Dialing for Dollars Fundraising to Support Your Programs by vqb86251


									Sports Philanthropy Project & Columbia University Present…

                          SPRING TRAINING 2008
                          March 17th – March 19th
                          Columbia University, NYC

                SPEAKER BIOS
Towalame Austin: Assembling the Supporting Cast
President, Magic Johnson Foundation, Inc.

Towalame Austin is President of the Magic Johnson Foundation, Inc. She is
responsible for providing strategic leadership and direction to one of the leading
philanthropic organizations in the nation. She manages the daily operations and
continued growth of the Foundation by expanding its research base, solidifying new
partnerships, securing corporate sponsorships and coordinating fundraising
initiatives. Ms. Austin has played a critical role in establishing and maintaining
partnerships with Abbott Laboratories, AIDS Healthcare Foundation, Best Buy,
Freddie Mac, Microsoft, Rémy Martin and Samsung. She works closely with the
Foundation‘s board of directors and staff to devise long-term strategies and adhere
to the founding principals of the organization by implementing programs that serve
the health, educational and social needs of those residing in underserved

Ms. Austin utilizes her many years of experience with the Foundation to lead and
expand its prestigious programs. She maintains the Foundation‘s position in the
fight against HIV/AIDS by overseeing the AHF Magic Johnson Healthcare Clinics
that ensure patients have access to complete medical care. She launched a highly
successful World AIDS Day campaign, I Stand with Magic, in 2006 that tested over
1,300 at-risk individuals for HIV/AIDS and secured nationwide media coverage.
Ms. Austin spearheads the Foundation‘s commitment to higher education through
the Taylor Michaels Scholarship program, awarding over 250 scholarships to
deserving college students. She also advances the Foundation‘s goal of providing
underserved communities with access to technology and information through The
Magic Johnson Community Empowerment Centers. Ms. Austin supervises 20
facilities nationwide and recently opened the first rural Empowerment Center in
South Carolina.

Prior to becoming President of the Foundation, Ms. Austin served as its Executive
Vice President and Director of Corporate Relations and Special Events. She
successfully managed the Foundation‘s partnerships with corporations such as
American Airlines, Coca Cola, and Pacific Bell, which provided millions of dollars to
support the Foundation‘s programs and initiatives. She also produced fundraising
events, such as A Midsummer Night‘s Magic and A Salute to African American
Designers. Additionally, Ms. Austin handled philanthropic and networking events,
including Children‘s Mardi Gras and Magic Corporate Mixers nationwide.

Ms. Austin has received numerous awards and recognition on behalf of the
Foundation, including official keys to cities in California and South Carolina, a
Certificate of Commendation from the County of Los Angeles for community
service, the Public Education Foundation‘s Lifetime Educational Achievement
Award, and a proclamation from the City of Eastover, South Carolina for the
development of its Community Empowerment Center. Apart from her work with
the Foundation, Ms. Austin works closely with the Imani Phi Christ Sorority, Inc. to
promote their mission of helping African American teenage women advance socially
and academically.

Ms. Austin holds a bachelors degree in Interdisciplinary Studies with a minor in
Marketing from Cal State University Dominguez Hills
Trudi Baldwin: Spreading the Good News
Academic Director, Columbia University

Trudi Baldwin is founder and academic director of the Master of Science program in
Strategic Communications at Columbia University, responsible for curriculum
development, faculty recruitment and student oversight. Launched in fall 2002, the
program has graduated more than 150 students and has a current student body of
140. Previously, she served as director of communications for Columbia‘s School of
Continuing Education. From 1998-2000, Baldwin directed internal and external
communications for the New York affiliate of Volunteers of America. For the ten
years prior, she brought national attention to Victim Services (since renamed Safe
Horizon) - the largest victim assistance organization in the country - and advanced
discussion of a wide range of issues from domestic violence to immigrant rights.
Baldwin began her career in advertising, has produced corporate films and
industrial shows, public service announcements for television and radio, award-
winning short dramatic films and national training videos on victimization for law
enforcement personnel and clinicians. Baldwin was educated in England, receiving a
Higher National Diploma in Business Studies from what is now the University of
Gloucestershire. She is a member of Public Relations Society of America and New
York Women in Communications.
Judy Becerra: Building A Successful Program
Director of Programs, Judi’s House

Judy Becerra, M.S., L.P.C., joined Judi‘s house in October 2007. She comes to Judi‘s
House as the Director of Programs after working for over 20 years in mental health.
The majority of her experience has been running programs working with
traumatized children, adolescents and their families in private practice as well as in
inpatient and residential treatment settings. Judy has written many articles on
parenting and mental health issues relating to children and adolescents. She has
also been actively involved in Juvenile Justice issues, working with the US
Department of Justice on developing best practice treatment standards for
adolescents. After losing her own child to cancer in 2005, Judy became passionate
about helping other families in the healing process. Judy holds a bachelors degree
in Social Welfare from the University of Kansas and a Master‘s Degree in
Psychology and Counseling from Pittsburg State University.
Rich Berlin: Most Valuable Programs
Executive Director, Harlem RBI

Richard Berlin, Executive Director at Harlem RBI since 1997, previously participated
in the RBI program as a volunteer baseball coach, mentor, tutor and interim Program
Director. Under his leadership, Harlem RBI has grown from a seasonal recreation
program with one staff member to a thriving community based youth development
institution with a budget of $4M. During his tenure, Harlem RBI has been
recognized with numerous awards on a City, State and National level.

Mr. Berlin holds a Bachelor's Degree in Political Science from the University of
Wisconsin at Madison and a Master's Degree in Political Theory from the London
School of Economics and Political Science in London, England. Additionally he has
completed certificate programs at Columbia University's Institute for Not-for-Profit
Management in both Non-Profit Management and Leadership Development. Mr.
Berlin has also been a Leadership Fellow at the Citizen's Committee for the Children
of New York City and is adjunct faculty member at The Milano Graduate Studies
Program at the New School for Management and Urban Policy.

Mr. Berlin currently serves as the Co-Chair of the Council of Community and
College Leaders at the Center for After School Excellence, sits on the Program
Council at The Partnership for After School Education and the National Advisory
Board of the Johns Hopkins University's Center for Summer Learning.
Greg Bishop: Spreading the Good News
Journalist, New York Times

Greg Bishop is an award-winning sports journalist for the New York Times. A
graduate of prestigious journalism program at Syracuse University (where he also
majored in finance), Greg held several internships at the Washington Times, the
Buffalo News, The Post-Standard (Syracuse), and the Newark Star-Ledger, before
joining the staff of the Seattle Times in 2002. In this position Greg initially covered
high schools, Washington women's basketball and the Seahawks, and later
progressed to writing magazine style-features and working on in-depth
investigative projects. One such project, which ran as a five-part series in the Seattle
Times in September 2007, focused on the successes and challenges faced by athletes
with Seattle ties in doing effective charity work.

In October 2007, Greg accepted his current position at the New York Times, where
he covers the New York Jets and the NFL at large. Among Greg‘s several honors are
four awards from the Associated Press Sports Editors, including two first-place
awards in the project category for newspapers between 100,000 and 250,000 in
circulation, and two honorable mentions in Best American Sports Writing, among

A native of Tacoma, Washington and a longtime resident of Seattle as well, Greg
currently resides in the East Village of Manhattan with his fiancé.
Tom Brasuell: Assembling the Supporting Cast
Vice President of Community Affairs, Major League Baseball

Thomas C. Brasuell was promoted to Vice President of Community Affairs for Major
League Baseball in June 2002 after being named its first Director of Community
Affairs in October 2000. Prior to this, he managed Baseball's Reviving Baseball in
Inner Cities (RBI) Program, a program aimed at starting baseball and softball
programs in disadvantaged areas. Under Tom's direction, and in partnership with
Boys & Girls Clubs of America, RBI leagues serve 120,000 boys and girls annually
and have been started in over 200 cities, worldwide, including Puerto Rico, Canada
and the Virgin Islands.

Tom is responsible for Baseball‘s community outreach including charitable
partnerships, educational programming, charitable giving, employee volunteer
programs and grassroots baseball initiatives.
Jamie Bussel
Program Officer, The Robert Wood Johnson Foundation

Jamie Bussel, M.P.H., works on the development and management of a grant
portfolio focused on the promotion of healthy lifestyles, especially physical activity.
Before joining the Foundation in September 2002, Bussel held research positions at
the University of Medicine and Dentistry of New Jersey-School of Public Health,
University of Medicine and Dentistry of New Jersey and the University of

At UMDNJ-SPH, she served as a health program analyst working on the evaluation
component of New Jersey's Comprehensive Tobacco Control Program. In addition,
she was responsible for directing the program planning efforts for the Southern New
Jersey Perinatal Smoking Cessation Project. While at the University of Pennsylvania,
she served as a research assistant examining various types of physical activity and
their impact on weight loss and maintenance among overweight adults. Her work at
UMDNJ included the recruitment, adherence and retention of participants in the
Women's Health Initiative, the first major clinical trial of its magnitude examining
postmenopausal women and their health.

Bussel received an M.P.H. in behavioral sciences/health education from the
University of Medicine and Dentistry of New Jersey-School of Public Health and a
B.A. in English literature from the University of Michigan.
Karmen Carter: Building A Successful Program
Executive Director, Judi’s House

Karmen Carter has been the Executive Director of Judi‘s House since June of 2005.
Judi‘s House was founded by Brian Griese in honor and in memory of his mother
who died when he was twelve years old. The vision of Judi's House is a community
in which no child has to feel alone in grief. Our mission is to help children and
families who are grieving the death of a loved one find hope and healing within

Karmen has worked in the nonprofit field for over twenty five years and has
program and volunteer development experience in the areas of seniors, youth and
unemployed women. Additionally, she was the Executive Director of the Rape
Assistance and Awareness Program (Rape Crisis Center for Denver metro area) for
over seven years. Just before coming to Judi‘s House, she spent three years
providing coaching and technical assistance to start-up nonprofits at The Colorado
Nonprofit Development Center. Karmen served as the Co-Chair of the Denver
Sexual Assault Interagency Council, Founding Board member of Denver CASA ,
Board member of the Sporting Woman Community Fund and recently joined the
Board of Directors of Reach Out and Read Colorado.
John Genzale: Spreading the Good News
Founding Editor-in-Chief, Sports Business Journal

Currently, John Genzale‘s day job is exploring Italy. His night jobs include
commissioner of Italian baseball, preparing for a directorship at Columbia
University‘s graduate school of sports management and writing two regular
columns for SportsBusiness Journal.

As Special Assistant to the President of the Italian Baseball Federation (FIBS), Mr.
Genzale is charged with creating the first independent, commercial sports league in
Europe. He is working with Major League Baseball on the plan that will re-launch
the 60-year-old ―Serie A,‖ as the Italian Baseball League in 2010. When the IBL opens
its doors next May (2008), Mr. Genzale will be its first commissioner. The native
New Yorker represented Italy, his adopted country of which he is a citizen, in
August as a delegate to the Congress held by baseball‘s global governing body, the

Mr. Genzale will be the first industry professional in a directorship position at
Columbia‘s new continuing education program in sports management. He will work
with students, organize top-flight industry participation and teach on class in the
Spring of 2008.

Mr. Genzale writes both the Inside Out column and the Over the Fence column for
SportsBusiness Journal, the sports industry trade magazine. He was the founding
editor of the Street & Smith‘s publication and became its first staff member in
September 1997. Six months later, the voice of the sports industry was launched. As
Editor-In-Chief, Mr. Genzale was responsible for the content of the trade magazine
universally read by decision-makers in sports.

It was Mr. Genzale‘s third assignment with Advance Publications‘ American City
Business Journals division. He joined the company in 1992 as editor in Phoenix,
where he won numerous company and statewide awards for writing, design and
editing, including Arizona‘s best feature writer and column writer. In 1995 he
became Publisher in Jacksonville.

He was an originator and the host of the World Congress of Sports, SBJ‘s Forty-
Under-40 and dozens of other industry conferences. As Editor-In-Chief of the
industry trade, he was a frequent, often regular, guest on television and radio.
Mr. Genzale was Managing Editor of four Arizona Tribune daily newspapers (1988-
92) published by Cox Newspapers after serving the company as Assistant Managing
Editor of the award-winning Miami News (1982-88).

He taught Sports Business at the graduate, undergraduate and continuing education
levels for three years (six terms) at New York University (2003-2005). And he taught
upper-division editing at Arizona State University‘s Walter Cronkite School of
Journalism for seven years (1989-95). He also taught Journalism at Florida
International University, Miami-Dade College and Chabot College in California.

Mr. Genzale is the Series Editor of a line of sports management textbooks published
by Elsevier, a noted textbook publisher. Books in his series include a public relations
guide by Joe Favorito and the definitive sponsorship textbook by Mel Poole.

He has also been a featured subject in books. He was a ―Gifted Boss‖ in Dale
Dauten‘s 1999 best-selling business book The Gifted Boss and the 2003 sequel, The
Laughing Warrior.

Mr. Genzale has also worked as an editor or reporter on daily newspapers in
Philadelphia, Ft. Lauderdale, Sacramento, San Francisco and Oakland. He owned a
weekly newspaper at South Lake Tahoe, California, editing and publishing the Lake
Tahoe news from 1976 to 1980.

He has a master‘s degree in Journalism from Columbia University and two bachelor
degrees, Political Science (with honors) and Journalism, from the University of
California, Berkeley.

Mr. Genzale is a Vietnam veteran, having served on a Green Beret ―A Team‖ in the
U.S. Army Special Forces from 1968 to 1971. He was the U.S. Army biathlon
championship in 1971.

He taught skiing at Sunday River in Maine and at Snow Summit in California.
Mr. Genzale has coached and played amateur baseball at all levels including
internationally. He coached the United States men‘s team for the ―Friendship
Games‖ held in Australia in 1992. He played on the United States team in the Nike
World Masters Games in August 1998.

He current resides in Umbria, Italy, and has citizenship in both his native country
and his adopted countries.
Nina Gottlieb: Evaluating Your Programs
Managing Partner, Dynamic Research and Evaluation

Dr. Gottlieb holds a doctorate in environmental psychology from the City University
of New York Graduate School and University Center. She has over 25 years of
diversified experience in researching and evaluating health and education programs
and initiatives, including those related to fitness and healthy behaviors, college
preparation, after school programs, substance abuse and violence prevention and
intervention, youth development, employment, and leadership, mentoring,
character education, family literacy, magnet schools, and bilingual education. Dr.
Gottlieb has also conducted extensive research projects on housing and home-based
work. She has expertise in designing and conducting both quantitative and
qualitative research projects. Dr. Gottlieb has taught at the University of Colorado at
Boulder, Fashion Institute of Technology, and the New York School of Interior
Design, in addition to lecturing at several other institutions.
Alisha Greenberg
Director of Partnerships, Sports Philanthropy Project

Alisha serves as the Director of Partnerships for The Sports Philanthropy Project. In
this role, she engages in outreach to SPP partners; oversees conferences, trainings
and webinars; handles sports outreach for national social marketing campaigns and
manages the annual Steve Patterson Award for Excellence in Sports Philanthropy.
Alisha originally joined the SPP team in 2002 and served as Coordinator for The
Legacy League between 2004 and 2006. With the Legacy League, she provided
technical assistance to athletes, managed communication for the organization and
oversaw the planning of conferences and trainings.

Prior to joining SPP, Alisha served as Development Coordinator for The National
Kidney Foundation in Washington, D.C. She took on the role of Guest Services
Manager at the 1999 FIFA Women's World Cup in Washington, DC and has also had
other experiences in the sports field including positions at Redskins Training Camp,
Washington Sports and Entertainment and the Corel Champions Tennis

Alisha is an active member of her community serving on the planning committee for
the Jewish Community Center of Greater Washington's Sports Hall of Fame.
Previous board positions include Women In Sports and Events (WISE DC) and the
Board of Directors of the Council of Unit Owners of her condominium. Alisha is a
graduate of Indiana University, where she earned a degree in Sports Marketing and
Management with a minor in Business. She is currently pursuing a Nonprofit
Management Executive Certificate at Georgetown University.
Jubi Headley: Spreading the Good News
Director of Communications, Sports Philanthropy Project

Jubi Headley is Director of Communications for to the Sports Philanthropy Project
(SPP). He comes to SPP with more than fifteen years‘ experience as a community,
government and public relations professional. A consultant since 2001, Jubi
previously spent six years on the staff of the United States Conference of Mayors in
Washington, DC, most recently as director of public affairs. Before that Jubi served
as the organization's chief health and human services lobbyist, and earlier as a staff
writer with the Health Programs department. Before moving to Washington in 1995,
Headley served as executive assistant to the Mayor of Cambridge, MA. Jubi‘s
favorite sport is tennis, about which he‘ll talk ad nauseam if you let him.
Greg Johnson
Executive Director, Sports Philanthropy Project

Greg Johnson has served as the Executive Director of The Sports Philanthropy
Project (SPP) since its inception in 1998. Under Greg‘s leadership, SPP has become
and remains the premier organization working with professional sports
organizations to help them make a significant impact on the health and well-being of
their communities. Over the past eight years, the organization has provided
comprehensive technical assistance in the areas of program and organizational
development, coalition building, and cause marketing to sports teams across the U.S.
in every major league, and has created an extensive network of league and team

Greg has also developed and directed the Stride Rite Charitable Foundation‘s
nationally acclaimed community service programs at Northeastern and Harvard
Universities; developed and directed Harvard‘s Phillips Brooks House public
service; and has served as an Assistant Academic Dean at Harvard‘s Adams House
as well as at the Harvard Summer School. Mr. Johnson came to Harvard from an
extensive background in youth services and corrections, which included
management positions at the Massachusetts Department of Youth Services‘ Roxbury
Tracking and Wayside Union programs. He has worked as Assistant to the Chief
Legal Counsel at the State of Rhode Island‘s Adult Correctional Institute.

Greg has served in leadership positions on the boards of a number of esteemed local,
statewide, and national organizations, including:
       Dorchester Settlement House;
       Massachusetts Committee for Public Counsel Services;
       Massachusetts Halfway Houses Inc.;
       Memorial Church at Harvard;
       Corporation for National Service/ HUD Hope VI Project;
       National Coalition to Abolish the Death Penalty;
       National Spit Tobacco Education Program; and
       Member, Atlanta Falcons Youth Foundation Advisory Network.

Mr. Johnson was educated at Harvard College and the University of Stockholm. He
received his Harvard undergraduate degree in American History and Literature in
Jill Knee: Most Valuable Programs
Community Outreach Director, New York Mets

Jill Knee leads the Mets‘ significant and longstanding commitment to community
service, overseeing a wide variety of programs that benefit myriad causes and
organizations throughout the tri-state area.

Driven by the Mets Ownership‘s philosophy of ‗doing well while doing good,‖ Jill is
responsible for creating opportunities to assist social, cultural and educational
institutions to achieve their goals through the Mets‘ position in the community.
Working with community service professionals and volunteers from various non-
profit, civic and youth agencies throughout Queens and all of New York City, Jill
and the Mets Community Relations team annually launch new initiatives.

A landmark partnership with Citigroup that includes naming rights for Citi Field,
the Mets‘ new home that will open in 2009, will accelerate the Mets‘ current
substantial commitment with new resources to develop outreach platforms and
programs in and beyond New York City, involving both the Citigroup Foundation
and the New York Mets Foundation.

A native of Long Island and current resident of Bayside, Queens, Jill became the
team‘s first Community Outreach Director when she joined the Mets in 1993
following her tenure in public and community relations positions with the New
York Islanders.
Bob Lanier - NBA Legend and Community Ambassador

Bob Lanier is a legend both on and off the court. As part of the NBA Cares program,
Lanier routinely works with youth-serving programs that support education, youth
and family development, and health-related causes. Lanier also serves as Special
Assistant to the Commissioner with specific responsibilities in the areas of
refereeing, basketball operations and public service.

An eight-time NBA All-Star and member of the Naismith Memorial Basketball Hall
of Fame, Lanier was the first overall pick in the 1970 NBA Draft. Lanier went on to
play nine seasons with the Detroit Pistons before being traded to the Milwaukee
Bucks during the 1979-80 season. Lanier‘s 14 years in the NBA resulted in many
accomplishments including: 27th on the NBA‘s all-time scoring list with more than
19,000 points; NBA All-Rookie Team member in 1971; and NBA All-Star Game MVP
in 1974.

Lanier graduated with a degree in business administration from St. Bonaventure
University, where he also had an outstanding basketball career. He was named to
The Sporting News All-America First Team in 1970, and in 1978 was selected by the
Professional Basketball Writers Association (PBWA) to receive the J. Walter Kennedy
Citizenship Award for outstanding community service. In 1981, the YMCA
presented him with the Jackie Robinson Award for service to youth, good
citizenship and leadership. He is a 1990 inductee of the Michigan Sports Hall of
Fame and a 1991 inductee of the Western New York Sports Hall of Fame in his
native Buffalo. He was inducted into the Basketball Hall of Fame in 1992 and has
had his number retired by both the Detroit Pistons and Milwaukee Bucks. In 1993,
Lanier was the recipient of the Schick Achievement Award, given to an NBA player
in recognition of distinguished contributions off the court. In June 2000, Lanier was
the recipient of the Horizon Award, presented annually by the Joint Leadership
Commission of the United States Congress and the Board of Directors of The
Congressional Award Foundation to individuals who have made an exceptional
impact on the lives of America‘s young people.

In addition to his work with the NBA Cares, Lanier remains active with many other
organizations related to children and education. He also has served as honorary
chairperson of the Thurgood Marshall Scholarship Fund and holds two honorary
doctorates, one from St. Bonaventure and the other from Siena College.

In addition to his many accomplishments, Lanier recently co-authored a four-part
children‘s book series entitled ―Hey L‘il D!‖ that is inspired by Lanier‘s own
childhood. The series seeks to promote a positive attitude for children in the face of
life‘s challenges, as well as the power and value of reading and education.

Lanier and his wife, Rose, reside in Scottsdale, Arizona.
Van Le: Most Valuable Programs
Director & Counsel, Sports Philanthropy Project

As the Sports Philanthropy Project‘s Senior Project Director and Counsel Van
manages SPP‘s direct technical assistance portfolio, and also performs and oversees
all duties related to legal matters concerning SPP. On the technical assistance front,
Van engages in on-site coalition building and activation of philanthropic initiatives
in conjunction with sports philanthropies. More specifically, Van works with
coalitions to leverage and strategically deploy resources at local levels in support of
community initiatives, with an eye towards building public health capacities. Teams
that Van has worked with directly include: the NFL‘s Buffalo Bills, St. Louis Rams
and Arizona Cardinals, MLS‘s FC Dallas and Chicago Fire, NBA‘s Golden State
Warriors and MLB‘s Cincinnati Reds.

Prior to his work with SPP Van was an associate with the Boston law firm of Ropes
& Gray, where he practiced in the areas of public finance and venture capital. Van
has substantial experience in human service programming, particularly in areas
serving inner-city youth. Van was president of the Phillips Brooks House
Association, a public service organization, at Harvard University, and subsequently
received a Michael C. Rockefeller fellowship to work with refugee children in South
East Asia. Van graduated cum laude from Harvard University in 1989 with an
undergraduate degree in East Asian Studies, and received his juris doctor from
Northeastern University in 1996. Van was admitted to the Massachusetts Bar in
December 1996.
Earl Martin Phelan: Focusing Your Vision & Defining your Aims
CEO, Building Educated Leaders for Life (BELL)

Earl Martin Phalen is Co-Founder and CEO of BELL (Building Educated Leaders for
Life), a non-profit organization created to dramatically increase the educational
achievements, self-esteem and life opportunities of Black and Latino children living
in low-income, urban communities. BELL operates high quality summer and after
school educational programs for 12,000 children in Baltimore, Boston, Detroit, New
York City, and Springfield (MA). BELL both provides direct services to children and
works to change the systems that impact children. As a result of these efforts and a
partnership with Senator Barack Obama, the STEP UP Act was voted into law in
August 2007. STEP UP will bring $100M of high quality summer learning programs
to children throughout the country. Mr. Phalen is unswerving in his commitment to
helping children excel. As a young adult, Mr. Phalen participated in the Lutheran
Volunteer Corps as the assistant coordinator of a homeless shelter for women in
Washington, D.C. and served as a summer law associate at the Jamaican Council for
Human Rights. In 1997 President Clinton awarded Mr. Phalen and BELL the
President's Service Award for outstanding community service. Mr. Phalen currently
sits on the advisory board for the Center for Summer Learning at Johns Hopkins
University and serves on the education advisory committee of Massachusetts
Governor Deval Patrick. Mr. Phalen holds a B.A. in political science from Yale
University and a J.D. from Harvard Law School.
Bridget McCurtis: Most Valuable Programs
Vice President & Chief Program Officer, Jackie Robinson Foundation

Bridget R. McCurtis currently serves as Vice President and Chief Program Officer for
the Jackie Robinson Foundation, a national leader in scholarship, mentoring and
leadership development. At JRF, she provides the overall strategic direction and
management of the Education and Leadership Development Program.

McCurtis spent a significant portion of her career at INROADS, an international
career development organization, where she managed the Intern Relationship
process for the largest operation located in New York City. Throughout her tenure
she was responsible for: Coaching & advising over 200 college students; developing
and implementing national career development standards; providing strategic
solutions to corporate clients; and planning and executing a comprehensive training

Prior to joining INROADS, McCurtis worked in the Undergraduate Admissions
Office at New York University and the Graduate Admissions Office at Teachers
College, Columbia University. She has also served as an Educational Specialist for
the Children‘s Aid Society and an Instructor and program developer for Ujimaa
Princesses, an after school self-esteem and cultural enrichment program at the Ralph
Bunche School in Harlem, NY.

McCurtis has presented various personal and professional development workshops
over the years and has a forthcoming book chapter on developing leaders of color in
higher education. An avid volunteer, she was recently recognized by the New York
Times with a Teachers Who Make a Difference award for service to young people
and as a TRIO Achiever by the Council for Opportunity in Education for civic and
professional achievements. She is also a Board Member for Sankofa House
Educational Center and Spiritual Retreat located in Harlem, NY and Ghana, West

Finally, McCurtis holds a Bachelor‘s degree in Sociology from Marquette University,
a Master‘s degree in Student Personnel Administration from Teachers College,
Columbia University and is currently completely coursework for a PhD in
Educational Leadership and Policy Analysis from the University of Wisconsin-
Ovie Mughelli
Fullback, Atlanta Falcons

Throughout his childhood, Atlanta Falcons fullback Ovie Mughelli aspired to attend
medical school and become a sports physician. However, on his way from receiving
his high school diploma to earning his B.S. in Exercise Science from Wake Forest
University, he realized the potential for a career in professional football. Picked up
by the Baltimore Ravens in the fourth round of the 2003 NFL draft, the Charleston,
SC native became the first Deacon Demon signed by the Ravens franchise. After an
impressive four years in Baltimore—highlighted by 2007 picks for the Associated
Press NFL All-Pro Second Team and the Third Alternate spot for the AFC Pro
Bowl—Mughelli was considered the top fullback in free agency in 2007.
Consequently, he signed with the Atlanta Falcons on March 2, 2007, becoming the
highest paid fullback in the NFL.

Motivated by the Biblical mantra, ―to whom much is given, much is expected,‖ Ovie
is driven to help his community on and off the field. To that end, he participated in
various service projects while in Baltimore and founded the Ovie Mughelli Project
(www.OvieMughelliProject.com) in early 2007 to support underprivileged youth
through education, health and sports initiatives. Through his foundation, Ovie has
sponsored summer youth football camps, collaborated with other athletes and
celebrities on projects and activities to benefit select youth programs, supported
community-based youth organizations for at-risk youth and made visits to various
underserved educational districts. One appearance that hit especially close to home
was his December 2007 visit to Refugee Family Services in Atlanta. A first-
generation American born to Nigerian parents, Ovie well understands the
challenges faced when moving to a new country, especially for those escaping
dangerous conditions.

Mughelli‘s commitment to the community has earned him a number of honors,
which include the ―Unsung Hero‖ Award in Maryland (2006), the key to North
Charleston (2006) and the 2007 Falcons Man of the Year Award, which nominated
him for the Walter Payton NFL Man of the Year Award. Further, he rang the
NASDAQ closing bell in Times Square in March 2007 and was named one of
EBONY Magazine‘s 2007 ―Super Sexy Bachelors.‖

In the future, Ovie looks forward to establishing himself in the fields of acting and
modeling. He‘s already walked the runway for Sixxfoota in the 1st Annual Brooklyn
Fashion Week and auditioned for various nationally syndicated television shows. In
addition, he‘s still planning for a post-football career in sports medicine.
Dwayne C. Proctor
Team Leader, Robert Wood Johnson Foundation, Childhood Obesity Team

Dwayne Proctor, Ph.D., M.A., a distinguished educator and researcher, is team
leader for the Robert Wood Johnson Foundation‘s Childhood Obesity Team. He
believes that the Foundation‘s work presents a unique opportunity to ―focus on the
needs of the underrepresented in ensuring quality health and health care for all
Americans.‖ As the Childhood Obesity team leader, Proctor guides the team toward
its strategic objective of reversing the childhood obesity epidemic by 2015.

The multidisciplinary team concentrates its efforts on halting the rise in childhood
obesity rates by promoting healthy eating and physical activity for children ages 3–
18 in schools and communities nationwide. Proctor notes that RWJF‘s programming
in childhood obesity prevention ―focus on the policies that shape the environments
where children live, learn and play and seek to create support for opportunities for
kids to eat right and be physically active.‖ With its concentration on reaching
children at greatest risk—African-American, Hispanic, Native American and
Asian/Pacific Islander children living in low-income communities—the team builds
evidence on programs that work well, tests innovative approaches, educates leaders,
and invests in advocacy strategies.
Proctor came to RWJF in 2002 as a senior communications and program officer,
working on such child health and risk-prevention initiatives as Nurse Family
Partnership, Free to Grow, Leadership to Keep Children Alcohol-Free and National
Campaign to Prevent Teenage Pregnancy. Previously, he served as an assistant
professor at the University of Connecticut School of Medicine, with a focus on
implementing programs to decrease interpersonal violence among at-risk youth. He
also was a Fulbright Fellow in Senegal, West Africa, charged with investigating the
effectiveness of HIV/AIDS risk messages in raising awareness of AIDS as a national
health problem.

Proctor received his doctoral, master‘s, and bachelor‘s degrees in communication
science from the University of Connecticut. He enjoys making and playing West
African drums and traveling with his family. He and his wife, Laura, a vice
president for marketing with GS1 Global, live in Princeton Junction. They have two
Lucas Rubin
Director, Master of Science in Fundraising Management & Master of Science in
Sports Management, Columbia University

Lucas Rubin is the Program Director for the Fundraising Management and Sports
Management Programs at Columbia University‘s School of Continuing Education.
An archaeologist by training, he was hired by the University in early 2001 as a
Project and Grants Manager for Archaeology. In early 2004 he was recruited by the
School of Continuing Education to develop curriculum and courses for the Evening
Extension Program, an initiative designed to democratize access to the university. In
2005, he was appointed director of the Fundraising Management Program, for which
he undertook a successful overhaul of the program‘s curriculum in cooperation with
philanthropic leaders. In 2006 he was tasked with developing the first graduate
program in Sports Management at an Ivy League University, working with industry
executives and faculty members from different schools and divisions of the
University (including Law, Business, and Journalism). This program was launched
in the fall of 2006, and is a cooperative effort that takes excellent advantage of
Columbia‘s traditional strengths in business, law, and finance. Dr. Rubin holds an
MA and PhD in Classical Archaeology from the State University of New York at
Alanna Rubino: Assembling the Supporting Cast
Manager of Community Relations & the Raptors Foundation, Toronto Raptors
Basketball Club

A graduate of Brock University's Sport Management program, Alanna Rubino began
her career with The Gem Group, a sport and entertainment marketing agency, where
she worked in the sports properties division assisting with aligning their major
clients with the NBA, NHL and NFL. In 2001 Alanna joined Maple Leaf Sports &
Entertainment Ltd. on the events side where she was responsible for coordinating
over 200 concerts and events a year including U2, Madonna and World Cup of

She is currently the manager of Community Relations and the Raptors Foundation
with the Toronto Raptors Basketball Club, a division of Maple Leaf Sports &
Entertainment Ltd. Alanna oversees all community programming including NBA
league initiatives such as Read To Achieve. She is also responsible for raising over
$1 million annually through Raptors Foundation events and programs and
disbursing funds through legacy projects and grants. Alanna also manages all
player appearances and plays an integral part in aligning players with endorsement
deals within the team‘s family of corporate partners.
Polly Seitz: Assembling the Supporting Cast
Director, Robert Wood Johnson Foundation

Pauline M. Seitz is the Director of Robert Wood Johnson Foundation (RWJF) Local
Funding Partnerships, a national matching grants program to fund original,
collaborative, community-based health projects. Previously she worked at RWJF as a
senior program officer. Seitz is past president of the Council of New Jersey
Grantmakers and a former member of the National Board of Directors for the Forum
of Regional Associations of Grantmakers. She earned a bachelor‘s degree from
Georgetown University, a master‘s from Columbia University, and a Master of
Public Administration from the Kennedy School of Government at Harvard
University. 94 words
Brendan Sexton: Most Valuable Programs
Sexton Company

New York-based Brendan Sexton, served as the City of New York‘s Director of
Operations. He was also New York‘s Commissioner of Sanitation where he was
responsible for instituting and implementing recycling.

Later, Mr. Sexton served as the President of the Times Square Business Improvement
District, and was a key player in revitalizing the world‘s most famous and successful
theater, performance, and media center. Brendan was formerly the President of the
Municipal Arts Society, which is one of New York‘s premier civic organizations,
whose mission links urban planning and the promotion of the arts to create a more
livable, beautiful city.

Mr. Sexton was previously Vice President-Corporate Government & Community
Affairs for The Rockefeller Group, which owned Rockefeller Center, Radio City
Music Hall Productions, Cushman and Wakefield, and A&E.

Brendan is the chairman of the New York City Procurement Policy Board which sets
the rules for all New York City contracting and municipal purchasing. He has also
been a Clinical Professor at NYU‘s prestigious Wagner Graduate School of Public
Cindy Sisson Hensley
President, HOPSports

As the President of HOPSports, Cindy‘s primary goal is to enable America‘s youth
to get healthy and fit through the innovative HOPSports Training System. She
integrates her efforts with schools and youth community sites to deliver sports
specific training, nutrition, wellness and social messaging in partnership with
professional leagues and teams, athletes, Hollywood celebrities and musicians.

Prior to her tenure at HOPSports, Cindy served as Logistics Manager for the 1984
Olympics and subsequently held the position as the Director of Promotions for the
Ladies Professional Golf Association (LPGA). Through her successes at the LPGA,
Cindy earned the role of Manager of Sports Marketing for Gatorade. Her
responsibilities included negotiating pro-team contracts for the NFL, NBA, MLB,
NHL, NASCAR and major golf properties for side-line exposure and retail
marketing promotions.

In 1994, Cindy founded Agency Won, a full-service sports marketing company,
where they leveraged marketing investments, primarily in NASCAR, for a number
of Fortune 100 consumer brands. Agency Won merged with Tailwind Sports with
Cindy serving as the Managing Director for both the motor sports division and the
USPS Pro Cycling team with 7- time winner of the Tour de France, Lance

In 2003, Cindy co-founded Digital Orchid a wireless application provider using its
patented technology to distribute wireless brand applications to mobile devices in
the global community. Her primary role as Senior Vice President was to launch the
NASCAR.COM TO GO brand and establish partnerships with other major sports

In her free time, Cindy serves as a marketing consultant for athletes, musicians, and
corporations to raise funds for their foundations with clients such as NASCAR and
Indy drivers Dale Earnhardt, Jr., Jimmie Johnson, Jeff Gordon, Tony Stewart, Kasey
Kahne, Lyn St. James and other sports figures and teams utilizing the eBay auction
platform with her company Agency Won. www.agencywon.com

Cindy graduated from Pepperdine University with a bachelor‘s degree in Sports
Medicine and the University of California at Los Angeles with a master‘s degree in
Kinesiology. Cindy resides in Mooresville, NC with her husband and son. They
enjoy boating, fishing and skiing (water and snow).
Jill Vialet: Focusing Your Vision & Defining your Aims
President, Sports4Kids

Jill C. Vialet is the President and founder of Sports4Kids. Jill has worked for more
than 20 years in the non-profit sector, during which she focused her entrepreneurial
skills on conceiving of and growing two successful non-profit organizations.

Jill launched Sports4Kids in 1996 with two schools in California. Currently the
organization brings play and physical activities to more than 50,000 children in 130
low-income schools in the San Francisco Bay Area, Baltimore, MD, Boston, MA, and
Washington, DC, with continued plans for expansion.

Jill‘s idea – to engage kids on the playground in a playful way so they could return
to the classroom ready to learn – emerged from a desperate plea from educators to
address the chaos and conflict dominating their schoolyards. Sports4Kids provides a
unique and positive approach to recess and physical activity through play. As a
result students are prepared and focused when they return to the classroom –
literally transforming the learning environment.

With an $8.9 million budget, Jill is driving Sports4Kids to redefine what it means to
play in America. Her one day vision is that some day every child will enjoy the
physical, social, and academic benefits of play thanks to the enthusiastic guidance of
a dedicated adult on every school playground.

Prior to Sports4Kids, Jill founded the Museum of Children‘s Art (mocha) in
Oakland, California. Jill served as the Executive Director at mocha for nine years,
ultimately expanding its programs to reach 20,000 young people each year. Jill is
currently a board member at mocha.

Jill graduated from Harvard University where she studied medical sociology, played
rugby, and became actively involved with Harvard‘s service-learning community.
Jill served as the Director of Harvard‘s Public Service Program during the 1986-87
school year. In 1996 Jill was awarded Radcliffe‘s Jane Rainie Opel Award for
achievement by a young alumna. Jill was a Eureka Fellow from 2000 to 2001, and in
2004 she was selected as an Ashoka Fellow, recognizing her unique contribution as a
social entrepreneur.
Stephanie Wexler Robock: Evaluating Your Programs
Managing Partner, Dynamic Research and Evaluation

Dr. Wexler-Robock has a broad range of experience in research, evaluation,
assessment, technical assistance, literacy, curriculum development, and counseling.
Dr. Wexler-Robock, who holds a doctorate in Language, Literacy, and Learning, has
designed and conducted qualitative and quantitative research on a range of national,
statewide, and local initiatives including, youth development, family, health, and
technology literacy, federal reading programs, social capital, career and technical
education, character education, sports and running, gerontology, adult education,
substance-abuse, after school programs, advanced placement incentive and college
preparatory programs. She has worked in public, not-for-profit, and corporate
environments for over 30 years. Dr. Wexler-Robock was the director of research and
development for career education and dropout prevention programs and was the
founding director of a work-family institute. A nationally certified counselor, she
has facilitated groups and teams, and has evaluated and designed career
development software. Dr. Wexler-Robock presents at national and international
conferences and teaches research design and methods at the graduate level.
Lisa R. Willis
Director of Development, Sports Philanthropy Project

Lisa Willis is Director of Development for The Sports Philanthropy Project (SPP). In
this role, Lisa is responsible for overseeing all aspects of the organization‘s
fundraising and sustainability strategies, as well as forging partnerships with major
philanthropic and corporate partners. In addition, Lisa coordinates efforts to market
SPP‘s technical assistance and other services for professional sports entities.

Lisa was previously Director of Communications for SPP, a position in which she
managed the organization‘s marketing and communications efforts. Prior to joining
SPP in 1999, Lisa served as Director of Internet Content for Clear Channel
Communications Inc., a leading global media and entertainment company. In that
role, she was responsible for all innovative web content and design for two Boston
radio stations. Lisa also served as Marketing and Promotion Manager for WXKS FM
(KISS 108), Boston's most listened-to radio station, and began her career with FOX
Sports New England, where her responsibilities included public relations and
community affairs work between the cable network, local affiliates, professional
sports teams and advertisers.

Lisa received a bachelor's degree from Wittenberg University in Springfield, Ohio.
She is an accomplished athlete in competitive swimming, track, and rugby and
completed her first Boston Marathon in April, 2002. Lisa also founded Bounceback
Fitness, a unique fitness class specifically designed for new mothers.

Lisa currently resides in Seattle with her husband Jamie and young son Owen.
Meredith Wolff
Project Associate, Sports Philanthropy Project

Meredith is the Project Associate for the Sports Philanthropy Project (SPP). She
works on planning and development for SPP conferences and provides support to
members of the SPP staff. In addition to her role with SPP, Meri has spent the past
year as a Legal Intern at NHL Enterprises L.P., working with the intellectual
property counsel on trademark and copyright enforcement matters.

Meri is currently a 2nd year law student at Brooklyn Law School. She also serves as
the student member of the Sports Committee of The Association of the Bar of the
City of New York. Prior to attending law school, Meri graduated magna cum laude
from The George Washington University in Washington, D.C. While living in
Washington, Meri was active in the Washington D.C. community and served as Vice
President of Service for the Theta Chi chapter of Alpha Phi Omega. From 2005-2006,
Meri worked for the NFL‘s Washington Redskins in the Redskins Charitable
Foundation. As a member of the Foundation staff, Meri planned community
outreach events and charity fundraisers and served as designer and editor of the
Redskins Read 2006 Activity Book, 75,000 of which were distributed to local branch
libraries, Washington, D.C. after-school programs and literacy centers.

This summer Meri will be joining the law firm of Herrick Feinstein L.L.C. as a
summer associate.

To top