KEllogg’S & DrEAmWorKS
Client: Kellogg’s Product: Shrek and Flushed Away Ultimate Sticker Books
Format: paperback, 16 pages, full colour, 8.5(w) x 11(h) inches Publication: April 2004, September 2006
The Client’s need
Kellogg’s was looking to execute a self-liquidating
offer across numerous product lines. The premium
needed to meet specific budget, packaging and
The DK Children solution
Kellogg’s purchased two of our DreamWorks licensed
Ultimate Sticker Books and created package art using
book images to advertise the promotional offer.
Kellogg’s pulled off a successful promotion that
helped their products get noticed at retail and
fostered customer loyalty.