Nordstrom, Inc

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					Nordstrom, Inc.

BUSA 308 – Principles of Marketing
Michael Jorgenson
Brittany Culver
Justin King
History

   Opened first store
    in 1901
   Based in
    Downtown Seattle
   Purchased Best
    Apparel in 1963
   Went public in
    1971
   Expansion to the
    east coast by 1988
Group Mission


   Our mission as a group was to build a
      connection between the mission
        statement and the marketing
     strategy of Nordstrom and evaluate
              its effectiveness.
Nordstrom’s Mission


   To offer the
 customer the best
  possible service,
  selection, quality
     and value.
SWOT Analysis

Internal Strengths   Internal Weakness
 Atmosphere          West Coast vs.

 Resources             East Coast
      Financial      Department

      People           Cohesion
      Physical           Competition
      Policies           Assistance
    SWOT Analysis

External Opportunities   External Threats
 Technological           Competition
       Personal Book     Technological
   Demographics          Social

                               Economics
5 Forces Model
                    Industry Competitors
                         Macy’s,
                          Bloomingdales, etc
                    Potential Entrants
                         Barriers to entrants
                    Buyers
                         Set Prices
                         Middle to Upper
                          Class
                    Substitutes
                         Customer Service
                         Brands
                    Suppliers
                         Bargaining Power
                         Limits
Target Market

   Homogenous        Heterogeneous
    Aspects            Aspects
       Quality           Juniors: B.P
       Trends            Women: Point of
       Warranty           View, St. John’s
                          Men: Men’s
                           Sportswear,
                           Façonnable
Marketing Mix

   Product
       Complimentary
       Amenities
       Quality
       Warranty
       Customer Service
Marketing Mix

   Place
       West Coast v.
        East Coast
       New Stores
       Atmosphere
         • Displays
         • Holiday
         • Cleanliness
Marketing Mix

   Price
       Luxury goods
         • Range
       Affordable
         • Upper / Middle
           Class
       Justification
         • Quality
         • Relationship
         • Warranty
Marketing Mix

   Promotion
       Advertising
         • Catalogues
         • Online
       Public Relations
         • ONE / ALAFA
         • Beat the Bridge
       Personal Selling
         • Personal Book
       Sales Promotion
         • Three major sales
Value Chain
                 Inbound Logistics
                      Raw materials for
                       Nordstrom’s brand names
                 Operations
                      Stocking the shelves,
                       preparing for customers
                 Outbound Logistics
                      Receiving goods from
                       suppliers e.g. Calvin Klein,
                       DKNY
                 Marketing and Sales
                      Identifying the customers
                       needs
                 Service
                      Providing the best possible
                       customer service
      Evaluation

   Does the market
    strategy match the
    mission?
   What the future
    holds
   Questions?