Xiang Bing: Training world-class entrepreneurs in China Xiao-Yan Shen reporter iron Photography (This column for the newspaper an exclusive interview, without permission, declined reproduced) ?Xiang Bing: Cheung Kong Graduate School professor and founder of Dean. Teaching at Hong Kong University of Science and Technology, Shanghai, China Europe International Business School and Peking University. July 1, 1999 to join Professor at Guanghua School of Management, Peking University, tutor of doctoral students over the same time founded the Guanghua School of Management, EMBA and short-term training centers senior managers. ?In recent years, Dr. Bing Xiang has been an active advocate of &quot;standing on the moon to see the Earth&quot; global vision of China&#39;s economic and national business opportunities and challenges facing, and proposes &quot;to take the situation, Ming, excellent technique&quot; way of thinking. ?Dean&#39;s main job is not to make money &quot;International Aviation News&quot;: Initially, what kind of opportunity for acceptance of the Ka-shing&#39;s Cheung Kong Graduate School invited to serve as the principal? ?Xiang Bing: I founded the auspices of Peking University Guanghua School of Management EMBA and short-term training projects, senior managers, there is an idea, hope to build a covered pan-Asian business schools, including Japan and South Korea. As we all know, Stanford, Harvard and other top educational institutions in the world by private donations. Well, the Chinese world, the most eligible donors to create a world-class business schools, is Mr. Li had. This is not just because he is the richest Chinese, and his respected in the management level, he explores the management model has been recognized throughout the world. ?In addition, there are several very important reasons: first, as an independent business school, the Yangtze River is more likely to form their own independent spirit and culture, which for the Yangtze River to achieve world-class business school dreams, is very important; second, Li Ka-shing (Overseas) Foundation for financial support, so that professors can devote themselves to the Yangtze River in academic research, to create original management practices have a significant impact on new ideas. Western management concepts beyond the mouthpiece model into China; third, do not toil headache on how to make money, which helps to create a superior, relaxed atmosphere of academic freedom; Fourth, Li Ka-shing patriotic feelings of the patriotic heart mother I am deeply touched, we all have the same dream, that is, a group of Chinese culture with social responsibility, world-class entrepreneurs. &quot;International Aviation News&quot;: Cheung Kong Graduate School of the Students are the main bosses of private enterprises, why do you special attention to such a group? ?Xiang Bing: China really need a true world-class business school, in order to achieve this goal, first of all must be able to attract world-class professors. Second, we must study the challenges faced by Chinese enterprises. Why the emerging markets, private enterprise as the primary object of study and clients? Stanford, Harvard will study Chinese enterprises, even if research is also of interest to individual professors, which is the Yangtze River can be better than their strengths, that differentiation strategy. ?Cheung Kong Graduate School&#39;s mission is to train a group of indomitable Chinese world-class enterprises and entrepreneurs. Our initial orientation, its focus is national enterprises, including private enterprises and state-owned enterprises. MBA is to train future business leaders, came a platoon leader, company commander out hope that the excellent, battalion commander, it is very important. However, the current development trend in China, China National Enterprises none of the senior management of large systems management training received, I think we can take a different path and the United States, the short term we can focus on business management and education of high-level (such as Chairman and Managing Director), the commander and the army, division chief from the training set. So from the perspective of social responsibility and benefits of, or the EMBA program as a current focus of development. ?Some people think that to do business school and the EMBA program is to make money, but in fact it is incompatible for CKGSB false. A serious business school, must have its own team of world-class professor, and professor of world-class research grant support, only then can the Business School Chaoyue &quot;Peixunjigou.&quot; World-class business school is not making money, the U.S. top business schools in the school fees for their operating costs 20-30%. In order to make money and running, it is easy to lose the soul of the school. Harvard, Stanford, Princeton, Yale, the success of top educational institutions, first, because the rich and the generosity of alumni, professors can devote themselves to academic research, the principal&#39;s main purpose is not to make money but to build a world-class educational institutions. The difference between the Yangtze River is the Li Ka Shing Foundation, a strong financial support, making Cheung Kong Graduate School to focus on building world-class businesses. &quot;International Aviation News&quot;: China has been promoting independent innovation, but you seem to think that Chinese businesses to success does not go this route, there are many other play, What is the source of this idea? Something to do with your long teaching abroad and learn about? ?Xiang Bing: This is my continuous learning and precipitation related. I think the most important thing is beyond thinking and vision. 1840 so far, we consider the problem more than a bottom-up view of looking up, something high above the West, we consider the Western idea of how the theory and Chinese practice. Under this thinking, we choose the schools for the body, or Western for the body, or a compromise. This vision and way of thinking focused on copying and catching up, in which the ideal state of thinking and vision among the very few leads and beyond. This is a bit like the Da Vinci of the space, to go beyond the Da Vinci. This is why I have been advocating in recent years watching the Earth from the Moon, and advocate top-down look down. ?If we can not go beyond vision and way of thinking, it is difficult to Starbucks coffee made, and can not generate Google, MySpace and Microsoft&#39;s such a great commercial. U.S. service sector accounted for 82% of its GDP, the service&#39;s top enterprises in the traditional sense is not the core technology, such as Starbucks, Wal-Mart, Goldman Sachs, but it can also become an indomitable world-class enterprise. We may need to go beyond &quot;technology&quot; from the broader perspective to consider China&#39;s economic and enterprise development. Can be said that the expansion of vision and thinking, may help Chinese enterprises to open a new sky. ?China&#39;s reform and opening up has made great achievements in three decades, economic globalization, we must learn to use the global perspective, global resources, the whole world as us. This may require us beyond the narrow national brand, we want the world to learn, study aims to go beyond, not follow, nor copy. ?Real breakthrough in Chinese enterprises: the mainstream industry and the mainstream market &quot;International Aviation News&quot;: some of your theories such as the new foreign affairs strategy, the chain of the chain&#39;s competition, how kind of adaptation in the country? Are there any success stories? ?Xiang Bing: New Westernization strategy has three lever leverage the world, which are associated with a huge domestic market. The first lever is a high-value service firms such as Industrial and Commercial Bank of China and China Mobile, the world&#39;s market capitalization had become the industry&#39;s largest companies. These high value of the company, can be in the same industry with world-class convertible foreign strategy, a joint venture with top multinational companies worldwide. Such as China Mobile, and Vodafone may consider convertible. I can help you deal with the Chinese market, you help me deal with the global market outside of China, China Mobile and Vodafone join forces, dominate the global communications market - the leverage that is leveraging one of the world. ?Another lever is the domestic market orders, which used a &quot;chain of chain competition&quot; theory. From the whole industrial chain, some businesses in China&#39;s domestic market share of orders for large global market share of orders, such as electrical equipment, railway and so on. Upstream through the lower orders for equity strategy, and the upper reaches of the world&#39;s top multinational companies in the industry global joint venture to jointly dominate the global market. Electrical equipment such as procurement of the national grid each year more than 300 billion yuan, so that we can become world&#39;s top three manufacturers of electrical equipment as a lever for global joint venture. ?The third lever is the foreign exchange reserves. Chinese companies are good at doing the middle of the process chain link, but the highest value-added chain ends, then the hands of the transnationals. From the national level, economic and social risks in the two long-term development. So I said, we can come up with a considerable portion of foreign exchange reserves, shares excellent at both ends of the global industrial chain, multinational corporations. I emphasize not a stake in a company, but overall shares of several industry leading companies. We should buy as much as possible to avoid holding type, because our existing management capacity is not strong. &quot;International Aviation News&quot;: it looks like you a lot of concepts apply to large domestic enterprises, such as its ability to be convertible, but for some small and medium enterprises in China? ?Xiang Bing: I think that Chinese companies need to change, the first way of thinking. For example, Cheung Kong Graduate School of Humanities attach great importance to the importance of education for management, but we do not have to send professors to study Christianity, Islam and science, but to persuade the new master of Professor Du Weiming Confucianism as the Yangtze River Humanities Committee. He is already a world-class division within the humanities, is the United Nations &quot;to promote dialogue between civilizations eminent persons group&quot; members. Tu Wei-ming with the power of teachers, can we organize a team of world-class humanities professor. In this way, Cheung Kong Graduate School Humanities Council launched the date is a world-class, I precipitated the humanities around the world as we are settling. Can be said that a high state of thinking is different, it might be different. ?I hope that some qualified Chinese companies to go beyond the traditional ways of thinking, beyond the existing pattern of behavior. The problem of Chinese enterprises is one of the largest vision too, &quot;China&quot; Homogeneity of thinking. Enterprises will focus on price, cost, competition often results in &quot;self-inflicted 800 kills 1000.&quot; This approach, when we Chinese companies to become a mainstream industry players in this sector of the middle class may become a proletariat. ?Can not cross the bottom line of businesses to pursue profits &quot;International Aviation News&quot;: In 2008, China&#39;s manufacturing industry is facing a great crisis, Guangdong, Zhejiang, some manufacturers have closed down, but some economists think that this is the industrial restructuring process appears inevitable. Do you think the future of these manufacturing enterprises in China? ?Xiang Bing: the present situation, the global economic situation has undergone great changes, our government hands are N more cards, such as tax cuts, interest rates, are an effective means to maintain economic stability. But I think, perhaps equally important that the Government should be market deregulation, the industry will be more open to private enterprise, an active market, promote competition and create more opportunities for development. In this regard, the Chinese government than the United States and other developed countries, governments have more and more effective economic stimulus. &quot;International Aviation News&quot;: Sanlu milk powder incident exposed the dairy industry in our country there has long been the terrible phenomenon, you analyzed the breach of business ethics, corporate real reason to make such things? ?Xiang Bing: Most people would not think of how milk is added melamine, and even the world&#39;s most advanced equipment are not detected. For this problem, we should not look for any excuse, but to reflect on the overall business value. Enterprises can not in pursuit of a few hundred points of revenue growth to exceed the value of the bottom line. If we ignore the moral bottom line individuals and institutions, we construct commercial buildings for many years may be collapsed. Generations of hard work from the brand and reputation may be ruined. From the heart of the identity and importance of moral bottom line is an international business enterprise is a necessary condition for acceptance. For this, we can not have fun on occasion and any chance of mind. &quot;International Aviation News&quot;: There are more and more business schools began to focus on Chinese culture in business management role. Some entrepreneurs even said he liked to read &quot;Journey to the West&quot;, &quot;Three Kingdoms&quot;, and his decisions are from the classics. How do you think of Chinese culture on Chinese Enterprises? Xiang Bing: our sages left behind many valuable ideas of wealth, we can give full respect to absorb and inheritance. Must have a lot of the essence of Chinese culture, but we should also see the limitations of which we should go beyond the traditional way of positive thinking. More importantly, in globalization, we must have a global perspective, active global learning. So that we can control the future world-class enterprise. ?China is likely to occur world-class commercial &quot;International Aviation News&quot;: You always thought that despite a lot of rich people in China, it is difficult to occur a number of great business agencies, there is a management consultant, also said China&#39;s reform and opening up, not out over three years of a world-class enterprise home, how do you evaluate China&#39;s entrepreneurs? ?Xiang Bing: In the past three decades, the efforts of Chinese entrepreneurs have created enormous wealth for the society, in the non-mainstream industries achieved great success, the output of many products to do the first in the world. But in the mainstream industry, national enterprises are not substantive breakthrough so far. Large degree, European and American multinationals in developed countries to low value-added, polluting industries to China. China&#39;s export-oriented enterprises to realize the limitations of the economic growth model, the future, our dreams should be the mainstream industry and the mainstream market, higher value to the global industrial chain links expand. So, what we rely on to enhance their global competitiveness? This is what we have to consider. China&#39;s economic development achievements of a group of wealthy, in the near future, we will be a group of extremely wealthy of the wealthy, this is an important achievement of economic development. More worthy of our attention is: we can out of a group of world-class businesses. &quot;International Aviation News&quot;: Yan Kai and established a &quot;Xiangshan of Arrow&quot; body, he thinks the university to do business schools simply have no future because there is no business of practical experience, Professor, how do you see his point of view? ?Xiang Bing: So far, there is no business running a world-class university. From Harvard, Stanford to Puleston, so many excellent business schools are run by non-corporate. Corporate university problem is difficult to accommodate world-class professors teach, research professor of the scope and content is very broad. ?However, the business management of education in promoting the unique and has its role. Operating costs such as system, invented by the Japanese companies, was summed up by the U.S. top business schools, and promote the world. Business School can 将 theory of corporate practice, this view, a great company again, Du more like a tree, it could be a case of practice. Enterprises in the Business School&#39;s core values are not you successful or not, but there is no reference to other companies of significance. What can be copied and which are necessary avoided. So, to say, business school professors and entrepreneurs should be a complementary relationship, not interchangeable. ?Hope to influence entrepreneurial way of thinking &quot;International Aviation News&quot;: Now do the things that your ideal career? ?Xiang Bing: Yes, it has not changed. After I graduated to Canada read MBA, received his PhD later, I realized that not only should do research, more importantly, with modern management theory and concepts to grasp the enormous resources of the armed group of Chinese entrepreneurs. If they have a positive change of thinking, they will have a tremendous positive economic development impact. This view, if I joined a company, a company may be affected. If through our efforts, if a group of outstanding management can go to China to teach and train a group of world-class entrepreneurs and to promote China&#39;s produce a great commercial institutions, and this is the best thing. &quot;International Aviation News&quot;: the process of engaging in business education, you feel the most happy thing to do? ?Xiang Bing: I am most happy thing is that the students gain: First, the success of their business, and second, many students study in the Yangtze River, it can make many very good friends. Because of this they become more sun, more optimistic, more positive response with a more positive attitude towards their lives. President and general manager to become happy, and staff also became happy, and social benefits to be progressively enlarged, not just sales revenue, profit increases. ?We hope to be able to truly domestic companies Cheung Kong Graduate School of president and general manager reduced to &quot;human.&quot; As the saying goes, standing above the crowd, made chairman and general manager, after the 30-year-old hard to make friends of iron, is difficult to share pain and joy. We solved this problem and improve their quality of life, they are not among business dealings, but to share the joy, to bear the pain. &quot;International Aviation News&quot;: Liu Xiaofeng wrote a book called &quot;this generation&#39;s fear and love&quot;, you think you of this generation&#39;s ideals and concern is what? ?Xiang Bing: I am an optimist, do not consider the success or failure. The biggest problem in order to judge men too utilitarian. If this is really meaningful experience of the failure of the later may also have a great effect. Each person who can enjoy the ultimate success, it would be too selfish and too narrow a bit. ?I have two hopes, the first great hope that China can a group of business organizations, like IBM, Toyota, only way to consolidate China&#39;s economy, businesses large and strong to the middle class is possible to become mainstream, which is to create a harmonious economic basis of society. Secondly, I hope China can a group of great world leaders of commercial organizations. I hope that after 20 years, perhaps longer, the Yangtze, MBA graduates may become IBM, Toyota&#39;s global chairman of this company. Why the Yangtze River in the global business school first introduced the humanities? Is to train full of passion, there is very strong spirit, while entrepreneurs in globally competitive. ?As for the concern, I think a lot of entrepreneurs or too anxious, lack of &quot;Bie De live&quot; spirit. In addition, our entrepreneurs should not arise because of the success of past complacency. In globalization, the ability to learn is essential, then the world should learn from success, lost the ability to learn will be a big problem. ?Comparison of India, I saw, although some Indian cities appeared dirty and disorderly, infrastructure is not possible, and in Beijing, Shanghai par, but India is out of a group of indomitable, world-class entrepreneurs. Their global perspective, global docking ability of Chinese entrepreneurs are worthy of study. Their global acquisitions, encroaching, really gives us a very big shock, they have a &quot;global response to global&quot; capability.
Pages to are hidden for
"Xiang Bing： Training world-class entrepreneurs in China"Please download to view full document