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WOMAN'S DAY MAGAZINE AND KROGER TEAM UP TO PROMOTE by tam26166

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  WOMAN'S DAY MAGAZINE AND KROGER TEAM UP TO PROMOTE WOMAN'S HEALTH IN MAY

NEW YORK, NY May 2, 2005 -- Woman's Day magazine, the women's service title that reaches one in
five American women, and The Kroger Co., one of the nation's largest retail grocery chains, have
partnered for the first time in a national program to promote Women's Health Month in May.

The program includes a 32-page polybagged health and wellness insert and advertising section in the
May 31 issue of Woman's Day magazine to be exclusively sold at all Kroger-owned stores. Woman's
Day's issues will be available in floor displays at point-of-purchase in select locations, in addition to
Woman's Day's regular checkout pockets.

"We're excited to be providing important health information to Kroger Dairy customers in this exclusive
arrangement," said Laura Klein, Woman's Day vice president and publisher. "Women's Health Month
provides the perfect opportunity to tell women that they aren't getting the recommended amount of dairy
in their diets, which is important to their overall health."

The recently revised U.S. Dietary Guidelines for Americans now recommends at least 3 servings of dairy
a day to ensure adequate consumption of important nutrients such as vitamin A, magnesium and
potassium. Science shows consuming three servings of dairy may help reduce the risk of chronic
diseases such as osteoporosis, hypertension and obesity.

Kroger Dairy launched its Fresh...for Life campaign in 2003 as a way to promote the benefits of dairy
products to consumers. Fresh...for Life runs throughout the year and promotes the nutritional value of
dairy products to customers through themed events and promotional materials.

Additionally, Kroger is a strong supporter of the 3-A-Day of Dairy nutrition education and marketing
campaign, a simple reminder for families to get three daily servings of milk, cheese or yogurt for stronger
bones and better bodies.

"Kroger is very committed to raising the awareness of dairy products' nutritional benefits to our
customers," said Alan Faust, Director - Dairy Group. "Through our Fresh...for Life campaign, we are able
to help our customers find the right products for a healthier lifestyle."

About Woman's Day:
Woman's Day is one of the nation's leading health resources for women, with a readership of 21 million
active inspired adults. Through our continued commitment to heart disease awareness in women and our
partnerships with the American Heart Association and the National Heart, Lung, and Blood Institute, we
created the Woman's Day Red Dress Awards. We are proud to honor the individuals who are making a
difference in this important crusade. Their dedication encourages each of us to support awareness of the
women's heart health initiative.

Published by Hachette Filipacchi Media U.S., Woman's Day is the trusted resource for women who want
to "have it all" in their daily lives. From looking and feeling their best, to creating a loving home - Woman's
Day meets the essential needs of its readers with both substance and style. Publishing 17 issues each
year, the magazine inspires women with information they can use to enhance the quality of their days,
and ultimately, the quality of their lives.

About Kroger:
Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of
fiscal 2004, the Company operated (either directly or through its subsidiaries) 2,532 supermarkets and
multi-department stores in 32 states under two dozen banners including Kroger, Ralphs, Fred Meyer,
Food 4 Less, King Soopers, Smith's, Fry's, Fry's Marketplace, Dillons, QFC and City Market. Kroger also
operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 795
convenience stores, 436 fine jewelry stores, 536 supermarket fuel centers and 42 food processing plants.
For more information about Kroger, visit www.kroger.com <http://www.kroger.com/>.




Jill S. Davison
Sr. Director, Corporate Communications
Hachette Filipacchi Media U.S.
1633 Broadway, 45 fl.
New York, NY 10019
(212) 767-6062
jdavison@hfmus.com

								
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