"35.5% of Country Music listeners reside in the top"
Document2 8/15/02 2:29 PM Page 1 35.5% of Country Music listeners reside in the top 25 DMA’s. Each week, 41,893,000 adults listen to Country Radio stations nationwide. More radio stations continue to program Country Music than any other format. There are 2139 Country Radio stations, followed by 1167 News/Talk and 1136 Adult Contemporary. (M Street Corp., January 2002) During 2001, Country Music’s radio stations were rated No. 1 or No. 2 in 27 of America’s top 100 markets, including Akron, Albany, Albuquerque, Baltimore, Buffalo, Denver, Ft. Myers/Naples, Indianapolis, Johnson City/Kingsport/Bristol, Riverside/San Bernardino, Seattle/Tacoma, Spokane, Toledo, Tucson and Tulsa. (R&R Vol. 2, 2001) The popularity of Country Music continues to soar. Jessica Andrews, “Who I Am;” Brooks & Dunn, “Ain’t Nothin’ Bout You;” Kenny Chesney, “Don’t Happen Twice;” Diamond Rio, “One More Day;” Faith Hill, “There You’ll Be;” Alan Jackson, “Where Were You (When The World Stopped Turning);” Lonestar, “I’m Already There;” and Travis Tritt, “It’s A Great Day To Be Alive,” have all received extensive airplay in multiple formats exposing Country Music to a much broader listening audience. Airplay Monitors 2001 list of the Most-Played Artists, all formats, showed it was cool to be country. The chart boasted 5 Country Music artists in the Top 10. Faith Hill (1), Tim McGraw (3), George Strait (6), Alan Jackson (7), and Garth Brooks (9). Country artists are used in national ads and corporate promotions by a growing list of companies including: Bud Light, Coors Light, 10-10-22, Dr. Pepper, Chevy, Dunlop, Easy Spirit/Nine West, Ford Motor Co., GM Card, IBC Root Beer, Jerzees, Jim Beam, Mack Trucks, Miller Lite, Slim Fast, Sparkle Paper Towels, Titleist, Tractor Supply Company and Wrangler. Satellite Radio launched in 2001, giving a new national exposure to Country Music. XM Satellite Radio was the first to launch its service on November 12, with six channels dedicated to Country Music. Tim McGraw solidified his status as one of Country Music’s top headliners. He had 2001’s top grossing Country tour with $23.5 million, which drew more than 662,000 fans. The Brooks & Dunn “Neon Circus & Wild West Show” tour ranked second among Country Music acts with $17.6 million. Document2 8/15/02 2:29 PM Page 2 CMA, ONE MUSIC CIRCLE SOUTH, NASHVILLE, TN 37203 • PH> 615.244.2840 • FX> 615.248.1007 • 800.998.4636 • WWW.CMAWORLD.COM Document2 8/15/02 2:29 PM Page 3 Document2 8/15/02 2:29 PM Page 4 Adult Listenership 25.0% OF ADULT RADIO LISTENERS AGES 25-54 TUNE TO COUNTRY RADIO WEEKLY Other Formats Combined Country Listeners Listener Profile 42.6% OF ADULT COUNTRY RADIO LISTENERS ARE BETWEEN THE AGES OF 25-44 U.S. Population Country Listeners Radio Usage 48.8% OF COUNTRY LISTENERS ARE AMONG THE HEAVY USERS OF RADIO U.S. Population Country Listeners Radio Format Potentials COUNTRY RADIO REACHES MORE ADULTS THAN ANY OTHER FORMAT Weekly Cumulative Rating: Adults 18+ Document2 8/15/02 2:30 PM Page 5 Audience Duplication COUNTRY LISTENERS 18+SHARED WITH OTHER FORMATS Millions of Listeners Gender/Homemaker U.S. Population Country Listeners Homeowners County Size Breaks U.S. Population Country Listeners Document2 8/15/02 2:30 PM Page 6 Marital Status 61.8% OF COUNTRY RADIO LISTENERS ARE MARRIED U.S. Population Country Listeners Size of Household 54.6% OF ADULT COUNTRY LISTENERS ARE IN FAMILIES OF THREE OF MORE U.S. Population Country Listeners Household Income by County Size COUNTRY MUSIC LISTENERS VS. ADULT POPULATION (Source: MRI, Spring 2002)