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Hospitality &

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Chapter 1          Defining Hospitality & Tourism
Defining Hospitality
& Tourism

              The World of Hospitality & Tourism

              Hospitality & Tourism:
              Past and Present

               Defining Hospitality & Tourism

               Chapter Objectives

Describe the the hospitality and tourism
Identify the segments of the hospitality and
tourism industries.
Define service as a product.
Explain the importance of service to the
hospitality and tourism industries.
Describe the origins of lodging and food service.
Identify trends in the hospitality and tourism
                    Defining Hospitality & Tourism

                    The Importance of
                    Hospitality and Tourism
   Hospitality and tourism encompass more than 15
   related businesses.

   American hospitality and tourism businesses
   employ more than 8 million people.

Section 1.1                                          4
                    Defining Hospitality & Tourism

                    Industry Segments

    The hospitality industry    hospitality industry a
    includes hotels, motels,    group of businesses
                                composed of
    inns, and bed-and-          establishments related to
    breakfasts (B&Bs).          lodging and food-service

                                (B&Bs) small unique
                                inns that offer a full
                                breakfast with a night’s

Section 1.1                                                 5
                     Defining Hospitality & Tourism

                     Industry Segments

    There are many                 tourism industry a
    opportunities in the tourism   group of businesses that
                                   encompass travel/
    industry.                      transportation vendors for
                                   air, rail, auto, cruise, and
                                   motor-coach travel, and
                                   promote travel and

Section 1.1                                                       6
                       Defining Hospitality & Tourism

                       Industry Segments

   Other providers hospitality and tourism include:

         Recreational facilities
         Meeting planning services
         Sports and entertainment

Section 1.1                                             7
 Industry Segments

                                                                   Sports &
      Lodging    Food Service     Travel         Tourism

        Hotels                  Cruise lines       DMOs             Arenas

       Motels                   Rail service       CVBs           Arts centers

                   Banquet                         Tour
        B&Bs                    Car rentals                        Theaters
                   facilities                    operators

       Resorts                  Motor coach    Visitor centers       Parks

Section 1.1                                                                      8
                     Defining Hospitality & Tourism

                     Products as Service

    When marketing the service      variables factors that can
                                    cause something to change
    side of the hospitality and     or vary
    tourism industries, you need    perishability the probability
    to consider the variables of    of a product ceasing to exist
    perishability, intangibility,   or becoming unusable within
                                    a limited amount of time
    and changeability.
                                    intangibility a state of
                                    being abstract, as are things
                                    that cannot be touched
                                    changeability a condition
                                    of being subject to change or
Section 1.1                                                         9
                     Defining Hospitality & Tourism

                     Hospitality & Tourism
   Tourism was not common until the late 1800s.

   Today hospitality and tourism are global industries.

   Future success depends on understanding
   consumers’ needs and preparing for them.

Section 1.1                                               10
                          Defining Hospitality & Tourism


      1.      What are the segments of the hospitality and
              tourism industries?

      2.      What is the difference between goods and

      3.      Identify three variables of hospitality and
              tourism products.

Section 1.1                                                  11
                     Defining Hospitality & Tourism

                     History of Hospitality

    The word hospitality is derived from the Latin word
    hospes, meaning ―guest, visitor, or one who
    provides lodging for a guest or visitor.‖

Section 1.2                                               12
                     Defining Hospitality & Tourism

                     History of Hospitality

    The first fixed-price menus for food appeared in a
    type of tavern called an ordinary.

    By the end of the 13th century, the horse-drawn
    coach led to the development of wayside inns
    known as post houses.

Section 1.2                                              13
                    Defining Hospitality & Tourism

                    History of Hospitality

    Some early inns were named and identified by
    easily recognized symbols that were later replaced
    with coats of arms to signify the territories of
    noble families.

    Examples of names include White Swan, Black
    Bear, and Green Dragon.

Section 1.2                                          14
                    Defining Hospitality & Tourism

                    History of Hospitality

    The word restaurant comes from the Latin word
    restaurare, which means ―to restore.‖

    Because of the French Revolution in the late
    1700s, many chefs of the French nobility were
    settling throughout Europe.

    By the 1800s, numerous fine eating-and-drinking
    establishments were operating globally.
Section 1.2                                           15
                     Defining Hospitality & Tourism

                     History of Tourism

    The word travel is related to the French word
    travail, which means ―work.‖

    Throughout history, the growth of tourism has
    relied upon the development of transportation
    systems to reduce the work involved with traveling.

Section 1.2                                           16
                    Defining Hospitality & Tourism

                    History of Tourism

    The wheel was invented around 3,000 B.C.

    The Egyptians advanced travel by building the
    first water vessels around 2,000 B.C.

    Tourism began as an outgrowth of travel during
    the Greek and Roman Empires, beginning in the
    5th century B.C.

Section 1.2                                          17
                     Defining Hospitality & Tourism

                     History of Tourism

    Travel by missionaries and priests increased after
    the fall of the Roman Empire in the 5th century A.D.

    During the Renaissance period of the 14th, 15th,
    and 16th centuries, innovative ocean exploration
    took place.

    On land, the grand tour became popular for the
Section 1.2                                                18
                     Defining Hospitality & Tourism

                     History of Tourism

    The Industrial Revolution of the 1700s led to rail

    In the 1900s, mass production of the automobile
    and the construction of superhighways made more
    destinations accessible to more travelers.

    The Wright brothers’ experiment with the first
    airplane launched today’s modern air-travel
Section 1.2                                              19
                     Defining Hospitality & Tourism

                     Trends in Hospitality &
    Categories of trends in        diversity ethnic variety as
                                   well as socioeconomic and
    hospitality and tourism are:   gender variety in a group or
      Safety                       society

      Diversity                    ecotourism a branch of
                                   tourism encompassing
      Ecology                      adventure tourism and
       – Ecotourism                sustainable development of
                                   regions for future generations
                                   market segments groups
       – Market segments           of consumers categorized
      Convenience                  by specific characteristics to
                                   create a target market
Section 1.2                                                         20
                       Defining Hospitality & Tourism


    For hospitality and tourism, technology is very
    visible in the areas of marketing and

    Specific applications include:

                      Internet                   Guest
          Web sites              management
                      access                    services

Section 1.2                                                21
                     Defining Hospitality & Tourism

                     Looking Forward

    The future of the hospitality and tourism
    industries looks bright.

    There are promising opportunities and
    challenges for people who are interested in
    these fields.

Section 1.2                                           22
                          Defining Hospitality & Tourism

                             Take a Tour Online
   Operating an e-tail business on an electronic channel—the
The best pictures of exotic travel destinations used to be
   Web—can be costly, due to design, delivery, returns, and
found on cardboard-cutout displays in travel agency windows.
   operating expenses.
But these days you can see and find out about exciting travel
locations online.
   Though Many larger dot-com companies crashed in the
   1990’s, small stores like Harris Cyclery of West Newton,
For example, most cities, states, and countries have official
   Massachusetts, actually increase sales using a basic Web
travel and tourism sections on their official Web sites. Many of
   site. Today, a third of Harris’s bicycle business rides in on
   the Web to get hard-to-find parts they have addresses
these sites are easy to find becauseand personal service. that
are as simple as
   Describe an e-business’s home page to your class after
   viewing one through
For more information, go to
Section 1.2                                                    23
                      Defining Hospitality & Tourism


      1. What is the tourism industry?

      2. What is the origin of the term hospitality?

      3. What are three future trends in hospitality
         and tourism?

Section 1.2                                            24
                  Defining Hospitality & Tourism

                  Checking Concepts

1. Define the hospitality         3. Segments industry
                                  1. The tourismof the
                                  2. The hospitality
                                     is a group of group
                                     hospitality a
                                     industry is industry
   industry.                         businesses that and
                                     include lodging
                                     of businesses
                                     encompass of
                                     food service.
2. Define the the tourism            travel/transportation
                                     Segments of the
   industry.                         vendors for air, rail,
                                     related to lodging
                                     tourism industry
                                     auto, cruise, and
3. Describe the segments             and food-service
                                     include travel,
                                     motor-coach travel,
                                     and promote sports
                                     tourism, andtravel
   of the hospitality                and vacations.
                                     and entertainment
   industry and those of             events.
   the tourism industry.
                      continued                           25
                  Defining Hospitality & Tourism

                  Checking Concepts

4. Explain the meaning of         6.       word
                                  4. A service is an
                                  5. The three variables
   service and provide               are perishability,
                                     hospitality is
                                     intangible thing that
                                     derived performed
                                     intangibility, the
                                     is a taskfromand
   examples in hospitality
                                     for customers by a
                                     Latin word hospes,
   and tourism.                      meaning
5. Identify three variables          visitor, or one who
   that affect the marketing         provides lodging for
   of service in hospitality         a guest or visitor.‖
   and tourism.
6. Explain the origin of the
   word hospitality.
                      continued                          26
                  Defining Hospitality & Tourism

                  Checking Concepts

7. Identify examples of                  the
                              7. During th Renaissance
                              8. Applications of
                                             th     th
                                 (the 14 , 15 inand 16
                                 technology , the
   tourism during the            hospitality and tours
                                 centuries), grandtourism
                                 became popular for young
   Renaissance.                  industries include: the
                                 aristocratic men. These
                                 use of Web sites;
                                 tours involved two- to five-
                                 Internet access offered
                                 year travels to study the
Critical Thinking                language and other
                                 in hotels and culture of
                                 locations; information-
                                 another country. This was
8. Discuss how                   management systems;
                                 also a period when royal
   technology is used in         courts financed ocean
                                 and guest services.
                                 voyages of discovery to
   hospitality and tourism.      find new lands and sea-
                                 trade routes.

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