Brochure More information from http www researchandmarkets com reports 598286 Premium Company Profile J C Penney Corporation Inc Description JC Penney has geared up its brand po by lqh68203

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Premium Company Profile: J.C.Penney Corporation, Inc.

Description:    JC Penney has geared up its brand portfolio through the introduction of new brands such as a.n.a,
                east 5th, Concepts and Solitude. The company has launched a new brand positioning called Every
                Day Matters. Through these branding initiatives, the company plans to become a lifestyle shopping
                destination for style and quality at attractive prices.

                Scope


                - Contains corporate strategy, value chain presence and SWOT Analysis

                - Provides detailed business description, segment analysis, 5-year financial trends, key products
                and key competitors

                - Includes information on suppliers/ partners, shareholding structure and key employees with
                biographies


                Highlights of this title

                JC Penney is engaged in retailing apparel, accessories and home furnishings. The company
                operates through department stores and direct marketing channels. The company sells a variety of
                merchandise through its website jcp.com and catalogs.

                The company recorded revenues of $19,903 million during the fiscal year ended January 2007, an
                increase of 6% over 2006. The department store division generated 85.2% of the total revenues in
                fiscal year 2007 and the direct (Internet/catalog) division generated 14.8% of the total revenues in
                fiscal year 2007.

                In addition to national brands, JC Penney also offers private brands such as a.n.a, Arizona Jean
                Company, Chris Madden Hotel Collection, east 5th and JC Penney Home Collection.

                Key reasons to purchase this title


                - Access all the important information and analysis on the company in a single report

                - Understand companys strengths, weaknesses, opportunities and threats along with business
                strategy and value chain

                - Gain access to companys adjusted five year financial data along with key ratios and market
                capitalization



Contents:       Overview 1
                Catalyst 1
                Summary 1
                Company Structure 5
                Company Overview and Key Facts 5
                Business Description 6
                History 7
                Company Locations and Subsidiaries 9
                Company Financials 10
                Revenue by Division 10
                Products and Services List 11
                Major products and services 11
            Competitors and strategic business relationships 12
            Key Competitors 12
            Suppliers and Partners 13
            Shareholding Structure 14
            Strategy 15
            Company View 15
            Strategy 18
            Corporate Social Responsibility 20
            SWOT Analysis 22
            Strengths 23
            Weaknesses 24
            Opportunities 25
            Threats 26
            Value Chain Analysis 27
            Wholesale 28
            Sales 28
            Key Employees 29
            List of Key Employees 29
            Key Employee Biographies 30
            Appendix 39
            Ask the analyst 39
            Our consulting 39
            Disclaimer 39


             TABLES
            Table 1: J.C.Penney - Key Facts 5
            Table 2: J.C.Penney - Other Locations and Subsidiaries 9
            Table 3: J.C. Penney - Revenue by Division, 2005-2006 ($ Mn) 10
            Table 4: J.C. Penney - List of Products 11
            Table 5: J.C.Penney - List of Brands 11
            Table 6: J.C.Penney- Key Competitors 12
            Table 7: J.C.Penney - Key Shareholders 14
            Table 8: J.C. Penney - SWOT Analysis Summary 22
            Table 9: J.C.Penney - Value Chain Analysis 27
            Table 10: J.C.Penney - Key Employees 29




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