Temporary Lecture: Pricing Strategy Section I: Pricing First, cost-oriented pricing Second, demand-oriented pricing Third, competition-driven pricing Section II: pricing strategy and price adjustment strategies First, pricing strategy: 1, discount and allowance pricing 2, regional pricing strategy 3, psychological pricing strategy 4, differential pricing strategy Second, the price adjustment strategy: 1, price reductions and price increases enterprise initiative 2, the consumer response to price changes 3, response to competitor price changes 4, Enterprise Strategy Section III: distribution channels First, the concept of distribution channels and types: ?1, distribution channels: refers to products obtained product ownership or transfer of ownership to help organizations and individuals. ?2, the type of distribution channels: The length of the different distribution channels by category: (1) manufacturer - dealer - wholesalers - retailers - consumers; (2) manufacturer - agents - retailers - consumers; (3) The manufacturer - wholesaler - retailer - consumer; (4) manufacturer - wholesaler - consumers or users; (5) The manufacturer - retailer - consumer; (6) manufacturer - dealer - Wholesalers - consumers or users; (7) manufacturer - dealer - users; (8) manufacturers - the consumer or user. Whether by product sales through brokers 51 are classified as: (1) Direct distribution channels; (2) indirect distribution channels. Second, brokers: refers to the manufacturers and consumers or users of the exchange between the participating products, And to promote and realize the occurrence of trading relations, Economic organization with legal personality organization or individual. There are two main categories: namely - wholesalers and retailers. Third, the choice of distribution channels: brokers and selection: a select range of distribution channels; ?2, selective distribution channels; 3, exclusive distribution channels.