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When the cultural and creative industries experiencing Agriculture When the cultural and creative industries experiencing Agriculture - cultural and creative farm agriculture and the rise of cultural and creative ?Beijing Normal University Institute of Educational Management Shen ?(This article has been published in 2009, No. 1, &quot;China Business&quot;) &quot;Agriculture is the foundation of a nation&quot;, which is the teaching of Chinese. In terms of agricultural population, land or from the history and tradition, China has always been a big agricultural country. The central government in the future the most important task is to fully solve the three rural issues and building a socialist new countryside, in the industrialization of the health and environmental hazards has become increasingly evident in the case, the development path of industrialization in rural areas go only to the rural environment and humanities bring a new round of destruction. China needs to develop agriculture, and rural industrialization is also a dead end, in this predicament, the vigorous development of cultural and creative industries and agriculture in China will certainly become an encounter of great significance and far-reaching event, created in China Creative agriculture has been imperative. When we strongly Zai Cheng Shi-built &quot;Cultural Chuangyichanye Park&quot; when, Womenbuyao forget Guangda the Chinese Xiang Cun and construction of rural Xu Yao Yi Dapi &quot;cultural and creative Nong Garden&quot; - one kind of fusion of the cultural and creative industries and Nong Ye of Jide. 1, plowing the fields at home - is based on culture and education, agricultural real traditional Chinese As the Chinese saying depicting traditional well-off people in the poem: Male farming women weaving children reading, farming representatives of agriculture, the organization representing the included creative crafts, reading on behalf of education, &quot;men plow and women weave child reading&quot; is a traditional Chinese cultural and creative agriculture a high degree of generalization. Figure 1: After the vicissitudes of &quot;plowing the fields people,&quot; Dan Bian When we walk through the rural residential areas in China, everywhere can see &quot;Cultivation and Reading&quot;, &quot;plowing the fields people&quot; and &quot;clear farming rain reading&quot; of the inscriptions and plaques, simple agriculture is simply not the Chinese tradition, only the farming time - based on Agricultural education is a real tradition in China. Farming in the mountains of Shun Li, Gong Geng Liang in Wollongong, mining Ju eastern fence of the Tao are the farmers? No, although they will do farm work, but all are the most prominent &quot;cultural and creative person.&quot; In Chinese history, agriculture is the foundation of a nation, teaching and an ability to govern, and of the military is defending the three together constitute the core of the national sustainable development strategies. ? Second, the development of cultural and creative agriculture is the inevitable choice for China&#39;s national conditions The United States is a nation-building short-term (233 years) and lack cultural traditions of the country, the United States, geography is relatively single, the majority of the Central areas there are flat, so in the past the United States Nongye Zougong Si, scale and industrialization of the road own Qi reason, But this model is not sustainable and environmentally hazardous defects, the United States in 1995 adopted the &quot;family farms and sustainable farm bill,&quot; setting the 21st century, the development direction of American agriculture - small-scale, sustainable, high-tech and high yield. Thus, even in the U.S. use of chemical fertilizers pesticides stress scale operation of chemical agriculture has also come to an end. Organic agriculture is not to use chemical fertilizers and pesticides, use of genetically modified seeds are not, in the process does not use any chemical additives De agriculture, by this standard Chinese traditional agriculture is organic agriculture, organic agriculture can say is China&#39;s traditional agricultural one Taiyou Liang. China&#39;s geographical environment is complex, large differences in climate, in addition China is a long history and rich cultural, multi-national agricultural country, since ancient times our ancestors had to develop intensive and family-owned fine traditions and the development of small-scale organic farms as the basic organizational form of cultural and creative agriculture is the best way of agriculture in China. High-tech means high investment, high technology requirements of human resources is also high, so high-tech agriculture is not China&#39;s agriculture, rural farmers in China the best option. The method of traditional agricultural practices (organic farming are), local culture and national characteristics and cultural creativity is a low-input agriculture and efficient development model. Third, the international biodynamic Demeter organic agriculture and agriculture is a successful example of cultural and creative Agricultural products in China&#39;s agriculture in accordance with the level of toxic elements into pollution-free agriculture, green agriculture and organic agriculture, organic agriculture is no chemicals and toxic ingredients. In the international organic agriculture, originated in Germany, biodynamic agriculture (Biodynamic agriculture) is the highest standards of organic agriculture. Biodynamic agriculture in 1924 by the German philosopher, scientist and educator, Ruhr Road Fusitanna (Rudolf Steiner) founded, Dr. Steiner is not only the founder of biodynamic agriculture, or human intelligence school, Waldorf education , holistic medicine, organic architecture, sociology and excellent human intelligence co-founder of legal U.S. campaign. As this is Dr. Steiner has created a complete system, in biodynamic organic agriculture farms have adopted the basic organic building is also a study of human intelligence, Waldorf education, holistic medicine, sociology and excellent human intelligence the U.S. law campaign bases, these farms are profound cultural background of the &quot;cultural and creative farm.&quot; Demeter (demeter) is a certified biodynamic organic farming members of the joint body composed of an ecological, but also represents a kind of organic agriculture standards. The Demeter is an international legal, economic and spiritual to work closely with international organizations, so far, 43 countries joined the 4200 organic producers Demeter International, launched in 4215 around the world Organic agriculture cooperation projects. Bio-dynamic organic agriculture as the foundation, Demeter&#39;s members have developed over more than 3500 kinds of signs to Demeter for the various products, in addition to a variety of agricultural products also include wine, vitality drinks, cosmetics and clothing and so, although the prices of these products higher than the average product about one-third, but still are very popular internationally. Germany WALA company&#39;s cosmetics, &quot;German Family&quot; (Dr. Hauschka) is the world&#39;s most famous natural cosmetics brand, the brand is based on bio-dynamic agricultural research and produced. Demeter International has evolved into an organic agriculture as the foundation for the production, processing, certification, creative design, promotion and publicity and sales for the industry chain of cultural and creative industries Union, China should follow the example of the successful experience and learning. Beijing Xishan Phoenix Organic Farm has become the first Chinese to receive the Demeter-certified bio-dynamic agriculture base, Phoenix Organic Farm organic vegetables industry, and medicinal and edible yam features, and then integrated education, yoga, Chinese medicine and tea , is forming a culture of innovation with Chinese characteristics, farm. Figure 2: Beijing Phoenix Organic Farm - China&#39;s first bio-dynamic agriculture receive international certification Fourth, a number of cultural and creative forms of agriculture and development model 1, the private organic farms As far as I know, Beijing is the most expensive of the two houses opposite the new CCTV Tower, the top Fortune Center, a must around 140 million, its main selling point is that in the CBD center window shows the new building and International Trade CCTV center, in fact, the idea of thinking are upstarts. Wealth levels of foreign real fact of life in the countryside, where most of them who have their own private farm or ranch. U.S. President Bush&#39;s private ranch in Crawford, Texas, where the countryside is called the White House, President Bush often met in their own private farms around the world political figures, leaders of our country&#39;s former President Jiang Zemin visited the United States time, is here with an important meeting with President Bush. Mr. Vice President Al Gore&#39;s private farm in Tennessee, Gore teens every summer were spent here. ? Figure 3: U.S. Vice President Al Gore&#39;s private farms Tao in the &quot;Peach Blossom Spring&quot; depicts a yearning that many Chinese people&#39;s &quot;paradise,&quot; Peach Blossom Spring in others: &quot;Land Ping Kuang, neatly ordered houses, there is fertile U.S. Pond mulberry and bamboo. Crossroad traffic, cocks. Which between different types of men and women dressed like an outsider. yellow hair Chuitiao happy and content. &quot;Have you ever noticed that this paradise is actually an organic farm. Chinese old saying says: poor Ben City, Ben Rich Township. The poor long for city life and work opportunities, but the rich just the opposite, they want a return to lead a quiet and beautiful country life, the private farm is sure to become a major cultural and creative forms of agriculture will be the future of real estate development in China a new direction. Of course, the private farms is certainly organic, because the wealthy will not be the pursuit of efficiency and production and application of chemical fertilizer and pesticides. 2, urban farm City Farm has a long history in foreign countries, Europe and Japan has now become the favorite city a kind of entertainment and leisure, the development momentum of the trend of much more than golf, because of farming and gardening is not only suitable for adults, but also for the elderly and children, and more on patient health and health effect. Urban farm mode of operation is to suburban block of land area leased to the public, a small piece of land about 400-600 square meters for growing vegetables, fruits, flowers and trees, or running the family agriculture. Farming by hand, the public can enjoy the fun of return to land and nature, access to safe fresh food, to promote family unity and communication between members. Beijing and Ningxia and other places have already launched the operation of this city farm project near the Sixth Ring Road in Beijing, the North will have a city farm, anyone can cost 1,000 yuan to rent a 100 square meters of land, can either grow their own, you can entrust each other grow, this small piece of land, enough to supply a family of vegetables. Urban Farm with travel, vacation, food, training, health health, combined with cultural and creative development of agriculture in Chengdu, a major form of management. 3 real estate with gardens Chinese traditional residential patterns, the vegetable in the kitchen near the larger yard, vegetable garden in the yard, small yard, vegetable garden just outside the residence. Ecological and environmental point of view, the design of this vegetable is found near the kitchen reduce the prevalence of food miles concept of food from the origin to the distance between the consumer as short as possible - both energy and health. The vast majority of urban real estate projects are now designed, are not inherited China&#39;s &quot;vegetable garden near the kitchen,&quot; the fine tradition of frequent incidents of food safety has attracted intense public crisis of confidence in the food, design and construction of a &quot;with garden&quot; The residential real estate should be a good business opportunity. High-end real estate projects for each household to prepare a vegetable garden, and general real estate projects you can plan when put residential and urban farms combined so that each household has a vegetable garden in the vicinity . Currently, the national real estate downturn is not before time, real estate companies should pay more attention to product innovation and marketing innovation, the initiative to develop and transfer to the satisfaction of consumers fond of the house. ? Figure 4: The house band is a traditional Chinese vegetable 4 Creative Farm Now many cities are developing &quot;cultural and creative industries park&quot; dedicated to cultural and creative industrial, commercial, film, entertainment, media, arts, publishing, animation and other areas of integration, but few pay attention to cultural and creative combination of agriculture, development of surrounding areas in the city, &quot;cultural and creative farm.&quot; As noted above, each of Demeter biodynamic farm is a &quot;cultural and creative farm,&quot; organic farms around the city should be the basis of organic agriculture, the development of organic processing industry, handicrafts and organic retail trade, the formation of an organic industry chain. Meanwhile, the use of organic agriculture and attractive features, additional cultural activities, education and training, catering, tourism and leisure, health rehabilitation, and other industries, to an organic farm products into a rich variety of industry to industry and the &quot;cultural and creative agricultural park&quot; . Beijing has also appeared in this &quot;cultural and creative farm,&quot; the prototype, located in Shunyi Airport Road near the green cow organic farm is one of the representatives. The organic farm has about 70 acres of land, attached to a cake factory and organic restaurant, through membership in the form of sales of organic vegetables, to expand its influence by organizing various activities, gathering popularity. Same farm with many international partners, the school formed a school for students on a regular basis to the farm to participate in farming, experience life and taste of organic food. Green cow organic farm activities of the most distinctive one is the green cattle farms harvest festival, in this harvest festival has hand-made street, a street of organic food and organic farms, markets, and various children&#39;s play activities - production of the Scarecrow tug of war and through the maze, holding open-air village concert, each will attract four to five from adults and children around the world. Such as the green cow organic farm business is still in a state of civil spontaneous, as if the &quot;cultural creative industry parks,&quot; the same access to policy, resources, capital and media and other aspects of support, I believe that the organic farm-based &quot;cultural and creative farm &quot;would become a cultural and creative industries next general direction, will also open up a new socialist countryside construction new world. ? Figure 5: Green Organic farms open cattle country music ? Figure 6: Green ready to receive guests cow organic farm organic farm market ? Figure 7: Participation in the green cow organic farm harvest festival of international children ?5, cultural and creative town ?Cultural and creative industries and agriculture combined, not only in urban areas around the establishment of a &quot;culture of creativity of the garden&quot; in the vast rural areas can also be a &quot;cultural and creative town.&quot; This cultural and creative parts of town have been emerging, but we do not have from the &quot;cultural creative&quot; point of view to locate and treat these areas. Mutianyu Village, Huairou District, Beijing, using the Great Wall tourist attractions and beautiful countryside scenery as the advantages attracted to American Samoa Yang represented a number of foreign friends to live and to promote local tourism development. International Cultural Village, the village committee defined the position, the Mutianyu developed into a truly international &quot;cultural and creative village.&quot; ? Figure 8: Beam River, a small restaurant windows Yunnan Lijiang Dayan Ancient Town and the Beam River, in fact, China&#39;s &quot;cultural and creative town,&quot; an outstanding example of these two ancient town has a unique ecological environment, with traditional houses, traditional music, handicrafts and traditional Naxi culture cultural superiority and advantages of traditional industries, attracting a large number of cultural and creative at home and abroad who work in this life and for the Lijiang create a unique &quot;cultural creative&quot; weather, so Lijiang world famous tourist resort. Xiang Lijiang that the cultural creativity and leisure Xiangcunshenghuo Wei characteristics of &quot;cultural and creative Xiangzhen&quot; has Jieneng reduction, Fuxingchuantong culture, protect the natural environment Yu Deng Duozhonghaochu stimulating domestic demand, should be in China Guang Da promote rural Diqugeiyu. Of course, the cultural and creative industries and agriculture is far more than the combination of the above five models, with the rise of cultural and creative and vigorous development of agriculture, I believe there are emerging more and better business model. Cultural and creative cultural and creative industries of agriculture is not only a major trend is the inevitable choice of China&#39;s rise. Whether China will become the leading world power, China can achieve the Chinese nation and the revival of Chinese culture, the key is not the elite and urban Chinese, but depends on the vast rural areas and farmers. If China&#39;s vast rural areas like Europe and the United States and Japan to become as beautiful and clean village, most farmers in China have become known over ceremony of the book, a degree of cultural accomplishment, this is the true symbol of China&#39;s rise. Therefore, the cultural and creative industries into rural areas, to develop China&#39;s &quot;cultural and creative agriculture&quot; is to determine the success or failure of the rise of China can move.
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