Keyword Analysis Research
Most fundamental task in search engine optimization The building blocks of all successful SEO and PPC (pay per click) campaigns. The keyword phrases should be programmed into the website. Search engines “spider” the website and seek out these keyword phrases to rank the site.
Content enrichment and link building has to be driven toward the right keywords.
Keywords are actual queries people use to find content on the Web.
Competitor analysis tasks Make a list of your competitors’ websites List of popular search terms for your industry Find popular and niche keyword phrases, which are being searched for by people using the major search engines.
What to look for in the competition
Look for keywords is in the title tag and page URL Comparing their title tags to query research tools. Look at the meta description tag Look at the on-site navigation anchor text and its placement. Look at current search traffic. Look at their inbound links and see what anchor text they bought
Keyword analysis questions: Marketplace considerations/competition analysis
Are there well-known provider brands or is the industry mostly small business? Is there widespread industry recognition or is this a niche or emerging market? Search activity for a small number of queries or are the queries just randomly scattered Can the products or service be localized?
Key word analysis Software common features
Keyword research software - will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need. Will spy the competitors' pages to find out what keywords or phrases they use to gain top positions Have proprietary keyword database of real searches to get valuable suggestions You will see how competitive each search term is, and how often it is used by the searchers. Assigns a ratio score to each keyword phrase. Also calculates the KEI (keyword effectiveness index) to see which terms have the best demand-to-competition ratio! Option to select keyword phrases to implement into the new or existing website.
Keyword research tools give you
A window into the real-time search results of each search engine for the given term; The ability to switch from between keywords and fetch the corresponding search results Real-time calculation of Google PageRank inserted above each competitor so you can quickly see the PRs of the top-10 sites.
Keyword competition is a complex measure of the leaders' strength that consists of their:
Link popularity Google PageRank Search Volume Alexa Traffic Rank Overall number of pages that have included that key phrase in their TITLE tags Prices that the leaders pay to stay in the top of the paid search results etc.
Key word research Software generally returns all the above type of data to you, allowing you to reshuffle keywords according to any parameter.
It is important to redesign, reprogram, market and track the website with the keyword phrases.
Examples of Tools: http://www.ibusinesspromoter.com/index.htm http://www.webceo.com
Example screens from the Web CEO tools Explore niche by spying competition
Get suggestions
Viewing competitors and refining your keyword list
Getting a deep insight into your competition