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YEARS OF PASSION

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					                                                                       Y E A R S                                                                       O F   PA S S I O N
   Started as a humble family-owned and managed business in Penang 50 years ago, HABIB has come a long way                                                     The Decade of Consolidation                                                                              The Decade of Creativity
     to become a household name in Malaysia. Today, the HABIB Group is a fully-integrated jewellery company                                                           (1979-1988)                                                                                           (1999-present)
   comprising six subsidiaries involved in wholesaling, retailing, manufacturing, marketing, franchising and trading
in gold, gemstones and diamonds. A glance into HABIB’s experience spanning over half a century is worth its weight
                                                                                                                                                               In the 1980s, Habib’s eldest son Meer Sadik                                                             The new millennium witnessed HABIB
    in gold. Driven by a singular vision to offer Malaysians the finest jewellery at competitive prices, HABIB is the                                          went to study Business Management and                                                                   participating in international roadshows in
                                          epitome of the Malaysia Boleh spirit.                                                                                Gemology in the United States. Upon his                                                                 Bangkok, Indonesia, Hong Kong, Europe and
                                                                                                                                                               return, Meer took over the business and                                                                 the Middle East. HABIB garnered numerous
                                                                                                                                                               became Managing Director. Under his wings,                                                              industry awards and recognitions including the
                                                                                                                                                               the business scaled new heights. HABIB opened                                                           Reader’s Digest Trusted Brand Award for three
   The Decade of Discovery                                                                            The Decade of Growth                                     in Kuala Lumpur in 1986 to great response.                                                              consecutive years and the World Gold Council
                                                                                                                                                                                                                                                                       Award. In a survey of 1,000 top Asian brands,
        (1958-1968)                                                                                       (1969-1978)                                                                                                                                                  HABIB is ranked among the top 400. In 2002,
                                                                                                                                                                                                                                                                       HABIB was transferred to the main board of
As the nation was still in a state of euphoria                                                                                                                                                                                                                         the Kuala Lumpur Stock Exchange but in 2005,
after achieving independence, a young Habib                                                                                                                                                                                                                            went through a privatization exercise to focus
Mohamed Abdul Latif opened his first retail                                                                                                                                                                             Floral motifs are still being used in this     on the rapid growth of the company.
                                                                                                                                                                                                                      organic creation of bracelets and necklace.
outlet in Penang’s Pitt Street in 1958. With no                                                                                                                                                                         Diamonds, cut the old fashion way, are
business models to guide him but only his own                                                                                                                                                                         making a comeback among jewellery lovers.
initiative, he gathered enough knowledge on                                                                                                                                                                            Not limited to round, rose-cut diamonds,
the trade until he learned to know what sort                                                                                                                                                                            a variety of shapes and sizes are often
of designs would appeal to his customers.                                                                                                                                                                             added to inject uniqueness to any creation.
Among the popular designs                 were
the “Kerongsang Intan”, the “Buah Kana”
inspired rings, the “Kapalterbang” collection,                                                                                                                 He led HABIB to discover a huge but untapped
the “Pontianak” range, the “Gelang Seminggu”                                                                                                                   market among the middle-income Malays,               The Decade of Excellence
                                                                                                   Since Penang was a free port, people from                   a niche it has created and dominated today.
and the “Subang Penyapu”.                                                                                                                                                                                                (1989-1998)
                                                                                                   all over Malaysia came to the island to shop                The first HABIB commercial also appeared
                                                                                                   especially for its gold and diamond jewellery.              on television. HABIB went on its first national
                                                                                                   But it was the personal attention given to every            road show and began business with PROKOP,         The nineties saw HABIB entering into
                                                      Popularly known as Kerongsang Tok,           customer that saw HABIB’s growth. Families                  making its way into the government and
                                                     this 3-piece brooch set is used to fasten
                                                                                                                                                                                                                 many ventures through its collaborations
                                                                                                   who wanted jewellery for events such as births,             semi-government sectors. The company also         with De Beers of South Africa, Damiani                    Specially designed by Habib, the Miss
                                                     a long Baba Nyonya kebaya where the
                                                      diamonds are cut diagonally in an old        engagements, weddings or anniversaries                      did its inaugural collaboration with De Beers,    and Chimento of Italy and PAMP gold watch                 Malaysia World Pageant tiara is made
                                                   fashion way. Using a combination of floral      came to trust HABIB for its products. Soon,                 the largest diamond mining company in the         of Switzerland. It opened its headquarters in             of 18k white gold and encrusted with
                                                  and animal motifs, it is an amalgamation of      a second and third branch were opened in                    world.                                            Ampang Point and soon, launched the HABIB                diamonds, pink gemstones and kunzite.
                                                     Malay, Chinese and Indian influences.         Bukit Mertajam and KOMTAR respectively.                                                                                                                                The tiara is made up of 1,108 diamonds
                                                                                                                                                                                                                 franchise system. It launched its “Fire on Ice”,                and weighs 37.45k in sum.
                                                                                                   The seventies also saw HABIB went into the                                                                    “Invicible Setting”, “Hazel” and “Heritage”
                                                                                                   wholesale business in Kelantan, Terengganu                                                                    collections with much success.
                                                                                                   and the Middle East, especially in Saudi Arabia                                                                                                                     HABIB remains as one of the country’s most
                                                                                                   as it was the oil boom period.                                                                                                                                      respectable jewelers. Today it has 18 outlets
                                                                                                                                                                                                                                                                       with more in the pipeline throughout Malaysia
                                                                                                                                                                                                                                                                       as well as plans to expand internationally.
The multi-coloured gemstones collection was                                                                                                                                                                                                                            Not bad for a small family business from
also popularized at the time. His strength in                                                                                                                                                                                                                          Penang with a singular vision, passion and
“giving customers what they want” led to the                                                                                                                                                                                                                           determination to be a trusted jeweller to all
opening of its first branch at Hotel Malaya in                                                                                                                                                                                                                         Malaysians. The HABIB brand is now ready
Penang.                                                                                                                                                                                                                                                                to dazzle the world!




                                                                                                                                                                                                                 To enhance its visibility, HABIB sponsored
                                                                                                                                                                                                                 television programmes like Roda Impian,
                                                                                                       Coloured diamonds were the rage among                                                                     Anak-anak Permata HABIB, Kuiz Juta 3
                                                                                                       jewellery lovers from the end of the 1960s
                                                                                                                                                                                                                 and others. It also went on its first international
                                                                                                         to the end of 1970s. A combination of
                                                   These filigree brooches and pendant are                hazel coloured diamonds with regular                     Tear drops of rose-cut diamonds dangling      roadshow in Singapore and opened its
                                                  made of diamonds and arranged in a floral             and rose-cut white diamonds in a Bunga                     on these earrings enhance the uniqueness      4th showroom in Kuala Lumpur. In 1998,
                                                  motif using a wrap & knot technique which               Tanjung motif makes this bracelet so                        of these pieces. The use of rose-cut       HABIB became the first jeweller to be listed
                                                  was in trend at the time. Set in 18k gold, the         exquisite and leads it to become one of                     diamonds set on 18k white gold was          on the second board of the Kuala Lumpur
                                                  diamonds glitter in these traditional pieces.         the artistic identities of jewellery design.                           very popular then.                Stock Exchange.
                T I M E                                                            TO                                      S H I N E                                                                 O N

                                                                                                                                                                        Chairman’s
                                                                                                                                                                         Message
                                                                                                                                  I had a vision when I first started the business. Times were hard and the country had just
                                                                                                                                  gained its independence a year earlier. It was my hope that our first jewellery collection
                                                                                                                                  would not just be a symbol of our craftsmanship but more importantly it would reflect
                                                                                                                                  HABIB’s commitment to our customers. As such, it is with a great sense of pride and
                                                                                                                                  achievement that I witness our entry into the 50th year.

                                                                                                                                  Heritage, tradition, mastery of craft, and understanding the people whose lives we touch
                                                                                                                                  with our jewellery is the cornerstone of this brand. HABIB is for people from all walks
                                                                                                                                  of life and from day one, we have made each and every customer our first priority.

                                                                                                                                  Growing a brand that can stand the test of time is no easy feat. With fifty years of
                                                                                                                                  building trust, building relationships and creating jewellery that all Malaysians can afford,
                                                                                                                                  we now look forward to the journey ahead with anticipation and even greater hope.




                                                                                                                                                          Managing Director’s
                                                                                                                                                              Message
                                                                                                                                  We‘re 50 this year! And we’ve come a long way indeed.

                                                                                                                                  From our humble beginnings, my father’s dream has become a reality beyond our
                                                                                                                                  hope and expectations. The past decades have been a wonderful journey filled with
                                                                                                                                  beautiful creations, industry milestones, indelible memories - much more than that,
                                                                                                                                  enjoying customer relationships that have blossomed over time.

                                                                                                                                  Passion has been a key driving force. So has staying true to HABIB’s core values,
                                                                                                                                  and a committed staff. But ultimately, the evolution of this brand is the result of loyal
                                                                                                                                  customers who have been placing their trust in us for the past 50 years.

                                                                                                                                  As one who believes that there’s a HABIB creation for practically everyone out there,
                                                                                                                                  our collections bear testimony to this and transcend culture and age.

                                                                                                                                  It’s often said that ‘success is a journey and not a destination’. Today with our 50th
                                                                                                                                  anniversary, we can proudly say that our journey has been marked with many firsts
                                                                                                                                  for a jeweller in this country, various achievements, and our fair share of challenges.
                                                                                                                                  The future looks bright as we continue to move the brand forward in Malaysia and
                                                                                                                                  the region.

                                                                                                                                  I would like to take this opportunity to thank the staff and management for their
                                                                                                                                  dedication and effort. Let’s continue to uphold the HABIB promise of being
                                                                                                                                  ‘Your Personal Jewel Consultant’ as we touch the lives of Malaysians.




HABIB JEWELS SDN BHD 168002- W
Main Showroom             Suria KLCC                 Bangsar Village II     Alamanda                 Plaza Shah Alam       Gurney Plaza         Central Square           Mydin Mall Terengganu    Gurney Plaza
Ampang Point              Lot C49, Concourse Level   Lot G8, Ground Floor   Shopping Centre          LG10, 11 & 12         170-G-17 & 18        GF45 & 46                Lot G-31                 170-G-17 & 18
106, Lorong Mamanda 2     Ramlee Mall                Bangsar Baru           Lot LG 14/15, Parcel 9   Seksyen 9             Persiaran Gurney     Jln Kg. Baru             Jln Sultan Mohamad       Persiaran Gurney
Ampang                    Kuala Lumpur               Kuala Lumpur           Precinct 1, Putrajaya    Shah Alam, Selangor   Penang               Sungai Petani, Kedah     Terengganu               Penang
03-4252 7777/5177         03-2166 7677/6777          03-2282 8188           03-8888 0593             03-5880 7777          04-226 6477          04-421 2077              09-626 2868              04-226 6477

Semua House               The Curve                  Plaza Angsana          Alpha Angle              Central Market        Queensbay Mall       The Spring               1 Borneo Hyper Mall      KLIA
Lot 15A, Jln Bunus Enam   Lot G24A, Grd Floor        Lot L2-34 & 2-35       Lot G26, Jln R1          Lot G31               GF07 & GF08          Lot G43, Ground Floor    Lot G303, Ground Floor   Lot DG01
Off Jln Masjid India      Mutiara Damansara          Jln Skudai             Wangsa Maju              Ground Floor          Bayan Lepas          Lot 7196, Seksyen 64     Jln Sulaman              Satelite Building
Kuala Lumpur              Petaling Jaya              Johor Bahru            Kuala Lumpur             Kuala Lumpur          Penang               Jln Simpang Tiga         88400 Kota Kinabalu      Passenger Level
03-2693 1530              03-7710 2888               07-238 7777            03-4142 1242             03-2274 7242          04-642 4272          Kuching, Sarawak         Sabah                    Sepang
                                                                                                                                                082-236 423              088–488 585              03-8787 3526

www.habibjewels.com/customerservice@habibjewels.com

				
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