Structure 2006 Culture and Arts Management 200 607 042 Liu Fengqin 3. Personnel training institutions. Online games industry is a kind of creative industries, product innovation is an enterprise in competition to win an important weapon. At present, the domestic online game products in large numbers, so dizzying players, but behind the seemingly prosperous, but there are a lot of problems, summed up in three areas: (1) domestic self-developed online games lack the degree of product innovation Many are imitation or copying imported game products. (2) game theme single, homogeneous product competition Serious competition. (3) speculative mentality of many enterprises, as soon as possible to seize market opportunities, improve the products of some yet to go ahead and directly affects the quality of the products on the domestic game and the players confidence. Apart from the third question, the first two root of the problem is that we believe that the lack of a competitive domestic game developers. According to the State Press and Publication is expected in the coming years the development of human needs within the Chinese game of 2 million, but less than 5,000 at present, there are still considerable talent gap. This problem and the domestic game personnel training system or personnel training strategy is not without relevant. When the online games industry in China has not the time to grow up, whether domestic or vocational education, basic education, not enough attention, so developers do not have enough reserves. When the industry into the development of high speed, China&#39;s online games 人才 training institutions are like blow-Shi emerged, Zhezhong quick success and type of training program not only impossible to train Chu qualified Youjingzhengli of professional talent, Faner Hui Chan Sheng personnel training in the bubble, mixed quality, easily lead to consequences that still exist for the people side of gaming companies worry, while a large number of so-called trained game developers suffer from no way out. 4. Financing system. A national industrial competitiveness and the strength of a country&#39;s investment and financing system and the capital market is perfect or not directly related. Online games is a &quot;high risk, high cost&quot; of the industry, a game company To be successful, game quality, Internet Community Management, Network Guanli technology, marketing channels four success factors that are indispensable and online games Kaifa of more and more difficult, longer development cycle, so the demand for capital and labor are more substantial. Currently, R &amp; D team can get financial support through the following: venture capital, large-scale research and development consortium funds, capital markets, IPO, government support and so on. As the main board listed in the capital markets are generally very harsh conditions, so in addition to the development of more mature companies have listed on domestic and international capital markets, the capacity of the Main Board, the rest are mostly start-ups or even just have an idea of the members, how to support or nurture such businesses to grow and even just a team, which tested a few other countries, financing and boldness of vision. In China, a large consortium of research and development funds are not invested in online games almost industry, because the status of online games industry is not living in the mainstream; and capital markets, there is only the Shenzhen Stock Exchange GEM but did not really develop; in government support side, the online game products have independent intellectual property rights to reduce the government approval process, shorten product launch cycle, and provides preferential tax policy and from 1000 to 2000 million yuan of special state funds, compared to the South Korean government and the annual input of 50 billion won Investment Union set up the game, risk game Changshang on tax breaks, provide long-term low-interest loans Deng related support measures, the Chinese government&#39;s support for efforts not as good as South Korea, capital investment drop in the bucket, and no long-term financing arrangements. Then, venture capital will become the online games industry, the development of an important source of funds. 5. Lack of supporting institutions. Comparison of the rise of Korean online games industry in the process, we find that industry consulting company, industry associations, unified technology platform which also plays an important role. Professional consulting firm can give the game industry, especially small and medium enterprises, including technology, manufacturing production, market research, marketing, financing arrangements, user feedback for professional advice. Industry Association of common rules in the development of industry, resource integration, industry as a whole package to promote, coordinate the interests of enterprises, information sharing, technical exchange seminars, maintenance of relevant interests play its due role. Unified technology platform is in the South Korean government&#39;s request to establish, to reduce development costs, avoid duplication, but also conducive to the assessment and tracking of future product improvements. The three areas in this country is almost still in the vacuum, we believe that such aid agencies to strengthen the building of China&#39;s online game industry in enhancing the competitiveness of great benefit.