
Homeowners County Size Breaks
Document2 8/15/02 2:30 PM Page 6
61.8% OF COUNTRY RADIO LISTENERS
Size of Household
54.6% OF ADULT COUNTRY LISTENERS
ARE IN FAMILIES OF THREE OF MORE
Household Income by County Size
COUNTRY MUSIC LISTENERS VS. ADULT POPULATION