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					University of Phoenix

   Good Business Plan
University of Phoenix

    Founded by Dr. John Sperling
        Corporation
             Corporate name is Apollo Group
      Founded in 1976
      John Sperling is worth about $1.4 billion

      Peter Sperling is worth about $1.5 billion
           Brother also works for University of Phoenix
           Wealth through stock ownership of Apollo
University of Phoenix

    Some people do not value the degrees

    Originally classes were taught through
      i.e. students were buying the degree
      i.e. students were not learning

      i.e. low quality
University of Phoenix

    Why are studying this education model?

    University management is smart

    Good model to incorporate in a growing
     educational facility
        Created two billionaires in education
             I think the only billionaires in education
University of Phoenix

    Campuses
      Located in large cities throughout the United
      Expanded into Mexico and Canada
University of Phoenix

  Caters to working adults
  Most adults work 9 A.M. – 5 P.M.
        Classes are
           Monday through Friday 6 – 10 P.M.
           Saturday 9 A.M. – 1 P.M.

        Tutoring Sessions
           Friday evenings
           Saturday mornings and afternoons
University of Phoenix

    A campus is small
        Houston, Texas has about 5 campuses
             Spread throughout the city
        Students prefer to go to school near home
           Campus is close to home
           After class, students are home within minutes
University of Phoenix

    Do not have “physical” libraries
      UOP has electronic libraries
      Search engines
          Google is a search engine
          Econlit is a search engine for economics

      Subscribes to many electronic journals
      Students can download articles at home via
       the internet
University of Phoenix

    Textbooks will be electronic
        Usually protected pdfs
    Some courses have computer tutorials
        Computer keeps track
           Student progress
           Identifies a student’s problem area

           Informs instructor of progress

        ALEX is the algebra tutorial program
             About ½ the students like ALEX and the other
              half did not
University of Phoenix

  Students’ records are computerized
  Student can take a course at any
      Example
      Student has to leave Houston, Texas and
       work at a project in Chicago, Illinois for a
      Student can take a course in Chicago
            Student can finish degree on time
University of Phoenix

  The university rents office space
  If the market is saturated
      A campus can no longer attract students
      University shuts down campus

    Students who did not graduate can still
     finish at another campus
University of Phoenix

    Courses are standardized
      All instructors have to follow course syllabus
      No matter where student takes course, they
       learn the same material
University of Phoenix

    A team of professionals creates a course
     at corporate headquarters
        Faculty can download materials through
             A detailed syllabus
                  Contains topics
                  Contains exercises and homework
           Selects textbook
           Faculty notes and suggestions
Methods of Education

    Ground Courses
        Students attend class at campus
    Online Courses
        Students attend course via through the
    FlexNet
        Students can take both ground or online
         courses to fulfill degree requirements
Ground Course

  University of Phoenix uses active
  Students get involved in
      Discussions
      Debates

      Reflections

      Applications
Ground Course

    Undergraduate class
      Duration is 5 weeks
      Students attend a class once per week
      Class is 4 hours long
           10 minute break each hour
           Total contact hours is 20 hours

        Standard University Class
           3 hours per week for 15 weeks
           Total contact hours is 45 hours
Ground Course

    University claims
      Students make up the remaining time as
      Homework
            Team assignments
                 Team has to meet once a week
                 Because corporate workers work in teams
            Individual assignments
Ground Course

    From experience
      Some teams work on the problems together
      Other teams
          One or two people do all the work while other
           team members do little
          Other teams assign homework problems to team
                Team assignment is a “collection” of different styles
                 and handwriting
        Some students copy homework from other
         team members
Ground Course

    Graduate courses
      Duration is 6 weeks
      Students attend a class once per week

      Class is 4 hours long
           10 minute break each hour
           Total hours is 24 hours

        Still less hours compared to a regular
Ground Course

    Students attend classes throughout year
        Students can graduate within 3 years for
         bachelor’s degree
Expanding into Corporate Training

  Caters to corporations
  Some corporations contracted with UOP
   for training programs

    Many students are staff employees at
        Some corporations reimburse for their
         employee’s tuition

  Not against a university earning profit
  However,
        Textbooks cost over $100
             Even electronic textbooks
      A class cost about $1,000
      ALEX costs over $50
           ALEX is algebra tutorial software
           Software is non-transferable

           Students cannot re-sell software

    Courses are viewed as too easy

    Remember, course is only
      5 weeks for undergraduates
      6 weeks for graduates

    Corporate headquarters designs course
      Instructor may want to incorporate new
      Course should be updated with newer
      Need approval to modify course

  University accepts anyone who is willing
   to pay
  Does not have name recognition
      Employers want college graduates from top
      Top universities are selective

      The lower the acceptance rate, the higher
       the reputation

    Relies on part-time faculty
      95% of faculty are part time
      Retention problems??? – Not sure

      I enjoyed working at this place

    In theory, part-time faculty work full-time
     professional jobs and teach part-time
     during evenings and weekends